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Fanatical’s digital sales surged 148 per cent in December 2018, capping strong Q4 growth

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Fanatical, an online games retail platform which operates out of the UK, has reported an explosive year-on-year sales increase of 148 per cent for December 2018.

Transactions for the month of December almost doubled, up 93 per cent year-on-year. In the same period new customers leapt by 130 per cent and average order value grew by 28 per cent.

December’s sales success helped Fanatical to grow its fourth quarter revenue by 74 per cent year-on-year. Standout successes in Q4 included Fanatical’s Black Friday and Winter Sale events, and the Kingslayer Bundle, a Fanatical exclusive.

The overall UK digital games market saw a revenue increase of 12.5 per cent for the calendar year 2018, according to The Entertainment Retailers Association (ERA).

Focus Multimedia Limited launched Fanatical in 2012. It currently offers a range of over 5,800 PC and Mac digital products, all officially licensed from a growing roster of 900 game publishers and developers.

“The fourth quarter has seen an exceptional performance across Black Friday and the Christmas period,” said Craig Johnson, Managing Director of Focus Multimedia. “We are now actively recruiting additional staff at our UK HQ to further accelerate our scale and growth. We’re thrilled that on the back of these strong results, 2019 is shaping up to be our most successful year ever.”

The ERA revealed that gaming accounted for more than half of the UK’s total entertainment market for the first-time last year. Of the £3.86bn generated by the UK video game market in 2018, £3.09bn (80 per cent) was from digital and £770m (20 per cent) from physical sales.

With customers in 200 countries, Fanatical is now accelerating its international expansion programme. Support has been added for 15 additional languages, allowing customers to shop for their favourite games quickly and easily. These include Chinese (Simplified & Traditional), German, Spanish, Japanese, Portuguese, Russian, French, Polish, Korean, Italian, Dutch, Hungarian, Turkish and Swedish.

“Fanatical now delivers a best in class customer experience by allowing gamers to browse and buy in their native language,” said Grant Hughes, PR & Partnerships Manager at Fanatical. “We are already working closely with new partners in new territories, as we bring our market-leading deals and exclusive games bundles to a wider international audience.”

/END

 

 

Notes for Editors

  • As a comparison, Fanatical’s revenue for the month of December 2017 increased 14 per cent year-on-year, while revenue for Q4 2017 increased 17 per cent year-on-year.
  • Fanatical has over 2 million social media followers across Facebook, Twitter and Steam Community.

Press assets: Download here
Questions? Please contact Grant Hughes, PR & Partnerships Manager at Fanatical – [email protected]
About Fanatical
Fanatical is a popular global e-commerce platform which retails over 5,800 officially licensed games with pride and passion. We originally launched under the Bundle Stars brand name, going live in 2012 and serving our one millionth customer in 2017. Bundle Stars was rebranded as Fanatical in November 2017, reflecting our growing catalogue of AAA games. Unbeatable customer service and trust is a cornerstone of Fanatical’s business ethics, earning us a 5 out of 5 rating for customer service on the independent consumer review service, Trustpilot. Operated by independently-owned Focus Multimedia Limited, Fanatical is run by a team of passionate gamers in Staffordshire, England. For more information, please visit www.fanatical.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fanatical’s digital sales surged 148 per cent in December 2018, capping strong Q4 growth

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SPAYZ.io reflects on milestone achievements in 2024

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SPAYZ.io, a global leader in payments technologies, has reflected on a remarkable year of milestones and achievements as it prepares for a series of exciting new industry initiatives. Its expansion into new markets, integration of next generation technologies, and active participation at industry events have collectively paved the way for strengthened partnerships and innovative solutions in 2025.

In 2024, SPAYZ.io launched new payment methods in established jurisdictions like Europe (Open Banking) and South Korea (Virtual Accounts) and emerging markets including Pakistan (Jazzcash, Easypasia), Malaysia (Touch’n’Go, FPX), Indonesia (Dana, OVO), Vietnam (MobileMoney, Viettel). Three new geos were also added; Kenya (M-Pesa), Ghana (MobileMoney) and Congo (MobileMoney).

SPAYZ.io made huge upgrades to ensure its platform,including enhanced provider balance management to optimise operational efficiency, increased fault tolerance to mitigate the impact of Distributed Denial of Service attacks, strengthened fraud prevention measures to safeguard transactions, and a tiered commissions policy.

