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Advertisement banning trends in the European Union and the Balkans, subject of the IMGL MasterClass in Prague

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There has been a recent wave that has swept across the gambling industry and had the form of banning gambling related advertisement. This is the case in many European jurisdictions, but we are not excluding that this is a global wave. Media outlets have reported that such bans are scheduled to be included in Asia as well.

In Sweden, new online gambling operators may lose their ability to market their products entirely if the government takes note of new survey results which shows more than half (53%) of Swedes believe gambling advertising should be banned.

The latest survey results are not a surprise and come to complement the Minister of Civil Affairs Ardalan Shekarabi beliefs, who has summoned all 69 Swedish online gambling licensees to a meeting on the 14th of February to discuss their marketing activities. Just earlier, Shekarabi publicly contemplated following the UK’s lead and banning all gambling promos during live sports broadcasts.

About two weeks ago, Niels Folmann, director of the state-run former gambling monopoly Danske Spil, told local media that the Danish government should follow the UK’s lead and enact a blanket prohibition on gambling advertising during televised live sports events.

These subject are among the reasons why we have asked the experts of the industry from IMGL to present a MasterClass during the event which will focus on these aspects and treat the industry is currently facing in several European jurisdictions and also in the Balkans.

You can Register here or View the Agenda

Italy in the focus – Good news and bad news

The Italian gambling authority, Agenzia delle dogane e dei monopoli (ADM), released the list of the approved candidates that will be allowed to operate in the local market. Their licenses will be valid through December 31, 2022. The regulator has awarded 66 concessions and has also issued licenses to four other companies which will treat with reserves for reasons it said it would communicate to the licensees themselves.

Even if the Seria A gambling sponsor ban has been delayed until July, there are still lots of tensions in the “lo Stivale”.  The Italian soccer clubs have been permitted to keep existing betting deals until the end of the season. The extension follows the enforcement of a government-led blanket ban on gambling advertising throughout Italy.

The ban applies to all gambling-related products and services across all media platforms – including television, websites, and radio – and sports clubs are also to be prohibited from carrying sponsors from the industry.

While the delay to the implementation of the ban is a positive for soccer clubs in the country, the move merely marks a delay to a law that could have severe consequences for Italy’s soccer industry.

Operators within the gambling industry have criticized the new measures, warning that prices may rise and the illegal gambling sector could benefit as a result.

In an open letter written in July to Luigi Di Maio, the government’s Deputy Prime Minister who authored the decrees, Italian-licensed gambling operator LeoVegas added that the ban wouldn’t achieve a significant reduction in gambling activity. Rather, he wrote, it would lead to a surge in advertising by gambling operators not holding Italian licenses. (source sportspromedia.com)

Quirino Mancini, the Global Head of the Gaming and Gambling Practice at Tonucci & Partners will take the role to give an in-depth review of the Italian market.

The company he represents, Tonucci & Partners, is a top-ten Italian general practice firm with offices in Rome, Milan, Brescia, Padua, Florence, Tirana, Bucharest, and Belgrade.

Quirino is one of the leading Italian gaming and gambling lawyers with a specialist practice of almost 20 years. He acts for Italian and foreign-based online and land-based companies operating in the Italian gaming market, advising them on legal, licensing, regulatory, day-to-day compliance and any other operational aspects connected to their activities. He also runs a bespoke matchmaking and business strategy service to provide clients with a customized type of assistance that includes also introduction and facilitation of dealings with the local regulatory authorities, banks as well as scouting and suitability checks on potential business partners.

Quirino is a regular speaker at most international gaming conferences and sits in the editorial board of various sector reviews and magazines. Co-founder and editor of www.gaminglaw.eu, a pan-European information and commentary portal focusing on legal and regulatory issues under European and national gaming laws.

Secretary and fellow member of the Leadership Committee of the International Masters of Gaming Law (IMGL), a worldwide organization gathering regulators, lawyers and advisors, in-house counsels and educators engaged in the gaming business. A fellow member of the International Association of Gaming Advisors (IAGA)

You can Register here or View the Agenda

Britain to blame for the situation?

If you have read the intro part of this article, you will find one common fact. In each situation, the UK gambling ban is cited. It seems everyone is following the idea of the advertisement ban which has been sparked last year.

UK press has just announced that it has been decided that gambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop irresponsible gambling.

Bookmakers will be required to use every targeting tool possible to ensure online gambling promotions are not seen by under-18s. They will also have to avoid placing gambling adverts on parts of websites that are popular with children and stop using celebrities or other people who appear to be under 25 in their promotions. (source: theguardian.com)

Coming into force on 1 April, the guidelines devised by the Committees of Advertising Practice (CAP), which is responsible for writing and maintaining the UK advertising codes, will prohibit online ads for gambling products being targeted at individuals likely to be aged under 18. These standards cover all digital media including social networks and other online platforms.

This complements many other banning procedures, as you may know, from July 2018, the British betting industry has implemented a “whistle-to-whistle” ban on all TV betting adverts during pre-watershed live sports programming, with the exception of horse and greyhound racing.

William Hill has become the first UK-listed operator to call for a media strategy review in 2019, with competitors likely to follow suit as betting leadership adjusts to new advertising realities.

