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Betinvest provide view of Sports Betting’s future with One-Stop Online Gaming Platform
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As the leading international sports betting provider, Betinvest, enters its 20th anniversary the company continues to drive the focus of the sector forward by establishing new grounds for businesses to enter the market via the Betinvest Online Platform. Consolidating two decades of creativity, expertise and passion, the new online gaming platform is set to reshape how companies engage with sports betting via a “fully immersive experience across multiple devices, multiple channels and multiple regions across the globe,” according to Betinvest’s VP of Business Development Valentyn Kyrylenko.
“We are delighted to present our new Online Gaming Platform launched in dedication to our company’s 20 years in the business,” he explained. “It is one of the few platforms within the iGaming sector that has been created from scratch by a company with such extensive operational experience using in-depth market analysis. It truly is a one-stop platform because it provides all the necessary tools and solutions to set up and build a successful business. We are proud to provide our partners with a single entry point into the industry.”
The advanced platform, which consists of following advanced modules across Sportsbook, Marketing, Payment, Responsible Gaming, Management and Third Party, will make its debut on Betinvest’s stand S2-324 at ICE London in February. Commenting on the launch, Kyrylenko said: “The creation of this unique and inspired platform has been extensive so we’re excited to showcase it to the industry. The platform has been designed with flexibility, speed and simplicity – the most important characteristics for any software – at its heart, providing businesses the competitive edge they need in the exciting and growing sports betting sector.”
The Betinvest Online Platform offers a wide range of ready-made solutions with the opportunity to add third-party products as and when needed and its multichannel online and retail solutions are adaptable to any region in the world. Kyrylenko continued: “With the growth of sports betting in Europe and Asia and across The Americas following new regulatory changes, the key feature that distinguishes this platform from others is its odds management tool. This allows the client to change the odds to suit their current business needs, for example to adapt to the region they are operating in, as well as using a single wallet which makes depositing and withdrawing money easy, fast and secure.
In addition, operators will be able to manage profit margins, products, sports and even markets by themselves at any time and the software has been developed and optimised to ensure the fast and efficient set-up, management and extension of businesses. This means that clients can start their businesses immediately.”
A key focus across iGaming, sports betting and other gaming verticals in 2019 is risk management and Betinvest’s Online Gaming Platform has been developed to deliver on this with its intuitive interface and anti-fraud tools across both mobile and desktop. “To enable easy management of the platform, Betinvest offers its clients favourable, user-friendly tools to build up and manage all of their operations from a single point,” added Kyrylenko. “The back office tool’s user-friendly interface makes management straightforward and helps reduce security threats and risk with the unique Management module which lies at the heart of this Online Platform.
“Our customised UI/UX design and anti-fraud tools make handling the platform simple and efficient, whilst keeping the operator aware of any potential security issues. Retail, mobile and desktop services can all be managed from a single point helping with both customer service and security. The module has also been designed with a detailed reporting system that provides a comprehensive set of invaluable business reports delivering up-to-date information on products, games, sports, vendors and players to give valuable insight into how the business works.”
He concluded: The Betinvest Online Gaming Platform is a game changer for new and established businesses across the industry. After 20 years raising our own brand to global success through our personnel and products, we thought it was time to invest in the future of gaming too by letting ‘successful’ become the new ‘normal’ for other exciting sportsbook brands across the globe.”
Betinvest will be showcasing its Online Gaming Platform alongside their full portfolio of sports betting solutions from stand S2-324 at ICE London 2019. For more information or to contact the company, visit: betinvest.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest provide view of Sports Betting’s future with One-Stop Online Gaming Platform

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BetFury Welcomes VIP Users with up to $20,000 First-Week Rewards
BetFury has recently set new standards for VIP communities worldwide. The platform has expanded the VIP Transfer Program, allowing players to carry over their loyalty status from other platforms and instantly unlock exclusive rewards. The first week brings an opportunity to claim up to $20,000, confirming BetFury’s position as a leader in player-focused innovation.
About VIP Transfer Program on BetFury
The program creates a direct bridge for experienced players. VIPs no longer start from zero – their loyalty is instantly recognized. A redesigned structure guarantees a smoother entry, transparent rules, and more powerful benefits. BetFury positions every VIP not simply as a player, but as a valued partner whose trust deserves premium treatment.
Core Benefits of the VIP Transfer Program
- Personal VIP Managers ensure constant support and fast solutions.
- VIP Transfer Manager guides the player during the first week, answering every request and ensuring their comfort.
