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Lord Kirkhope urges UK govt. to implement a complete ban on gambling adverts
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Lord Timothy Kirkhope has urged the UK government to implement a total ban of all forms of gambling advertisement.
Lord Kirkhope, when he was the Conservative Minister responsible for gambling during the 1990s, had pushed for block gambling ads on TV.
“Sadly, in 2005 the Labour Government of that time totally liberalised this and we ended up with a great and continuing problem. We now have a total of £234 million of advertising revenue from gambling on television,” he said.
He supported the whistle-to-whistle ban on gambling adverts during live sporting events; however, he added that more needs to be done.
In response, Lord Ashton of Hyde, the Under-Secretary of State for Digital, Culture, Media and Sport, said that millions has been spent on campaigns designed to educate consumers. Alongside the responsible gambling message that now accompanies all TV ads, new provisions to prevent “bet now” messages are being formulated.
During the discussion, online advertising was also held under the spotlight, as was the complex issue of skin betting. Regarded as the biggest danger to children by Lord Alton of Liverpool, the issue of gambling in video games has been a source of contention for the last two years.
In a 2017 survey carried out by the UK Gambling Commission (UKGC), 11 percent of those aged 11–16 admitted placing bet via video games or free-play social apps. In addition to skin betting, loot boxes have also raised the issue of gambling in video games and what responsibilities developers have.
Responding to the comment, Lord Ashton said that gambling for in-game items which can then be converted into cash is a form of gambling that requires a licence. However, he acknowledged that the issue is more complex and something that needs addressing.
“We are seeking to work with the video games industry to raise awareness of that and explore solutions, but I take the noble Lord’s point. We are aware of gambling in games and it is a new issue of which we are taking account,” Lord Ashton concluded.
Tackling the nature and frequency of gambling adverts in the UK will continue to be a topic of debate throughout 2019. With the government and the UKGC pushing for greater levels of social responsibility, material that appears to target the vulnerable will inevitably lead to more fines for operators.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lord Kirkhope urges UK govt. to implement a complete ban on gambling adverts
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Play’n GO invites players to traverse a realm shaped by sin and consequence in Divina Commedia I Nove Cerchi, a slot rooted in Dante Alighieri’s legendary Divine Comedy.
The game opens in shadow. Dante stands at the edge of the inferno, blocked by monstrous figures – embodiments of human vice. But salvation appears in the form of Virgil, a poet from antiquity, sent to lead him through the Nine Circles of Hell. This slot doesn’t just reference a classic; it captures its essence. Players follow Dante deeper into the abyss, through torment and trial, with each spin echoing a step through divine judgement.
The narrative structure drives the game. Lucifer watches from above, Souls flicker across the reels, and Lanterns illuminate the path below. As Dante descends, so too do players – not aimlessly, but with a guide, a goal, and a chance to witness redemption emerge from ruin.
Visually, the slot is an infernal tapestry. From scorched gates to flickering flames and horned demons, every frame is steeped in lore. Rather than lean on familiar mechanics, the game’s features serve the story – Souls that evolve, Lanterns that unlock progress, and a climactic Hold & Win moment that pits players against the Prince of Darkness himself.
Those who’ve explored mythic worlds in titles like House of Doom or Gates of Troy will recognise the depth of storytelling here – though Divina Commedia I Nove Cerchi carves its own path through the fire.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “We’ve taken one of literature’s most iconic texts and given it new life on the reels. This is a narrative-first experience where every symbol, scene and feature plays into the descent.”
Divina Commedia I Nove Cerchi offers more than gameplay – it offers a reckoning.
The post Descend into the dark with Divina Commedia I Nove Cerchi appeared first on European Gaming Industry News.
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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has signed a multi-year agreement with Holland Gaming Technology Ltd to provide its full Turnkey Sportsbook solution to the operator in the Netherlands.
As part of the agreement, Holland Gaming Technology via its Holland Power Gaming subsidiary will gain access to Kambi’s revenue-driving sportsbook solution, combining advanced trading capabilities, a powerful open platform and award-winning Bet Builder product to deliver an engaging sports betting experience for its players. The solution also includes a range of player engagement features and operator control tools designed to help partners differentiate and scale effectively.
The partnership follows Holland Gaming Technology’s successful sports betting licensure from the Dutch regulator, Kansspelautoriteit (KSA), and represents a significant step forward in the company’s growth strategy. Already a recognised name in the Dutch online casino space, Holland Gaming Technology will now extend its offering to include sports betting for the first time, powered by Kambi’s world-leading end-to-end sportsbook.
Werner Becher, CEO of Kambi, said: “We’re excited to partner with Holland Gaming Technology as they expand into sports betting for the first time. Their strong marketing and deep industry expertise make them an ideal fit for our Turnkey Sportsbook solution and, together, we look forward to delivering a high-performance product tailored to the Dutch market.”
Eddy Hultermans, director of Holland Gaming Technology Ltd, added: “Launching a sportsbook is a natural evolution for the business, and partnering with Kambi gives us the confidence to do so with a best-in-class product. Our team brings decades of experience in gaming, and with Kambi’s technology and support, we’re ready to deliver a compelling and engaging sports betting experience for our growing customer base.”
The post Kambi Group plc partners with Holland Gaming Technology in the Netherlands appeared first on European Gaming Industry News.
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