Latest News
MuchBetter Takes Aim at the Multi-billion-pound iGaming Payments Monopoly
Reading Time: 3 minutes
One year on from its commercial launch, payments app MuchBetter, is announcing a number of significant milestones and figures, as it signals its intent to ‘break the monopoly of iGaming payments’, in an industry estimated to be worth £40bn. Having launched in November 2017, key highlights and milestones after 14 months include:
- Nearly 150,000 active users worldwide – MuchBetter is now available and fully licensed in more than 150 countries worldwide, available on Android and iOS
- 120 customers – MuchBetter is now available as a payment option across more than 120 merchant sites, with some of the biggest iGaming brands on the planet among them, including Pokerstars, 888.com, Betway, Pinnacle, LeoVegas and Lottoland, with an exceptionally strong pipeline for 2019 Q1 and Q2 with many other tier 1 operators coming on board.
- One transactions every five seconds – MuchBetter is currently processing a payment transactions every five seconds, that’s around 20,000 per day, equalling over 7.3 million single transactions annually
- 50,000 MuchBetter devices – In its first year MuchBetter has issued over 10,000 MasterCards and more than 40,000 NFC payment devices including key fobs, smart watch devices, smart reusable coffee cups and even smart bottles – as part of a marketing campaign with Lucozade and Transport for London
- 40 people strong – Starting with a founding team of just four, MuchBetter now stands at 40 full-time employees
- Multiple awards – MuchBetter was recently named Rising Star by EGaming Review Magazine and its co-founder, Jens Bader, was named one of the most significant contributors to the payments industry at this year’s PayExpo’s Payments Power 10 Awards. In addition MuchBetter was awarded Innovation of the year at the prestigious Payments Awards in November sealing a significant milestone in recognition. The company has also been shortlisted for an additional 7 awards, many of which are yet to be announced
“MuchBetter is coming to break the iGaming payments monopoly and we’ll make no apologies for that,” said Jens Bader, MuchBetter co-founder. “For too long, legacy payments providers have raised costs with each renewal, without a thought to raising the quality of their services. With iGaming operators seeking alternatives there is a fantastic opportunity for MuchBetter to swoop in and meet the needs of iGaming operators.
“And, our customers use their MuchBetter accounts increasingly outside of iGaming as well. The combination of the app with our free prepaid card, wearables and free peer-to-peer service demonstrates that our product proposition covers almost any payment situation and is well understood by our customers. I think we had a sensitive and balanced approach with an enticing B2C proposition, riding on a B2B commercial model. Let’s face it, we have driven a new, global payment service into the market in less than 14 months, without any reliance on external investment. I like to think that we have a very solid commercial model that is also viable for us in the long term, and better for operators in the short term too.”
MuchBetter‘s key features
- MuchBetter is available on Android and iOS
- The app uses biometric authentication or pin numbers to make payments, no passwords or security questions to remember
- Users can pay their contacts in seconds using their mobile number
- The freeze card functionality means users can freeze their physical MuchBetter card within the app if it is lost or stolen
- MuchBetter’s unique dynamic CVV (a CVV number which is randomly generated in-app) means that the card can’t be used by criminals if it lost or stolen, nor can cybercriminals steal this information, and also making any MuchBetter card transaction compliant under the strong customer authentication requirements (SCA/PSD2)
The maths behind MuchBetter‘s commercial model
(Traditional gaming payment wallets) a player moves £10,000 from their payment wallet into their gaming account, later removes £8,000 – fees are charged for £18,000 in transaction volumes
(MuchBetter) a player moves £10,000 from their MuchBetter wallet into gaming account, later removes £8,000 back to MuchBetter – fees are charged for the £2000 balance only.
About MuchBetter:
MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MuchBetter Takes Aim at the Multi-billion-pound iGaming Payments Monopoly
Latest News
REEVO Goes Live with Microgame, Expanding Its Reach in Italy
Reading Time: < 1 minute
REEVO has announced that its innovative portfolio of in-house games is now live with Microgame, one of Italy’s leading gaming service providers.
This partnership marks another significant milestone in REEVO’s expansion strategy, bringing its rapidly growing collection of original slot titles to Microgame’s extensive operator network. Known for its cutting-edge technology, immersive mechanics and distinctive themes, REEVO continues to redefine the online casino experience for players worldwide.
