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Veteran Nevada Bookmaker CG Technology, L.P. Announces Expansion Into New Jersey Market With New Meadowlands Racetrack LLC Partnership
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Retail sportsbook operator known for its large presence on the Las Vegas Strip will operate online and mobile platforms in the Northeast’s biggest market.
Fresh off a robust pro football championship betting weekend, CG Technology, L.P. (“CG Technology”) and New Meadowlands Racetrack LLC (“Meadowlands Racetrack”) announced today that CG Technology – through its affiliate CG Technology NJ, LLC (“CGT”) – will offer online and mobile sports betting in New Jersey in a partnership with Meadowlands Racetrack starting in 2019.
While the deal is subject to approval by the New Jersey Division of Gaming Enforcement, CG Technology hopes to go live in time for the start of the next football season in the fall.
“We are delighted to enter the New Jersey market and bring forth our decade-plus of experience catering to customers in the country’s biggest gambling market,” said Parikshat Khanna, CEO of CG Technology. “As an early mover in the Nevada sports wagering business, we always envisioned national expansion that would give American consumers more product options.”
CG Technology will join a crop of retail and online sportsbook operators in the Garden State as New Jersey has rapidly embraced sports betting since legalization last year.
“We are excited to announce this partnership with CG Technology,” said Jeff Gural, Chairman and CEO of New Meadowlands Racetrack LLC. “We are confident CGT, with its years of experience, will bring some new and inventive offerings that will appeal to the New Jersey online and mobile sports wagering market.”
CG Technology has contributed to the development of the Nevada sports betting industry. It was one of the first operators to invest in the build-out of large, amenity-laden sportsbooks inside top resorts on the Las Vegas Strip. Today, it operates eight sportsbooks at seven resorts in Nevada and offers account-based wagering through its CG Sportsbook app.
About CG Technology Sportsbooks:
CG Technology is one of the largest licensed bookmakers in Nevada and operator of eight Nevada sportsbooks at seven prime Las Vegas resorts, many of them on the world-famous Strip and all within easy reach of the city’s 43 million annual visitors.
CG Technology’s Sportsbooks are known for their high-definition screens, comfortable seating, and designs unique to each host resort. Their Las Vegas sportsbooks range from luxury destinations such as The Venetian, The Palazzo, and The Cosmopolitan to iconic classics like Hard Rock Hotel & Casino and Tropicana to locals’ favorites Silverton Casino, M Resort, and Palms Casino Resort.
SOURCE CG Technology
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This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Veteran Nevada Bookmaker CG Technology, L.P. Announces Expansion Into New Jersey Market With New Meadowlands Racetrack LLC Partnership

Latest News
Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
Latest News
WOWPartners Launches Spinbara: The Couch King of Spinning
WOWPartners, feeling that there might be not enough chill in the world, introduces their new brand Spinbara — fun, cheeky, and truly unbothered. The star of the show is a laid-back capybara with a love for sports, snacks, chicks, and slot wins. A spiritual cousin to The Dude (yes, we mean The Big Lebowski), Spinbara leads an unapologetically relaxed lifestyle — or, to put it simply, he’s chillin’ like a villain.
Built on KickerTech’s powerful platform and featuring over 65 top-tier providers, Spinbara combines top-notch sportsbook, live betting, virtuals, and casino entertainment with a distinctive brand voice that players will absolutely love.
This new WOWPartners’ brand isn’t just chill — it’s smart. With a full suite of gamification, tournaments, promos, and player retention tools, including cashback, reloads, and exclusive challenges, Spinbara is designed to keep players logging in.
A spokesperson for WOWPartners shares:
“Spinbara is our most relatable brand yet — he’s lazy, lovable, and just, you know, loves living a good life. Who doesn’t, right? Play lazy, win crazy, that’s the motto. We’ve paired this laid-back vibe with a top-shelf product and powerful engagement mechanics. The result is Spinbara, and we can’t wait for players to come chill with the Dude.”
In short, if you’re all about kicking back, playing your favourite games, and not taking life too seriously — Spinbara’s your kind of place.
Play lazy, win crazy!
For partnership opportunities and more information, contact [email protected].
The post WOWPartners Launches Spinbara: The Couch King of Spinning appeared first on European Gaming Industry News.
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iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign
S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
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