Latest News
ASA: new standards protecting children from irresponsible gambling ads
Reading Time: 2 minutes
The Advertising Standards Authority has published new standards to protect children and young people from irresponsible gambling ads.
This follows a review of the evidence on advertising’s impact on under-18s and rulings by the Advertising Standards Authority. The last review was carried out in 2014.
The evidence suggests that exposure to gambling ads that comply with the UK’s Advertising Codes is, of itself, unlikely to harm under-18s. Targeted restrictions are still required, however, to address the potential risks associated with irresponsible advertising. While the advertising rules don’t need to change, we have introduced new standards to strengthen how they apply in practice.
The new standards:
- prohibit online ads for gambling products being targeted at groups of individuals who are likely to be under 18 based on data about their online interests and browsing behaviour;
- extensively list unacceptable types of content, including certain types of animated characters, licensed characters from movies or TV and sportspeople and celebrities that are likely to be of particular appeal to children, and references to youth culture; and
- prohibit the use in gambling ads of sportspersons, celebrities or other characters who are or appear to be under 25; and
- adds to existing guidance on the responsible targeting of ads, covering all media (including social networks and other online platforms)
In particular, the standards provide examples of scenarios to help advertisers understand what they need to do to target ads away from under-18s. For example:
Social media – gambling operators must use all the tools available to them on a social network platform to prevent targeting their ads at under-18s. This includes both ad targeting facilities provided directly by the platform based, on their platform users’ interests and browsing behaviour, and tools that restrict under-18s’ access to marketers’ own social media content.
Parts of websites for under-18s – gambling operators should take particular care to avoid placing their ads on parts of websites of particular appeal to under-18s. For example, a football club’s website might have a strongly adult audience in general, but it would be inappropriate to place gambling ads in pages dedicated to younger supporters.
Social and online gaming – gambling-like games or games that feature elements of simulated gambling activity are often popular with children and young people. Such games should not be used to promote real-money gambling products. Where social and online games feature marketing communications for gambling games, they should not be directed at under-18s.
Influencers – gambling operators should take particular care when identifying influencers to promote their products or brands. They should take into account the influencer’s likely appeal and obtain audience data (for instance, the age-breakdown of a follower or subscriber-base) to ensure that under-18s are not likely to comprise more than 25% of the audience.
Affiliates – responsibility lies with gambling operators to ensure that affiliates or other third parties acting on their behalf to publish or disseminate ads that comply with the advertising rules.
The new standards will come into force on 1 April 2019.
Director of the Committees of Advertising Practice, Shahriar Coupal, said:
“Playing at the margins of regulatory compliance is a gamble at the best of times, but for gambling advertisers it’s particularly ill-advised, especially when the welfare of children is at stake. Our new standards respond to the latest evidence and lessons from ASA rulings, and require that greater care is taken in the placement and content of gambling ads to ensure they are not inadvertently targeted at under 18s.”
The new regulatory statement should be read in conjunction with:
- Protecting Children and Young People – Gambling Guidance (Annex A)
- Gambling Guidance Letter to DCMS (Annex B)
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ASA: new standards protecting children from irresponsible gambling ads

Latest News
Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune
This August, SpringbokCasino.co.za ewr45is shedding light on the dark side of animal tourism while turning up the heat with a sizzling offer: 25 Free Spins to play the blazing new underworld slot, Hades’ Flames of Fortune, all month long.
From cuddling lion cubs to diving with baited sharks, many popular animal attractions promise adventure but deliver exploitation. This month, Springbok Casino pulls back the curtain on harmful practices—revealing the truth behind these unethical encounters and offering better, cruelty-free alternatives.
THE WILD SIDE OF WRONG – FIVE ANIMAL ADVENTURES YOU SHOULD NEVER BOOK
Each week, the casino will spotlight a different unethical wildlife tourism practice, including:
- The Lion Lie – Why petting cubs fuels canned hunting
- Bait & Switch – The hidden cruelty of baited shark dives
- The Elephant in the Room – The suffering behind elephant rides
- Selfie Stress – How cheetah encounters exploit wildlife
- Wild Shows, Trapped Lives – The cruelty of animal performances
“We believe in entertainment that doesn’t come at the expense of animals,” says Daniel Van Wyke, Springbok Casino Manager. “This month we’re giving players a chance to enjoy wins while learning how to protect wildlife responsibly.
