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Sports data, automation, and individualization make EveryMatrix sports services a smart bet

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As it is almost impossible to remain in the sports betting competitive market without a high degree of automation and a vast collection of data sources. Ebbe Groes, CEO of EveryMatrix, reveals why leveraging data and technology is more decisive than ever for an operator’s long-term success and profitability.

Groes acknowledges that many of the industry suppliers have the necessary infrastructure, technology, and software platforms to handle day-to-day operations, however, he believes that truly ambitious operators are always on the hunt for boosting coverage, ensuring automatic failover, minimizing bet suspension time and maximizing betting margins and profits.

Our newly launched product, OddsMatrix Aggregator, caters precisely to this specific demand,” Groes said. “It is a unique sports aggregation technology which allows sportsbook operators to combine odds, settlement, score feeds from multiple providers into a single aggregated feed, all processed in real-time. Moreover, operators can set priority between providers in an easy-to-use interface and at an arbitrary fine granularity, down to a specific sport or market level.”

This allows operators using OddsMatrix Aggregator to easily add new sources with zero development cost and fast turnaround, as well as enabling them to test how much each added source can contribute and compare with existing sources – with everything handled by OddsMatrix. The aggregator, however, is just one of the many new developments coming from EveryMatrix.

“We’ve always prided ourselves on having a very strong selection of events on offer, in particular for live betting, but with our OddsMatrix Sportsbook, we’ve increased our ability to easily add new betting markets and sports,” Ebbe Groes added. “This shows now in our increased, but also in our recent breakthrough of esports betting, where we already have a dozen of esports disciplines available with many more to come.”

Indeed, the sportsbook has reached as many as 35,000 events at peak live offering times, with all sports and esports covered being part of the OddsMatrix Data Feeds, a complete and time-tested solution for delivering betting odds, scores, and real-time settlement.

Another two key areas where EveryMatrix has positioned itself particularly strongly is on bonusing and API.

“For bonusing, we’ve taken another extraordinary step and completely separated bonusing from the gaming product and the platform wallet into a standalone component covering and combining sports and casino. We have a dedicated team only for this and have achieved great agility and productivity in terms of new features by doing this separation. In 2019, we will see bonus capability delivered to clients not on our platform,” he stated.

EveryMatrix developed and extensively tested a Web API allowing clients to build their own front-end from scratch, rather than using a customized template. This gives unprecedented and much-needed freedom to operators as they can take full control over the design. The WebAPI is already used with success by two live operators with their own front-end, one a web front-end, another a mobile app, and a third now under development.”

EveryMatrix’s API can service every link in the betting value chain due to the application itself being split into modules, which each module interacting with each other also via APIs.

“This structure allowed us to e.g. take the Aggregator out and market separately,” revealed Groes. “Overall, we have many specialized API and granular methods and topics that permit precise data queries. The API allows you to both query data and to subscribe to updates of data; e.g. query for all markets for a specific event and then get push notification for all odds changes for that event or query for all matches for a league and get push notifications for matches added or removed. This allows for a true real-time front-end experience with minimal data transmission between the server and front-end application.”

The fact that OddsMatrix is API driven also gives it unprecedented flexibility, with the technology able to be easily integrated with existing platforms. As such, operators are afforded total autonomy over their betting sites.

“We offer full control over the front-end design and functionality to operators because we understand the need to tailor the user experience according to the needs of the target market and player base,” concluded Groes. “This gives unprecedented freedom to innovate for our customers. It’s been a massive success for our casino product where most of our top clients fully control the front-end and now we are aiming to repeat this for our sportsbook.”
Join EveryMatrix at ICE London 2019 at Stand N6-310 and find out how their modular and API driven solutions can help you unleash your Unlimited Creativity!


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports data, automation, and individualization make EveryMatrix sports services a smart bet

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NetBet Partners with Fight Disciples

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NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.

The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.

This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.

Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.

Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”

Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”

The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.

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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement

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Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.

Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.

“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.

We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.

The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.

“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.

At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”  — Marius Mirasovici, Official representative of Don.ro brand

The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”

Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.

The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.

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Week 27/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.

ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.

Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.

Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.

 

Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.

 

The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.

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