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Incentive Games Enter Into Exciting Partnership With Betlion To Launch Their Innovative Games Offering In Africa
Reading Time: 3 minutes
Incentive Games have announced an exciting new partnership with rising sports-betting company Betlion which will see their highly innovative free to play games released to a whole new audience across Africa.
The deal will initially involve the launch of a new Betlion App rolling out two of IG’s flagship products, a single game fantasy football competition and a correct score predictor game with the potential for more to come.
Peter Stagles, Betlion’s Director of Operations expressed his satisfaction with the collaboration by saying “We are delighted to be partnering with Incentive Games and feel it’s a real coup to be the first to bring their slick games offering to Africa.”
Stagles added. “It’s a great extension of our product offering and will appeal not only to sports-bettors but every adult who is passionate about football across Kenya, Uganda and beyond. It will be a tremendous opportunity to increase our brand exposure whilst also bolstering acquisition and improving retention”.
Both games will provide a free to play opportunity for fans to have added interest in high profile matches and to win considerable cash prizes either by correctly predicting top performing players or by correctly predicting scorelines.
Incentive Games build software for businesses which allows them to acquire customers at a fraction of the industry standard cost through innovative gamification. They create engaging, accessible games which go beyond customer acquisition in providing businesses the means to retain their existing customers more effectively, as well as more efficiently monetise their userbase through upselling to their clients’ value chain and in-app purchases.
Formerly ‘Premier Punt Group’, Incentive Games have been moving from strength to strength since completing their rebranding campaign in late 2018. Building on their initial success designing industry-specific B2B tools as PPG, Incentive Games has diversified their offering significantly with products now applicable to any industry.
Specialists in customer acquisition, retention and monetisation, the company were tipped as one to watch at last year’s ‘Engage, Invest, Exploit’ (EIE) Scotland showcase and are off to an encouraging start this year with the announcement of a notable deal with African betting operator BetLion, signed in late 2018. The agreement will see Incentive Games expanding their reach into a lucrative new customer-base in the emerging African i-Gaming market.
The popularity of sports betting and other gambling formats is fast rising to become a phenomenon across the continent; Ghana, Kenya, Nigeria, Uganda and South Africa are all experiencing surges in all forms of both off and online gambling from lotteries and poker to slot machines, with this growth led primarily by sports betting and mobile online gaming. In a 2017 study, Kenya was found to have an estimated 2 million users actively engaging in mobile-based sports betting and gaming. The combined gambling industry of Kenya, Nigeria and South Africa alone is projected to be worth $37 billion with over 50% of each population betting regularly.
BetLion has gone from strength to strength since their launch in Uganda just prior to last year’s World Cup. They have quickly accumulated a considerable player base with their culture focused model, hiring homegrown talent to offer regional insights and localisation expertise whilst providing what their audience desires, a football-first approach, which their sponsorship of the national team, The Uganda Cranes, is testament of.
They have since launched in Kenya at the tail end of last year with numerous other countries rumoured to be on the way and have also recently launched Africa’s biggest football Jackpot, the $3.5Million ‘Goliath’, which is a clear sign of their intent and ambition.
“We are delighted to be integrating with such a fast-growing sportsbook in BetLion.” said John Gordon, Incentive Games CEO, “Our shared values of looking to offer best-in-class, engaging experiences for users is our springboard to launch successfully across Africa”
The focus is to drive BetLion visibility across the continent for existing customers whilst capturing a greater market share through the combined expertise of Scottish customer acquisition, retention and monetisation specialists,
Incentive Games, and the marketing and domain knowledge provided by BetLion. The combination of market familiarity provided by BetLion and the customer engagement tools provided by Incentive Games look certain to make a noise in the football-crazed continent.
Incentive Games will be present at this year’s ICE London conference, the largest B2B gaming conference in the world. If you would like to book a meeting with Incentive Games whilst at the event, please contact [email protected] or visit the team at stand N9-506.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Incentive Games Enter Into Exciting Partnership With Betlion To Launch Their Innovative Games Offering In Africa
Latest News
Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative
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– Steer Studios joins Bandai Namco, Square Enix, and 2K in supporting Make-A-Wish International’s mission to unite the global games industry for good. –
Make-A-Wish® International, the world’s leading wish-granting organization, has today announced that Riyadh-based Steer Studios, part of Savvy Games Group, has joined the organization’s Infinite Wishes Initiative, offering valuable support to help make a difference.