AUGUST FREE SPINS
25 Free Spins for Hades’ Flames of Fortune
Coupon Code: WILDWRONG
At SpringbokCasino.co.za South African players enjoy top-notch customer support in both English and Afrikaans, with hundreds of exciting slots and table games— all playable in Rands. Whether you’re on mobile or playing instantly online, the action is always within reach.
The post Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune appeared first on European Gaming Industry News.
Latest News
Playzia secures strategic UK market deal with Midnite, bringing Love Island-themed games to players
Playzia, a rapidly growing force in the iGaming industry, is thrilled to announce a landmark partnership with Midnite, one of the UK’s fastest-growing operators. This agreement significantly expands Playzia’s presence in the UK’s highly competitive and regulated market while delivering a wave of new, engaging content to Midnite players, headlined by Playzia’s new Love Island games.
As part of this strategic deal, Midnite will offer its UK players access to Playzia’s full portfolio of in-house developed titles, including player-favorites such as Grand Ocean Megaways™, Zeus’s Thunderstrike, Billionaire Buffalo Hold ‘n Win, and Piggy Clusters.
The partnership will also introduce Midnite’s audience to Playzia’s much-anticipated Love Island-branded content, launching this summer to coincide with the 2025 season of the hit ITV Studios reality show. The recently launched flagship title, Love Island – Love in a Spin, is an exclusive online slot created under a three-year licensing agreement with Zoo 55, part of ITV Studios, which will produce a total of 10 Love Island Games.
Joe Caetano, Head of Commercials at Playzia, commented on the partnership: “Teaming up with Midnite is a significant milestone as we expand our footprint in regulated markets, particularly the UK. Midnite is known for delivering cutting-edge betting experiences to its players, making them an ideal partner for our games. We are especially excited to bring our new Love Island titles to their platform just in time for this summer’s series. It is the perfect moment for UK players to step into the villa and experience something truly unique.”
Midnite’s Senior Casino Manager, Chelsea Pinho, said: “We are constantly striving to enhance the Midnite casino experience for our players and this partnership adds to our rich offering of content. We are particularly excited to offer a selection of Love Island games – including Love in a Spin – and I am sure they will be a perfect match for our players. At Midnite, we are passionate about bringing fans closer to the games they love – or in this case a TV show they love.”
This latest agreement further cements Playzia’s reputation as an innovative, top-tier content supplier with a roadmap that spans slots, crash, instant win, table, and probability-based games. With its strong focus on localised, branded content and new gameplay mechanics, Playzia is poised to deliver unforgettable experiences to players in the UK and beyond.
The deal also follows Playzia’s recent industry recognition, with nominations in the Slot Supplier (Under 5 Years) and Software Rising Star categories at the prestigious EGR B2B Awards 2025.
The post Playzia secures strategic UK market deal with Midnite, bringing Love Island-themed games to players appeared first on European Gaming Industry News.
Latest News
Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls
CT Gaming and Palms Bet are partnering again, and this time it is about the introduction of Diamond King 4 in the gaming halls across the country. As of now, 56 gaming machines featuring the multigame have already been installed, with the total number expected to exceed 70 in the coming weeks. The installations cover key locations including Sofia, Burgas and Veliko Tarnovo. At some of the locations, the thrilling multigame is paired with EZ Modulo slot cabinets, while others chose the EZ Modulo Tower cabinets. These combinations are fully possible, as the Diamond King 4 compatibility allows it. This project marks a significant milestone in the ongoing partnership between CT Gaming and Palms Bet.
With the installation of Diamond King 4, visitors to Palms Bet gaming halls can now enjoy enhanced graphics, modern themes and immersive gameplay that meet the expectations of today’s players. The multigame includes 40 titles, 20 of which are linked to a progressive jackpot, along with features such as the Buy Bonus version of the most popular game – Duck of Luck, and the revamped Diamond Tree Deluxe jackpot. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while cascading white and pink diamonds offer exciting rewards with every spin.
“We are pleased with the successful rollout of installations in partnership with Palms Bet. Thanks to this collaboration, more and more players across the country will have access to the premium gaming experience that Diamond King 4 delivers,” said Biser Bojanov, CEO of CT Gaming.
The post Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls appeared first on European Gaming Industry News.
-
Latest News3 months ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News2 months ago
LEGENDS by Fire & Ice: July 1st at The BOX Soho
-
Latest News2 months ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
Latest News2 months ago
HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
-
Latest News3 months ago
S8UL acquires North America’s leading Mobile Legends: Bang Bang roster ahead of Esports World Cup 2025
-
Latest News3 months ago
Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025
-
Latest News1 month ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News3 months ago
StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome
You must be logged in to post a comment Login