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Uberization: The Way Forward For A Holistic Technological Approach Of The iGaming Industry

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Uberization: The Way Forward For A Holistic Technological Approach Of The iGaming IndustryReading Time: 3 minutes

 

BtoBet’s CEO Alessandro Fried discusses the technological approaches that have characterized the iGaming industry in the past and the need for a harmonisation process whereby cutting-edge technology is made more accessible no matter the market, or size of operations.

 

Q: It may sound ironic but come 2019 the iGaming industry is still lagging behind other entertainment industries regarding the impact that its technology has on player experience. Why?

Alessandro Fried: Technologies are the foundation of any type of gaming operation. Many established organisations in the gaming industry came to light a substantial number of years ago, and nowadays they find themselves in a position where they are operating in a market that is driven by totally different criteria from the one that characterised their initial years of operation.
Thus in the immediate future they have to take important decisions, or risk losing their current market position. It is largely a matter of fact that those larger more established bookmakers which have based their operations on legacy technology are nowadays finding themselves constrained by this kind of technology which is not only unflexible, but also inappropriate for todays’ vastly complex and constantly evolving technological generation.

Q: Why the need to change the approach and drift from legacy technology to more flexible solutions developed by tech visionaries?

Alessandro Fried: As our latest Industry Report “Uberizing iGaming with a glocal approach” demonstrates The factors which drive the market are changing, and the market itself is continuously adjusting to a new reality. The prospect of developing an in-house betting or gaming platform would dishearten any operator, let alone smaller ones or those more focused on the retail channel with little or no knowledge on the online. The cost is elevated, success is not guaranteed, and in most cases operators do not possess the knowledge to back such decision. However, the advent of the new generation platforms from third-party providers has changed this perspective, and highly advanced yet accessible technology is not considered anymore as a chimera. Smaller operators who may have until now limited or focused their activities on the retail channel, now see a shift towards the online as a natural development which is within their reach.

Q: You have always been a strong advocate of the uberizationof the iGaming industry…

Alessandro Fried: In a context where the player is becoming ever more exigent, the industry has in recent times awarded those operators who are nimble enough to identify an opportunity, develop the technology and successfully incorporate this innovation to their platforms in the shortest span of time. And under this aspect legacy technology is not only very complex to upgrade, but also requires a lengthy and costly process.
The uberization process, through the committment and achievement of the industry’s tech visionaries is constantly pushing the boundaries as we know them today. Only such an aggressive development curve could permit the the industry to close the gap to other entertainment sectors – such as Google and Netflix – put the end-customer at the core of the operations and thus be in a position to truly deliver an outstanding and unique player experience.

Q: And what is BtoBet doing in this respect?

Alessandro Fried: Our main aim is to seal partnerships with individual operators. However, the market consists also of those smaller operators who do not have the knowledge to operate and diversify their business model from the retail to the online medium. During the past months we have launched the first real uberization model of the iGaming industry, the White Label Partnership Program.
Thanks to the WLP Program nowadays smaller operators or startups are in a position to gain access to the most advanced technology on the market no matter the size of their operations or market targeted, with all aspects of their activities being effectively outsourced.
This program is an important step forward for the industry, which makes a simplified turnkey version of the company’s advanced iGaming technologies available to a wider scenario of operators on a world-wide scale with the added advantage that they can rely on the local expertise and know-how of our network of regional Certified Partners, and benefitting from the high level of service of BtoBet’s Certified Partners which is overseen by BtoBet itself.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Uberization: The Way Forward For A Holistic Technological Approach Of The iGaming Industry

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative

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– Steer Studios joins Bandai Namco, Square Enix, and 2K in supporting Make-A-Wish International’s mission to unite the global games industry for good. –

Make-A-Wish® International, the world’s leading wish-granting organization, has today announced that Riyadh-based Steer Studios, part of Savvy Games Group, has joined the organization’s Infinite Wishes Initiative, offering valuable support to help make a difference.

The funds were raised through Steer Studios first mobile title, Grunt Rush. By collecting stars during gameplay, the player community unlocked the donation, helping to grant life-changing wishes to children living with critical illnesses.

