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QTech Games team unveils blueprint for new global gaming studio group
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The brains behind Asia’s number-one games distributor to power GameFactory, as it seeks to close its venture round
The team behind QTech Games, Asia’s fastest-growing games distributor, is once again broadening its sphere of industry influence by announcing a breakthrough proposition in the launch of GameFactory, an embryonic global gaming studio with the remit to invest in and recruit up-and-coming studios from across the globe.
After an initial $3m money-raise for proof of concept, which is already underway, GameFactory intends to acquire or form partnerships with a series of gaming studios and empower them to continue developing their games independently, while GameFactory handles sales through a central sales force, utilising its existing distribution model. It’s all backed by an existing compliance and administration framework in addition to EU / UK licences.
Global CEO Markus Nasholm states that the typical investment will have between 5-10 games live, preferably generating revenues. This can pertain to a portfolio of games, standalone game titles, or exclusive distribution in certain markets.
The concept was devised after witnessing the exponential rise in the number of game development studios over the past 4-8 years. To which end, GameFactory now seeks to form a studio group of some 10-15 rising stars of igaming with which it will grow their combined global footprint.
GameFactory’s ultimate objective is to become the best casino content provider on the market – a super studio-group that offers a wide variety of top-quality games with regular releases which has the flexibility and freshness to take on the likes of NetEnt and Playtech in a B2B-supplier era that has yet to truly consolidate.
QTech Games already demonstrated its intent in this field last year, when it acquired a majority share in emerging Swedish studio Snowborn Games, whose first-class production, Portals, was launched on limited release in January. This new game is now exclusively available via the QTech Games platform.
Nasholm commented: “Time was when behemoths like Novomatic, Playtech, Microgaming and NetEnt dominated the gaming landscape. But now there are a few hundred studios chasing their coattails which have trouble growing, getting distribution and complying with increasing regulatory demands. Whatever the domain of discourse, QTech’s model has always been to ensure that genuine talent never gets crowded out of the conversation, and GameFactory is our response to this need.
“The trend for consolidation is industry-wide – we have seen this among casino operators and in the affiliate space. Indeed, my former employer Catena Media is a great example, showing the power of combining smaller outfits with a greater group. However, when combining, the danger is that breakout talents can lose their way and individuality in the process. And when you’re at scale-up stage, you can’t afford to risk that. GameFactory safeguards this principle with a strong set of central mechanics, a clear business ethos and a core sense of identity, supported by a team of experienced veterans.”
“Over the coming months, the initial goal is to complete the funding round, make the key investments and create a proof of concept, before embarking on the larger acquisition spree. We look forward to hearing from any interested studios and investors, and will unveil our key senior recruitments in the coming months”
“This is the next phase in our mission to become the largest provider of digital entertainment in Asia and beyond over the next few years. Indeed, we are presently very active in this space, looking to enlist small gaming studios with big ideas to foster a forward-thinking fellowship within GameFactory.”
QTech Games delegates are on site at this week’s ICE London 2019, where Asia’s number-one distributor will be looking to add to its burgeoning suite of worldwide relationships with both suppliers and operators. To book a meeting at ICE London, simply email: [email protected].
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: QTech Games team unveils blueprint for new global gaming studio group

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Wazdan Wins Volatility Virtuoso Crown at Slotsoo Game Provider Awards 2025
Wazdan, the leading gain-focused developer, has been awarded the prestigious Volatility Virtuoso title at the Slotsoo Game Provider Awards 2025.
This win is further confirmation that when it comes to real innovation and serious gains, Wazdan continues to set the benchmark in the iGaming industry.
While others chase trends, Wazdan defines them.
This award doesn’t come as a surprise; it’s a natural result of consistently delivering bold, player-centric features that are built to drive engagement and maximise performance.
At the heart of this award lies Wazdan’s signature Volatility Levels™, a truly game-changing mechanic that hands control back to the player. Whether they’re after low-risk, steady wins or craving high-volatility, big-hit action, Wazdan’s games empower players to choose their own pace, their own style, and ultimately, their own gains.
But Volatility Levels™ isn’t the only customisation tool Wazdan offers in its games. Titles like 9 Coins™, Hot Slot™: 777 Cash Out, and many others benefit from Chance Level™, a feature engineered for performance, precision and boost in players’ retention.
Every mechanic that Wazdan brings to market is designed with a clear purpose: to maximise player engagement and deliver measurable gains for its partners.
Jakub Popanda, Lead Marketing Manager at Wazdan, said: “We believe that true innovation isn’t just about novelty, it’s about control, clarity, and consistent performance. Volatility Levels™ embodies this philosophy, giving players the freedom to define their own thrill, and operators the tools to unlock tangible growth. We’re honoured to have been recognised.”