Italian operators and players will now gain access to some of REEVO’s most popular and engaging titles, including Bongo Safari, Her Genie Ways and Bullfighting Champion—games that blend striking visuals, fresh concepts and dynamic gameplay designed to captivate audiences.
Francesco Cuzzupoli, Gaming Product Director at Microgame, said: “With REEVO joining our portfolio, we strengthen Microgame’s ability to provide Italian operators with a diverse and high-quality offering. The vast selection of titles and the advanced architecture of REEVO’s platform represent an important competitive lever for us.”
Karl Grech, Head of Business Development at REEVO, said: “We’re delighted to officially go live with Microgame, a market leader in Italy with an impressive operator network. This collaboration is a powerful step forward in our mission to deliver exceptional content and aggregation solutions to operators globally. By combining REEVO’s innovative in-house games with Microgame’s deep local expertise, we’re confident players in Italy will enjoy a truly unique and next-level gaming experience.”
The post REEVO Goes Live with Microgame, Expanding Its Reach in Italy appeared first on European Gaming Industry News.
Latest News
Sneaky Slots reveals a bunch of freaks in its second release, Freak Show Revelation
Reading Time: 3 minutes
The show is about to begin… so find your seats, sit back and enjoy The Freak Show Revelation! B.T Parnum has gathered the freakiest freaks and created a program that is meant to shock the people! This is the second release from Sneaky Slots since the launch of Nip Tuck last month, with Gopnik and Gods Go Pew Pew up next!
Reel Area
The Freak Show unfolds across a 3-3-3-3-3 reel setup with a couple of sneaky Host tricks above the reel. Each linked to a Host symbol that can land anywhere on the reels. When a Host Symbol lands, the corresponding feature above the reel activates:
- Host Multiplier: Awards a random Multiplier 5x, 10x, 25x and 50x.
- The Generous Host: The Host will expand to cover the entire reel and acts like a wild.
- Host Cash: Instant cash prize will be awarded and the Host will add a random multiplier between 2x and 10x.
xBomb®
Well, well, well… look what decided to make an surprise appearance! It’s one of Nolimit City’s iconic xMechanic, xBomb®, making its first ever appearance in another provider’s game!
In Freak Show Revelation, xBomb® explodes removing all adjacent symbols and increases the Multiplier for the next collapse.
Pick Your Bonus!
The beauty of this show is that get to choose between Heaven and Hell. Land 3 Bonus Symbols and choose between either the Heaven Spins or Hell Respins. Landing 4 Bonus Symbols will unlock the choice for the Super Variants of each bonus.
Heaven Spins
So, you think you have a good cocnscious. When selecting the Heaven Spins, you get 10 free spins. During this feature the Host activation increase in frequency. A single Bonus Symbol will activate Super Heaven Spins and will award +3 Spins.
Super Heaven Spins
The difference between Heaven and Super Heaven Spins is that the Host is guaranteed to land at least once in each spin.
Hell Respins
Maybe you’re feeling a little mischievous. When selecting the Hell Respins Bonus, you are award 3 respins where the only symbols that can land are; Multipliers between 1x-10x, Blank, Bonus and the Host.
When a multiplier lands on the reels, it’s value will be added to the current multiplier on top of the relevant reel.
Whenever the Host lands on any reel, he will double the value of the multiplier above that reel.
Landing a Multiplier or the Host will always award +1 respin. At the end of the feature all Multipliers will be added up and added to the bet.
Landing a single Bonus Symbol will upgrade Hell Respins to Super Hell Respins and award +2 respins. Super Hell Respins will also keep the collected Multipliers above the reels.
Super Hell Spins
The difference between Hell and Super Hell Respins is that in Super Hell Spins you start with 4 free respins . During Super Hell Spins whenever the Host lands it will triple the value of the Multipliers above that reel. Landing at least 1 Multiplier Symbol or Host will award +1 respin.
Sneaky Buy
Do you want the best seat in the house? The Sneaky Buy feature lets you jump straight into the action:
- The Host – Guaranteed to land at least 1 Host symbol
- Bonus – Guaranteed to land 3 Bonus Symbols and pick either Heaven Spins or Hell Respins
- Super Bonus – Guaranteed to land 4 Bonus Symbols and pick either Super Heaven Spins or Super Hell Respins
Sneaky Boost
Sneaky Boost makes for an unforgettable performance in Freak Show Revelation.
