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GVC Launches ‘Changing for the Bettor’ Safer Gambling Campaign and Announces Major Research Collaboration

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GVC Launches ‘Changing for the Bettor’ Safer Gambling Campaign and Announces Major Research CollaborationReading Time: 4 minutes

 

GVC Holdings PLC , the multinational sports betting and gaming group, has announced a global responsible gambling campaign, Changing for the Bettor, which is being spearheaded by a major new research project into problem gambling with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital.

The guiding principle of Changing for the Bettor is to further establish GVC as the most trusted and enjoyable betting operator in the world.  The campaign comprises of seven pillars, each of which have substantive projects attached:

  1. Understanding the problem and best solutions – Including today’s announcement of a five-year, multi-million pound research project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital (further details below).
  2. Educating our key stakeholders – Including the national roll out of youth education programmes with the charity GamCare in the UK – the largest project of its kind in the UK, as well as a state-school awareness campaign with EPIC Risk Management.
  3. Promoting responsible attitudes – Leading the industry in recently agreeing a ban on pre-watershed gambling adverts on television, around live sports.
  4. Empowering customers – Rolling out a ‘markers of harm’ algorithm to all UK facing parts of the business.
  5. Funding treatment for those in need – Doubling our donation to research, education and treatment on problem gambling to 0.2% of gross gaming revenue (GGR).
  6. Championing responsible product design – Developing more responsible product design principles.
  7. Drive cultural change within our business – Ensuring that a safer gambling approach underpins all aspects of our business. Accordingly we are working in consultation with the Safer Online Gambling Group.

Fundamental to GVC’s commitment to better understand and reduce the potential for problem gambling behaviour to develop will be investment in rigorous research. Accordingly, the Group will be investing $5 million into a new partnership with Harvard Medical School faculty at the Division on Addiction over the next five years.  GVC will provide Harvard faculty at the Division with access to anonymised player data across a range of its brands, sports betting, and gaming products.

The research will be broad ranging, focusing on a number of areas including, but not limited to:

  • Patterns of normal internet gambling behaviour
  • Behavioural markers of gambling problems among internet players generally and on specific betting and game types
  • Cross-product analyses
  • Cross-brand analyses
  • The effects of the expansion of gambling in new markets

Within this approach, researchers will seek to evaluate the effectiveness of algorithms used by GVC and other operators to detect at-risk behaviours, assess the effectiveness of intervention messaging and the impact of operator’s responsible gaming tools.

Commenting on the announcement, GVC’s Director of Responsible Gaming, Grainne Hurst said:

“Whilst the vast majority of our customers enjoy playing with us in a safe and fun environment we are aware that for some players, gambling can impact their lives negatively. We are committed to leading the industry in minimising potential harm caused by problem gambling. That is why we are today launching Changing for the Bettor and have partnered with Harvard faculty at the Division on Addiction to help us to better understand and tackle the issues around problem gambling.”

Mims Davies MP the UK’s Gambling Minister, said:

“Gambling operators have a key role to play in protecting people from harm and identifying potentially risky betting behaviour. Research is essential to progress in this area and GVC’s ‘Changing for the Bettor’ campaign will make an important contribution to tackling problem gambling. We are committed to protecting consumers across the country and are working with industry to create a healthy and more socially responsible sector.”

Dr. Howard Shaffer, Morris E. Chafetz Associate Professor of Psychiatry in the Field of Behavioural Sciences, Harvard Medical School and Director, Division on Addiction added:

“It is only by taking an evidence-based approach to examining gambling that we can develop better strategies and tools to limit its potential to cause harm. The collaboration with GVC that we have announced today will play a significant role in advancing our knowledge about gambling and intemperate gambling and is warmly welcomed.”

 

About GVC:
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.  The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops.  The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents. GVC was a founding member of the Senet Group and is committed to leading the industry in Responsible Gambling standards.

For more information see the Group’s website: www.gvc-plc.com

About Division on Addiction:
Our mission is to alleviate addiction-related social, medical, and economic burdens through research, education, training, and outreach. We offer encouragement, education, and training to a diverse group, including health care providers, policy makers, and scientists. The Division was founded at the Harvard Medical School 25 years ago. We are part of the Department of Psychiatry at the Cambridge Health Alliance, a Harvard Medical School teaching hospital. Our faculty and staff come from diverse professional backgrounds helping us to expand our understanding, prevention, and treatment of addiction. We are funded through a variety of private and public agencies, businesses, and foundations. Those interested in joining our team, should review our latest fellowship and job opportunities.