Launched in August 2025, Infinite Wishes is a global programme built to unite the video games industry. It was created in response to a growing number of gaming-related wishes from children around the world.

Steer Studios joins a growing list of partners and advisors including Bandai Namco, Square Enix, and 2K, helping shape how the games industry can make a tangible, positive impact for children who need it most.

In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses.

The post Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative appeared first on European Gaming Industry News.

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New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races

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GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is always reinventing its products so operators can increase their winnings and players can obtain a better betting experience.

Set to transform the way your players engage with Virtual Sports, GoldenRace’s brand-new multi-race product for Retail and Mobile, RaceDay, allows them to bet on up to six races of your choice, simultaneously, offering higher odds and increased betting volume.

Operators can select their favourites from GoldenRace’s top-quality races: Horses (in different formats with 6, 8, 10 or 12 competitors) and Greyhounds – two of GoldenRace’s more successful products- Motorbikes, Karts and Trotting. They decide which ones and how many, giving players the power to bet across all those races at once.

RaceDay highlights

  • More bets: Players can now bet on up to six races concurrently, maximising their opportunities and increasing betting volume on your platform.
  • New RaceDay market: With combination bets across different competitions in one view. This innovative market helps boost the odds and leads to more significant wins for players.
  • Stronger player growth: Higher payouts and an exhilarating experience attract more players, driving sustained growth.
  • Increased appeal: RaceDay delivers premium user experience with live video, real-time scores, upcoming events and a unique, customisable design.
  • Anywhere reliability: Thanks to low-bandwidth optimisation, RaceDay offers seamless performance and reliability on both Mobile and Retail platforms, ensuring players can “Race it all!” wherever they are.

With real-time video, live scores, upcoming events, customisable design and low-bandwidth optimisation, RaceDay blends pure adrenaline with the best user experience to unlock higher odds, bigger wins and more bets on worldwide operators platforms.

 

The post New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races appeared first on European Gaming Industry News.

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QTech Games adds more creative content from BEON

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QTech Games, the leading game aggregator across all emerging markets, has continued to maintain the momentum in its premium pipeline, as evidenced by its latest deal with BEON, an emerging force in the slots space, whose first raft of games is crash games-focussed.

Integrating a progressive portfolio from one of the most productive and innovative developers in the sector adds more muscle to QTech Games’ proprietary platform, which is leading the way across growth markets like LatAm and Africa. In a progressive production line that will span different slots genres, BEON is also committed to launching games tailored to specific partner requests, while simultaneously growing its portfolio with a new wave of titles in development.

As a result BEON is building a reputation for creating high-quality, immersive games with standout features that set them apart in any igaming domain, thanks to a smooth performance running off agile mechanics which are dedicated to gameplay precision and optimal retention. Its first five games to be released comprise Skydot, Fury Flight, Redy, Nomad and Orizon, while BEON’s unique Crash Game Generator tool allows operator partners to launch customised content inside 24 hours.

This collaboration delivers a targeted range of localized content, enabling QTech Games to continue to meet the varied preferences of players across emerging markets, while supporting both companies’ ambitions for global growth.

Philip Doftvik, QTech Games’ CEO, said: “BEON’s initial rollout of eye-catching crash games is premised on clever mechanics, easily intelligible gameplay, high payouts and colourful graphics, which are breaking up an often-copycat environment. This kind of content is well-suited to LatAm and African markets, which directly tracks our ongoing expansion throughout these territories. These games are robust, scalable, and future-ready – so, we look forward to seeing what’s next. ”

Saba Chkheidze, Managing Partner at BEON, added: “Partnering with QTech Games constitutes the perfect opportunity for us to bolster our product distribution across emerging markets and deliver our fantastic crash games to more and more top-tier operators.

“It’s a collaboration which marks a step-change in BEON’s growth strategy across untapped markets like Latin America and Africa, where we hope our games will connect with many new players. Aside from crash games, our roadmap is packed with fresh concepts and slots titles that aim to combine engaging gameplay with solid technical performance, ensuring that our partners and players always have something new to look forward to.”

The post QTech Games adds more creative content from BEON appeared first on European Gaming Industry News.

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