Latest News
Fanatical’s digital sales surged 148 per cent in December 2018, capping strong Q4 growth
Reading Time: 2 minutes
Fanatical, an online games retail platform which operates out of the UK, has reported an explosive year-on-year sales increase of 148 per cent for December 2018.
Transactions for the month of December almost doubled, up 93 per cent year-on-year. In the same period new customers leapt by 130 per cent and average order value grew by 28 per cent.
December’s sales success helped Fanatical to grow its fourth quarter revenue by 74 per cent year-on-year. Standout successes in Q4 included Fanatical’s Black Friday and Winter Sale events, and the Kingslayer Bundle, a Fanatical exclusive.
The overall UK digital games market saw a revenue increase of 12.5 per cent for the calendar year 2018, according to The Entertainment Retailers Association (ERA).
Focus Multimedia Limited launched Fanatical in 2012. It currently offers a range of over 5,800 PC and Mac digital products, all officially licensed from a growing roster of 900 game publishers and developers.
“The fourth quarter has seen an exceptional performance across Black Friday and the Christmas period,” said Craig Johnson, Managing Director of Focus Multimedia. “We are now actively recruiting additional staff at our UK HQ to further accelerate our scale and growth. We’re thrilled that on the back of these strong results, 2019 is shaping up to be our most successful year ever.”
The ERA revealed that gaming accounted for more than half of the UK’s total entertainment market for the first-time last year. Of the £3.86bn generated by the UK video game market in 2018, £3.09bn (80 per cent) was from digital and £770m (20 per cent) from physical sales.
With customers in 200 countries, Fanatical is now accelerating its international expansion programme. Support has been added for 15 additional languages, allowing customers to shop for their favourite games quickly and easily. These include Chinese (Simplified & Traditional), German, Spanish, Japanese, Portuguese, Russian, French, Polish, Korean, Italian, Dutch, Hungarian, Turkish and Swedish.
“Fanatical now delivers a best in class customer experience by allowing gamers to browse and buy in their native language,” said Grant Hughes, PR & Partnerships Manager at Fanatical. “We are already working closely with new partners in new territories, as we bring our market-leading deals and exclusive games bundles to a wider international audience.”
/END
Notes for Editors
- As a comparison, Fanatical’s revenue for the month of December 2017 increased 14 per cent year-on-year, while revenue for Q4 2017 increased 17 per cent year-on-year.
- Fanatical has over 2 million social media followers across Facebook, Twitter and Steam Community.
Press assets: Download here
Questions? Please contact Grant Hughes, PR & Partnerships Manager at Fanatical – [email protected]
About Fanatical
Fanatical is a popular global e-commerce platform which retails over 5,800 officially licensed games with pride and passion. We originally launched under the Bundle Stars brand name, going live in 2012 and serving our one millionth customer in 2017. Bundle Stars was rebranded as Fanatical in November 2017, reflecting our growing catalogue of AAA games. Unbeatable customer service and trust is a cornerstone of Fanatical’s business ethics, earning us a 5 out of 5 rating for customer service on the independent consumer review service, Trustpilot. Operated by independently-owned Focus Multimedia Limited, Fanatical is run by a team of passionate gamers in Staffordshire, England. For more information, please visit www.fanatical.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fanatical’s digital sales surged 148 per cent in December 2018, capping strong Q4 growth

Latest News
Internet Vikings and SB Software Partnership Transforms Infrastructure Performance for iGaming Operator Editec
Internet Vikings, a licensed hosting provider for the European and U.S. iGaming and online sports betting industry, and SB Software a B2B provider of iGaming platforms, share the success of their partnership in transforming performance outcomes for Editec, a multinational gaming operator serving over 20 countries and operating among others such brands as: PremierBetZone, PremierLotoZone, ZoneGold, etc.
The Challenge: Infrastructure Bottlenecks Threaten Growth
As Editec was growing dynamically, it required the implementation of the best available server solution. Simply adding storage was inefficient, creating persistent bottlenecks that threatened the operator’s expansion plans and the quality of the user experience.
The Turning Point: Purpose-Built iGaming Infrastructure
SB Software, Editec’s trusted platform provider, began conversations with Internet Vikings, an established iGaming-focused hosting provider to deliver a comprehensive solution combining advanced platform capabilities with specialized hosting infrastructure to secure platform and operator’s growth. Internet Vikings implemented a VMware vSAN-based cloud solution specifically optimized for high-demand iGaming workloads. The new setup delivers up to 20,000 (input/output operations per second) per virtual machine with average throughput of 600-700 MB/s representing an enormous performance improvement over the previous solution.
“Internet Vikings stood out through their technical transparency, great account management, and understanding of the specific industry needs,” said Kamil Głowacki, CTO at SB Software. “They provided clear performance benchmarks and a detailed roadmap that addressed our client’s exact requirements.”
Measurable Results Across Multiple Markets
The partnership has delivered significant improvements across Editec’s operations:
Performance Enhancement: Virtual machines now handle peak loads without degradation, supporting seamless user experiences during high-traffic periods.
Operational Efficiency: Unified back-office management across all 20+ countries, with multi-language and multi-currency support, custom loyalty programs, and specialized odds management.
Scalable Architecture: Infrastructure designed to support continued growth and market expansion without performance compromise.
“SB Software’s flexibility in tailoring solutions to our business requirements has been exceptional,” added the Editec spokesperson. “Combined with Internet Vikings’ hosting expertise, we now have a technology foundation that can scale with the platform and our ambitions.”