For more information see: https://www.divisiononaddiction.org/


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GVC Launches ‘Changing for the Bettor’ Safer Gambling Campaign and Announces Major Research Collaboration

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Games Lift 2025: Hamburg Incubator Supports Five new Developer Teams

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Five teams have convinced the Games Lift awarding committee of the potential of their game projects.  On September 8, the Games Lift incubator will launch its next round, supporting teams with a one-year workshop and mentoring program featuring input from international industry experts and 15,000 euros in financial support. More than 30 experts from the Games Lift Network will share their experience with the teams and provide professional and tailored support for the game projects. In addition to the extensive exchange, mentoring, and many workshops, the teams will travel to an international industry event together. This combination of benefits makes Games Lift unique as an incubator for games in Germany. The Games Lift Incubator is organized and run by Gamecity Hamburg on behalf of the Free and Hanseatic City of Hamburg.

In its sixth year since its introduction, a total of 43 teams and solo developers applied to participate in the Games Lift Incubator – more than twice as many as in previous years. The decision on the five participating teams was made by the award committee, consisting of Kristin von der Wense (Publishing Producer, Daedalic Entertainment), Ole Schaper (Managing Director, The Sandbox Hamburg (Sviper GmbH)), Heiko Gogolin (Managing Director, Rocket Beans Entertainment), and Tobias Graff (Co-Founder Mooneye Studios).

Margarete Schneider, Project Manager at Gamecity Hamburg and also part of the selection committee, said: “We are delighted about the rising awareness and popularity of Games Lift – this year we received applications from seven countries and three continents. However, we also see the growing demand as a sign that, in the current industry situation, low-threshold support programs such as the Games Lift Incubator are becoming even more important. We are therefore very pleased to accompany five Hamburg teams on their way to the successful release of their first title.”

The five games and teams for the Games Lift Incubator 2025 are:

  • The Wrong Horse by Sharon Sacks & Vincent Will
  • Encaged and Ungraded by Leif Gutowski
  • Fading Skies by Distant Blue
  • Phasmopass by Curio Compass
  • Project: Slimepot by Calluna Games

The Wrong Horse is a colorful murder mystery adventure set at a horse racing track. As a journalist, it is the player’s task to uncover the secrets surrounding the mysterious death of a jockey and identify the perpetrator.

Encaged and Ungraded is a mixture of anomaly horror and job simulation. A shady company forces players into the role of a card grader, where they check various cards for authenticity and quality. But soon, players find themselves searching for eerie and dangerous anomalies – and hopefully they can make it through to the end of their shift.

Fading Skies revives the charm of the PS2 and GameCube era by combining classic 3D platforming with modern action RPG elements. As Ryn, a young woman accompanied by a small magical dragon, players travel through a broken world full of secrets. The mission is to stop the planet’s decay and confront the shadows of a forgotten past.

Phasmopass is a turn-based roguelite. Players lead a team of humans trapped in a never-ending volleyball reality show against ghostly opponents. Powerful items and pacts with other ghosts help players win tournaments to escape the dystopian city of Limbo!

Project: Slimepot (working title) is an action-adventure game in which players explore a dungeon full of monsters, turn them into dishes, and serve them to guests in their tavern. Here, exciting dungeon crawling meets creative cooking and relaxed tavern management.

The post Games Lift 2025: Hamburg Incubator Supports Five new Developer Teams appeared first on European Gaming Industry News.

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INSPIRED ENTERTAINMENT INTRODUCES THREE NEW iGAMING SLOT RELEASES THIS JULY: CHILI POPPERS™, BICHOS MAGICOS™ & BIGGER PIGGY BANK™

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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has announced the release of three new online slot titles this July across UK and Malta iGaming  jurisdictions: Chili Poppers™Bichos Mágicos™, and Bigger Piggy Bank™. Each title is designed to provide distinctive gameplay experiences while delivering strong performance for operators.

Chili Poppers is a spicy, Mexican-themed descendant of the popular Happy Fortune Dragon™, featuring a 5×3 layout with 10 win-lines. Building on proven mechanics, the game introduces pseudo-persistent pots that grow with every Chili Pepper symbol on the centre reel, triggering one of three key features: coin boosts, multipliers, or Free Spins. With locked Wilds and persistent enhancements during Free Spins, Chili Poppers offers explosive win potential and player engagement.

Bichos Mágicos is Inspired first Brazilian Portuguese game. It brings vibrant, cartoon-style charm to an 8-symbol scatter-pays mechanic and fun cascading wins. Multipliers ranging from 2x to 10x can drop throughout the gameplay, culminating in a Mystery Multiplier worth up to 500x after cascades end. Designed for casual players, the game also includes Bonus Buy and Fortune Bet features, giving users more control and faster access to the game’s high-energy Bonus round.

