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Relax Gaming signs SoftGamings content agreement

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Relax Gaming, the new-breed games and platform supplier, has enhanced its global reach with a deal to provide its content to SoftGamings customers.

This latest agreement will enable SoftGamings’ extensive list of operator partners to access Relax Gaming’s portfolio of in-house and Silver Bullet partner content.

Relax Gaming video slots, including Erik the Red and The Great Pigsby, will be made available via SoftGamings’ platform, as will products from Relax’s Silver Bullet partners, including Dice Lab, Kalamba Games and STHLMGAMING.

Daniel Eskola, Relax Gaming CEO, said: “Across more than a decade of experience SoftGamings has demonstrated its expertise in optimising reach and the quality of its technical execution.

“We are very pleased to now be rolling out our games in line with our vision to rapidly expand our global distribution. This deal is testament to the growing industry recognition a hassle-free route to market with quality content provides.”

Irina Sazonova, Director of Partnerships at SoftGamings, said: “Relax Gaming’s portfolio is among the highest quality collections in the industry, so we’re thrilled to be integrating its content.

“Its commitment to innovation and collaboration matches our own, making them a natural fit.”

Relax Gaming is rapidly becoming a go-to supplier, offering fresh content and over 280 games with transparent commercial terms. It has significantly grown its global presence in recent months, agreeing a wealth of new strategic deals.

 

About Relax Gaming:

Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With transparency and collaboration central to its ethos, its recent and rapid expansion has been conceived in order to deliver unparalleled global reach.

Via a quick one-time integration, Relax Gaming now provides access to a roster of 280+ casino games and a diverse range of proprietary products, including Poker, Bingo and its recently launched slot portfolio. The high-quality aggregated content is provided through its selected Silver Bullet (commercially represented) and Powered By (commercially independent) partners.

Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Malta Gaming Authority, Alderney Gambling Control Commission, the UK Gambling Commission, and the Danish Gambling Authority.

 

About SoftGamings:

SoftGamings is a B2B casino platforms provider and gaming systems aggregator. With over 10 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions – White Label, Turnkey, Self-Service, Bitcoin platform solutions, Bonus System Standalone feature, Sportsbook solution, Slots Bundle, Live Bundle and Casino Games Integration. SoftGamings’ strong IT team can also provide gamification possibilities, which is one of the major industry trends. Products portfolio includes 50+ gaming suppliers with 3000+ games. The company offers live dealer solutions from Evolution Gaming, NetEnt, Ezugi, Authentic Gaming, Lucky Streak etc, slots from NetEnt, Microgaming, BetSoft, Endorphina, Habanero, Booming Games, WorldMatch etc, sportsbook, hosting, licensing and banking services. Over 100 clients use SoftGamings products and services since 2007.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Relax Gaming signs SoftGamings content agreement

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Casinoble Report Reveals NZ Players Favour High-Volatility Slots and Longer Sessions in 2025

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Casinoble has released an in-depth report analyzing Top Casino Games, Session Time, and Volatility Trends in New Zealand 2025, revealing how player preferences are evolving across slots, live dealer, and table games. Based on player data, the study highlights a clear national appetite for medium-to-high volatility games, extended play sessions, and immersive experiences that balance entertainment with risk.

Slots Lead the Charge in New Zealand’s Online Market

According to the findings, slots make up approximately 75% of the country’s top 50 online casino games, far surpassing live dealer titles (20%) and traditional RNG table games (5%). This dominance reflects New Zealanders’ attraction to fast-paced, feature-rich slot titles like Book of Dead, Big Bass Splash, and Sweet Bonanza.

Live dealer games, led by Evolution’s Crazy Time and Lightning Roulette, are gaining traction among players who value realism and interaction, while RNG table games such as Blackjack MH and World Cup Roulette Platinum continue to attract strategic-minded audiences.

Players Engagement

The report breaks down average session times, showing that slots dominate longer play sessions, with players spending between 60–90 minutes per session. Live dealer titles average 30–45 minutes, driven by the social nature of real-time play, while RNG table games see shorter but more focused sessions of 20–35 minutes.

These figures point to a balance between immersion and efficiency: slots provide long-term excitement, live dealer games deliver quick, engaging bursts, and table games reward strategic play.