- Daily Chambers is a streak of special bonuses during the first week.
- Exclusive Rewards expand the journey far beyond a trial, including a full range of permanent VIP perks.
Additionally, the VIP Club itself opens access to other unique perks:
- Special Treats: Welcome VIP Bonus, Birthday Bonus, Personal Bonus, Bounty Bonus, Free Spins, and Promo codes.
- Highest Bonuses: up to 25% Cashback, 10% Rakeback, Weekly, and Monthly rewards.
- Additional Perks: early access to new features, private events, personalized profiles, exclusive chat rooms, and privileged withdrawal limits.
- VIP Club Lounge: a dedicated hub where members track bonuses, claim rewards in one click, and communicate directly with their managers. Branded merch is also on the horizon.
Path to Super VIP Club Member
In addition to traditional ranks, the VIP Club includes the Super VIP stages. Players who remain active and reach the 15th rank achieve Super VIP status. It is reserved for the most loyal platform users. Higher levels deliver more substantial financial benefits, deeper personalization, and recognition that positions Super VIPs as the elite core of BetFury.
How to Transfer VIP Status to BetFury?
The process of joining the VIP Transfer Program eliminates unnecessary friction. Candidates follow three steps inside a straightforward interface:
- Providing contact details: email, country, Telegram (optional).
- Choosing the verification method: confirm your ability to be a VIP by depositing over $5,000 or sending screenshots of proof from other platforms.
- Completing the action: the deposit occurs directly in the modal window; screenshots are uploaded securely through the same form.
The VIP support team manually checks applications and confirms eligibility. Approval unlocks immediate access to all benefits, ensuring a seamless transition to BetFury’s VIP environment.
About BetFury & Its Strategic Vision
BetFury is an ecosystem of crypto products for entertainment and additional income. The platform has gathered over 4M users for over six years of existence. BetFury offers over 8,000 Slots and 22 Original games, featuring an impressive RTP of up to 99.28%. In addition to iGaming, the platform has 80 Sports for betting. They include eSports and have odds better than the market average.
BetFury positions the VIP Transfer Program as more than just a promotional campaign. The initiative demonstrates a global strategy aimed at strengthening long-term loyalty, attracting experienced users from multiple platforms, and creating a unified VIP ecosystem with real value behind the status.
Contact
Preston
Alisia
BetFury
The post BetFury Welcomes VIP Users with up to $20,000 First-Week Rewards appeared first on European Gaming Industry News.
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Cloudbet maps regional betting trends in August–September 2025
Leading crypto sportsbook and casino Cloudbet has released the first edition of Cloudbet Snapshot: Regional Crypto Betting Trends, a new series designed to track how bettors worldwide engage with their favorite sports. This inaugural snapshot, covering August to September 2025, analyzes betting activity across 12 of the most popular competitions—a curated slice from the thousands of events available on Cloudbet every day. The findings provide one of the clearest looks yet at regional betting behaviors during a peak period spanning the start of European soccer seasons, the US Open tennis championships, and the MLB playoff race.
Set against a global online gambling market valued at $87.69 billion in 2025 and forecast to hit $153.57 billion by 2030 (11.9% CAGR, Grand View Research), the results reveal a telling divide: while soccer remains the backbone of crypto betting worldwide, regional favorites like baseball, UFC, and Argentina’s Liga Profesional are reshaping the landscape.
“We took each region’s top five competitions and built a composite set to show where local favorites overlap or diverge globally,” said John, a Cloudbet spokesperson. “This snapshot gives a clean view of how bettors engage across regions, without drowning in the thousands of markets we host every day.”
Soccer dominates, but rivals (Grand Slams, MLB) break through
Globally, soccer accounted for 57.1% of activity in the sample, led by the Premier League (15.57%), La Liga (12.78%), and UEFA Champions League (10.08%). A London derby between Chelsea and Crystal Palace was among the top draws, underscoring soccer’s ability to anchor engagement across markets.
Tennis also stood tall. The US Open men’s and women’s singles combined for over 20% of activity, with high-profile matches in New York driving late-summer betting volume. MLB contributed 9.73% globally, a figure lifted by pennant-race rivalries such as Yankees v. Red Sox, which pulled bettors well beyond North America.
Regional snapshots:
- Latin America: Copa Libertadores (8.98%) and Liga Profesional de Fútbol (LPF) (8.53%) underlined local loyalties, with MLB making inroads at 10.89%.
