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Operators Warned Of App Rejections
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Stricter guidelines could catch out multiple gambling brands
An apps and digital experience agency that supplies some of betting and gaming’s biggest names has warned that brands could soon have their apps rejected by Apple’s App Store.
The American tech giant has pledged to start enforcing a guideline requiring apps, including those operated by sportsbooks, casinos, bingos and lotteries, to have a minimum level of native functionality.
The 4.2 update in the Apple Review Guidelines requires apps to be sufficiently different from a Safari browsing experience and must “include features, content and user interface that elevate it beyond a repackaged website”.
Apple has been enforcing the updated guidelines and clamping down on new apps being submitted as so-called ‘wrapped websites’ and is also proactively targeting and rejecting updates to existing apps with minimal or no native functionality
According to mkodo, this is likely to affect brands both big and small in the betting and gaming industry, where it has been common practice for apps to be wrapped versions of an operator’s website.
Stuart Godfree, Managing Director and co-founder of app developer mkodo, said: “Apple is now ensuring that all apps offer something different to a web experience which will really affect both new and existing apps across our sector.
“Rejections can be hugely costly both in terms of resubmission work and time to market, not to mention loss of revenues, and can easily be avoided if an app is native and developed and optimised to respect the Apple Guidelines.”
As a mobile technology specialist, mkodo has over a decade’s experience in submitting mobile apps to the App Store and advising on App Store Optimisation and Apple’s Review Guidelines for the betting, gaming and lottery market.
Godfree added: “This should not be underestimated. It is very important to work with a partner who understands what the App Store and Google Play Store require to ensure your apps are not rejected.”
Clients currently include The Rank Group’s Grosvenor Casino, Mecca Bingo and Enracha brands, Danske Spil, and Canada’s Atlantic Lottery Corporation and British Columbia Lottery Corporation. mkodo will be exhibiting at ICE London where visitors can find out more about how to ensure their app is compliant with the Apple Guidelines while offering an exciting and engaging experience for the customer.
You can visit us on stand S9-156 at the ExCel London between the 5th and 7th February.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Operators Warned Of App Rejections

Latest News
Sportradar Reports Second Quarter Financial Results and Raises Full Year 2025 Outlook
Sportradar Group AG (NASDAQ: SRAD) (“Sportradar” or the “Company”), a leading global sports technology company focused on creating immersive experiences for sports fans and bettors, today announced financial results for its second quarter ended June 30, 2025.
Carsten Koerl, Chief Executive Officer of Sportradar, said: “Our second quarter results, including record quarterly revenue, expanding operating margins and significant cash flow reflect our sustained operating momentum and execution against our growth strategy. Our industry leading scale, including our premium content and product portfolio and leading technology and AI, is driving customer uptake and above market growth. The inherent leverage in our business, combined with our focus on efficiencies, is driving sustainable margin expansion and cash flow generation. Looking ahead, given our momentum we are raising our full year expectations and anticipate the acquisition of IMG ARENA will further expand our capabilities, creating even greater value for our clients, partners and shareholders.”
SECOND QUARTER AND YEAR TO DATE FINANCIAL RESULTS
Revenue
Three-Month Period Ended June 30, |
Six-Month Period Ended June 30, |
|||||||||||||||||
in € thousands (unaudited) | 2025 | 2024 | Change | % | 2025 | 2024 | Change | % | ||||||||||
Revenue by product | ||||||||||||||||||
Betting & Gaming Content | 199,579 | 180,980 | 18,599 | 10 | % | 393,386 | 352,568 | 40,818 | 12 | % | ||||||||
Managed Betting Services | 59,187 | 49,103 | 10,084 | 21 | % | 115,402 | 97,431 | 17,971 | 18 | % | ||||||||
Betting Technology & Solutions | 258,766 | 230,083 | 28,683 | 12 | % | 508,788 | 449,999 | 58,789 | 13 | % | ||||||||
Marketing & Media Services | 40,992 | 35,414 | 5,578 | 16 | % | 87,601 | 69,692 | 17,909 | 26 | % | ||||||||
Sports Performance | 12,222 | 9,892 | 2,330 | 24 | % | 23,633 | 19,198 | 4,435 | 23 | % | ||||||||
Integrity Services | 5,810 | 3,031 | 2,779 | 92 | % | 8,999 | 5,425 | 3,574 | 66 | % | ||||||||
Sports Content, Technology & Services | 59,024 | 48,337 | 10,687 | 22 | % | 120,233 | 94,315 | 25,918 | 27 | % | ||||||||
Total Revenue | 317,790 | 278,420 | 39,370 | 14 | % | 629,021 | 544,314 | 84,707 | 16 | % | ||||||||
Revenue by geography | ||||||||||||||||||
Rest of World | 229,823 | 210,865 | 18,958 | 9 | % | 454,953 | 411,197 | 43,756 | 11 | % | ||||||||
United States | 87,967 | 67,555 | 20,412 | 30 | % | 174,068 | 133,117 | 40,951 | 31 | % | ||||||||
Total Revenue | 317,790 | 278,420 | 629,021 | 544,314 | ||||||||||||||
1 Non-IFRS measure or Operating Metric. See the sections captioned “Non-IFRS Financial Measures and Operating Metric” and “IFRS to Non-IFRS reconciliations” for more details.