Industry Implications
The successful partnership demonstrates the value of specialized providers in the iGaming sector, where standard hosting solutions often fall short of industry-specific performance requirements. “This collaboration shows how purpose-built infrastructure and flexible platform solutions can transform operational outcomes,” said Rickard Vikström, CEO and Founder of Internet Vikings. “When hosting providers truly understand iGaming demands, operators can focus on growth rather than technical limitations.”
For iGaming operators looking for a powerful and scalable platform supported by a hosting provider that truly feels the industry, the Editec–SB Software–Internet Vikings story shows a clear blueprint of an alliance for success.
The post Internet Vikings and SB Software Partnership Transforms Infrastructure Performance for iGaming Operator Editec appeared first on European Gaming Industry News.
Latest News
Аmusnet Enters into Strategic Partnership with efbet
Amusnet has partnered with efbet Greece to strengthen its presence in the local market and deliver a premium gaming experience to Greek players. The collaboration is now live and brings a wide selection of Amusnet’s top-performing titles to efbet’s platform, marking another important step in the company’s strategic growth across regulated European markets.
This partnership signifies an achievement for Amusnet in Greece, bringing over 100 acclaimed titles including Extra Crown – a royal slot game filled with exciting bonus features, Cocktail Rush – video slot will take you to stunning golden beaches with exotic drinks and fruitful wins, Vegas Roulette 500x – a fast-paced European roulette that combines the classics with the excitement of the dynamic payout experience, Orient Story Deluxe – a video slot offering rewarding features and winning spins, and 40 Power Hot – a royal slot game filled with exciting bonus features to efbet’s platform.
“Partnering with efbet Greece marks a significant step in strengthening our position in the local market. efbet’s established reputation, combined with our comprehensive gaming portfolio, provides a solid foundation for delivering a high-quality, elevated experience to Greek players. This collaboration reflects our shared commitment to sustainable growth, operational excellence, and long-term success,” said Jelena Stankovic, Director of Amusnet Greece.
“We are excited to welcome Amusnet to our growing portfolio of gaming providers at efbet.gr. This partnership marks another important step in enhancing our casino offering and delivering even more value to our players in Greece. By integrating Amusnet’s popular titles, we continue to strengthen our position in the market and reaffirm our commitment to quality and entertainment – a move fully aligned with our long-term strategy,” the Senior Management from efbet noted.
This collaboration underscores Amusnet’s commitment to excellence and reflects its ongoing strategy of forging impactful partnerships with top-tier operators in regulated markets, ensuring sustained growth and enhanced player experience.
The post Аmusnet Enters into Strategic Partnership with efbet appeared first on European Gaming Industry News.
Latest News
ZITRO DIGITAL AND TORRERO ANNOUNCE STRATEGIC PARTNERSHIP
Zitro, a global leader in the gaming industry known for its innovative slot and video bingo titles, has officially partnered with Torrero, a rapidly expanding B2B aggregator and white-label platform provider. This collaboration will see Zitro’s celebrated game portfolio integrated into Torrero’s extensive platform, significantly broadening its reach to a diverse international audience.
Torrero’s robust platform features a vast collection of over 9,500 games from 130+ suppliers, alongside a comprehensive sportsbook. The addition of Zitro’s content further strengthens this diverse portfolio, bringing a curated selection of high-performing games designed for today’s online casino landscape. Built on strong engagement mechanics and backed by a proven track record in land-based markets, Zitro’s digital portfolio enhances Torrero’s offering—enabling operators to deliver standout experiences in competitive, regulated environments.
A Powerful Alliance for Global Expansion
José Javier Martí, COO at Zitro Digital, commented on the new alliance: “This partnership with Torrero represents a strategic extension of our digital footprint. Their extensive platform and operator network provide the ideal environment to showcase our innovative titles and deliver proven player engagement. We are confident this collaboration will drive mutual growth, reinforce our presence in key regulated markets, and offer operators enhanced content diversity and performance.”
Torrero offers a complete white-label solution, including integrated payment systems, multilingual customer support, and regulatory compliance, making it a comprehensive partner for online gaming operators.
Elevating Game Selection and Performance
Aleksei Tolstov, Head of Business Development at Torrero, expressed his enthusiasm: “Zitro is a globally recognized gaming powerhouse, and their engaging slot and video bingo titles are a fantastic addition to our platform. Their strong performance in both land-based and digital markets makes them an ideal partner. We are thrilled to welcome Zitro to our network and look forward to a highly successful collaboration, enriching our content offering and delivering exceptional player experiences.”
Zitro’s titles are now live and accessible across Torrero’s network. This partnership underscores both companies’ commitment to innovation, player engagement, and leadership in key evolving markets across Latin America and Europe, serving established operators such as betmaster.com.mx, betmaster.com, betmaster.ie, casinoin.ie, betmaster.ee, casinoin.ee and betmaster.eu
The post ZITRO DIGITAL AND TORRERO ANNOUNCE STRATEGIC PARTNERSHIP appeared first on European Gaming Industry News.
-
Latest News3 months ago
SARA TENDULKAR JOINS JETSYNTHESYS’ GLOBAL E-CRICKET PREMIER LEAGUE AS MUMBAI FRANCHISE OWNER FOR SEASON 2
-
Latest News3 months ago
Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
-
Latest News2 months ago
Week 17/2025 slot games releases
-
Latest News2 months ago
Fortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News2 months ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News2 months ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News3 months ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
-
Latest News2 months ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
You must be logged in to post a comment Login