- North America: MLB towered at 22.78%, supported by college football’s return (10.62%) and UFC (10.21%). The Du Plessis v. Chimaev bout captured enough attention to rival soccer, which managed only 10.42% in the region.
- Asia & Middle East: Soccer led, with Serie A (9.75%) joining global heavyweights, while UFC climbed to 5.98% — evidence of a growing combat-sports appetite.
- Europe: Soccer stayed dominant, but bettors also looked to the UEFA Europa Conference League (9.93%) and US Open Women’s Singles (10.03%), showing a taste for variety alongside the main football calendar.
Figure 1 note: The chart reflects a combined set of 12 competitions drawn from each region’s top five by engagement. It is not a global “top 12,” but rather a mix of favorites that surfaced across Latin America, Asia/Middle East, North America, and Europe.
Liga Profesional de Fútbol’s surprising global reach
Argentina’s Liga Profesional de Fútbol (LPF) emerged as a standout. While commanding 8.53% in Latin America, it also posted 3.59% in Europe and 3.07% in Asia/Middle East, both just nominally higher than its 3.06% in North America. Beyond diaspora ties and broadcast reach, analysts believe the LPF benefits from time-zone dynamics: evening kickoffs in South America align with late-night hours in Europe, giving bettors fresh live action after local leagues wrap up. By contrast, Copa Libertadores (8.98% in Latin America, 1.53% in North America) remains a more appointment-driven event, commanding big moments but not the same nightly presence.
“Bettors don’t switch off when the last whistle blows in London or Madrid,” said John, the Cloudbet spokesperson. “They roll straight into Buenos Aires or Montevideo, because those games are still live, the streams are cheap, and the action feels real. It’s the same reason a Yankees–Red Sox series or a UFC title fight can pull people in from outside North America — rivalries and timing matter as much as the sport itself.”
Cloudbet Snapshot methodology and context
- Scope: 12 most engaged competitions, selected by pooling each region’s top five during August 5 – September 4, 2025.
- Metric: Share of unique bettors per competition relative to the 12 listed, not sitewide volume.
- Timing: Coincided with European soccer kickoffs, MLB pennant races, and the US Open.
- Exclusions: Other competitions available on Cloudbet were not included, meaning sports like NBA, NFL, or niche leagues may be underrepresented, likely due to seasonal variability.
Full Snapshot available here: https://media.cloudbet.com/422608-cloudbet-snapshot-augusts-regional-crypto-betting-trends
For more information, users can visit Cloudbet.com.
About Cloudbet
Founded in 2013, Cloudbet is the world’s longest-running crypto casino and sportsbook. Over the past decade, players worldwide have placed millions of bets using over 40 different cryptocurrencies. In 2024, Cloudbet introduced the most generous welcome offer and loyalty program online, featuring stacked rewards and guaranteed daily cash drops for frequent bettors.
With a wide selection of slots, live casino games, and sports markets—ranging from esports to Premier League and NFL player props—Cloudbet is the leader in secure crypto betting. Users can visit Cloudbet.com; Instagram (@cloudbetofficial); Twitter/X (@Cloudbet).
Contact
Irene
The post Cloudbet maps regional betting trends in August–September 2025 appeared first on European Gaming Industry News.
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Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success
Alex Malchenko, Head of Sales at Evoplay, joins us for an exclusive conversation ahead of HIPTHER’s European Gaming Congress 2025.
Evoplay, proud Pen & Paper Sponsor of this landmark event, continues to pave the way in iGaming with pioneering content, creative game design, and strategic market expansion.
With over a decade of B2B sales experience, Alex has played a lead role in entering regulated territories, forging new Bingo and Lottery partnerships, and launching fresh business directions – making him the ideal voice to explore insights around localising content for different markets: challenges, nuances, and successful strategies.
Alex, with your background scaling new markets and products, what challenges have you encountered with content localisation in the iGaming space?
When we enter or grow in a new market, we look at its own specifics. In some markets, the main challenge is regulation, whether it’s strict certification rules, requirements on game content and promotions, RTP levels, or even small details like how session time is displayed. That’s why we take time to understand the rules, the culture, and what local players actually want.
One good example is our instant game Penalty Shoot-Out: Street, which we created for Brazil and its strong football culture. The challenges there were both technical and regulatory, since Latin American markets often have very different rules. In some countries, just certifying the game isn’t enough — additional RGS and RNG certificates and official confirmations are also required.