Revenue
Total revenue for the second quarter was €318 million, up €39 million, or 14% year-over-year, driven by 12% growth in Betting Technology & Solutions and 22% growth in Sports Content, Technology & Services.
Betting Technology & Solutions revenues of €259 million were up 12% year-over-year primarily driven by a 10% increase in Betting & Gaming Content due to both existing and new customer uptake of our products, as well as strong U.S. market growth. Managed Betting Services revenues of €59 million were up 21% driven by strong growth in Managed Trading Services from increased turnover and higher trading margins.
Sports Content, Technology & Services revenues of €59 million increased 22% year-over-year primarily driven by 16% growth in Marketing & Media Services, due to increased spending from technology and media companies and from contributions related to our expanded affiliate marketing capabilities. Integrity Services revenues nearly doubled in the quarter driven by uptake of products and services from league partners, and Sports Performance revenues increased 24% largely due to increased pricing.
The Company generated strong revenue growth globally with the United States up 30% and Rest of World up 9%. As a percentage of total Company revenues, United States revenue represented 28% of total Company revenue in the second quarter as compared to 24% in the prior year quarter, due to continued market growth and customer uptake of our premium content and solutions.
Customer Net Retention Rate of 117% further demonstrates our ability to cross sell and up sell to our clients, as well as the market growth in the United States.
Profit for the period
Profit for the period was €49 million, up €51 million, compared to a loss of €2 million in the same quarter a year ago, driven by strong operating results and a foreign currency gain of €54 million, as compared to a €8 million loss last year, due to unrealized currency fluctuations mainly associated with the U.S. dollar-denominated sport rights. These increases were partially offset by higher income tax expense of €12 million as compared to €1 million last year due to higher pre-tax income.
Adjusted EBITDA
Second quarter Adjusted EBITDA was €64 million, up €15 million, or 31% compared to €49 million in the same quarter a year ago. The increase was largely driven by the 14% revenue growth, partially offset by increased sport rights costs primarily related to the continued success of the ATP partnership deal and our renewed partnership with Major League Baseball, as well as increased adjusted personnel expenses1 to support growth initiatives and higher adjusted purchased services1 driven by investments in developing our product portfolio.
Business Highlights
- Strengthened partnership with German Bundesliga to further entertain the league’s more than one billion global fans. Bundesliga will leverage Sportradar’s cutting edge innovations and suite of immersive products including player markets, 4Sight streaming and live match tracker, enhancing the in-game experience.
- Expanded our soccer offering with exclusive global betting rights, including live data, live odds and media content, to all 63 matches of the FIFA Club World Cup. Also safeguarded the tournament with our AI-driven Universal Fraud Detection System.
- Sportradar won two honors at the SBC Americas Awards, winning for Best Sports Data Product for 4Sight streaming and Best Live Betting & Gaming Product for emBET, with each product cited for its innovative use of AI to deepen fan engagement.
Balance Sheet and Liquidity
The Company’s cash and cash equivalents were €312 million as of June 30, 2025, as compared with €348 million as of December 31, 2024. Higher net cash generated from operating activities of €200 million due to strong operating performance was offset by higher net cash used in investing activities of €118 million primarily from payments related to sport rights licenses, and from higher net cash used in financing activities of €93 million. Financing activities included $65.5 million in share repurchases related to the secondary offering and a €10 million payment related to the acquisition of the remaining non-controlling interest in a subsidiary. Free cash flow for the six-months ended June 30, 2025 was €84 million, an increase of €25 million from €59 million in the same period a year ago.
Including an undrawn credit facility, the Company had total liquidity of €532 million at June 30, 2025, as compared to €568 as of December 31, 2024, and no debt outstanding.
2025 Annual Financial Outlook
Sportradar is increasing its fiscal 2025 outlook as follows:
- Revenue of at least €1,278 million, representing year-on-year growth of at least 16%
- Adjusted EBITDA of at least €284 million, representing year-on-year growth of at least 28%
- Adjusted EBITDA margin expansion of at least 210 basis points
- Free cash flow conversion1 rate still expected to be above the 2024 level of 53%
The 2025 guidance reflects the anticipated impact of foreign currency fluctuations but does not include any impact from the pending acquisition of IMG ARENA given the uncertainty around the timing of close. Guidance will be updated to incorporate the anticipated uplift resulting from this acquisition following the closing of the transaction.