The Power of Volatility and Provider Influence

Roughly 70% of New Zealand’s top 50 games fall into the medium-to-high volatility category — signaling a market that values impactful wins over frequent small payouts. As Mike Davies from Casinoble’s Data & Research team explained: “New Zealand players demonstrate a distinctive mix of patience and thrill-seeking,” said Mike Davies, Data & Research Analyst at Casinoble. “High-volatility titles like Book of Dead and Gates of Olympus keep them engaged not through frequent wins, but through the anticipation of that one big, unforgettable moment.”

Users can can read more about how volatility shapes player behavior and session time here.

The report also highlights that Pragmatic Play, Play’n GO, Evolution, and Games Global remain the dominant software providers shaping the market. Pragmatic Play leads the way with nearly a quarter of the top-performing titles, driven by its blend of engaging design and mobile-optimized gameplay.

Key Insights

  • Slots account for three-quarters of the most popular games.
  • Medium/high volatility is the defining trend of 2025.
  • Evolution leads the live dealer category with hybrid entertainment formats.
  • Players show increasing loyalty to familiar game types with immersive themes.

For the full analysis and data breakdown behind this report, users can read the complete article on our website.

About Casinoble

Casinoble is a global iGaming affiliate company operating across more than 30 international markets, providing trusted insights, reviews, and rankings within the online casino industry.

Contact

Head of the Content

Lukas Mollberg

Casinoble

[email protected]

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UNO Affiliates Presents Lizaro: The Wild West Experience on Every Turn

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UNO Affiliates proudly unveils Lizaro — a bold new iGaming brand where intelligence meets instinct.  Born of grit and crafted for precision, Lizaro rides through a world where every move counts and every win tells a story.

Inspired by the daring spirit of the modern Wild West, it blends strategy and style in a landscape where fortune favors the sharp-minded. Each spin feels like a duel at high noon. It’s quick, tense, deliberate, and unfolds within a cinematic world that rewards focus and luck. With sleek visuals, refined mechanics, and a pulse that beats to the rhythm of risk and reward, Lizaro redefines what it means to play with purpose.

Lizaro stands out through its unique approach to modern gaming. Built on the principle of smart play, it delivers strategy-driven gameplay that rewards precision over chance, giving players full control of their experience. Its detail-rich world captures the bold and recognizable Western energy, merging style and storytelling on every turn.

A seamless experience ensures smooth navigation and fast, intuitive design across all touchpoints. And at its core, Lizaro is powered by the UNO ecosystem — a trusted affiliate and operational network that strengthens every aspect of the brand.

“Lizaro is more than a new iGaming brand — it’s an exciting new way to play,” said Halyna at UNO Affiliates.It is for players who think fast and act with intent. The Wild West theme captures this perfectly: it’s bold, sharp, and rewards those who aim true and stay focused on their target. That’s what makes Lizaro different: it gives players not just the thrill of the game, but the satisfaction of smart play.”

With Lizaro, UNO Affiliates continues to promote the universe of bold, story-driven brands, reshaping the world of iGaming with innovation, intelligence, and unmistakable style.

Play wise. Win wilder.

Discover the new frontier at https://lizaro.com/.

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Mustangs Run Wild in Booming Games’ Latest Hit Mustang Hold and Win!

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Gallop into Big Wins with Mustang Hold and Win from Booming Games!

Step into the wild and untamed world of Mustang Hold and Win, where the free-spirited mustangs rule the reels. With a 5×3 grid and 25 paylines, this slot delivers an exhilarating experience with stunning visuals of the American wilderness. The game features Hold and Win mechanics, where landing 6 or more value symbols triggers respins that can lead to massive payouts. Collecting all 15 symbols activates the Grand Bonus, awarding an incredible 1000x your bet!

Keep an eye on the Wilds, which can stack across reels 2, 3, 4 and 5, and substitute for major and minor symbols to boost your chances of winning. Plus, triggering the Free Spins round with 3 scatters gives you 8 free spins, with the possibility of retriggers. During free spins, the Hold and Win feature can be activated, creating even more opportunities for huge rewards.

Whether you’re chasing mustangs or big wins, Mustang Hold and Win offers a thrilling ride with plenty of chances for adventure!

“With Mustang Hold and Win, our goal was to capture the spirit of freedom and excitement that defines the American frontier. The combination of Hold and Win mechanics, vibrant design and rewarding features delivers a truly exhilarating experience that players will want to return to again and again,” said Craig Asling, Director of Games at Booming Games.

The post Mustangs Run Wild in Booming Games’ Latest Hit Mustang Hold and Win! appeared first on European Gaming Industry News.

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