The post Wazdan Wins Volatility Virtuoso Crown at Slotsoo Game Provider Awards 2025 appeared first on European Gaming Industry News.
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BETBY DELIVERS STRONG H1 2025 PERFORMANCE WITH CONTINUED COMBINED GROWTH ACROSS SPORTSBOOK AND BETBY.GAMES
BETBY, a leading sportsbook supplier, has released its H1 2025 performance figures, showcasing solid growth across key verticals, including its proprietary esports feed BETBY.Games. These results highlight the provider’s product strength and growing global presence through both new and existing partnerships.
During the first half of the year, BETBY’s sportsbook delivered a strong performance, with Gross Gaming Revenue increasing by 472% compared to H1 2024. The number of active players across its partner network rose by 211%, reflecting the growing appeal of BETBY’s comprehensive sportsbook solution. Total bets placed also climbed by 277%, marking another period of high engagement across the platform.
Betby.Games, the supplier’s proprietary esports feed, also made a significant contribution to the company’s overall growth. The vertical achieved a 153% year-on-year increase in Gross Gaming Revenue and a near 57% rise in bets placed during the period. As a result, Betby.Games accounted for 14% of the company’s total GGR for H1 2025.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “H1 has been another important step forward for BETBY, with meaningful growth in both our sportsbook and esports verticals. We continue to innovate, scale, and support our partners’ ambitions by delivering products that perform, with Betby.Games’ performance demonstrating the underlying strength and potential of the vertical. As we look ahead, we remain focused on accelerating growth across all areas.”
To find out more about Betby, please visit: https://betby.com/
The post BETBY DELIVERS STRONG H1 2025 PERFORMANCE WITH CONTINUED COMBINED GROWTH ACROSS SPORTSBOOK AND BETBY.GAMES appeared first on European Gaming Industry News.
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STRIVE SECURES SBK X BRADFORD CITY DEAL TO DRIVE FAN-FOCUSED GROWTH
Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between SBK, the sportsbook app from Smarkets, and Bradford City AFC, newly promoted to EFL League One. The collaboration aims to deepen fan engagement and drive measurable brand impact for SBK through content innovation and strategic alignment.
The deal positions SBK as one of Bradford City’s main partners and official betting sponsor. The partnership’s centrepiece is the launch of a new club podcast, designed to give fans exclusive behind-the-scenes access, nostalgic stories, and in-depth interviews with past and present figures from the club.
The tie-up follows an insight-led strategic review of the English football ecosystem conducted by Strive on SBK’s behalf. This review identified rights holders whose brand values, audience profile, and commercial proposition aligned with SBK’s mission to grow awareness and salience in a crowded betting market.
“It’s been an absolute pleasure supporting long-term client SBK throughout this process, said Malph Minns, Managing Director at Strive.
“They’ve really bought into the data-led, insight-driven methodology we’ve developed to guide partnerships that aren’t just visible—but valuable.
“The City team have been incredibly collaborative, and I’m excited to see the partnership come to life—especially with the podcast bringing fans closer to the club’s story.”
The deal showcases how Strive blends market intelligence, rights negotiation, and fan-focused activations to deliver partnerships that serve both brand objectives and supporter experience. For SBK, the podcast provides a powerful content platform to deliver long-term brand affinity, while Bradford City AFC benefits from a new media channel to build deeper connections with its loyal fanbase.
Adam Baylis, Marketing Director at SBK, said: “Strive undertook a data-led strategic review of English football for us over the summer, identifying opportunities that fit within a clear strategy to help us build brand awareness and brand salience.
“They also led on contract negotiations, securing us the rights we need to deliver value to the business.
“As a result of that work, we are thrilled SBK will be partnering with Bradford City AFC. Together, we will be bringing fans closer to the action and backing the Bantams every step of the way in what will be a really exciting season in Sky Bet League One.”
Davide Longo, Chief Commercial Officer at Bradford City AFC, added: “We are incredibly pleased to welcome SBK on board as the club’s official betting partner and will look forward to working closely with them over the next two seasons.
“The introduction of a Bradford City podcast will help bring supporters closer to their club, hearing stories from former players and other guests each month.
“Working with Strive has been an absolute pleasure. They are an incredibly thorough and professional outfit who are diligent in approach and work with a smile.”
The post STRIVE SECURES SBK X BRADFORD CITY DEAL TO DRIVE FAN-FOCUSED GROWTH appeared first on European Gaming Industry News.
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