Latest News
Sacramento Kings Partner with MGM Resorts and Xperiel
Reading Time: 4 minutes
The Sacramento Kings announced a partnership with MGM Resorts International and Xperiel, the inventor of the Real World Web platform, to provide new incentives to fans engaging with the NBA’s first free-to-play gaming experience. “Call the Shot” is available for fans within the Fan Zone of the award-winning, dual-mode Sacramento Kings + Golden 1Center app, which was first released in 2016.
“Call the Shot” allows fans to predict the outcomes of game quarters, player performance as well as interact with their favorite NBA team – all while offering in-app prize opportunities with no purchase required to participate. Featuring MGM Resorts as its premier gaming sponsor, “Call the Shot” is the first mobile offering from an NBA team that offers high-frequency predictive gaming to fans.
“We are committed to exploring new ways that technology can be used to engage with fans as they consume and interact with the game,” said Kings Owner and Chairman Vivek Ranadivé. “The future is experiential and we are proud to lead the way in continuing to redefine the fan experience with this innovative and interactive platform.”
“We are very excited about the opportunity to partner with the Kings to become their exclusive presenting partner for the Call the Shot game,” said MGM Resorts International President of Interactive Gaming Scott Butera. “MGM Resorts looks forward to this unique opportunity to innovate free-to-play gaming and provide fans with a one-of-a-kind entertainment experience.”
“When we first started working with the Kings a few years ago, Vivek Ranadivé had the vision that any predictive gaming experience we create together should have a Vegas-like gaming feel without the actual wagering,” said Xperiel CEO and co-founder Alex Hertel. “It is thrilling to see what we’ve built under Vivek’s guidance and look forward to continuing to work with the Kings and other NBA teams to create immersive digital fan experiences and drive sports technology innovation with our Real World Web platform.”
Fans utilizing “Call the Shot” can make real-time predictions on shooting percentage, top scoring teams, top scoring players, which team will have the highest rebounds and more. These predictions can be made before the game and during each quarter, with correct guesses awarded virtual credits that can be used for in-app prize opportunities or to continue playing until the end of the game.
Virtual credits won in the Xperiel activations can only be redeemed in the Sacramento Kings + Golden 1 Center app, are non-transferable and have no monetary value. During the game, successful fans playing both at the arena and at home will have their names appear on the leaderboard within the app and then projected onto the 4K Ultra HD videoboard, VSP SKEYE View, at Golden 1 Center. After the game, fans can use virtual credits for in-app prize opportunities. Prizes may include a wide selection of autographed Kings gear and game tickets. Season-length grand prizes will be fulfilled through a partnership between Xperiel and Amazon.
MGM Resorts, which signed a multi-year long-term partnership agreement with the NBA in July, is participating as the league’s official gaming partner, providing prizes and helping to create an exciting, Vegas-like experience for app users. MGM Resorts seized the opportunity to extend its commitment to the growth of the NBA by partnering with the Kings, the first NBA team to provide a more immersive free-to-play gamified app-based experience for fans both at Golden 1 Center and those watching remotely.
“Call the Shot” is the result of a multiyear partnership between Xperiel and the Kings. Previously, Kings fans have used “Photo in the Plaza” through the team’s proprietary mobile app to post selfies that appear on the arena’s exterior screens and catch virtual basketballs via an augmented reality prize cannon.
In addition to its partnership with the Kings, Xperiel is partnering with Amazon to fulfill delivery of season grand prizes – which may include a Microsoft XBox ‘One S’ with NBA 2K18, a Sonos PLAY:1 sound system and an Amazon Echo Show – directly to winners’ homes.
Xperiel has partnered with sports teams for several years to create more dynamic, gamified fan experiences that provide mobile users a variety of different ways to interact with their favorite sports teams as well as smart stadiums and a wide variety of IoT sensors. The Xperiel platform merges the Internet of Things (IoT) and augmented reality to create a diverse network of connected devices called the Real World Web. Delivered through personal devices and location-based infrastructure, the gamified experiences tap into the excitement of Kings games and offers fans a fundamentally new way to try to guess the outcome of various aspects of games and player performances.
About MGM Resorts International:
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 29 unique hotel and destination gaming offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company acquired the operations of Empire City Casino in New York in 2019, and in 2018, opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The over 82,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information visit us at www.mgmresorts.com.
About Xperiel:
Xperiel, inventor of the Real World Web (RWW), merges the physical and digital worlds by enabling mixed reality, predictive gaming and immersive experiences accessible to consumers through brands’ existing or new mobile apps. Xperiel’s RWW platform provides a device-agnostic operating system for the Internet of Things (IoT) which connects consumer devices to the world around them and connects all technology together into a single network. Using Xperiel’s patented, easy-to-use graphical programming language Pebbles, organizations across the retail, professional sports and entertainment spectrum (and beyond) can quickly, cost-effectively design and deliver interactive, customized apps in a few days or weeks, not months—without the expense of time-consuming development efforts. Teams and brands including the New York Jets, the Sacramento Kings, Los Angeles Dodgers, Pepsico and MGM work with Xperiel to deploy interactive applications that drive consumer engagement and customer loyalty while increasing revenue opportunities in today’s fast-paced, digital world. www.xperiel.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sacramento Kings Partner with MGM Resorts and Xperiel

Latest News
Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune
This August, SpringbokCasino.co.za ewr45is shedding light on the dark side of animal tourism while turning up the heat with a sizzling offer: 25 Free Spins to play the blazing new underworld slot, Hades’ Flames of Fortune, all month long.
