Latest News
UltraPlay releases a new eSports dedicated front-end at London event
Reading Time: 3 minutes
Following the spirit of innovation, UltraPlay has announced the release of its new eSports dedicated front-end design. It will be presented for the first time during ICE London (5-7 February 2019), at booth S1-110.
Known for its leadership in the eSports odds and platform provision, UltraPlay enhances the user experience with its new front-end solution, so that betting brands can meet the Millennials’ requirements for immersive eSports betting entertainment. The modern design of the new front-end complying with web UI/UX trends gives premium players’ experience, offers easy-to-use layout, intuitive tools and functionalities for all eSports punters across the globe to enjoy this very specific gambling vertical.
ICE delegates will have the chance to discuss how eSports can grow iGaming operators’ business through both UX/UI approach and the broad pre-match and live odds coverage UltraPlay has been expanding since 2014.
Mario Ovcharov, CEO at UltraPlay said: “2018 was a fantastic year for UltraPlay, marked by various achievements in terms of product integrations and developments, new partnerships and market expansion. At ICE London we are going to present all of our hard work and dedication during the past few months – our winning products and innovative concepts designed to grow operators’ business and satisfy players with unrivaled betting options. We are looking forward to meeting our partners and make new ones at booth S1-110.”
The company’s award-winning product ODDS.gg will also be presented with its latest upgrade, including two new eSports titles, which are going to be offered for the first time on the eSports betting market by UltraPlay.
Now, more than 25 competitive games are covered by UltraPlay’s unrivaled eSports solution. One of the new titles is Madden NFL, an American football sports video game based on the National Football League (NFL). It is expected to draw huge interest amongst bettors, since it is much alike real-life American football. It features “real player motions,” allowing players to push blockers to gain more yards while running and make realistic cuts up-field after the catch.
The other title will be revealed at the company’s booth S1-110 and it is also predicted to get bettors’ attention, because of the game’s long history, huge fan-base of more than 20 million players, and many upcoming tournaments throughout the year.
UltraPlay will also present its enhanced online casino experience, which provides a unique multi-game module, where up to four slots can be played simultaneously.
To enable clients’ affiliate programs and volume grow, UltraPlay has been partnering with one of the leading affiliate platform providers – a partnership that will be also revelead at the company’s booth during ICE. Operators interested in UltraPlay’s products and services can get the full package of product and services, including the 5-star affiliate platform, catering the automation of the whole affiliate cycle.
Last but not least, the company has announced that a new design of the corporate website will be available at ICE London, too. UltraPlay.co has become a key channel for brand building, sales generation and news updates for all of the upcoming events the company attends throughout the year. Stay tuned for what’s new and exciting on ultraplay.co soon.
About UltraPlay:
UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UltraPlay releases a new eSports dedicated front-end at London event
Latest News
Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative
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– Steer Studios joins Bandai Namco, Square Enix, and 2K in supporting Make-A-Wish International’s mission to unite the global games industry for good. –
Make-A-Wish® International, the world’s leading wish-granting organization, has today announced that Riyadh-based Steer Studios, part of Savvy Games Group, has joined the organization’s Infinite Wishes Initiative, offering valuable support to help make a difference.
The funds were raised through Steer Studios first mobile title, Grunt Rush. By collecting stars during gameplay, the player community unlocked the donation, helping to grant life-changing wishes to children living with critical illnesses.
Launched in August 2025, Infinite Wishes is a global programme built to unite the video games industry. It was created in response to a growing number of gaming-related wishes from children around the world.
Steer Studios joins a growing list of partners and advisors including Bandai Namco, Square Enix, and 2K, helping shape how the games industry can make a tangible, positive impact for children who need it most.
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses.
The post Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative appeared first on European Gaming Industry News.
Latest News
New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races
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GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is always reinventing its products so operators can increase their winnings and players can obtain a better betting experience.
Set to transform the way your players engage with Virtual Sports, GoldenRace’s brand-new multi-race product for Retail and Mobile, RaceDay, allows them to bet on up to six races of your choice, simultaneously, offering higher odds and increased betting volume.
Operators can select their favourites from GoldenRace’s top-quality races: Horses (in different formats with 6, 8, 10 or 12 competitors) and Greyhounds – two of GoldenRace’s more successful products- Motorbikes, Karts and Trotting. They decide which ones and how many, giving players the power to bet across all those races at once.
RaceDay highlights
- More bets: Players can now bet on up to six races concurrently, maximising their opportunities and increasing betting volume on your platform.
- New RaceDay market: With combination bets across different competitions in one view. This innovative market helps boost the odds and leads to more significant wins for players.
- Stronger player growth: Higher payouts and an exhilarating experience attract more players, driving sustained growth.
- Increased appeal: RaceDay delivers premium user experience with live video, real-time scores, upcoming events and a unique, customisable design.
- Anywhere reliability: Thanks to low-bandwidth optimisation, RaceDay offers seamless performance and reliability on both Mobile and Retail platforms, ensuring players can “Race it all!” wherever they are.
With real-time video, live scores, upcoming events, customisable design and low-bandwidth optimisation, RaceDay blends pure adrenaline with the best user experience to unlock higher odds, bigger wins and more bets on worldwide operators platforms.
The post New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races appeared first on European Gaming Industry News.
Latest News
QTech Games adds more creative content from BEON
Reading Time: 2 minutes
QTech Games, the leading game aggregator across all emerging markets, has continued to maintain the momentum in its premium pipeline, as evidenced by its latest deal with BEON, an emerging force in the slots space, whose first raft of games is crash games-focussed.
Integrating a progressive portfolio from one of the most productive and innovative developers in the sector adds more muscle to QTech Games’ proprietary platform, which is leading the way across growth markets like LatAm and Africa. In a progressive production line that will span different slots genres, BEON is also committed to launching games tailored to specific partner requests, while simultaneously growing its portfolio with a new wave of titles in development.
As a result BEON is building a reputation for creating high-quality, immersive games with standout features that set them apart in any igaming domain, thanks to a smooth performance running off agile mechanics which are dedicated to gameplay precision and optimal retention. Its first five games to be released comprise Skydot, Fury Flight, Redy, Nomad and Orizon, while BEON’s unique Crash Game Generator tool allows operator partners to launch customised content inside 24 hours.
This collaboration delivers a targeted range of localized content, enabling QTech Games to continue to meet the varied preferences of players across emerging markets, while supporting both companies’ ambitions for global growth.
Philip Doftvik, QTech Games’ CEO, said: “BEON’s initial rollout of eye-catching crash games is premised on clever mechanics, easily intelligible gameplay, high payouts and colourful graphics, which are breaking up an often-copycat environment. This kind of content is well-suited to LatAm and African markets, which directly tracks our ongoing expansion throughout these territories. These games are robust, scalable, and future-ready – so, we look forward to seeing what’s next. ”
Saba Chkheidze, Managing Partner at BEON, added: “Partnering with QTech Games constitutes the perfect opportunity for us to bolster our product distribution across emerging markets and deliver our fantastic crash games to more and more top-tier operators.
“It’s a collaboration which marks a step-change in BEON’s growth strategy across untapped markets like Latin America and Africa, where we hope our games will connect with many new players. Aside from crash games, our roadmap is packed with fresh concepts and slots titles that aim to combine engaging gameplay with solid technical performance, ensuring that our partners and players always have something new to look forward to.”
The post QTech Games adds more creative content from BEON appeared first on European Gaming Industry News.
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