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MuchBetter Takes Aim at the Multi-billion-pound iGaming Payments Monopoly

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MuchBetter Takes Aim at the Multi-billion-pound iGaming Payments MonopolyReading Time: 3 minutes

 

One year on from its commercial launch, payments app MuchBetter, is announcing a number of significant milestones and figures, as it signals its intent to ‘break the monopoly of iGaming payments’, in an industry estimated to be worth £40bn. Having launched in November 2017, key highlights and milestones after 14 months include:

  • Nearly 150,000 active users worldwide – MuchBetter is now available and fully licensed in more than 150 countries worldwide, available on Android and iOS
  • 120 customers – MuchBetter is now available as a payment option across more than 120 merchant sites, with some of the biggest iGaming brands on the planet among them, including Pokerstars, 888.com, Betway, Pinnacle, LeoVegas and Lottoland, with an exceptionally strong pipeline for 2019 Q1 and Q2 with many other tier 1 operators coming on board.
  • One transactions every five seconds – MuchBetter is currently processing a payment transactions every five seconds, that’s around 20,000 per day, equalling over 7.3 million single transactions annually
  • 50,000 MuchBetter devices – In its first year MuchBetter has issued over 10,000 MasterCards and more than 40,000 NFC payment devices including key fobs, smart watch devices, smart reusable coffee cups and even smart bottles – as part of a marketing campaign with Lucozade and Transport for London
  • 40 people strong – Starting with a founding team of just four, MuchBetter now stands at 40 full-time employees
  • Multiple awards – MuchBetter was recently named Rising Star by EGaming Review Magazine and its co-founder, Jens Bader, was named one of the most significant contributors to the payments industry at this year’s PayExpo’s Payments Power 10 Awards. In addition MuchBetter was awarded Innovation of the year at the prestigious Payments Awards in November sealing a significant milestone in recognition. The company has also been shortlisted for an additional 7 awards, many of which are yet to be announced

“MuchBetter is coming to break the iGaming payments monopoly and we’ll make no apologies for that,” said Jens Bader, MuchBetter co-founder. “For too long, legacy payments providers have raised costs with each renewal, without a thought to raising the quality of their services. With iGaming operators seeking alternatives there is a fantastic opportunity for MuchBetter to swoop in and meet the needs of iGaming operators.

“And, our customers use their MuchBetter accounts increasingly outside of iGaming as well. The combination of the app with our free prepaid card, wearables and free peer-to-peer service demonstrates that our product proposition covers almost any payment situation and is well understood by our customers. I think we had a sensitive and balanced approach with an enticing B2C proposition, riding on a B2B commercial model. Let’s face it, we have driven a new, global payment service into the market in less than 14 months, without any reliance on external investment. I like to think that we have a very solid commercial model that is also viable for us in the long term, and better for operators in the short term too.”

MuchBetters key features

  • MuchBetter is available on Android and iOS
  • The app uses biometric authentication or pin numbers to make payments, no passwords or security questions to remember
  • Users can pay their contacts in seconds using their mobile number
  • The freeze card functionality means users can freeze their physical MuchBetter card within the app if it is lost or stolen
  • MuchBetter’s unique dynamic CVV (a CVV number which is randomly generated in-app) means that the card can’t be used by criminals if it lost or stolen, nor can cybercriminals steal this information, and also making any MuchBetter card transaction compliant under the strong customer authentication requirements (SCA/PSD2)

The maths behind MuchBetters commercial model

(Traditional gaming payment wallets) a player moves £10,000 from their payment wallet into their gaming account, later removes £8,000 fees are charged for £18,000 in transaction volumes

(MuchBetter) a player moves £10,000 from their MuchBetter wallet into gaming account, later removes £8,000 back to MuchBetter fees are charged for the £2000 balance only.

 

About MuchBetter:

MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MuchBetter Takes Aim at the Multi-billion-pound iGaming Payments Monopoly

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tequity and iBankroll forge strategic partnership

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Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.

The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.

By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.

Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.

With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.

The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.

Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”

Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”

The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.

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ENJOY expands distribution through SoftGamings partnership

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Collaboration marks a key step in ENJOY’s ongoing growth strategy

ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.

The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.

The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.

“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”

Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.

“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”

The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.

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PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS

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Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.

Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.

On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.

Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.

Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.

Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.

Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”

The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.

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