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UK Gambling Commission researches safer gambling messaging
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The Gambling Commission hosted a co-creation workshop to utilise a new method which would bring stakeholders together to explore a key industry issue.
Our first workshop looked into safer gambling messaging to low and moderate-risk gamblers. Participants included three Gambling Commission experts, 12 representatives from a number of major operators and, importantly, 12 consumers.
Making gambling fairer and safer for consumers is the ultimate aim of the Commission. Exploring the ways in which safer gambling messages are communicated to customers required the input of multiple operators to make meaningful progress. We were also keen to include the very people who could be the main recipients of these messages.
During the day we employed various methods and tools to paint a picture of existing practises, gain feedback from customers and look for opportunities for change.
This was the first time we’d brought consumers and operators together to talk about safer gambling messaging and it was really interesting to watch the two groups interact in a positive way. Plus, bringing operators and consumers together in an open forum allowed us to share challenges and identify potential future collaborations.
Our key learnings from the workshop included:
- Hearing the voice of the customer, including what they liked about existing messages and how they’d react to new methods of communication
- Understanding how operators engage with consumers to inform their own approach to customer interaction regarding safer gambling messaging
- Identifying and sharing best practice
The day provided many ideas for change operators could consider when planning for future activities. Our findings have been written up in our report. To find out more about other projects we’ve been working on read our guidance on customer interaction and the Behavioural Insights Team’s work into reducing risky play in online environments.
Readers should note the above report and its findings are for operators to consider in addition to the LCCP (1).
Further to this, a consultation on Customer Interaction will take place in the next few weeks. This will look at formal requirements relating to Customer Interaction, which are contained within the (LCCP).
(1) LCCP – Licence Conditions and Codes of Practice sets out what gambling operators must do in order to hold an operating licence in Great Britain.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Gambling Commission researches safer gambling messaging
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DEGEN Studios has named iGaming trailblazer Danny Gordon as its new Head of Studio – a move set to supercharge the brand’s next era of chaos, creativity, and high-voltage game design.
Danny will lead DEGEN’s creative roadmap, driving the studio’s signature blend of high-stakes innovation and fearless design. His mission: to make every DEGEN release louder, bolder, and more unpredictable than the last.
With experience at industry heavyweights Four Leaf Gaming, Microgaming and Entain, Danny has a proven record of building games that hit hard and stand out. His appointment marks a new chapter for DEGEN as it scales its vision to redefine the future of hardcore, gamer-first entertainment.
Danny’s appointment marks a significant milestone for DEGEN. The company is poised to launch the next phase of its iGaming revolution, with multiple high-octane and innovative projects in the pipeline. With Danny’s creative vision steering the ship, DEGEN will continue to push the boundaries of slot design and build games that are by gamers, for gamers.
Danny Gordon, Head of Studio at DEGEN Studios: “DEGEN’s early work has blown me away – the brand, the tone, the fearlessness. It’s a studio that thrives on pushing boundaries and creating experiences that truly stand out. I’m here to help scale that ambition and deliver the next wave of disruptive, innovative games.”
The post Experienced iGaming professional to help shape the future of DEGEN’s gaming catalogue appeared first on European Gaming Industry News.
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Hayk Sargsyan, CEO of Galaxsys, commented: “Our media briefing provided a valuable platform to introduce the highly anticipated Chicken Crash game, share our achievements, and outline the strategic direction for 2026. I am grateful to all our media partners for their interest in the game and for their thoughtful questions, which contributed to the success of this session. We are proud of the progress we have made over the past year and remain fully committed to delivering innovative, high-quality gaming experiences for our partners worldwide.”
The media briefing took place at SiGMA Central Europe on November 4 at 2:00 PM at the Galaxsys stand. The session began with questions focused on the Chicken Crash game and later shifted to broader topics, providing an opportunity to reflect on Galaxsys’ achievements over the past year and share insights into the company’s vision for 2026.
The post Galaxsys Hosted Media Briefing to Introduce Chicken Crash and 2026 Strategic Roadmap appeared first on European Gaming Industry News.
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Booming Games and SportPesa forge strategic partnership to elevate the African gaming market
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Booming Games is thrilled to announce a significant milestone in its growth journey through a strategic partnership with the leading African operator, SportPesa. This collaboration marks a pivotal step forward in Booming Games’ mission to expand its footprint in the African gaming market.
As a result of this partnership, Booming Games’ high-quality slots are now seamlessly integrated into SportPesa’s platform, enabling players across Africa to access an array of top-performing titles.
Notable games include fan favourites such as ‘Burning Classic’, ‘Gold Gold Gold’, ‘TNT Bonanza’, and ‘Cash Pig’. Additionally, SportPesa’s players will now have access to Booming Games’ diverse portfolio, featuring exciting games like ‘Ronaldinho Spins’, ‘Power of the Vikings’ and ‘Buffalo Hold and Win’.
This collaboration underscores SportPesa’s commitment to growth and innovation, as well as its strategic focus on fostering robust partnerships to achieve new heights in the global gaming industry with partners such as Booming Games.
Solomon Godwin, Head of Africa at Booming Games, expressed his enthusiasm: “We’re delighted to continue our expansion in the African betting markets, and SportPesa’s strong and trusted brand will only enhance these possibilities. Our slot offerings are as wide-ranging as they are high quality, providing exceptional entertainment and sustainability for their customers. We believe we can offer real value to African players.”
Paul Wilson, Senior Product Manager at SportPesa, added: “We are very happy with the new partnership with Booming Games. Offering their immersive, dynamic, and vibrant games to our customers in Kenya, Sportpesa Tanzania, and around the globe on our platform is exciting. Booming Games’ titles will be a great addition to our market-leading casino lobby, and I’m sure our customers will enjoy playing them.”
The post Booming Games and SportPesa forge strategic partnership to elevate the African gaming market appeared first on European Gaming Industry News.
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