Russell Mifsud (Gaming industry specialist – Associate Director at KPMG Malta) will take on the role to discussing these aspects and how will report how operators are taking steps in order to comply while also keeping an eye on the brand strategy and business run.

Russell is an Economist and Associate Director at KPMG, who leads the firm’s gaming department. Russell provides insight on the industry externalities and commercial strategy for KPMG and our clientele across the board. He also helps drive a core group of professionals who specialize in gaming within the KPMG network globally. Russell also sits on the board of the Malta Remote Gaming Council and Silicon Valletta. He works closely with the KPMG Audit, Tax & Advisory teams locally and internationally in order to assist network with identifying risks and opportunities, with a view to adding strategic insight and guidance to clientele across the board.

Russell Mifsud and Quirino Mancini will be joined by leading experts from Central Europe, the Balkans and Germany to complement advertisement banning procedures which are being implemented or discussed in their jurisdiction.

Jaka Repanšek (Media and Gaming Expert), Zlatan Omerspahić (Data Protection and Compliance Lawyer at NSoft) and Martin Arendts (Founder of ARENDTS ANWAELTE) be the experts taking on this role while the MasterClass will be moderated by Dr. Matthias Spitz (Senior Partner, MELCHERS LAW)

Do not miss this opportunity to attend the IMGL MasterClass presented by members and non-members of the International Masters of Gaming Law at Prague Gaming Summit 3!

You can Register here or View the Agenda


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Advertisement banning trends in the European Union and the Balkans, subject of the IMGL MasterClass in Prague

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune

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The post Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune appeared first on European Gaming Industry News.

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Playzia secures strategic UK market deal with Midnite, bringing Love Island-themed games to players

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Playzia, a rapidly growing force in the iGaming industry, is thrilled to announce a landmark partnership with Midnite, one of the UK’s fastest-growing operators. This agreement significantly expands Playzia’s presence in the UK’s highly competitive and regulated market while delivering a wave of new, engaging content to Midnite players, headlined by Playzia’s new Love Island games.

As part of this strategic deal, Midnite will offer its UK players access to Playzia’s full portfolio of in-house developed titles, including player-favorites such as Grand Ocean Megaways™, Zeus’s Thunderstrike, Billionaire Buffalo Hold ‘n Win, and Piggy Clusters.

The partnership will also introduce Midnite’s audience to Playzia’s much-anticipated Love Island-branded content, launching this summer to coincide with the 2025 season of the hit ITV Studios reality show. The recently launched flagship title, Love Island – Love in a Spin, is an exclusive online slot created under a three-year licensing agreement with Zoo 55, part of ITV Studios, which will produce a total of 10 Love Island Games.

Joe Caetano, Head of Commercials at Playzia, commented on the partnership: “Teaming up with Midnite is a significant milestone as we expand our footprint in regulated markets, particularly the UK. Midnite is known for delivering cutting-edge betting experiences to its players, making them an ideal partner for our games. We are especially excited to bring our new Love Island titles to their platform just in time for this summer’s series. It is the perfect moment for UK players to step into the villa and experience something truly unique.”

Midnite’s Senior Casino Manager, Chelsea Pinho, said: “We are constantly striving to enhance the Midnite casino experience for our players and this partnership adds to our rich offering of content. We are particularly excited to offer a selection of Love Island games – including Love in a Spin – and I am sure they will be a perfect match for our players. At Midnite, we are passionate about bringing fans closer to the games they love – or in this case a TV show they love.”

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The deal also follows Playzia’s recent industry recognition, with nominations in the Slot Supplier (Under 5 Years) and Software Rising Star categories at the prestigious EGR B2B Awards 2025.

The post Playzia secures strategic UK market deal with Midnite, bringing Love Island-themed games to players appeared first on European Gaming Industry News.

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Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls

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CT Gaming and Palms Bet are partnering again, and this time it is about the introduction of Diamond King 4 in the gaming halls across the country. As of now, 56 gaming machines featuring the multigame have already been installed, with the total number expected to exceed 70 in the coming weeks. The installations cover key locations including Sofia, Burgas and Veliko Tarnovo. At some of the locations, the thrilling multigame is paired with EZ Modulo slot cabinets, while others chose the EZ Modulo Tower cabinets. These combinations are fully possible, as the Diamond King 4 compatibility allows it. This project marks a significant milestone in the ongoing partnership between CT Gaming and Palms Bet.

With the installation of Diamond King 4, visitors to Palms Bet gaming halls can now enjoy enhanced graphics, modern themes and immersive gameplay that meet the expectations of today’s players. The multigame includes 40 titles, 20 of which are linked to a progressive jackpot, along with features such as the Buy Bonus version of the most popular game – Duck of Luck, and the revamped Diamond Tree Deluxe jackpot. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while cascading white and pink diamonds offer exciting rewards with every spin.

“We are pleased with the successful rollout of installations in partnership with Palms Bet. Thanks to this collaboration, more and more players across the country will have access to the premium gaming experience that Diamond King 4 delivers,” said Biser Bojanov, CEO of CT Gaming.

The post Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls appeared first on European Gaming Industry News.

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