A key highlight was the enhancement of SPAYZ.io’s existing IT product block. A new structure for team integration and alignment, double productivity output, reducing development time by 20. This was backed by the processing of 77,000 requests, 210 requests per day, in 2024 by the customer support team, offering fast assistance anytime the day.

Alongside these launches, SPAYZ.io took part in 19 exhibitions across 13 countries with 4 booths, expanding its network of partners.

Finally, in line with SPAYZ.io’s philosophy of rewarding partnerships and simplifying collaboration, it launched a new tiered commissions policy in 2024. This structure ensures its partners can benefit from incentives, while providing access to SPAYZ.io’s suite of payment tools.

The past 12 months have laid down a strong foundation for 2025, positioning SPAYZ.io for even greater achievements. The team looks forward to providing regular updates to our expanding network, particular with the 2025 event season well underway.

The post SPAYZ.io reflects on milestone achievements in 2024 appeared first on European Gaming Industry News.

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Atlaslive and Split The Pot Team Up to Enhance Gaming Accessibility and Fun

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Atlaslive, a dynamic iGaming Platform, has recently announced a strategic partnership with Split The Pot, a company renowned for lightweight, customizable, and enjoyable games. This collaboration will enhance the gaming experience for Atlaslive Platform users by combining top-notch, live technology with engaging and secure gaming solutions that also reach remote locations and all sorts of phone models.

Atlaslive is committed to delivering innovative iGaming solutions for operators that meet the changing needs of the gaming community. This partnership with Split The Pot aligns perfectly with Atlalsive’s mission to discover how far iGaming tech can evolve and to provide exceptional, user-centric gaming experiences.

 

Lidiia Vakulenco, COO of Atlaslive, expressed her excitement about this collaboration: “We are thrilled to partner with Split The Pot and bring their engaging and intuitive games to our platform. At Atlaslive, we focus on offering solutions that combine innovative technology with ease of use, ensuring that operators can deliver outstanding gaming experiences to players worldwide. This partnership strengthens our commitment to providing user-friendly and secure options for all types of players.”

Split The Pot is a Swedish game studio led by experienced online gambling professionals. They create simple, fun, and intuitive games designed for a wide audience, with a strong focus on mobile-friendly design.

 

Christian Rajter, CEO of Split The Pot, shared his enthusiasm: “We are excited to start working with Atlaslive and are confident this collaboration will bring great results to all of us and immense value to players. Their platform is incredibly advanced yet adaptable, allowing our games to reach a broader audience, including players in remote areas and those using various devices.”

Through this partnership, Atlaslive continues to show its commitment to building the future of iGaming while ensuring that operators benefit from live technology while meeting the dynamic needs of the gaming community. Together with Split The Pot, Atlaslive is here to revolutionize gaming through inventive, accessible, and personalized tools.

The post Atlaslive and Split The Pot Team Up to Enhance Gaming Accessibility and Fun appeared first on European Gaming Industry News.

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ICE welcomes the ‘world of gaming’ to Barcelona

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120,000 square metres of innovation presented by some 1,000 exhibitors is the prospect awaiting visitors arriving in Barcelona to be part of the annual gambling showcase, the first to be staged outside the UK. Both ICE and iGB Affiliate are officially sold out with Clarion Gaming confirming that it is operating a waiting list for 2026.

A Skywalk delivers an elevated perspective on the show floor and provides visitors with straightforward and swift access to the product zones that they require. To help visitors explore the full potential of the flagship event, Clarion has invested in ICE Ai, an enhanced customer tool which provides information on everything the industry-defining expo has to offer.

The relocation to Fira Gran Via Barcelona has provided opportunities to add new features and enhance existing ones. The first ICE ‘Association Assembly’ has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography.

What was previously ICE VOX has been rebranded The World Gaming Forum (WGF).  The name more accurately reflects the credentials of events including the World Regulatory Briefing, the new Casino & Leaders Conference (formerly the ICC), and the new Esports & Games Conference – formerly the Esports Betting Conference.

Situated at the heart of the Fira Gran Via Barcelona, the WGF features an exclusive club-style VIP Lounge, a dedicated networking garden, and access to a range of concierge services.

The rebranded Sustainable Gambling Zone, sponsored by Flutter Entertainment, features 26 safer gambling bodies and underlines the importance that the industry places on sustainability and player protection.

The post ICE welcomes the ‘world of gaming’ to Barcelona appeared first on European Gaming Industry News.

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