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Zitro: Combining science and art to achieve gaming synergy
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As the varied sectors of the global gaming industry prepare to meet at this year’s ICE London, the world leading developer, Zitro Gaming highlights the importance of creative content experiences and teamwork regardless of whether its for land-based, online or social verticals. Talking ahead of the company’s showcase on Stand: N6-160 in London, Johnny Ortiz, founder of Zitro, explores the relationship between technology and ideas, the power of passion and why being one big family continues to drive Zitro’s success…
Zitro is a long term supporter of ICE London – how do you use the event to gain maximum benefit and what products are you bringing to the show?
Without a doubt ICE London is one of the most important events in our industry, and for us in particular, to show our current and future customers our full range of proven products as well as brand new releases. Visitors can see first-hand how well designed and executed our offering is and how it stands out compared to our competition, even to the most established suppliers. ICE also allows us to reiterate to the industry a compromise of delivering first-class service, adapted to our constant growing offering.
You have interests in both land-based and online – do you have separate creative teams for each sector or do they overlap and share ideas?
At Zitro we create gaming experiences. We then distribute the content through the various possible channels to reach the maximum amount of players, whether it’s land-based, online or social – the essence is the same, we just need to make the necessary adjustment required for each channel. For example, the gamification varies between social and land-based and we have people who create the experiences and then we have experts that adapt them to the channels. I don’t like to talk about different creative teams, as we are all one team. Zitro is one big family and we are all in the same boat rowing towards the same objective of becoming a global gaming leader.
How do you recruit the right talent to the various teams and where do you recruit from?
Despite the technical capacities of the personnel we recruit, we like to identify if a future employee shares our core values: Passion, Compromise, Team Spirit, Quality and Innovation. If a person has these values in their DNA, his or her adaptation to our organization will be much easier. In terms of how and where we recruit, it obviously depends on the country and the position we are trying to cover. Our experienced HR team figures out the best solution based on each vacancy we want to fill.
Can you describe a ‘normal’ day for the people working at Zitro?
The international growth means each and every one of us wakes up in the morning knowing about the progress that our colleagues have made on the other side of the oceans, allowing us to prioritize better and help each other. It provides true satisfaction to see how teamwork and compromise helped us to accomplish, in just a few years, what other companies took decades.
What’s more important technology or ideas?
This is a very interesting question, although not easy to respond to. A gaming experience is created based on science and art. Two components that can’t work without each other. Now, if you want to measure for every single game which one is more important, that is where it becomes very tricky. Experiences are based on emotional connections to human beings and this is where the limits between science and art become blurry. Now clearly, between ideas and technology one can’t work without the other, you first need an idea… without that, even the best technology can’t help. However, if you have a good idea and combine it with cutting edge technology, this is when you convert them into something great and this is where we put our focus at Zitro.
On a personal level where do you get your inspiration from – which personalities outside of the gaming sector would you describe as being inspirational and why?
During my career I had the privilege to get to know a lot of people that have inspired me along my journey, and who have motivated me in a way or another, but aren’t necessarily famous. To name a person that everybody can refer to due to his popularity worldwide and who has deeply affected me as a business person, I would name Steve Jobs. Two of our core values are also values that have marked his life: Passion and Innovation. His story is truly amazing, the way that he believed in and pushed innovation, even when others would call him crazy, has taken his companies to incredible levels of success. However, everything he has done, the things which went extremely well, as well as the ones that didn’t as much, he did with passion. He truly believed and felt the things he was doing and has fought for them, even when things were extremely complicated. I believe his passion acted as the engine of his success and is the real reason for it. I relate to him in this sense very much.
How has the industry changed over the years – are their fewer big personalities? Is it more or less entrepreneurial in its outlook?
The leading suppliers of this industry have changed during the last decades, however we can identify a pattern that repeats itself: a dynamic company with solid leadership can be very successful until it is absorbed by a big corporation, as this is when the company’s culture and leadership gets diluted. At Zitro our challenge is to maintain a firm and clearly defined path, with a solid leadership that allows us to keep growing without the distortion that a lot of companies, victims of a consolidation, are suffering.
