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Sacramento Kings Partner with MGM Resorts and Xperiel
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The Sacramento Kings announced a partnership with MGM Resorts International and Xperiel, the inventor of the Real World Web platform, to provide new incentives to fans engaging with the NBA’s first free-to-play gaming experience. “Call the Shot” is available for fans within the Fan Zone of the award-winning, dual-mode Sacramento Kings + Golden 1Center app, which was first released in 2016.
“Call the Shot” allows fans to predict the outcomes of game quarters, player performance as well as interact with their favorite NBA team – all while offering in-app prize opportunities with no purchase required to participate. Featuring MGM Resorts as its premier gaming sponsor, “Call the Shot” is the first mobile offering from an NBA team that offers high-frequency predictive gaming to fans.
“We are committed to exploring new ways that technology can be used to engage with fans as they consume and interact with the game,” said Kings Owner and Chairman Vivek Ranadivé. “The future is experiential and we are proud to lead the way in continuing to redefine the fan experience with this innovative and interactive platform.”
“We are very excited about the opportunity to partner with the Kings to become their exclusive presenting partner for the Call the Shot game,” said MGM Resorts International President of Interactive Gaming Scott Butera. “MGM Resorts looks forward to this unique opportunity to innovate free-to-play gaming and provide fans with a one-of-a-kind entertainment experience.”
“When we first started working with the Kings a few years ago, Vivek Ranadivé had the vision that any predictive gaming experience we create together should have a Vegas-like gaming feel without the actual wagering,” said Xperiel CEO and co-founder Alex Hertel. “It is thrilling to see what we’ve built under Vivek’s guidance and look forward to continuing to work with the Kings and other NBA teams to create immersive digital fan experiences and drive sports technology innovation with our Real World Web platform.”
Fans utilizing “Call the Shot” can make real-time predictions on shooting percentage, top scoring teams, top scoring players, which team will have the highest rebounds and more. These predictions can be made before the game and during each quarter, with correct guesses awarded virtual credits that can be used for in-app prize opportunities or to continue playing until the end of the game.
Virtual credits won in the Xperiel activations can only be redeemed in the Sacramento Kings + Golden 1 Center app, are non-transferable and have no monetary value. During the game, successful fans playing both at the arena and at home will have their names appear on the leaderboard within the app and then projected onto the 4K Ultra HD videoboard, VSP SKEYE View, at Golden 1 Center. After the game, fans can use virtual credits for in-app prize opportunities. Prizes may include a wide selection of autographed Kings gear and game tickets. Season-length grand prizes will be fulfilled through a partnership between Xperiel and Amazon.
MGM Resorts, which signed a multi-year long-term partnership agreement with the NBA in July, is participating as the league’s official gaming partner, providing prizes and helping to create an exciting, Vegas-like experience for app users. MGM Resorts seized the opportunity to extend its commitment to the growth of the NBA by partnering with the Kings, the first NBA team to provide a more immersive free-to-play gamified app-based experience for fans both at Golden 1 Center and those watching remotely.
“Call the Shot” is the result of a multiyear partnership between Xperiel and the Kings. Previously, Kings fans have used “Photo in the Plaza” through the team’s proprietary mobile app to post selfies that appear on the arena’s exterior screens and catch virtual basketballs via an augmented reality prize cannon.
In addition to its partnership with the Kings, Xperiel is partnering with Amazon to fulfill delivery of season grand prizes – which may include a Microsoft XBox ‘One S’ with NBA 2K18, a Sonos PLAY:1 sound system and an Amazon Echo Show – directly to winners’ homes.
Xperiel has partnered with sports teams for several years to create more dynamic, gamified fan experiences that provide mobile users a variety of different ways to interact with their favorite sports teams as well as smart stadiums and a wide variety of IoT sensors. The Xperiel platform merges the Internet of Things (IoT) and augmented reality to create a diverse network of connected devices called the Real World Web. Delivered through personal devices and location-based infrastructure, the gamified experiences tap into the excitement of Kings games and offers fans a fundamentally new way to try to guess the outcome of various aspects of games and player performances.
About MGM Resorts International:
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 29 unique hotel and destination gaming offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company acquired the operations of Empire City Casino in New York in 2019, and in 2018, opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The over 82,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information visit us at www.mgmresorts.com.