Bigger Piggy Bank, the sequel to Inspired’s successful Big Piggy Bank™, enhances the original’s popular cash collector mechanic with fresh features and more fun ways to win. Players are rewarded with big wins when Collector symbols land on reel five, randomly triggering a Bonus Wheel that offers Free Spins, Prize Pots, or Golden Piggy Free Spins. With the chance to land oversized symbols, Prize Pot Tokens, and a coveted Grand Prize, Bigger Piggy Bank delivers an engaging experience. For added control, players can use the Bonus Buy feature to enter the Bonus directly and Fortune Spins for the opportunity to focus on collecting piggy wins. The Gamble feature allows players to risk their base game wins to win more cash or trigger the bonus game.

Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “Inspired’s July lineup showcases an exciting portfolio of new content designed for worldwide success, that’s packed with variety and innovative ways to win. Each title combines proven mechanics with exciting features that we’re confident will resonate across diverse markets, this summer and beyond.”

The post INSPIRED ENTERTAINMENT INTRODUCES THREE NEW iGAMING SLOT RELEASES THIS JULY: CHILI POPPERS™, BICHOS MAGICOS™ & BIGGER PIGGY BANK™ appeared first on European Gaming Industry News.

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Slotsoo Awards 2025: Celebrating Excellence Across Casinos and Game Providers

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Summer is here and it is time for Slotsoo’s signature celebration of the iGaming industry. The Slotsoo Casino Awards return for its third edition, continuing the tradition of highlighting operators who excel in delivering a top-tier player experience. This year also marks an exciting expansion with the inaugural Slotsoo Game Provider Awards, giving long-overdue recognition to the creators of great slots.

The New Game Provider Awards and the Winners

Game providers are sometimes overshadowed by casinos, but in reality, both are equally important to the online casino experience. That’s why Slotsoo is proud to shine a spotlight on the studios behind the reels. The winners of Slotsoo’s first provider-focused awards were announced on 24 July 2025, and the honors went to:

  • The Machine MVP – Pragmatic Play
  • Bonus Buyer – Bullshark Games
  • Volatility Virtuoso – Wazdan
  • Jackpot Jumbo – Mancala Gaming
  • Symphony Spinner – Gamzix
  • Reel Renegade – Nolimit City
  • Promising Prodigy – Slammer Studios

Please visit the Slotsoo Game Provider Awards page for detailed descriptions of each trophy and the motivations behind the winners.

The Anatomy of Slotsoo’s Trophies: Where Fun Meets Serious Recognition

At Slotsoo, each trophy is whimsical by design but grounded in real player values, making the Slotsoo Awards both entertaining and insightful. Every category has a clear purpose, recognizing what truly matters in iGaming today.

At the core of each awards lineup is a main trophy: The Gambling GOAT honors the top-performing casino operator, while The Machine MVP celebrates the best overall game provider. Surrounding these main awards are a collection of supporting trophies, spotlighting specific areas of excellence, from fast withdrawals and fun bonuses to volatility and winning potential.

These award categories offer a chance for actors who crush it in a certain area to be recognized, even if they don’t dominate across the board. Just like other iGaming awards, Slotsoo includes a category for newcomers, encouraging fresh talent and pushing established names to keep innovating.

The timing of the awards is also a deliberate choice. Markus Björk, head writer at Slotsoo, explains the team’s reasoning:

“After a hectic Winter and Spring packed with iGaming events, June and July offer a rare chance for the industry to slow down and reflect on the year so far. Let’s enjoy the cucumber season and appreciate what’s been achieved. This is when you can harvest the rewards of your hard work before autumn arrives with new challenges and opportunities.”

The Winning Casino Operators 2025

The Slotsoo Casino Awards 2025 took place in June, and these were the seven winners:

  • The Gambling GOAT – Betizy
  • The Bonus Buff – Sugarino
  • The Loyalty Lord – Wisho
  • The Withdrawal Wizard – Vauhdikas
  • The Gamification Guru – Arctic Casino
  • The Payout Professor – Wolfy Casino
  • The Noisy Newcomer – Lunar Spins

This was the third time Slotsoo held the casino awards for its English-language site targeting the EU market in general. During the same period, the dedicated awards for the Finnish market, Slotsoo Kasinogaala 2025, celebrated its second year. These awards consist of seven trophies equivalent to the English ones, plus an eighth trophy dedicated to the casino operator with the best slot streaming offering.

The Nordic country is undergoing big changes, with a new gambling legislation and a licensing system planned to be introduced by 1 January 2027. The future will tell how this will affect the structure and categories of the awards.

The post Slotsoo Awards 2025: Celebrating Excellence Across Casinos and Game Providers appeared first on European Gaming Industry News.

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