The gaming industry is the second fastest adopter of new technology, how do you keep ahead of the curve in terms of the advances that are being made and that are available?
As a manufacturer it is part of our obligation to be always on top of the latest and identify the best to make our products stand out from the rest. That includes technology of course. Nothing however can replace the science or the art I mentioned earlier to create a great game. However, a great game can be an extraordinary experience thanks to the technology we have available nowadays.
Would you say that delivering choice and variety represent the cornerstones of your game development strategy and if so what are the key demographics that you design for?
Offering a variety of options provides our customers the certainty that his or her investment is secure. But more than the variety, what really matters is the quality and if the products and that the content is adapted to the end user, or player, if you will. For example, whether it’s a product for a local player or for casinos with a higher component of occasional visitors.
How difficult is it to engage with Generation Z?
The casinos face the challenge of being accepted by Generation Z as an attractive option for entertainment and not to be considered only a place for mature people. We as manufacturers have the obligation to help the casinos during this transformation by designing products that connect emotionally with the younger generations. At Zitro this is something that we always have in mind when creating products.
You put a lot of emphasis on customer service and attention – how does a growing international company deliver this on a consistent basis?
For an international company to be successful it needs to work as a local company in each country where it is present. This doesn’t mean necessarily that a physical office is needed in each country, but that you connect on a cultural level with your customers and speak their language. In addition, putting the necessary technical and human resource available to be able to attend the needs of the customers.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Zitro: Combining science and art to achieve gaming synergy
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ScatterKings adds sugar-coated spin to Austria with bespoke win2day partnership
ScatterKings has made its debut in Austria, partnering with operator win2day to bring its vibrant, hand-crafted portfolio to one of Europe’s most tightly regulated markets.
Headlining the partnership is Sweet win2day, a mouth-watering title designed exclusively for the operator. Other standout ScatterKings games, including Coins of Cleo, Vikings and Hogs Christmas and Big Bob, have also hit the screens of win2day’s customers, with further releases scheduled to follow.
Win2day is operated by Austrian Lotteries, which was founded more than 50 years ago and holds the only licence to offer online casino gaming in the country. The brand has gained a rich heritage as a trusted name in the market, priding itself on being one of the industry’s most responsible operators.
Through this deal, the new and fiercely passionate provider is redefining what modern slot content looks like for local players.
For ScatterKings, every game stands as a testament to its philosophy – proven mechanics fused with genuine artistic vision. A true labour of love from battle-tested developers, the brand-new studio, years in the making, is channelling its expertise into games crafted with soul.
With a leadership team of seasoned industry veterans spanning years of experience, ScatterKings is primed to accelerate its global growth and continue building games that deliver non-stop thrills.
Steven Cross, CCO at ScatterKings, said: “Our launch with win2day is such a proud moment for us and it’s a partnership built on trust in both our vision and craft.
“Entering such an exclusive market is a powerful endorsement of the quality and personality our content brings. We’re here to deliver premium entertainment to players under the most respected regulatory standards.”
Georg Wawer, Managing Director at win2day, said: “As Austria’s only licensed online gambling operator, it is our responsibility to offer players exclusively high-quality, secure and fully compliant gaming content. With ScatterKings, we welcome a highly innovative partner whose technological excellence and creative strength perfectly match our uncompromising standards.
“The studio’s games are optimised to meet the strictest player protection requirements, ensuring that every title on our platform delivers not only great entertainment but also the highest level of safety and responsibility. Their growing portfolio will be a valuable and exciting addition to win2day.”
The post ScatterKings adds sugar-coated spin to Austria with bespoke win2day partnership appeared first on Gaming and Gambling Industry Newsroom.
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Slotegrator’s 2025: the year in numbers
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Throughout 2025, Slotegrator focused on developing its technological and business solutions for gambling operators worldwide. And those efforts — as well as the team’s substantial growth — have paid off, driving the company to new heights of success.
