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Age of the Gods Series Shows Playtech Can Create Its Own Icons

Published

6 years ago

February 5, 2019

Age of the Gods Series Shows Playtech Can Create Its Own Icons Reading Time: 3 minutes

It’s been a few years now since Playtech lost the rights to using Marvel superheroes to brand its headline online slot games. The story is complicated, but essentially Disney did not want to be associated with casino games, and subsequently would not renew the contract with Playtech when they purchased Marvel back in 2009. The licensing expired in March 2017 (it was a long-term agreement with Marvel), leaving Playtech with a big gap in its slot library.

As any followers of Playtech will know, they followed a two-pronged approach to replacing Marvel games. The first was to court DC Comics (essentially, Warner Bros) and instead use their superhero creations to brand a ton of games. Everything from modern movies like Justice League and Suicide Squad to the vintage Batman TV series has been covered.

AOTG has directly replicated Marvel

However, the second tactic by Playtech was to bring a whole new branding with the Age of the Gods series. Many of the AOTG games are almost identical to the Marvel slots. For example, AOTG Prince of Olympus is based on the Incredible Hulk, and the original Age of the Gods slot is based on X-Men.

While some movie fans will enjoy the excitement of seeing new DC-branded slots rolling out at Playtech casinos like William Hill and Slots Heaven, which you can learn more about at uk-online-slots.co.uk, there is nevertheless a growing fanbase for the AOTG series. Indeed, going by the prominence given to AOTG games on most sites, it is clear players are voting with their gameplay time.

age of gods slot

So, what makes AOTG better than DC Comics slots? It is, of course, a matter of subjective opinion, but some would argue that AOTG have struck the right balance between simplicity and excitement. The bonus features, while both lucrative and eye-catching, don’t rely on meaningless flashy images, nor is there unnecessary filler in the game. The point is that a nice balance has been made between branding and gameplay.

DC Games can have too much filler

Of course, that doesn’t mean that Playtech have completely dropped the ball with DC Comics games. They have attained a good level of popularity with players, although perhaps not having the same impact as Marvel games did. Yet, while you can see the positive side of branding from a developer’s perspective, after a while the movie content in the form of clips and audio gets a bit boring and unnecessary. Playing a session of, for example, Batman Begins slot can expose players to the same clips from the movie over and over again.

Indeed, buoyed by the success of the original handful of AOTG games, Playtech has moved to launch a few new additions to the collection in the last few months. It remains to be seen if AOTG Medusa and Monsters, Mighty Midas or Rulers of Olympus will stand the test of time, but they are adding value to a collection that has become a huge part of Playtech’s repertoire in a reasonably short period of time.

Moreover, because the AOTG series draws on Greek myths, it has a wide tapestry of themes, stories and ideas to draw inspiration from. Mythical slots are nothing new to be fair, but Playtech seems to have had the right approach by using this deep pool for great themes, without getting overly bogged down in the ‘story’. It seems to be working so far, with Age of the Gods meaning players aren’t missing those Marvel slots at all.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Age of the Gods Series Shows Playtech Can Create Its Own Icons

Related Topics:gambling industry in Europe

George Miller

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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iGP launches GamePark and PayLab to enhance offering provided to partners

Published

7 minutes ago

January 21, 2025

George Miller

Reading Time: 2 minutes

AI recommendation engine and comprehensive payment services to accelerate customer growth

iGP, the prominent iGaming platform and aggregator supplier, has significantly boosted its customer offering by integrating two key products from SameGrid: GamePark, a data-driven AI recommendation engine, and PayLab, a payment orchestration and reconciliation service.

GamePark’s content recommendations create personalized customer experiences based on a number of factors. These include ‘Because You Played,’ ‘Similar Players Liked,’ ‘Exclusive VIP Picks,’ and thematic-based game picks amongst others.

With thorough A/B testing within the system, partners can compare strategies and performance. The engine can be integrated within any CRM while recommendations can also be tailored to your KPIs and business costs.

PayLab has access to over 400 PSPs, more than 100 currencies and cryptocurrencies, and advanced geo-targeting. It ensures the most optimized payment solutions regardless of territory.

The system also boasts a range of in-built Managed Services including full PSP management, risk and fraud management, and marketing and commercial support.

The launch of GamePark and PayLab reaffirms iGP’s ethos of placing the satisfaction of its partners and their players at the heart of its products and solutions.

