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Zitro: Combining science and art to achieve gaming synergy
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As the varied sectors of the global gaming industry prepare to meet at this year’s ICE London, the world leading developer, Zitro Gaming highlights the importance of creative content experiences and teamwork regardless of whether its for land-based, online or social verticals. Talking ahead of the company’s showcase on Stand: N6-160 in London, Johnny Ortiz, founder of Zitro, explores the relationship between technology and ideas, the power of passion and why being one big family continues to drive Zitro’s success…
Zitro is a long term supporter of ICE London – how do you use the event to gain maximum benefit and what products are you bringing to the show?
Without a doubt ICE London is one of the most important events in our industry, and for us in particular, to show our current and future customers our full range of proven products as well as brand new releases. Visitors can see first-hand how well designed and executed our offering is and how it stands out compared to our competition, even to the most established suppliers. ICE also allows us to reiterate to the industry a compromise of delivering first-class service, adapted to our constant growing offering.
You have interests in both land-based and online – do you have separate creative teams for each sector or do they overlap and share ideas?
At Zitro we create gaming experiences. We then distribute the content through the various possible channels to reach the maximum amount of players, whether it’s land-based, online or social – the essence is the same, we just need to make the necessary adjustment required for each channel. For example, the gamification varies between social and land-based and we have people who create the experiences and then we have experts that adapt them to the channels. I don’t like to talk about different creative teams, as we are all one team. Zitro is one big family and we are all in the same boat rowing towards the same objective of becoming a global gaming leader.
How do you recruit the right talent to the various teams and where do you recruit from?
Despite the technical capacities of the personnel we recruit, we like to identify if a future employee shares our core values: Passion, Compromise, Team Spirit, Quality and Innovation. If a person has these values in their DNA, his or her adaptation to our organization will be much easier. In terms of how and where we recruit, it obviously depends on the country and the position we are trying to cover. Our experienced HR team figures out the best solution based on each vacancy we want to fill.
Can you describe a ‘normal’ day for the people working at Zitro?
The international growth means each and every one of us wakes up in the morning knowing about the progress that our colleagues have made on the other side of the oceans, allowing us to prioritize better and help each other. It provides true satisfaction to see how teamwork and compromise helped us to accomplish, in just a few years, what other companies took decades.
What’s more important technology or ideas?
This is a very interesting question, although not easy to respond to. A gaming experience is created based on science and art. Two components that can’t work without each other. Now, if you want to measure for every single game which one is more important, that is where it becomes very tricky. Experiences are based on emotional connections to human beings and this is where the limits between science and art become blurry. Now clearly, between ideas and technology one can’t work without the other, you first need an idea… without that, even the best technology can’t help. However, if you have a good idea and combine it with cutting edge technology, this is when you convert them into something great and this is where we put our focus at Zitro.
On a personal level where do you get your inspiration from – which personalities outside of the gaming sector would you describe as being inspirational and why?
During my career I had the privilege to get to know a lot of people that have inspired me along my journey, and who have motivated me in a way or another, but aren’t necessarily famous. To name a person that everybody can refer to due to his popularity worldwide and who has deeply affected me as a business person, I would name Steve Jobs. Two of our core values are also values that have marked his life: Passion and Innovation. His story is truly amazing, the way that he believed in and pushed innovation, even when others would call him crazy, has taken his companies to incredible levels of success. However, everything he has done, the things which went extremely well, as well as the ones that didn’t as much, he did with passion. He truly believed and felt the things he was doing and has fought for them, even when things were extremely complicated. I believe his passion acted as the engine of his success and is the real reason for it. I relate to him in this sense very much.
How has the industry changed over the years – are their fewer big personalities? Is it more or less entrepreneurial in its outlook?
The leading suppliers of this industry have changed during the last decades, however we can identify a pattern that repeats itself: a dynamic company with solid leadership can be very successful until it is absorbed by a big corporation, as this is when the company’s culture and leadership gets diluted. At Zitro our challenge is to maintain a firm and clearly defined path, with a solid leadership that allows us to keep growing without the distortion that a lot of companies, victims of a consolidation, are suffering.
The gaming industry is the second fastest adopter of new technology, how do you keep ahead of the curve in terms of the advances that are being made and that are available?
As a manufacturer it is part of our obligation to be always on top of the latest and identify the best to make our products stand out from the rest. That includes technology of course. Nothing however can replace the science or the art I mentioned earlier to create a great game. However, a great game can be an extraordinary experience thanks to the technology we have available nowadays.
Would you say that delivering choice and variety represent the cornerstones of your game development strategy and if so what are the key demographics that you design for?
Offering a variety of options provides our customers the certainty that his or her investment is secure. But more than the variety, what really matters is the quality and if the products and that the content is adapted to the end user, or player, if you will. For example, whether it’s a product for a local player or for casinos with a higher component of occasional visitors.
How difficult is it to engage with Generation Z?