Share Repurchase Plan
In March 2024, the Board of Directors approved a $200 million share repurchase plan. As of June 30, 2025 the Company has repurchased 4.8 million shares under the plan for a total of $86 million, including 3.0 million shares in conjunction with the secondary offering completed in April 2025.
Conference Call and Webcast Information
Sportradar will host a conference call to discuss the second quarter results today, August 5, 2025 at 8:30 a.m. Eastern Time. Those wishing to participate via webcast should access the earnings call through Sportradar’s Investor Relations website. An archived webcast with the accompanying slides will be available at the Company’s Investor Relations website for one year after the conclusion of the live event.
The post Sportradar Reports Second Quarter Financial Results and Raises Full Year 2025 Outlook appeared first on European Gaming Industry News.
Latest News
GR8 Tech Appoints Sarkis Basmajian to Lead MENA Regional Growth
GR8 Tech is accelerating its presence in the MENA region with a focused growth strategy and the strategic appointment of Sarkis Basmajian as Regional Sales Director.
As one of the fastest-growing iGaming regions, MENA presents immense potential, especially where demand for agile, tailored platforms quickly overtakes legacy solutions. With its Heavyweight tech and deep geo-specific expertise, GR8 Tech is ideally positioned to lead this evolution.
With nearly a decade of experience leading sales and key account operations in iGaming, Sarkis brings deep regional insight and proven commercial leadership across Tier-2 markets. He will spearhead GR8 Tech’s growth by forging strong partnerships and delivering locally relevant, high-impact solutions from day one.
“What excites me most about joining GR8 Tech is the clarity of vision. We’re building the infrastructure for the next era of iGaming. MENA is evolving fast, and operators here need more than localization. They need strategy, speed, and serious tech muscle. That’s exactly what we’re bringing to the table,” said Sarkis Basmajian.
GR8 Tech’s platform is already renowned for its geo-specific presets, from language and currency to payment integrations and performance optimizations, that adapt perfectly to diverse markets. Whether optimizing for low-bandwidth Africa or football-passionate Latin America, GR8 Tech’s sportsbook DNA and flexibility make it a natural fit for MENA’s market.
“Our goal is simple: expand smart, launch fast, and deliver Heavyweight performance wherever we go,” said Yevhen Krazahan, CSO at GR8 Tech. “With Sarkis leading our regional efforts, we’re set to unlock our platform’s massive potential across the Middle East and North Africa.”
The strategic hire marks the next milestone in GR8 Tech’s mission to power iGaming growth across various markets with Heavyweight infrastructure, local-first execution, and proven regional expertise.
The post GR8 Tech Appoints Sarkis Basmajian to Lead MENA Regional Growth appeared first on European Gaming Industry News.
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KONAMI eFootball™ Announces Star-Studded India Campaign Featuring KL Rahul, Sunil Chhetri, and Ahan Shetty
Konami Digital Entertainment, B.V (KONAMI) today announced an electrifying new eFootball™ campaign for its Indian audience, running from August to October 2025 and culminating in a special Meet & Greet event in Mumbai this December. The high-energy initiative celebrates India’s Independence Day and Diwali, featuring tournaments, exclusive content drops, and rewards, alongside appearances from top Indian sports and cultural icons.
The campaign will include two major tournaments – The Independence Day Cup and The Diwali Cup – offering fans the chance to engage with a stellar lineup including cricket star KL Rahul, football icon Sunil Chhetri, content creator Focused Indian, rising cricket talent Nitish Kumar Reddy, and actor Ahan Shetty.
In a first-of-its-kind creative collaboration, KONAMI has also partnered with renowned visual artist and illustrator Santanu Hazarika for an Independence Day surprise for all the eFootball™ fans.
Speaking on the development, KONAMI’s eFootball™ General Producer Junichi Taya said, “India continues to be one of the most exciting gaming communities for us globally, and this campaign is our way of celebrating and voicing that energy — through festivals, football, and fandom. Our commitment to our Indian community is paramount to us. Through a host of partnerships, we are leveraging some of the biggest names in Indian sport and culture with activations aimed at celebrating “INDIA’’. As the industry continues to grow in India, we are seeking to lead the way forward through eFootball™.”
The eFootball™ India Discord server will serve as the central hub for all campaign activities. From UGC challenges and quizzes, to scrims, and tournaments, winners will receive cash prizes and exciting rewards. Critically, the top performers in scrims and tournaments, along with the most active member on the Discord server, will also earn an exclusive invitation to the highly anticipated Meet & Greet event in Mumbai.
The post KONAMI eFootball™ Announces Star-Studded India Campaign Featuring KL Rahul, Sunil Chhetri, and Ahan Shetty appeared first on European Gaming Industry News.
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