BOS – The Swedish Trade Association for Online Gambling – is today sending a letter to the Ministry of Finance with a proposal to appoint a new gambling inquiry. The inquiry’s task should be to propose measures that strengthen the proportion of legal, licensed gambling in Sweden, that is, the so-called channelization.

The Swedish Gambling Authority confirmed earlier this week in a report that the state’s goal with the gambling policy regarding its channelization is not being reached. The goal is at least 90 percent channelization, but Sweden only reaches 85 percent. And for online casino, the product category where it is most important for consumer protection reasons that the proportion of legally licensed gambling is the highest, it is actually the lowest (72-82%).

During September this year, government investigator Marcus Isgren is expected to present a proposal that aims to strengthen channelization within one area, namely the so-called scope of application of the Gambling Act. It is a welcome proposal, but few stakeholders believe that this single adjustment is enough to achieve the goal of the gambling policy, at least 90 percent channelization.

For this reason, BOS is proposing today in its letter to the Ministry of Finance that the government appoint a new broad gambling inquiry, with the task of proposing measures that strengthen channelization in the Swedish gambling market. Among the proposals that should be considered, BOS mentions a somewhat less rigid regulation of loyalty bonuses, which are currently completely prohibited.

BOS Secretary General Gustaf Hoffstedt comments:

“We hope that the government will take to heart the serious situation for the licensed gambling market, most recently confirmed in the Gambling Authority’s report on the proportion of unlicensed gambling in Sweden. The appointment of a broad inquiry tasked with preventing leakage to the unlicensed gambling market would undoubtedly be this government’s most important measure to protect and strengthen the legal regulated gambling market, before Sweden goes to the polls in September next year.”

BETBY has been awarded the Best Online Sportsbook Provider at the SiGMA EuroMed Awards 2025. This accolade highlights the company’s unwavering dedication to delivering robust sportsbook tech solutions that empower iGaming operators worldwide.

However, SiGMA EuroMed 2025 provided a platform not only to showcase BETBY’s accomplishments but also to reaffirm its role as an industry leader.

Already preparing for the next major event, SBC Summit Lisbon 2025 taking place later this month, BETBY will once again present its cutting-edge sportsbook tools and insights to operators worldwide.

BETBY is an international technology company which for the past eight years has carved a role in the sportsbook supplier scene developing innovative solutions renowned for their excellence for the iGaming industry. BETBY holds a number of gaming licences and is a one-stop-shop for all sportsbook requirement for iGaming projects.

To find out more about BETBY’s cutting-edge sportsbook solution visit booth C110 during SBC Summit Lisbon. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

Alternatively, please visit: https://betby.com/

GR8 Tech’s drive-time podcast, Bet It Drives, returns for a high-speed third episode with Rohini Sardana, Founder & CEO of WiseWager Consultancy Ltd. A 20-year veteran in sports, esports, media, and tech innovation, Sardana has been behind some of iGaming’s boldest product launches—from introducing Competitive Gaming at SIS to spearheading the EsportsEvolved platform at Pinnacle Solution—and she’s nowhere near the finish line.

On this ride, Rohini shares:

• The iGB side events she’s most excited about
• The industry leaders she’d invite to her dream dinner
• The iGaming product she wishes she had invented
• Where esports stands today as a betting product
• Her vision of what “iGaming hell” would look like

“Rohini has that rare combination of big-picture vision and ground-level experience,” said Yevhen Krazhan, Chief Sales Officer at GR8 Tech and host of Bet It Drives. “She’s been on the front lines of iGaming innovation, and in this episode she brings the kind of fearless opinions and smart observations that make you want to keep driving just to hear more.”

Bet It Drives swaps the static studio for the streets, turning every interview into a rolling conversation through London. Host Yevhen Krazhan sits alongside iGaming’s most interesting voices, letting the road rhythm shape the dialogue. With multiple cameras capturing the ride and an award-winning crew behind the scenes, each episode mixes sharp industry insight with the unscripted moments you only get when the scenery—and the conversation—are always moving.

Episode 3 with Rohini Sardana is live now on YouTube, Spotify, and Apple Podcasts. Buckle up for expert insights, bold ideas, and a few turns you won’t see coming.