The casinos face the challenge of being accepted by Generation Z as an attractive option for entertainment and not to be considered only a place for mature people. We as manufacturers have the obligation to help the casinos during this transformation by designing products that connect emotionally with the younger generations. At Zitro this is something that we always have in mind when creating products.
You put a lot of emphasis on customer service and attention – how does a growing international company deliver this on a consistent basis?
For an international company to be successful it needs to work as a local company in each country where it is present. This doesn’t mean necessarily that a physical office is needed in each country, but that you connect on a cultural level with your customers and speak their language. In addition, putting the necessary technical and human resource available to be able to attend the needs of the customers.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Zitro: Combining science and art to achieve gaming synergy
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Boomerang Partners celebrates 4th anniversary as a global leader in the affiliate marketing industry
Boomerang Partners, an affiliate iGaming & Betting Marketing Agency, is celebrating its fourth year of growth and success. Over the past four years, the company has added more than 18 iGaming brands to its portfolio, operating in over 40 geographical regions in compliance with local regulations. Boomerang is one of the industry leaders, with over 3,000 affiliate partners. From 2024 to 2025, their number increased by 120%. During the same period, the company achieved impressive growth across multiple metrics:
- A 5x increase in the online sports betting segment
- A 2x growth in the online gambling segment
- 194% YoY increase in sports traffic
- 86% retention rate among activated sports affiliates
- 5x growth in active users
Strategic partnership with AC Milan
In the summer of 2025, Boomerang Partners celebrated the first anniversary of its strategic partnership with AC Milan. As the Official Regional Partner of the Club, the brand significantly enhanced its visibility in the industry. The partnership garnered over 300 global media mentions and achieved a 15%+ growth in organic branded search. Sports traffic across Boomerang’s affiliate ecosystem increased by 194%, audience interest in sports topics rose by 81%, and loyalty to the Boomerang brand grew by 23%. Additionally, AC Milan Legends Andrea Pirlo, Serginho, and Massimo Ambrosini supported Boomerang at various events.
Golden Boomerang Awards
In 2024, Boomerang Partners hosted the first season of the annual affiliate traffic tournament, the Golden Boomerang Awards. The second season of the competition, held from February to May 2025, was even more high-profile. Participating teams increased from 226 to over 400 compared to the first year. The award ceremony was held at iconic San Siro Stadium in Milan, where awards were presented in 11 categories. The Golden Boomerang Awards have become a landmark event in the industry, providing affiliate teams from around the world with the opportunity to showcase their expertise and gain recognition on a global scale.
Golden Boomerang League
This fall, Boomerang Partners will host the Golden Boomerang League for the first time. This tournament is a unique opportunity for current and new partners of the company to qualify for the third season of the Golden Boomerang Awards by bypassing the competition for the top 30 or inclusion in nominations. From September 1 to October 31, 2025, participants need to generate 20+ sports FTDs on brands from Boomerang’s portfolio to access the final prize draw. In addition to qualifying for the GBA 2026, the prize includes a 2x AC Milan Experience, including flight, accommodation, and attendance at a home AC Milan match.
Presence at industrial exhibitions
Boomerang Partners regularly attends the largest industry exhibitions. Over the past four years, it has participated in over 20 conferences worldwide, including status events like iGB, SiGMA, and SBC. Boomerang consistently attracts event visitors with a wide range of collaboration opportunities, exciting prize draws, and creative presentations at their booth.
Awards and nominations
Boomerang Partners’ achievements are regularly recognized at prestigious industry awards.. From 2022 to 2024, we won:
- ‘Commission Offer of the Year’ at the AffPapa iGaming Awards 2022
- ‘Casino of the Year’ at the SiGMA BALKANS/CIS Awards 2023
- ‘The Best PPC Affiliate’ at the SiGMA Europe Awards 2023
- ‘Marketing of the Year’ at the AffPapa iGaming Awards 2024
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024
- ‘Best Player Engagement’ at the SiGMA Europe Awards 2024
In 2025, Boomerang Partners took home the ‘Unique Gaming Company of the Year’ award at the International Gaming Awards 2025, and its affiliate team lead, Kristina Shkredova, was named a Best Affiliate Manager AskGamblers 2025.
Additionally, in 2025, two Boomerang YouTube channels exceeded 100,000 subscribers and received the YouTube Silver Play Button. This demonstrates the company’s effectiveness in working with the audience and the high quality of its content.
This fall, Boomerang is in the running for 9 awards at the SBC Awards 2025 and SBC Affiliate Leaders Awards 2025, and has been shortlisted in 2 categories at the EGR Operator Awards 2025.
Anton Eshtokin, CMO of Boomerang Partners, commented on the company’s anniversary: “A year ago, I had the privilege of joining one of the most ambitious and unique companies in this niche, and I am delighted to contribute to its growth and help shape its recognizable image. The accumulated expertise, cutting-edge approaches and technologies, and genuine passion for the work ensure the Boomerang Partners’ notable development. 4 years is a wonderful milestone, symbolizing stability and opening up great global prospects.”
