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Scientific Games and Princess Cruises Award Grand Prize in $200,000 Monopoly Cruise For Cash Promotion
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Winner Awarded $100,000 in Grand Finale Slot Tournament Onboard the Regal Princess
Scientific Games Corporation announced, in partnership with Carnival Corporation and Princess Cruises, that they awarded the grand prize of $100,000 in the MONOPOLY Cruise for Cash promotion. The winner, a lucky VIP player from Holland Casinos, was one of more than 400 players in the grand finale slot tournament which took place onboard Regal Princess in December. Another $100,000 in cash and free play in the ship’s casino was shared among the top 40 finalists.
Celebrating a 20-year relationship with Hasbro and the MONOPOLY brand, Scientific Games collaborated with Carnival Corporation and its premium line, Princess Cruises, to develop a nearly year-long promotion that included participants from more than 60 land-based, cruise, and online casinos, along with winners from a local Las Vegas television station promotion. Select VIP players were awarded certificates for a free cruise and a seat in the Grand Finale $200,000 MONOPOLY Cruise for Cash slot tournament.
“We were extremely pleased by the response to the MONOPOLY Cruise for Cash event onboard Regal Princess,” said Anil Mansukhani, Vice President of Onboard Revenue and Business Development. “With Scientific Games we were able to introduce a new group of players to our iconic premium cruise line and offer all of the tournament participants a very energetic and fun-filled series of events throughout the cruise including the largest slot tournament ever hosted by Princess Cruises.”
“The MONOPOLY Cruise for Cash promotion aboard the Princess Cruise line introduced hundreds of players to a unique way to engage with the classic brand,” added Mark Blecher, SVP of Corporate Strategy and Business Affairs at Hasbro. “We’re thrilled to have worked alongside Scientific Games to bring this tournament to life and are excited for what’s ahead for MONOPOLY fans at sea.”
To continue the momentum and the success of the inaugural MONOPOLY Cruise for Cash, Scientific Games, Carnival Corporation and Princess Cruises are planning a large-scale promotion based on the MONOPOLY brand for 2019, which will culminate with a grand finale event aboard the Royal Princess on November 16, 2019. More details will be released in the spring of 2019.
“The MONOPOLY Cruise for Cash promotion was the largest promotion of this type that Scientific Games has ever embarked on and we are thrilled that it was a smashing success!” said Bob Parente, Senior VP and Chief Revenue Officer for Scientific Games. “With so many of our casino customers participating, this promotion brought exposure of our successful library of MONOPOLY slot and gaming products to players all over the world.”
© 2019 Scientific Games Corporation. All Rights Reserved.
MONOPOLY is a trademark of Hasbro. Used with permission. ©2019 Hasbro. All rights reserved.
About Hasbro, Inc.
Hasbro is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
About Princess Cruises
One of the best-known names in cruising, Princess Cruises is a global premium cruise line and tour company operating a fleet of 17 modern cruise ships, carrying two million guests each year to more than 360 destinations around the globe, including the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England and World Cruises. A team of professional destination experts has created more than 150 award-winning itineraries, ranging in length from three to 111 days and Princess Cruises has been continuously recognized as “Best Cruise Line for Itineraries.”
Princess Cruises continues its multi-year, “Come Back New Promise” – a $450 million-dollar product innovation and cruise ship renovation campaign that will continue to enhance the line’s onboard guest experience. These enhancements result in more moments of awe, lifetime memories and meaningful stories for guests to share from their cruise vacation. The product innovations include partnerships with award-winning Chef Curtis Stone; engaging entertainment inspired shows with Broadway-legend Stephen Schwartz; immersive activities for the whole family from Discovery and Animal Planet that include exclusive shore excursion to onboard activities; the ultimate sleep at sea with the award-winning Princess Luxury Bed and much more.
Three new Royal-class ships are currently on order with the next new ship, Sky Princess, under construction scheduled for delivery in October 2019. Princess recently announced that two new (LNG) ships which will be the largest ships in the Princess fleet, accommodating approximately 4,300 guests with expected delivery in 2023 and 2025. Princess now has five ships arriving over the next six years between 2019 & 2025. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK ).
Source: Scientific Games Corporation
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Scientific Games and Princess Cruises Award Grand Prize in 0,000 Monopoly Cruise For Cash Promotion

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ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24
ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.
A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.
This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.
“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”
Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”
The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.
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Leeds United announce new sleeve partnership with Parimatch
Leeds United are pleased to announce a new official partnership with Parimatch, who will become the club’s official sleeve partner for the men’s first team.
Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted worldwide presence.
Having recently announced our home and away kits for the 2025/26 campaign, Parimatch are excited to add their brand to the club’s shirt for the upcoming Premier League season, which will be seen on the left playing sleeve.
As well as on the club’s first team shirt, Parimatch branding will feature prominently at both Elland Road and Thorp Arch, in addition to the perimeter LED system and club’s media backdrop.
Leeds United and Parimatch will drive brand activity by the creation of innovative partnership activations and digital campaigns which will be promoted through the club and Parimatch’s channels.
Sergey Portnov, CEO of Parimatch spoke about showing commitment to club’s who are looking to shape the future of football.
He said: “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”
Morrie Eisenberg, Chief Business Officer at Leeds United, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”
The post Leeds United announce new sleeve partnership with Parimatch appeared first on European Gaming Industry News.
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PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58
Leading SkillOnNet brand PlayOJO has reunited with creative agency Isobel for the second phase of its global ‘It’s Alive’ campaign, which continues to push creative boundaries in the online gaming sector with a playful undead twist.
The new ad takes the excitement of our original 2023 ‘monster’ campaign to new heights and showcases the fun of PlayOJO’s live casino games, breathing life into a spooky graveyard and transforming it into the electrifying world of PlayOJO live casino. In this captivating ad, we see hands playfully come to life from the ground, infused with the spirit of PlayOJO’s live casino and live gameshow experience.
The campaign launches in the UK on 29th July across TV and digital channels, before expanding to Spain, Canada, and Latam before the end of the year. It will go out on linear TV (Sky, Channel 4, ITV) and BVOD, as well as social and digital channels.
The concept is aimed at a live casino audience and forms part of a wider marketing strategy designed to reinforce PlayOJO’s unique positioning as the fun, fair and truly entertaining alternative in the online casino space.
Rob Fletcher, founder at Isobel, said: “This was a brilliant opportunity to extend a distinctive creative story that’s already created a buzz. The new film keeps the unexpected charm of ‘Monster’ but ramps up the fun even further with zombie hands, neon lights, and a party in a graveyard. We wanted to show that when it comes to live casino, PlayOJO doesn’t just play differently, it comes alive.”
Peter Bennett, CMO at PlayOJO, said: “In a category that often leans heavily on clichés and indistinct messaging, standing out creatively is essential, it’s also a key part of our brand strategy. Our work with Isobel has helped us build a creative platform that’s bold and memorable, but also consistent with our brand and commercially effective. The ‘It’s Alive’ campaign reflects our commitment to entertaining our players in ways that are as unconventional as they are on-brand.”
The post PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58 appeared first on European Gaming Industry News.
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