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Enteractive to bring player reactivation to the stage at ICE London 2019
Reading Time: 3 minutes
Enteractive CEO Mikael Hansson talks to European Gaming about his company’s first ever appearance at ICE and why adding the human touch to customer engagement along with new technology will drive players to re-deposit with operators
European Gaming: This year marks the first time that Enteractive will be exhibiting at ICE London, what was the thinking taking a stand at the ExCeL London?
Mikael Hansson (MH): Strategically, and along with us celebrating our 10th anniversary, it’s the perfect time for us to showcase our leading player retention solutions to the wider industry. The company has grown considerably in recent times with our recently launched (Re)activation Cloud now live with many operators across Europe, and ICE London gives us the ideal platform to speak to a wider audience.
Our debut appearance at the exhibition also comes at a time when regulatory changes are having a major impact on the global gaming industry, and we feel that our products can make a real difference for operators. We specialise in player reactivation, which will become a major focus in the marketplace over the coming months as regulators introduce stricter marketing procedures that will make it even harder to attract and acquire new customers.
European Gaming: What will Enteractive be exhibiting at stand N9-252? Do you have an exciting new product that you are showcasing?
MH: We’ll be exhibiting our innovative new (Re)activation Cloud service, which is an AI-driven platform built for large-scale personal player retention, as well as strengthening customer loyalty and improving responsible gambling measures. Through (Re)activation Cloud, operators can re-engage their player base with our industry leading one-to-one personal player conversations, resulting in up to 50% of players re-depositing.
Following a seamless API integration, CRM managers will have access to a real-time dashboard that gives them the ability to monitor player survey results, as well as responsible gambling measures, while all scheduling and optimisation is AI-driven.
European Gaming: What sets Enteractive’s approach to player reactivation apart from your competition?
MH: We’ve been specialising in player reactivation and retention for more than 10 years and implementing the human touch to our approach has been a major factor in our success. This personal approach helps operators to understand exactly what their players want from their gaming experience. Rather than send them a generic email bonus offer, we find that talking to them directly can be beneficial in finding out their likes and dislikes, as well as other circumstances that may influence their gaming habits.
Along with this, we have invested many resources into our technology, which complements our personal approach. Our (Re)activation Cloud, gives an operator full control of their reactivation campaign, whilst investing in full security and responsible gaming.
European Gaming: How will new technology like artificial intelligence enhance the process of player reactivation?
MH: Leaning on a cloud platform that incorporates artificial intelligence will significantly improve the method of player reactivation. Operator marketing teams will be able to deploy a procedure where they can automate how players are approached, pinpointing exactly who should be contacted, at the ideal time, and understanding why they are being approached in the first place.
New technology will also help to enhance security measures when contacting players. The introduction of GDPR means proper procedures need to be in place to handle sensitive customer information and storing such data via a cloud platform ensures it is safeguarded.
We firmly believe that incorporating modern technology, alongside the traditional human touch to player reactivation, will drive engagement and revenues for operators, as well as securing the long-term
Enteractive will be at stand N9-252, exhibiting its full range of player retention solutions. To find out more or to book a meeting, please contact [email protected].
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Enteractive to bring player reactivation to the stage at ICE London 2019
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SoftGamings Wins “Best Platform Provider” Award at SiGMA Central Europe 2025 in Rome
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SoftGamings has been awarded the Best Platform Provider at the SiGMA Central Europe 2025 ceremony held in Rome. The award recognizes the company’s outstanding achievements in platform development, technical excellence, and continuous contribution to the growth of the global iGaming industry.
The recognition highlights SoftGamings’ commitment to delivering robust, scalable, and feature-rich platform solutions that empower operators to build successful online casino and sportsbook businesses. Through its unified API, the company offers seamless access to more than 300 licensed game providers, 150+ payment systems, and complete licensing and compliance support across multiple jurisdictions.
The SiGMA Awards are among the most respected distinctions in the gaming industry, celebrating innovation and quality among the leading companies worldwide.
Winning in the Platform Provider category underlines SoftGamings’ role as a trusted technology partner for operators looking to launch and scale their projects efficiently.
SoftGamings continues to set industry standards with its forward-looking approach, reliable infrastructure, and dedication to supporting clients through every stage of their iGaming journey.
The post SoftGamings Wins “Best Platform Provider” Award at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.
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Presenting Industry Trends and Celebrating 100 Brands: SOFTSWISS Shines at SiGMA Central Europe
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SOFTSWISS, a global tech leader in iGaming solutions, has wrapped up a remarkable showcase at SiGMA Central Europe 2025. From the launch of the 2026 iGaming Trends Report to the live-built Alfa Romeo 4C handover, the company once again demonstrated why it stands as the industry’s leading technology provider and creative pioneer.