One indicator of positive performance is an increase in demand. Slotegrator recorded strong growth in demand for its products in multiple regions:
- The Balkans (+168%)
- Africa (+132%)
- Australia and Oceania (+111%)
- Central and Eastern Europe (+76%)
In addition to expanding geographically, Slotegrator grew and developed in several key areas: the size of its client and partner network, the scale of its revenues and market share, and the nature of its leadership.
The company now has nearly 300 clients and over 650 projects worldwide, with 217 new projects launched in 2025 alone. That expansion has translated directly to a rise in revenues; the company’s estimated share of global online gambling GGR reached around 0.8%, driven by an 81% YoY increase in GGR and a 71% rise in Total Bets.
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The turnkey online casino platform from Slotegrator also underwent one of the most significant transformations in Slotegrator’s history. More than 1,000 product improvements were implemented in 2025 alone, laying a solid foundation for scalability and advanced analytics.
The platform upgrades covered business intelligence and reporting, limitless scalability, security and authentication, bonus module performance, affiliate integrations, resilient infrastructure, an improved Casino Builder solution, and a significantly reduced time-to-market.
“2025 was a year of major milestones for us. While the global iGaming market continues to evolve at high speed, we not only maintained our strong position but expanded it on multiple levels. This year clearly showed that our strategic direction is right and our foundation is strong,” says Olga Ivanchik, COO at Slotegrator.
Slotegrator enters 2026 with a well-calculated strategy and ambitious plans. The company will continue the large-scale expansion of its team, demonstrate its ESG strategy with a focus on responsible gaming practices and ethical marketing, participate actively in industry events around the globe, conduct new research and media projects, and pursue multiple high-impact product updates. And on top of that, there will be some major announcements at the beginning of the year.
Among the most anticipated developments are a new localization service, a revolutionary tool within the Moneygrator solution, extended AI-powered features, and further transformation of the turnkey platform into a fully integrated ecosystem of high-efficiency services.
For Slotegrator, 2025 was a year of modernization, scale, and trust — and 2026 is set to be the next leap forward.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator’s 2025: the year in numbers appeared first on Gaming and Gambling Industry Newsroom.
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The $WHALE NFTs – presented as fully tradable digital cards – represent a new value layer within the Whale ecosystem. Each card holds a fixed amount of $WHALE tokens locked on-chain and backed 1:1, making them redeemable at any time for the underlying tokens. Minting is now live exclusively at mintwhale.io, where users can acquire these asset-backed cards and begin trading immediately on secondary marketplaces such as Magic Eden.
This format transforms $WHALE into a hybrid asset: a collectible card that behaves like a traditional NFT while carrying real, instantly verifiable token value. Cards can be freely transferred, sold, or held, with the assurance that the locked $WHALE can always be unlocked and returned to the Whale.io platform when needed.
Key Benefits of the $WHALE NFT Model
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- Easier entry for new participants – Anyone can now join the Whale ecosystem by purchasing cards on Magic Eden, bypassing the traditional play-to-earn grind.
- Seamless top-ups – Players with low $WHALE balance can buy additional cards on secondary markets and redeem them instantly for playable tokens to continue enjoying games, battle passes, and rewards.
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Next Steps on the Roadmap
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Participation Now Open
The $WHALE NFT collection is available for minting exclusively at mintwhale.io. Detailed card tiers, pricing, and redemption instructions are displayed on the site. All on-chain activity remains fully transparent through Whale.io’s established Treasury wallets.
Community members are invited to follow @Whalegames_en on X for real-time mint updates, secondary market insights, and announcements on future roadmap milestones.
About Whale.io
Whale.io is an online casino and sportsbook platform, recognized for its proprietary Whale Originals games and innovative reward systems. With $WHALE at its core, the platform combines provably fair gaming with community-owned economics and transparent tokenomics.
For complete details on the $WHALE NFT collection, users can visit mintwhale.io or whale.io.
Information on the future direction of Whale.io Casino and the Whale Token is available here:
Website: https://mintwhale.io/
Socials: https://linktr.ee/whalesocials_tg
Contact
Whale Spokesperson
Whale.io
The post Whale.io Launches $WHALE NFT Collection on Solana: New Pre-Market Phase Ahead of TGE appeared first on Gaming and Gambling Industry Newsroom.
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