Sneaky Boost is activated for 2 times the base bet, where there is an increased chance of triggering the Bonus rounds. Landing 1 or 2 active Sneaky Symbols in a spin trigger a normal bonus feature.
Super Sneaky Boost can be activated for 5 times the base bet for an increased chance of triggering the Super Bonus feature. Landing 1 Super Sneaky symbol will trigger a normal Bonus and landing 2 Super Sneaky symbols will trigger a Super Bonus.
The Stats
Max Win: 13,000x
Volatility: Extremely Volatile
Ivelina Balova, Product Owner at Sneaky Slots, said: “We’ve gotten great reception after our first release and now we’re looking to capitalise off that momentum. Freak Show Revelation has been in the works for a while, we have even changed the name a few times, but the Host? He has always been the star of the show. Sit back, enjoy the spectacle and keep an eye out for those easter eggs!”
‘Freak Show Revelation’ will be available to all Sneaky Slots partners on October 29th, 2025.
The post Sneaky Slots reveals a bunch of freaks in its second release, Freak Show Revelation appeared first on European Gaming Industry News.
Latest News
VGCCC: Footy Legends Team Up to Champion Limit Setting
Reading Time: 2 minutes
Aussie Rules football legend Sam Docherty and rugby league superstar Cameron Munster are teaming up for Gambling Harm Awareness Week to encourage people to set limits before they bet.
Both footballers use practical tools when they gamble and are sharing their advice with others, particularly males aged 18–34 who are the biggest users of wagering and sports gambling products.
“I’m committed to raising awareness and encouraging safer gambling habits. I know from experience the highs and lows that can come with gambling. Now, I want to focus on supporting change so that gambling harm can be minimised.
“In the last few years, I have grown immensely as a person and by setting limits, I’ve had the occasional gamble but have been able to focus on what matters most,” Munster said.
Sam Docherty said: “I’ve had my struggles with gambling in the past and now I set a weekly deposit limit. I’ve found it really helps keep my gambling activity in check. People struggling with gambling harm can feel stuck and alone because of feelings like shame and guilt – and I want them to know that it’s okay to seek help.
“It’s important that people, especially young guys, think about their actions before they place a bet. I wouldn’t take to the field without warming up and making sure my body was match fit. Setting a limit is the same. It will help protect you.
Victorian Gambling and Casino Control Commission (VGCCC) CEO, Suzy Neilan said safety should be front of mind as the state’s sporting calendar ramps up.
“There is always a spike in wagering and sports gambling at this time of year, which is why it’s crucial we reach people that are statistically at greater risk of experiencing gambling harm.
“This is about safety. Setting a limit is like putting on a seatbelt as soon as you get in the car. Limits can reduce the likelihood of you experiencing gambling harm.”
Victorians spend more than $7 billion a year on gambling, including approximately $2.5 billion on wagering and sports betting products.
Gambling Harm Awareness Week is an annual event that encourages people to understand the risks of gambling. The 2025 campaign “Set before you bet” focuses on how setting limits can reduce someone’s risk of experiencing gambling harm. Protective behaviours that can be used include:
• Gamble no more than 2% of take home pay.
• Gamble no more than once a week.
• Gamble on no more than 2 different products.
“Sam and Cameron have unique experiences with gambling, and I commend them for implementing their own strategies, including setting limits when they gamble.
“What’s more, it’s great that these role models are now sharing their lessons and advice with other young men who are the cohort most at risk from experiencing gambling harm from sports betting,” Ms Neilan said.
The VGCCC has released findings from the annual Community Attitudes Survey, which asked more than 3000 Victorians about their views on gambling. The survey shows that most Victorians overwhelmingly agree gambling is addictive and can damage families and communities.
“With the widespread popularity of sports betting, it is so important for people to understand our Gambling Harm Awareness Week message and set limits before they bet,” Ms Neilan said.
“Gambling is a personal choice, and it’s vital that people are equipped with the knowledge and practical tools to manage their activity and participate safely.
‘The gambling industry must act with integrity, comply with their licence conditions and Code of Conduct obligations, and care for their customers who may be showing signs of gambling harm.”
The post VGCCC: Footy Legends Team Up to Champion Limit Setting appeared first on European Gaming Industry News.
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