About Xperiel:
Xperiel, inventor of the Real World Web (RWW), merges the physical and digital worlds by enabling mixed reality, predictive gaming and immersive experiences accessible to consumers through brands’ existing or new mobile apps. Xperiel’s RWW platform provides a device-agnostic operating system for the Internet of Things (IoT) which connects consumer devices to the world around them and connects all technology together into a single network. Using Xperiel’s patented, easy-to-use graphical programming language Pebbles, organizations across the retail, professional sports and entertainment spectrum (and beyond) can quickly, cost-effectively design and deliver interactive, customized apps in a few days or weeks, not months—without the expense of time-consuming development efforts. Teams and brands including the New York Jets, the Sacramento Kings, Los Angeles Dodgers, Pepsico and MGM work with Xperiel to deploy interactive applications that drive consumer engagement and customer loyalty while increasing revenue opportunities in today’s fast-paced, digital world. www.xperiel.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sacramento Kings Partner with MGM Resorts and Xperiel
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– Steer Studios joins Bandai Namco, Square Enix, and 2K in supporting Make-A-Wish International’s mission to unite the global games industry for good. –
Make-A-Wish® International, the world’s leading wish-granting organization, has today announced that Riyadh-based Steer Studios, part of Savvy Games Group, has joined the organization’s Infinite Wishes Initiative, offering valuable support to help make a difference.
The funds were raised through Steer Studios first mobile title, Grunt Rush. By collecting stars during gameplay, the player community unlocked the donation, helping to grant life-changing wishes to children living with critical illnesses.
Launched in August 2025, Infinite Wishes is a global programme built to unite the video games industry. It was created in response to a growing number of gaming-related wishes from children around the world.
Steer Studios joins a growing list of partners and advisors including Bandai Namco, Square Enix, and 2K, helping shape how the games industry can make a tangible, positive impact for children who need it most.
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses.
The post Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative appeared first on European Gaming Industry News.
Latest News
New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races
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GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is always reinventing its products so operators can increase their winnings and players can obtain a better betting experience.
Set to transform the way your players engage with Virtual Sports, GoldenRace’s brand-new multi-race product for Retail and Mobile, RaceDay, allows them to bet on up to six races of your choice, simultaneously, offering higher odds and increased betting volume.
Operators can select their favourites from GoldenRace’s top-quality races: Horses (in different formats with 6, 8, 10 or 12 competitors) and Greyhounds – two of GoldenRace’s more successful products- Motorbikes, Karts and Trotting. They decide which ones and how many, giving players the power to bet across all those races at once.
RaceDay highlights
- More bets: Players can now bet on up to six races concurrently, maximising their opportunities and increasing betting volume on your platform.
- New RaceDay market: With combination bets across different competitions in one view. This innovative market helps boost the odds and leads to more significant wins for players.
- Stronger player growth: Higher payouts and an exhilarating experience attract more players, driving sustained growth.
- Increased appeal: RaceDay delivers premium user experience with live video, real-time scores, upcoming events and a unique, customisable design.
- Anywhere reliability: Thanks to low-bandwidth optimisation, RaceDay offers seamless performance and reliability on both Mobile and Retail platforms, ensuring players can “Race it all!” wherever they are.
With real-time video, live scores, upcoming events, customisable design and low-bandwidth optimisation, RaceDay blends pure adrenaline with the best user experience to unlock higher odds, bigger wins and more bets on worldwide operators platforms.
The post New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races appeared first on European Gaming Industry News.
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QTech Games, the leading game aggregator across all emerging markets, has continued to maintain the momentum in its premium pipeline, as evidenced by its latest deal with BEON, an emerging force in the slots space, whose first raft of games is crash games-focussed.
Integrating a progressive portfolio from one of the most productive and innovative developers in the sector adds more muscle to QTech Games’ proprietary platform, which is leading the way across growth markets like LatAm and Africa. In a progressive production line that will span different slots genres, BEON is also committed to launching games tailored to specific partner requests, while simultaneously growing its portfolio with a new wave of titles in development.
As a result BEON is building a reputation for creating high-quality, immersive games with standout features that set them apart in any igaming domain, thanks to a smooth performance running off agile mechanics which are dedicated to gameplay precision and optimal retention. Its first five games to be released comprise Skydot, Fury Flight, Redy, Nomad and Orizon, while BEON’s unique Crash Game Generator tool allows operator partners to launch customised content inside 24 hours.
This collaboration delivers a targeted range of localized content, enabling QTech Games to continue to meet the varied preferences of players across emerging markets, while supporting both companies’ ambitions for global growth.
Philip Doftvik, QTech Games’ CEO, said: “BEON’s initial rollout of eye-catching crash games is premised on clever mechanics, easily intelligible gameplay, high payouts and colourful graphics, which are breaking up an often-copycat environment. This kind of content is well-suited to LatAm and African markets, which directly tracks our ongoing expansion throughout these territories. These games are robust, scalable, and future-ready – so, we look forward to seeing what’s next. ”
Saba Chkheidze, Managing Partner at BEON, added: “Partnering with QTech Games constitutes the perfect opportunity for us to bolster our product distribution across emerging markets and deliver our fantastic crash games to more and more top-tier operators.
“It’s a collaboration which marks a step-change in BEON’s growth strategy across untapped markets like Latin America and Africa, where we hope our games will connect with many new players. Aside from crash games, our roadmap is packed with fresh concepts and slots titles that aim to combine engaging gameplay with solid technical performance, ensuring that our partners and players always have something new to look forward to.”
The post QTech Games adds more creative content from BEON appeared first on European Gaming Industry News.
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