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Enteractive to bring player reactivation to the stage at ICE London 2019
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Enteractive CEO Mikael Hansson talks to European Gaming about his company’s first ever appearance at ICE and why adding the human touch to customer engagement along with new technology will drive players to re-deposit with operators
European Gaming: This year marks the first time that Enteractive will be exhibiting at ICE London, what was the thinking taking a stand at the ExCeL London?
Mikael Hansson (MH): Strategically, and along with us celebrating our 10th anniversary, it’s the perfect time for us to showcase our leading player retention solutions to the wider industry. The company has grown considerably in recent times with our recently launched (Re)activation Cloud now live with many operators across Europe, and ICE London gives us the ideal platform to speak to a wider audience.
Our debut appearance at the exhibition also comes at a time when regulatory changes are having a major impact on the global gaming industry, and we feel that our products can make a real difference for operators. We specialise in player reactivation, which will become a major focus in the marketplace over the coming months as regulators introduce stricter marketing procedures that will make it even harder to attract and acquire new customers.
European Gaming: What will Enteractive be exhibiting at stand N9-252? Do you have an exciting new product that you are showcasing?
MH: We’ll be exhibiting our innovative new (Re)activation Cloud service, which is an AI-driven platform built for large-scale personal player retention, as well as strengthening customer loyalty and improving responsible gambling measures. Through (Re)activation Cloud, operators can re-engage their player base with our industry leading one-to-one personal player conversations, resulting in up to 50% of players re-depositing.
Following a seamless API integration, CRM managers will have access to a real-time dashboard that gives them the ability to monitor player survey results, as well as responsible gambling measures, while all scheduling and optimisation is AI-driven.
European Gaming: What sets Enteractive’s approach to player reactivation apart from your competition?
MH: We’ve been specialising in player reactivation and retention for more than 10 years and implementing the human touch to our approach has been a major factor in our success. This personal approach helps operators to understand exactly what their players want from their gaming experience. Rather than send them a generic email bonus offer, we find that talking to them directly can be beneficial in finding out their likes and dislikes, as well as other circumstances that may influence their gaming habits.
Along with this, we have invested many resources into our technology, which complements our personal approach. Our (Re)activation Cloud, gives an operator full control of their reactivation campaign, whilst investing in full security and responsible gaming.
European Gaming: How will new technology like artificial intelligence enhance the process of player reactivation?
MH: Leaning on a cloud platform that incorporates artificial intelligence will significantly improve the method of player reactivation. Operator marketing teams will be able to deploy a procedure where they can automate how players are approached, pinpointing exactly who should be contacted, at the ideal time, and understanding why they are being approached in the first place.
New technology will also help to enhance security measures when contacting players. The introduction of GDPR means proper procedures need to be in place to handle sensitive customer information and storing such data via a cloud platform ensures it is safeguarded.
We firmly believe that incorporating modern technology, alongside the traditional human touch to player reactivation, will drive engagement and revenues for operators, as well as securing the long-term
Enteractive will be at stand N9-252, exhibiting its full range of player retention solutions. To find out more or to book a meeting, please contact [email protected].
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Enteractive to bring player reactivation to the stage at ICE London 2019
Industry News
Bingo Paradise Sets New Standards with Exceptional Q3 2024 Results
Bingo Paradise, a leading name in the UK iGaming affiliate sector, has achieved its strongest quarterly performance in Q3 2024. This record-breaking period was fueled by a remarkable increase in first-time depositors (FTDs), highlighting the affiliate’s ability to deliver exceptional results in a competitive industry.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Compared to Q3 2023, Bingo Paradise recorded an impressive 65.24% increase in FTDs. This achievement reflects the sites dedication to providing high-quality, player-focused content. The affiliate’s detailed reviews help users make informed choices, while its compliance manager ensures all materials meet industry standards, including the CAP Code guidelines.
A key factor driving growth has been Bingo Paradise’s ability to secure exclusive and valuable offers from UKGC-licensed operators. These offers have resonated strongly with players, ensuring high levels of engagement and trust. Working only with licensed operators reinforces the platform’s commitment to player security and fairness.
Bingo Paradise’s success also stems from its emphasis on long-term trust. Rather than focusing on short-term profits, the platform prioritises creating a sustainable, positive reputation within the iGaming sector. This approach has strengthened relationships with both players and operators, positioning Bingo Paradise as a reliable and ethical partner.
As Bingo Paradise celebrates its Q3 2024 achievements, it remains focused on maintaining its high standards and continuing to innovate in the ever-evolving iGaming market. With its proven strategies and dedication to excellence, the Meteor Marketing Ltd backed brand is poised for even greater success in the future.
Latest News
RocketPlay launches Sports Advent Calendar for December: daily surprises await
The holiday season is here, and RocketPlay is bringing an extra dose of excitement to players with its exclusive Sports Advent Calendar. From December 3 to December 25, each day will unveil a new challenge and reward, turning every moment into a festive thrill for betting enthusiasts.
