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Lord Kirkhope urges UK govt. to implement a complete ban on gambling adverts
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Lord Timothy Kirkhope has urged the UK government to implement a total ban of all forms of gambling advertisement.
Lord Kirkhope, when he was the Conservative Minister responsible for gambling during the 1990s, had pushed for block gambling ads on TV.
“Sadly, in 2005 the Labour Government of that time totally liberalised this and we ended up with a great and continuing problem. We now have a total of £234 million of advertising revenue from gambling on television,” he said.
He supported the whistle-to-whistle ban on gambling adverts during live sporting events; however, he added that more needs to be done.
In response, Lord Ashton of Hyde, the Under-Secretary of State for Digital, Culture, Media and Sport, said that millions has been spent on campaigns designed to educate consumers. Alongside the responsible gambling message that now accompanies all TV ads, new provisions to prevent “bet now” messages are being formulated.
During the discussion, online advertising was also held under the spotlight, as was the complex issue of skin betting. Regarded as the biggest danger to children by Lord Alton of Liverpool, the issue of gambling in video games has been a source of contention for the last two years.
In a 2017 survey carried out by the UK Gambling Commission (UKGC), 11 percent of those aged 11–16 admitted placing bet via video games or free-play social apps. In addition to skin betting, loot boxes have also raised the issue of gambling in video games and what responsibilities developers have.
Responding to the comment, Lord Ashton said that gambling for in-game items which can then be converted into cash is a form of gambling that requires a licence. However, he acknowledged that the issue is more complex and something that needs addressing.
“We are seeking to work with the video games industry to raise awareness of that and explore solutions, but I take the noble Lord’s point. We are aware of gambling in games and it is a new issue of which we are taking account,” Lord Ashton concluded.
Tackling the nature and frequency of gambling adverts in the UK will continue to be a topic of debate throughout 2019. With the government and the UKGC pushing for greater levels of social responsibility, material that appears to target the vulnerable will inevitably lead to more fines for operators.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lord Kirkhope urges UK govt. to implement a complete ban on gambling adverts

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Amusnet Enters into Partnership with Casino.Online
Amusnet has entered into a partnership with Casino.online, an affiliate dedicated to delivering in-depth reviews and comparisons of online casinos targeting players in multiple languages and regions, including Bulgaria, Spain and Portugal. This collaboration will focus on showcasing comprehensive reviews of Amusnet’s extensive portfolio of premium casino titles to a broad global audience, starting with the slot Extra Crown Deluxe.
The slot’s is a sophisticated evolution of the company’s signature and top-performing slot Extra Crown, highly recognised in various markets. Extra Crown Deluxe stands out with its 5 reels, 20 fixed paylines and top-notch sound effects complemented by a number of special features including the popular Gamble feature, allowing players to multiply their winnings, as well as the Jackpot Cards bonus game, where players have the chance to win one of four progressive jackpots.
“Partnering with Casino.online presents an opportunity to expand the reach of our games and connect with an audience that values high-quality gaming experience. We’re thrilled to highlight top-performing titles like Extra Crown Deluxe and deliver even more engaging content designed to enhance the player experience across all platforms. Casino.online’s solid reputation and deep insight into local player preferences – particularly within our valued Spanish, Portuguese, and Bulgarian markets – make them an ideal partner as we expand our international presence,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.
“At Casino.online, we genuinely care about our audience and are committed to connecting them only with the best brands in the industry. Amusnet stands out as one of the top gaming providers worldwide, and we’re proud to do everything we can to support their brand awareness and bring their exceptional games to more players,” said Joshua Rawlings, Head of Strategy at Casino.online.
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PTSB Launches ln-app Voluntary Gambling Block to Support Customer Financial Wellbeing
PTSB has launched a digital voluntary block for customers who wish to stop card transactions involving gambling merchants. This is an important initiative in promoting financial wellbeing and supporting customers in managing gambling-related harm.
The new feature allows PTSB customers to block debit and credit card transactions that are classified as gambling instantly through their PTSB App.
If customers choose to remove the block, a 48-hour impulse delay period will apply before gambling transactions can resume.
Along with betting sites, the block also covers online casinos, poker sites and lottery websites.
An analysis of PTSB banking data from January to June 2025 shows:
• 91% of gambling spend was completed online.
• 80% of gambling spend was completed by men, versus 20% completed by women.
• The age group with the highest spend on gambling sites for both men and women is 40-49.
• 2% of those who gambled in June 2025 spent over €1000, which falls into the threshold of problem gambling, according to ESRI Research.
ESRI research found that there are 130,000 adults with problem gambling in Ireland. There is also growing evidence that gambling offers lure people to bet more, particularly those at risk of problem gambling.
As part of the Bank’s 2025-2027 Sustainability launched earlier this year, PTSB is committed to playing its part in supporting customers with their financial wellbeing and has a continued focus on improving the financial literacy of its customers through education, inclusion supports and the delivery of digital tools. This includes raising awareness of the risks associated with problem gambling and providing support for those affected.
PTSB also has a dedicated Enhanced Customer Support team within their Contact Centre should customers need to access this support via phone.
Patrick Farrell, PTSB’s Retail Banking Officer, said: “At PTSB, the safety and welfare of our customers is of the utmost importance, and we’re committed to ensuring our customers have the knowledge and confidence to make informed financial decisions and plan for their future.
“Problem gambling is increasingly becoming a societal issue that warrants the closest attention, as it can have hugely damaging implications for individuals, their families and loved ones. We know from ESRI research that one in 30 adults in Ireland suffers from problem gambling, but worryingly a further 279,000 adults show moderate evidence of it. That’s why we have introduced this voluntary gambling block in-app so that it is accessible when our customers need it most.”
Oisín McConville of GamblingCare.ie said: “I am delighted that PTSB has introduced a Gambling Block feature to their app. Having this service available to customers digitally will make a huge difference as it is accessible to them on the go, which is particularly important given the prevalence and availability of online gambling.
“Initiatives like this from PTSB are crucial in supporting those who experience problem gambling and really complement the support services GamblingCare offers in managing gambling-related harm.”
The post PTSB Launches ln-app Voluntary Gambling Block to Support Customer Financial Wellbeing appeared first on European Gaming Industry News.
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As part of Altenar’s continued investment in its sportsbook offering, this latest enhancement offers higher flexibility for operators to deliver a unique and tailored product that helps the bettor find their preferred bet types as quickly as possible.
Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “Through the introduction of slice markets, operator partners can now deliver a more focused and relevant user experience, which will help bettors engage faster and in a more meaningful way with the markets they care about.
“This is another step forward in our commitment to helping build high-performance sportsbook solutions to boost operators’ retention rates and differentiate them in a competitive vertical.”
The post Altenar unveils slice market functionality to enhance betting precision appeared first on European Gaming Industry News.
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