Boomerang Partners is set to keep growing and setting new standards in the affiliate marketing industry. By the end of 2025, it plans to expand its portfolio of projects, participate in top industry events (such as SBC and SiGMA), and continue its development as a top sports affiliate program. Join the company’s affiliate partners, set ambitious goals, and live without limits.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners celebrates 4th anniversary as a global leader in the affiliate marketing industry appeared first on European Gaming Industry News.
nanocosmos, an award-winning pioneer in real-time video streaming, today unveils a major technology upgrade to its global real-time streaming platform based on MOQ, which will be demonstrated live at IBC 2025 (12–15 September, Amsterdam) on Stand 5.A34.
nanocosmos is presenting their production-ready global rollout of MOQ, built on a Media over QUIC (MOQ) CDN and player. The nanocosmos MOQ platform uses QUIC, WebTransport, and HTTP/3 to deliver end-to-end latencies under 500 milliseconds.
The major technology upgrade to MOQ moves the platform to true broadcast-grade delivery with real-time interactivity on any browser or device. MOQ has not only been implemented for the last mile for video playback on all browsers, but was made an integral part of the CDN, with a high impact on improving the origin-edge network transport, especially for global media transport. Therefore nanocosmos is the first CDN operating globally with MOQ/Webtransport.
For 10 years, nanocosmos’ platform has been purpose-built for ultra-low latency, large-scale, one-to-many live streaming based on its proven H5Live technology, serving businesses where every millisecond counts — from gaming, sports betting, and live auctions to stock trading, live commerce, corporate communications, education and large-scale virtual events.
“MOQ is superior to WebRTC in terms of video quality, stability and flexibility and we are proud to introduce the first MOQ-based real-time streaming solution on a CDN foundation that is ready for worldwide deployment. With more than 25 years of experience as an innovation leader with technology made in Europe, we are once again demonstrating the great potential of European development work in global competition,” said Oliver Lietz, CEO and founder of nanocosmos.
nanocosmos’ leadership in ultra-low latency streaming has also been recognised by the industry. The company was named Winner of the “Realtime Streaming Solution” category in the 2025 Streaming Media European Innovation Awards for its nanoStream platform.
The nanocosmos MOQ platform is a complete end-to-end solution, from ingest to playback, ready for instant deployment with zero configuration. By combining QUIC, WebTransport, and HTTP/3 with nanocosmos’ proven infrastructure, it delivers sub-second latency worldwide across 1,000+ CDN nodes, with broadcast-grade one-to-many distribution and seamless browser-native playback even under challenging network conditions.
Meet nanocosmos at IBC 2025
Visit nanocosmos in Hall 5, Booth A34 for live demos of its MOQ-based real-time streaming platform, 12th to 15th September at IBC.
Special events on the Content Everywhere Stage (Hall 5.A28) include the following presentations by CEO Oliver Lietz:
- September 12th at 12.15: Next-Generation Video Streaming with MOQ – how to build a comprehensive platform
- September 14th at 16:00: Media Over QUIC in Action: A Production-Ready Real-Time Video Platform
nanocosmos will also host a MOQtail Boat Party, on Sunday, September 14th, in association with Ali Begen, PhD, MOQ expert & founder of the MOQtail project.
The post nanocosmos Unveils Global MOQ Real-Time Streaming Platform at IBC 2025 appeared first on European Gaming Industry News.
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Kambi unveils odds feed ebook, redefining the role of odds provision in modern sports betting
New ebook from the home of premium sports betting solutions explores how odds feeds are evolving into innovation catalysts, and how Kambi’s Odds Feed+ empowers operators with quality, choice and trust
Kambi, the home of premium sports betting solutions, has today launched its new ebook, Odds feed reimagined: From commodity to catalyst, exploring how the odds feed is evolving from a commoditised product into a catalyst for sportsbook innovation.
The ebook outlines the shortcomings of traditional odds feeds, including resource-intensive integrations and homogenous pricing, and demonstrates how the modern odds feed can overcome these challenges through premium quality, breadth of choice and trusted reliability.
Simon Noy, SVP Trading at Kambi, said: “For too long, odds feeds have been treated as a commodity with a focus on prioritising coverage. With Odds Feed+, we’ve created something different: a next-generation feed that combines the power of our global network, AI-driven trading and modular design. This isn’t just about providing odds — it’s about giving operators the competitive edge they need to differentiate, localise and innovate at scale.”
The ebook introduces how Kambi’s Odds Feed+ is setting a new industry standard, highlighting the key principles underpinning Odds Feed+:
- +quality – Actively traded odds enhanced by AI and official data sources for superior accuracy and margins
- +choice – Access to more than one million pre-match and 450,000 live markets annually across 100+ sports, available through a single API
- +trust – Reliability from a publicly listed provider live in over 60 regulated jurisdictions with a proven record of long-term stability
The ebook Odds feed reimagined: From commodity to catalyst is available now at kambi.com
The post Kambi unveils odds feed ebook, redefining the role of odds provision in modern sports betting appeared first on European Gaming Industry News.
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