One of the main highlights of the event was the official release of the 2026 iGaming Trends Report. The fourth edition offers a data-driven overview of the macro- and microtrends shaping the future of iGaming – from the industrialisation of AI to regulatory shifts, cybersecurity evolution, and the rise of brand trust.
To mark the launch, SOFTSWISS hosted the 2026 iGaming Trends Marathon, a four-hour live event featuring global thought leaders. In the opening panel discussion, Ivan Montik, Founder of SOFTSWISS, Heathcliff Farrugia, COO of SiGMA, and Pierre Lindh, CEO of NEXT.io, arranged the ‘Ultimate Forecast Duel,’ exploring which trends will define the industry’s next chapter.
Another key moment was the Alfa Romeo 4C gifting, organised to celebrate the launch of the 100th brand powered by SOFTSWISS software in 2025. The sports car, assembled live during the expo at the SOFTSWISS stand, became a symbol of the company’s engineering precision and team spirit.
During a special ceremony, Ivan Montik handed over the keys to one of SOFTSWISS’ valued partners, Lottu, represented by Hugo Baungartner, Chief Business Officer, marking another milestone in a long-standing partnership based on trust and shared success.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Presenting Industry Trends and Celebrating 100 Brands: SOFTSWISS Shines at SiGMA Central Europe appeared first on European Gaming Industry News.
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AC Sparta Praha Becomes the Second Club Globally to Receive the Access Champions Certificate
Reading Time: 3 minutes
The certification recognises AC Sparta Praha and Betano’s joint efforts in turning the epet ARENA into a more accessible stadium and creating inclusive matchday experiences for all fans.
AC Sparta Praha has received the Access Champions certificate from AccessibAll, the international organisation that evaluates accessibility standards in football stadiums. Betano, AC Sparta Praha’s main sponsor, played a key role in this distinction by funding the initial accessibility report that guided the club’s improvements and helped shape its long-term inclusion strategy. This recognition makes AC Sparta Praha one of only two clubs in the world that have earned this award, following Atlético Madrid.
Before the match against Teplice, AC Sparta Praha and Betano representatives received the Access Champions certificate from the international organisation AccessibAll. The certificate recognises excellence in accessibility for fans with disabilities.
As part of the event, AC Sparta Praha and Betano presented a cheque for 500.000 CK to the non-profit organisation Znakovárna z. s., which provides Czech Sign Language interpreting for the club. Starting with the match against Teplice, AC Sparta Praha, Betano and Znakovárna will begin a long-term cooperation on creating and regularly publishing pre-match programme videos interpreted into Czech Sign Language for every home game of the first team.
“The AccessibAll award confirms that we are on the right path. We focus on concrete steps that bring immediate benefits to our fans. We thank Betano for their support and cooperation — without it, many of these measures would not have been implemented to the extent and quality they are today. Our vision is for every fan, regardless of their needs, to feel comfortable and safe at our stadium,” said AC Sparta Praha’s CSR Manager, Irena Smetanová.
“We are glad that, together with AC Sparta Praha, we are making the football experience accessible to all fans with disabilities. We rely on practical solutions that truly make a difference in the stadium — from navigation beacons to expanded barrier-free areas and enhanced matchday services. Our ambition is for every fan to fully enjoy the game,” added Adam Srb, Marketing Manager for Betano in the Czech Republic.
In recent seasons, AC Sparta Praha, together with Betano, has implemented a number of improvements to enhance accessibility at the epet ARENA for fans with disabilities. The stadium has been equipped with audio navigation beacons for visually impaired fans. Wheelchair platforms have been expanded, with increased capacity for visiting wheelchair-using fans. The club has also adapted its digital environment to be clear and user-friendly for fans with specific needs. Since autumn, regular stadium tours have been held — for blind and visually impaired fans in odd months, and for deaf fans in even months. For blind supporters, the club provides audio descriptive commentary through individual receivers in cooperation with Livesport. The pre-match programme on the big screens now includes subtitles, and a summary of the programme is interpreted into sign language.
The Access Champions programme comprehensively assesses clubs. It covers stadium infrastructure, fan and community engagement, digital accessibility, matchday services for home and away fans with disabilities, as well as leadership and awareness in the field of inclusion.
“Access Champions certification was created with the real needs of fans in mind. We evaluate how a club thinks about accessibility, how it implements it in practice, and how it maintains high standards throughout the season. AC Sparta Praha has demonstrated a systematic and consistent approach across all areas — from infrastructure to matchday services and community engagement. This award confirms that accessibility is part of the club’s culture,” said AccessibAll CEO Olivier Jarosz.
AC Sparta Praha and Betano will continue to develop their cooperation with community organisations and international partners, expand the use of sign-language interpreting and closed captioning, continuously improve the digital environment, and strengthen matchday services. The goal is to make accessibility a permanent standard of the club environment.
The post AC Sparta Praha Becomes the Second Club Globally to Receive the Access Champions Certificate appeared first on European Gaming Industry News.
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