From cuddling lion cubs to diving with baited sharks, many popular animal attractions promise adventure but deliver exploitation. This month, Springbok Casino pulls back the curtain on harmful practices—revealing the truth behind these unethical encounters and offering better, cruelty-free alternatives.
THE WILD SIDE OF WRONG – FIVE ANIMAL ADVENTURES YOU SHOULD NEVER BOOK
Each week, the casino will spotlight a different unethical wildlife tourism practice, including:
- The Lion Lie – Why petting cubs fuels canned hunting
- Bait & Switch – The hidden cruelty of baited shark dives
- The Elephant in the Room – The suffering behind elephant rides
- Selfie Stress – How cheetah encounters exploit wildlife
- Wild Shows, Trapped Lives – The cruelty of animal performances
“We believe in entertainment that doesn’t come at the expense of animals,” says Daniel Van Wyke, Springbok Casino Manager. “This month we’re giving players a chance to enjoy wins while learning how to protect wildlife responsibly.
AUGUST FREE SPINS
25 Free Spins for Hades’ Flames of Fortune
Coupon Code: WILDWRONG
At SpringbokCasino.co.za South African players enjoy top-notch customer support in both English and Afrikaans, with hundreds of exciting slots and table games— all playable in Rands. Whether you’re on mobile or playing instantly online, the action is always within reach.
The post Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune appeared first on European Gaming Industry News.
Latest News
Playzia secures strategic UK market deal with Midnite, bringing Love Island-themed games to players
Playzia, a rapidly growing force in the iGaming industry, is thrilled to announce a landmark partnership with Midnite, one of the UK’s fastest-growing operators. This agreement significantly expands Playzia’s presence in the UK’s highly competitive and regulated market while delivering a wave of new, engaging content to Midnite players, headlined by Playzia’s new Love Island games.
As part of this strategic deal, Midnite will offer its UK players access to Playzia’s full portfolio of in-house developed titles, including player-favorites such as Grand Ocean Megaways™, Zeus’s Thunderstrike, Billionaire Buffalo Hold ‘n Win, and Piggy Clusters.
The partnership will also introduce Midnite’s audience to Playzia’s much-anticipated Love Island-branded content, launching this summer to coincide with the 2025 season of the hit ITV Studios reality show. The recently launched flagship title, Love Island – Love in a Spin, is an exclusive online slot created under a three-year licensing agreement with Zoo 55, part of ITV Studios, which will produce a total of 10 Love Island Games.
Joe Caetano, Head of Commercials at Playzia, commented on the partnership: “Teaming up with Midnite is a significant milestone as we expand our footprint in regulated markets, particularly the UK. Midnite is known for delivering cutting-edge betting experiences to its players, making them an ideal partner for our games. We are especially excited to bring our new Love Island titles to their platform just in time for this summer’s series. It is the perfect moment for UK players to step into the villa and experience something truly unique.”
Midnite’s Senior Casino Manager, Chelsea Pinho, said: “We are constantly striving to enhance the Midnite casino experience for our players and this partnership adds to our rich offering of content. We are particularly excited to offer a selection of Love Island games – including Love in a Spin – and I am sure they will be a perfect match for our players. At Midnite, we are passionate about bringing fans closer to the games they love – or in this case a TV show they love.”
This latest agreement further cements Playzia’s reputation as an innovative, top-tier content supplier with a roadmap that spans slots, crash, instant win, table, and probability-based games. With its strong focus on localised, branded content and new gameplay mechanics, Playzia is poised to deliver unforgettable experiences to players in the UK and beyond.
The deal also follows Playzia’s recent industry recognition, with nominations in the Slot Supplier (Under 5 Years) and Software Rising Star categories at the prestigious EGR B2B Awards 2025.
The post Playzia secures strategic UK market deal with Midnite, bringing Love Island-themed games to players appeared first on European Gaming Industry News.
Latest News
Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls
CT Gaming and Palms Bet are partnering again, and this time it is about the introduction of Diamond King 4 in the gaming halls across the country. As of now, 56 gaming machines featuring the multigame have already been installed, with the total number expected to exceed 70 in the coming weeks. The installations cover key locations including Sofia, Burgas and Veliko Tarnovo. At some of the locations, the thrilling multigame is paired with EZ Modulo slot cabinets, while others chose the EZ Modulo Tower cabinets. These combinations are fully possible, as the Diamond King 4 compatibility allows it. This project marks a significant milestone in the ongoing partnership between CT Gaming and Palms Bet.
With the installation of Diamond King 4, visitors to Palms Bet gaming halls can now enjoy enhanced graphics, modern themes and immersive gameplay that meet the expectations of today’s players. The multigame includes 40 titles, 20 of which are linked to a progressive jackpot, along with features such as the Buy Bonus version of the most popular game – Duck of Luck, and the revamped Diamond Tree Deluxe jackpot. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while cascading white and pink diamonds offer exciting rewards with every spin.
“We are pleased with the successful rollout of installations in partnership with Palms Bet. Thanks to this collaboration, more and more players across the country will have access to the premium gaming experience that Diamond King 4 delivers,” said Biser Bojanov, CEO of CT Gaming.
The post Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls appeared first on European Gaming Industry News.
-
Latest News3 months ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News2 months ago
LEGENDS by Fire & Ice: July 1st at The BOX Soho
-
Latest News2 months ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
Latest News2 months ago
HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
-
Latest News3 months ago
S8UL acquires North America’s leading Mobile Legends: Bang Bang roster ahead of Esports World Cup 2025
-
Latest News3 months ago
Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025
-
Latest News1 month ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News3 months ago
StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome
You must be logged in to post a comment Login