On top of that, we had to make sure the gameplay matched what players expected. With Penalty Shoot-Out: Street, we achieved this by combining fast bets, quick results, a familiar theme and the thrill of every goal, and it worked.
Another case is our Hot Triple Sevens, a worldwide-popular slot, which we’ve refreshed with new mechanics like Hold & Win. Then we re-skinned the game to suit different audiences — for example, American Sevens and Fogo do Brasil 777 — to make them resonate more with local styles and tastes.
When games are built with the right themes and mechanics for a specific market, they feel more engaging and relevant to players, which can significantly boost their appeal. That’s why localisation is something we put thought into every time, learning from experience, working with partners, testing locally and improving as we go.
When it comes to Evoplay approaching localisation for a new market, what are the first strategic frameworks or priorities you put in place?
In short: regulation, communication with partners, and understanding players. When entering a new market, we carefully study all aspects, analyse the situation, and build a strategy. This includes legal, commercial, marketing and financial components, among others. Of course, for a complete picture, we also look at competitors’ experience, talk extensively with local participants, and study players — sometimes launching special campaigns independently, sometimes in collaboration with partners.
In this regard, Evoplay has made significant progress this year, reaching a new level. To support this approach, we also run campaigns that help us better understand players and their preferences. For example, the Oath of Steel campaign with SlotsCalendar, featuring a shared prize pool, invited players to take part and share their feedback, which we looked at thoughtfully. Similarly, we worked on a joint game with SlotCatalog, drawing on insights from their player preference analytics. Initiatives like this give us a better sense of what players enjoy and help us shape our games for different audiences, supporting our broader approach when entering or growing in new markets.
Could you share an example where you had to adapt a game significantly – theme, mechanics, or language – to resonate with local players? What were the specific market nuances you had to tune into?
In our business, every game must meet regulatory requirements, and it’s normal that adapting a game for a specific market requires some extra adjustments. A good example of this is the lottery vertical, which is quite different from standard iGaming. In our business, every game must meet regulatory requirements, and it’s normal that adapting a game for a specific market requires some extra adjustments. A good example of this is the lottery vertical, which is quite different from iGaming. Here, we need to follow particular rules regarding content and promotions, along with other market-specific restrictions.
Other bright examples of our games adapted to local markets include mythology-inspired hits like Temple of Thunder II Bonus Buy and Roman Rule, as well as the previously mentioned American Sevens and Penalty Shoot-Out: Street. These games work well because everything comes together — the theme clicks with players, the visuals fit the concept, and the mechanics are engaging. I’d also highlight the simplicity of the games and their user-friendly UX/UI, which players appreciate no matter the region.
Operating in regulated markets obviously adds complexity. How do you strike the balance between compliance (e.g., legal, cultural mandates) and maintaining the brand’s creative integrity during localisation?
In situations like this, branded games are a good approach. Creating them involves working closely with partners, discussing details such as logos and technical settings like RTP or bet ranges.
At the same time, we like to experiment with small creative touches to see what really clicks with players. A good example is The Easter Catch slot, an updated version of our worldwide popular The Greatest Catch, especially designed for the Easter holidays. Taking this approach keeps the game flexible, meets legal and cultural requirements, and still feels like our brand. Tailoring it for the partner and their audience also makes the game more engaging and usually leads to better performance.
You’ve been instrumental in forging Bingo and Lottery partnerships. How does localisation differ when tailoring for those verticals versus standard casino-style titles?
First of all, I want to emphasise that Bingo and Lottery are quite different from standard iGaming. These are established verticals with their own history, unique communities, and regulatory features. The lottery market is also largely monopolised and moves at a slower pace compared to the fast-moving world of iGaming.
Some online lotteries, while offering more dynamic and engaging experiences than paper versions or traditional online formats, are subject to many restrictions. For example, design themes common in slots are often prohibited, RTP requirements differ, and other regulatory rules apply.
When it comes to trends in this area, the World Lottery Association sets the pace, and other lotteries tend to follow their lead.
Evoplay entered this sector to bring a fresh, innovative perspective, showing how classic games can be reimagined for a new generation of players and enthusiasts seeking new experiences. The projects we’re currently developing here hold great promise and add a fresh spark to this traditional space.
Thank you, Alex, for walking us through Evoplay’s thoughtful approach to content localisation and the art of balancing strategy with respect for local flavor. We can’t wait to hear more from you and other industry leaders live at the European Gaming Congress 2025.
Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw
The post Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success appeared first on European Gaming Industry News.
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