The teams from iGP, GamePark, and PayLab will be at ICE in Barcelona from January 20 – 22 2025 to meet partners who could benefit from greater personalization of their offering.

Daniel Dwek, VP of Product at GamePark, said: “Players in the iGaming industry are always seeking fresh and exciting experiences. With our groundbreaking AI recommendation engine, we will provide players with personalized content tailored to their preferences.”

Ariel Reem, CEO at PayLab, added: “iGaming operators require advanced systems to manage the volume of payments. With orchestration, reconciliation and managed services combined within the PayLab offering, iGaming companies need look no further for a neat payment solution.”

Jovana Popovic Canaki, CEO at iGP, commented: “The launch of GamePark and PayLab will undoubtedly complement our offering. Both products will maximize engagement for our partner operators and deliver seamless player experiences, which is always our aim.

“Tailored content and comprehensive payment solutions are two of the most important factors for a successful business and we are sure our latest offering can provide unmatched experiences.”

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The World of Esports Unites: 136 Nations Registered for 2025 Season

Published

7 minutes ago

January 21, 2025

George Miller

Reading Time: < 1 minute

The International Esports Federation (IESF) is thrilled to announce a major milestone as 136 nations have officially registered for the National Qualifiers of the 2025 esports season. This record-breaking level of participation underscores the remarkable growth and global appeal of esports, uniting athletes and fans from every corner of the world under one shared passion.

The National Qualifiers, which commenced on January 15, 2025, mark the start of an exciting journey for millions of athletes. Competing across a diverse range of PC, mobile, and console titles, these athletes are fighting for the opportunity to represent their nations on the largest stage of esports.

Highlighting the significance of this achievement, IESF General Secretary Boban Totovski stated:
“The participation of 136 Member Federations in this year’s National Qualifiers is an extraordinary accomplishment. It reflects the deep passion, dedication, and unity within the global esports community. We eagerly anticipate witnessing the emergence of this year’s national champions and the incredible talent that will define the 2025 season.”

As IESF celebrates its 16-year legacy, the 2025 season is another step forward in showcasing esports as a powerful unifying force. The federation remains committed to supporting the growth of the esports ecosystem, encouraging the next generation of athletes, and celebrating the diversity within the global esports community.

The 2025 season will bring nations together to honor the competitive spirit and creativity of esports. With 136 nations involved, IESF reaffirms its dedication to fostering collaboration, inspiring excellence, and showcasing the exceptional talent of athletes from all over the world.

The journey to an unforgettable year in esports has begun, as IESF continues to bring the world closer through the shared passion for competitive gaming.

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Exclusive Collaboration: Digitain and Museum LEGENDS: The Home of Football Presented by LALIGA

Published

7 minutes ago

January 21, 2025

George Miller

Reading Time: < 1 minute

Digitain announces an extraordinary partnership with the Museum LEGENDS

Digitain, is proud to announce an extraordinary partnership with the Museum LEGENDS, presented by LaLiga, debuting at ICE Barcelona 2025. As pioneers of this unique concept, Digitain is bringing football history to life by hosting an exclusive pop-up museum right at the heart of its stand 5J30.

For the first time ever, visitors will have the opportunity to marvel at iconic memorabilia from football legends and timeless icons, including Pele, Maradona, Messi, Ronaldo, Figo, and many more. This once-in-a-lifetime experience will showcase treasured items that define the legacy of the world’s greatest footballers.

The Museum area at Digitain Stand will be open to the public from January 20th to 22nd, 2025. Whether you’re a fan or simply curious, this exhibit is must-see.

Laura Valdeolivas, CEO of LEGENDS: “We are thrilled to partner with Digitain for this groundbreaking initiative. Bringing the rich history of football legends to life at ICE Barcelona 2025 aligns with our mission to celebrate the beautiful game and its icons. This collaboration with Digitain represents an innovative way to connect fans and industry professionals with football’s storied past.”

Aregnaz Hakobyan, CMO of Digitain Group: “Digitain has always been at the forefront of innovation, and this exclusive partnership with the Museum of Legends powered by LaLiga exemplifies our vision of creating unique, memorable experiences. Hosting this pop-up museum is not just about showcasing history; it’s about inspiring fans and celebrating the legacy of football legends. We can’t wait to welcome visitors to our stand at ICE Barcelona.”

Don’t miss out on this groundbreaking collaboration and the opportunity to explore the magic of football history.

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