Advent calendars are a beloved holiday tradition, offering surprises behind every door. RocketPlay has reimagined this concept into an action-packed betting adventure, where each “door” reveals a unique opportunity to win. From Freebets to combo boosters, no-deposit bonuses, and beyond, players can enjoy daily gifts designed to make their December unforgettable.
How does it work?
The RocketPlay Advent Calendar offers a straightforward approach: participants log in daily, check the calendar, complete the designated task, and receive a generous reward. Some examples of the challenges include:
- Placing three bets of 20 EUR or more on Hockey with odds from 1.60 to earn a 10 EUR Freebet.
- Making a combo bet with at least 3 NBA matches with odds from 1.70 for a 10% boost on the final odds.
- Creating combos with EPL matches at odds from 1.70 to unlock a 10% odds boost.
Each day introduces a new activity, providing fresh opportunities to participate and enjoy special rewards throughout the month.
Why RocketPlay?
RocketPlay isn’t just a betting platform. It’s a community of thrill-seekers and reward chasers. With a wide array of betting markets, generous promotions, and top-notch support, it is dedicated to making every player feel like a winner.
This December, RocketPlay is set to add a touch of excitement to the holiday season. Players can visit daily, unlock the Advent Calendar surprises, and turn this month into their most rewarding December yet.
The post RocketPlay launches Sports Advent Calendar for December: daily surprises await appeared first on European Gaming Industry News.
Latest News
Gaming Control Board (GCB) Statement on Allegations Regarding Curaçao’s Licensing Reforms
The Gaming Control Board (GCB) took notice of a recent complaint made regarding the National Ordinance on Games of Chance (LOK) reform process and the integrity of Curaçao’s licensing regime and wishes to state as follows.
Authority to issue licenses
In pursuance of the National Ordinance on Hazard Games (NOOGH), the Governor is authorized to grant licenses for operating hazard games on the international market via service line providers. This authority was mandated to the Minister of Finance in December 2019, who subsequently mandated this authority to the GCB in March 2020, followed by an amendment in November of 2023. Hence, the GCB has the authority to grant, amend, suspend temporarily, revoke, or deny licenses, as well as attach terms and conditions to licenses. The allegation that the GCB lacks the legal authority to grant license is therefore incorrect.
The licenses granted on the basis of the NOOGH are not provisional licenses. Any applicant whose application is approved will be issued a license.
When the new regulatory framework (LOK) is enacted and comes into force, NOOGH license holders will automatically be granted a provisional license based on the LOK. This allows them up to one year to comply fully with all LOK requirements as a transition period.
Comprehensive Licensing Process
Under the current regime, GCB has established a multi-phase license assessment process.
License applications undergo completeness checks for the required documents, due diligence on decision-makers including sanction screening, review of the business plan and initial evaluation of the websites.
At each stage, communication with the applicant is facilitated via the GCB online portal resulting in absolute transparency, and real-time checklists are available to every single applicant.
This assessment process concludes with a report, based upon which the GCB executive team decides whether to grant or deny a license. The applicant can follow this process through the portal. The application and monitoring processes are largely manual but are supported by technology. Currently, there is little to no use of AI by the GCB, although going forward it would be remiss not to incorporate emerging technologies where it adds value. This licensing process is managed by the GCB with the support of its team of advisors.
Fee Payment
Once licenses are approved, invoices are issued by the GCB and the operators pay their fees directly into an official government bank account and not via the online gaming portal. There is no scope for mismanagement. The assertion that funds may have been embezzled is therefore not correct. Once the payment has been received the license will be granted by the GCB.
Foreign Violations
Operators are responsible for ensuring compliance with the legal requirements of all jurisdictions in which they operate. Violations are addressed by competent foreign authorities. The GCB does not have the jurisdiction to oversee or intervene in alleged breaches of foreign regulations. In this context, the GCB relies on formal decisions issued by competent foreign authorities. Enforcement actions taken by the GCB depend on factors such as the severity of the violation.
Player Complaints
Player complaints handling is the responsibility of the online operators, based on their terms and conditions, which are reviewed by the GCB. Under the LOK, Alternative Dispute Resolution (ADR) will be made mandatory to ensure more independent evaluations. Complaints received from players and future reports from ADR entities will be used as inputs in the GCB’s risk-based supervision process.
Experienced Team
In the interest of effectively implementing the new policy, the GCB collaborates with global experts, including reputable consultants with extensive experience in regulated gaming jurisdictions. All these engagements are in compliance with GCB’s internal policies.
Bankruptcy Declaration: BC.Game
Due to confidentiality obligations, the GCB will not comment on specific details of this case. The issue involves a dispute between the website (BC.Game) and certain players. Bankruptcy was declared because Small House/Blockdance failed to pay players due to the dispute, leading to the court’s declaration of bankruptcy. However, this bankruptcy is administrative (based on a civil law statute in Curacao) and is not due to insolvency. A trustee has been appointed to handle the estate and ensure payments to players. The GCB is consulting with the regulated entity involved to determine appropriate regulatory measures.
The post Gaming Control Board (GCB) Statement on Allegations Regarding Curaçao’s Licensing Reforms appeared first on European Gaming Industry News.
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