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Largest Study Of Mobile Ad Networks Ranks Facebook, Google, Snap, Twitter, Unity … And New Players
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Singular ROI Index analyzes $1.5B in ad spend and $2.7B in revenue to reveal which mobile ad networks are most effective by platform, region, and vertical.
Facebook and Google are still top dogs in returning value for advertisers. But other ad networks are challenging for the lead in a unique index based on advertiser ROI from Singular, the leader in marketing intelligence that optimizes over $10B in annual ad spend.
By deeply combining marketing campaign data with attribution results, Singular is able to identify the most granular ROI insights, leading to the most accurate rankings possible.
While Facebook won the global rankings, Google took top billing in all three key regional rankings: EMEA, APAC, and Americas.
REPORT HIGHLIGHTS
Big new player
Brands love Snapchat. Snap hit #3 for non-gaming categories in both iOS and Android after not making the list at all last year on Android.
LINE hits the index: 3X
Japan-based mobile messaging service LINE ranked on just one index last year for the LINE Ads Platform, which is how advertisers can target its 700M users. This year, it ranked no fewer than three times, plus two honorable mentions.
Twitter resurgent
Twitter won no fewer than 11 rankings on various global, regional, and platform-specific charts, including second on iOS for retention: providing users/customers who stay engaged.
New models, new networks
We’ve seen huge innovation over the last year in mobile. Fortnite publisher EPIC has started to monetize game players directly, for example. Another innovator, BlueStacks, provides an emulator for playing mobile games on desktop, and its on-platform ad network is yielding significant ROI.
Android vs iOS: ad network volatility
A full third of the global Android index is brand-new, while only two new networks joined the corresponding iOS index. 60% of the multi-year winners on Android moved down, so new contenders are performing well.
Unity is hard to beat
Unity powers half the games on the planet, and its ad network is also dominant, ranking third on Android and fourth on iOS globally … an impressive achievement.
“At Singular, our goal is to help marketers win,” says Singular CEO Gadi Eliashiv. “Helping them reliably find the highest return on investment is a critical part of the marketing intelligence we provide.”
The full Singular ROI Report is available here:
https://go.singular.net/roi-index-2018-top-mobile-media-sources-press
About Singular:
Singular is a marketing intelligence platform that transforms marketing data into accurate, granular and actionable insights to drive growth. By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services. Singular customers include companies like Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. Singular is backed by Norwest Venture Partners, General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures.
Source: Singular
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Largest Study Of Mobile Ad Networks Ranks Facebook, Google, Snap, Twitter, Unity … And New Players

Latest News
Kambi Group plc repurchase of shares during 23 April – 29 April 2025
Kambi Group plc (“Kambi”) has during the period 23 April to 29 April 2025 (the “Buyback Period”) repurchased a total of 10,000 ordinary shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).
The objective of the Programme is to achieve added value for Kambi’s shareholders and to give the Board increased flexibility with Kambi’s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.
During the Buyback Period, Kambi repurchased a total of 10,000 ordinary shares at a volume-weighted average price of 118.45 SEK. From the beginning of the Programme, which started on 6 November 2024, until and including 29 April 2025, Kambi has repurchased a total of 1,262,000 ordinary shares at a volume-weighted average price of 108.89 SEK per share.
During the Buyback Period, Kambi has repurchased shares as follows:
Date | Aggregated daily volume (number of ordinary shares) |
Weighted average share price per day (SEK) |
Total daily transaction value (SEK) |
23 April 2025 | 2,000 | 120.13 | 240,268 |
24 April 2025 | 2,000 | 117.86 | 235,710 |
25 April 2025 | 2,000 | 119.02 | 238,034 |
28 April 2025 | 2,000 | 117.57 | 235,133 |
29 April 2025 | 2,000 | 117.68 | 235,365 |
All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 29 April 2025, Kambi’s holding of its own shares amounted to 1,262,000 and the total number of issued shares in Kambi is 29,903,619 ordinary shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary shares, up to a maximum amount of €12.0 million.
A full breakdown of all transactions carried out during the Buyback Period is attached to this announcement.
Information on the Programme is available on Kambi’s website, kambi.com/investors/share-information/
The post Kambi Group plc repurchase of shares during 23 April – 29 April 2025 appeared first on European Gaming Industry News.
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WinSpirit Casino Earns AskGamblers Certificate of Trust
WinSpirit is proud to announce that it has officially received the Certificate of Trust from AskGamblers—one of the most respected accolades an online casino can achieve.
This certificate is awarded only to platforms that demonstrate exceptional standards in key areas such as fast payouts, high player ratings, and a strong commitment to responsible gambling. It reflects WinSpirit’s dedication to player satisfaction and further strengthens the brand’s reputation as a trustworthy, high-performing casino.
With this recognition, WinSpirit reaffirms its promise to players: that their funds and personal data are protected, their rights are upheld, and their experience is both fair and rewarding.
“Receiving the Certificate of Trust is not just a badge of honour – it reflects the daily effort we put into building a casino that players and partners can rely on” — says Kate Van Engelen, PR Manager at WinSpirit.
“It motivates us to continue setting the bar high in fairness, support, and transparency,” she added.
AskGamblers is an acclaimed casino affiliate website, renowned for offering players unbiased, accurate, and up-to-date information about online casinos.
The AskGamblers Certificate of Trust now takes pride of place on the WinSpirit website, serving as a clear symbol of quality, reliability, and transparency.
With over 17,000 games, a wide range of payment methods, 24/7 customer support, and generous bonuses, WinSpirit continues to set the standard for excellence in online gaming.
The post WinSpirit Casino Earns AskGamblers Certificate of Trust appeared first on European Gaming Industry News.
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A New Era Arrives As GTO Wizard Technology Integrates With GGMillion$ Live Stream
In the late 1990s, the introduction of the hole card camera revolutionized televised poker, letting fans finally experience the hidden drama and brilliance behind every hand.
Now, GGPoker, the World’s Biggest Poker Room, together with GTO Wizard, poker’s leading educational platform, is proud to announce the next great leap in live poker broadcasting. Starting next Tuesday, May 6th, the GGMillion$ final table stream will feature live, on-screen analysis powered by GTO Wizard’s state-of-the-art technology.
For selected hands, viewers will see real-time strategy insights, revealing the optimal play at each betting street, and letting fans instantly track when players stick to Game Theory Optimal (GTO) strategy or go their own way. The GGMillion$ commentary team will also have access to GTO Wizard’s AI live analysis, allowing for even deeper, more nuanced coverage of the action.
This integration doesn’t just revolutionize the viewing experience — it brings a new layer of transparency and trust to the game. Each player’s decisions at the final table will be monitored for fairness, ensuring the highest integrity on the game’s biggest stage.
For the first time, poker fans will get a front-row seat to the true strategic battleground — and experience exactly what separates the world’s best players from the rest. The future of poker broadcasting is here. See it unfold live on May 6.
GGMillion$ is poker’s premier high-roller tournament, a weekly $10,300 tournament with a $1,000,000 guaranteed prize pool, attracting the game’s elite every week. Learn more about GGMillion$ here: ggpoker.com/tournaments/ggmillions/
GTO Wizard AI has revolutionized the way poker is learned and played, continuing to push the boundaries of game theory innovation. Learn more about GTO Wizard AI here: blog.gtowizard.com/ai-and-the-future-of-poker/
The post A New Era Arrives As GTO Wizard Technology Integrates With GGMillion$ Live Stream appeared first on European Gaming Industry News.
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