The funds were raised through Steer Studios first mobile title, Grunt Rush. By collecting stars during gameplay, the player community unlocked the donation, helping to grant life-changing wishes to children living with critical illnesses.
Launched in August 2025, Infinite Wishes is a global programme built to unite the video games industry. It was created in response to a growing number of gaming-related wishes from children around the world.
Steer Studios joins a growing list of partners and advisors including Bandai Namco, Square Enix, and 2K, helping shape how the games industry can make a tangible, positive impact for children who need it most.
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses.
The post Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative appeared first on European Gaming Industry News.
Latest News
New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races
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GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is always reinventing its products so operators can increase their winnings and players can obtain a better betting experience.
Set to transform the way your players engage with Virtual Sports, GoldenRace’s brand-new multi-race product for Retail and Mobile, RaceDay, allows them to bet on up to six races of your choice, simultaneously, offering higher odds and increased betting volume.
Operators can select their favourites from GoldenRace’s top-quality races: Horses (in different formats with 6, 8, 10 or 12 competitors) and Greyhounds – two of GoldenRace’s more successful products- Motorbikes, Karts and Trotting. They decide which ones and how many, giving players the power to bet across all those races at once.
RaceDay highlights
- More bets: Players can now bet on up to six races concurrently, maximising their opportunities and increasing betting volume on your platform.
- New RaceDay market: With combination bets across different competitions in one view. This innovative market helps boost the odds and leads to more significant wins for players.
- Stronger player growth: Higher payouts and an exhilarating experience attract more players, driving sustained growth.
- Increased appeal: RaceDay delivers premium user experience with live video, real-time scores, upcoming events and a unique, customisable design.
- Anywhere reliability: Thanks to low-bandwidth optimisation, RaceDay offers seamless performance and reliability on both Mobile and Retail platforms, ensuring players can “Race it all!” wherever they are.
With real-time video, live scores, upcoming events, customisable design and low-bandwidth optimisation, RaceDay blends pure adrenaline with the best user experience to unlock higher odds, bigger wins and more bets on worldwide operators platforms.
The post New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races appeared first on European Gaming Industry News.
Latest News
QTech Games adds more creative content from BEON
Reading Time: 2 minutes
QTech Games, the leading game aggregator across all emerging markets, has continued to maintain the momentum in its premium pipeline, as evidenced by its latest deal with BEON, an emerging force in the slots space, whose first raft of games is crash games-focussed.
Integrating a progressive portfolio from one of the most productive and innovative developers in the sector adds more muscle to QTech Games’ proprietary platform, which is leading the way across growth markets like LatAm and Africa. In a progressive production line that will span different slots genres, BEON is also committed to launching games tailored to specific partner requests, while simultaneously growing its portfolio with a new wave of titles in development.
As a result BEON is building a reputation for creating high-quality, immersive games with standout features that set them apart in any igaming domain, thanks to a smooth performance running off agile mechanics which are dedicated to gameplay precision and optimal retention. Its first five games to be released comprise Skydot, Fury Flight, Redy, Nomad and Orizon, while BEON’s unique Crash Game Generator tool allows operator partners to launch customised content inside 24 hours.
This collaboration delivers a targeted range of localized content, enabling QTech Games to continue to meet the varied preferences of players across emerging markets, while supporting both companies’ ambitions for global growth.
Philip Doftvik, QTech Games’ CEO, said: “BEON’s initial rollout of eye-catching crash games is premised on clever mechanics, easily intelligible gameplay, high payouts and colourful graphics, which are breaking up an often-copycat environment. This kind of content is well-suited to LatAm and African markets, which directly tracks our ongoing expansion throughout these territories. These games are robust, scalable, and future-ready – so, we look forward to seeing what’s next. ”
Saba Chkheidze, Managing Partner at BEON, added: “Partnering with QTech Games constitutes the perfect opportunity for us to bolster our product distribution across emerging markets and deliver our fantastic crash games to more and more top-tier operators.
“It’s a collaboration which marks a step-change in BEON’s growth strategy across untapped markets like Latin America and Africa, where we hope our games will connect with many new players. Aside from crash games, our roadmap is packed with fresh concepts and slots titles that aim to combine engaging gameplay with solid technical performance, ensuring that our partners and players always have something new to look forward to.”
The post QTech Games adds more creative content from BEON appeared first on European Gaming Industry News.
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