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Tom Horn Gaming pens SBTech deal
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Award-winning igaming software supplier Tom Horn Gaming has signed a casino content distribution agreement with SBTech, the award-winning sports betting and gaming technology supplier to leading operators across more than 20 regulated markets.
As part of the deal, SBTech’s platform partners have gained access to Tom Horn’s collection of best performing immersive video slots which players can now look forward to selecting on SBTech’s newly-launched casino hub.
The partnership with SBTech aligns with Tom Horn’s long-term strategy to join forces with industry leaders and expand its reach in regulated jurisdictions across the globe.
Commenting on the agreement, Ondrej Lapides, CEO, Tom Horn Gaming, said: “We’re absolutely delighted to have signed a partnership deal with SBTech. Partnering with them will allow us to distribute our gaming content to even more operators and players in regulated markets. I’m positive we will grow our business to its maximum potential with SBTech and their extensive customer base will definitely appreciate our cutting-edge content.”
Shay Mardan, Head of Casino, SBTech, said: “Tom Horn consistently delivers high-quality gaming content, with a focus on innovation and the latest technology. We’re delighted to have included their products within our offering.
With Tom Horn Gaming always striving to diversify and expand its product portfolio and constantly enhancing its reach and footprint in newly regulated markets, we believe our clients will benefit greatly from this partnership.”
Tom Horn will present its new releases at ICE on stand N7-410 in London in February 2019.
SBTech will present its latest product innovation on the opening day of ICE 2019 with a spectacular product reveal. To be the first in line to see what the BIG BANG is all about, join us at stand S3-110 on Tuesday, 5th February at 2:30pm. For more information click here: www.sbtech.com/ice
For the first time, SBTech will also present a series of Masters sessions during the first two days of ICE, each 15 minute presentation debating and dissecting the hottest topics in the gaming industry. To meet the SBTech people behind the brand, click here for more information: www.sbtech.com/masters
About Tom Horn Gaming:
Tom Horn Gaming is an omni-channel software supplier with a rich portfolio of casino games. This includes an extensive collection of cross-platform video slots, available on mobile, desktop and terminal. Their content boasts a multitude of features and promotional tools, as well as a wide variety of themes. It also offers eye-catching graphics and engaging maths models, which have been carefully developed to suit players in international markets. The company’s considerable experience in both the online and land-based environment, allows them to deliver highly-engaging and commercially successful content that players want to play. Tom Horn holds licences in the UK and Malta.
For more information visit: www.tomhorngaming.com
About SBTech:
SBTech is a global leader in omni-channel sports betting and gaming, with more than 1,100 employees in nine offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in more than 20 regulated markets.
SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casinos, horse racing companies, and igaming start-ups. The group supplies highly flexible betting and gaming solutions to clients looking for exceptional configurability and the quickest route to market, complemented by proven business intelligence and reporting capabilities.
The SBTech offering includes its seamless sportsbook, Chameleon360 igaming platform, managed services, on-property sportsbook and omni-channel solutions that provide players with constant access to sports and casino products across all online, mobile and retail channels.
Supported by unrivalled expertise in trading and risk management, acquisition and CRM, and the highest standards of regulatory compliance, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and record revenues.
SBTech will be exhibiting at ICE Totally Gaming in London 5th to 7th February 2018 on stand S3-110.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Tom Horn Gaming pens SBTech deal
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Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale
OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events
Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players —all in the heat of the action.
In-Play Betting Drives Higher Player Spending and Garners More Betting Budget
An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors’ average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting—an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players.
A Game-Changing Example in Action
Imagine a high stakes soccer match between Real Madrid and Barcelona and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will:
1. Autonomously identify the relevant sports fans who’ve shown interest in bets related to Kylian Mbappé or the competing teams and,
2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds
This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity—keeping operators seamlessly connected to bettors during critical moments.
With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage.
OptiLive Only Delivers Messages Tailored to Each Sports Fan’s Interests
Sports fans are selective about the games they follow—and irrelevant notifications risk disengagement.
A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages.
OptiLive’s advanced AI-driven personalization engine ensures bettors only receive messages that are aligned with their interests and betting history. Soccer fans get instant updates when teams they bet on score thrilling goals while tennis enthusiasts are notified the moment the players they bet on win pivotal sets. OptiLive avoids generic, excessive notifications, delivering timely and meaningful updates that drive engagement and conversions.
OptiLive seamlessly integrates into sportsbook operations
Designed for scalability, OptiLive integrates effortlessly into sportsbook operations, automating personalized campaigns across all major sports and marketing channels.
With OptiLive, sportsbook operators can now:
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- Provide players with statistical insights on players and teams to enhance decision-making.
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Frank also noted that the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players.
Optimove is the iGaming industry’s most comprehensive CRM Marketing platform
The launch of OptiLive marks the latest advancement in Optimove’s robust suite of tools and capabilities, further reinforcing its position as the #1 CRM Marketing platform for the iGaming and Sports Betting. Optimove is the iGaming industry’s most comprehensive CRM Marketing platform that is now enhanced with the following:
- A Dynamic Promotion Engine that automates personalized, CRM-driven rewards based on real-time customer behavior, enabling marketers to deliver impactful and timely promotional offers with ease.
- A Digital Experience Platform (DXP) accelerating time-to-conversion and boosts customer lifetime value by creating seamless, holistic customer experiences across digital channels.
- AI-Driven Gamification the first-of-its-kind innovation designed to enhance player engagement and retention by delivering highly immersive, personalized gamified experiences.
OptiLive on Display at ICE 2025 Summit
Optimove is showcasing OptiLive at the ICE 2025 Summit in Barcelona, January 20-22. Attendees can visit Booth #4A34 in Hall 4 for a first-hand look at this first-of-a-kind solution powering sportsbook marketers.
The post Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale appeared first on European Gaming Industry News.
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Mattias Wedar, Chief Product and Technology Officer at LeoVegas Group, said “I’m delighted that LeoVegas Group is joining Women in Tech as a Co-Creating Partner. We’ve had the organization on our radar for a few years now, and we can’t wait to start collaborating to empower women and attract more of them to our fantastic and growing industry”.
Åsa Johansen, Director at Women in Tech Sweden, said “We are thrilled to welcome LeoVegas Group as a partner this year. Their commitment to driving gender equality and innovation in tech aligns perfectly with our mission at Women in Tech. It is so important that we do this together. We’re excited to collaborate on creating impactful events and opportunities that inspire and empower women to thrive in the industry”.
LeoVegas Group has experienced rapid growth in recent years, expanding from 800 to approximately 1,900 employees, many of whom are based in the Group’s tech-focused offices worldwide. The Group currently has numerous open vacancies in locations such as Málaga, Spain, Stockholm, Sweden, and Warsaw, Poland.
The post LeoVegas Group partners with Women in Tech appeared first on European Gaming Industry News.
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Shmulik Segal, CEO of MediaTropers, said: “We are honored and excited to have been awarded the Greek license. This marks a new milestone for our company, which has already established itself as a driving force in the American gambling market and is now ready to embark upon new territories.”
Media Trooper’s Greek gaming affiliate license was granted by the country’s regulator, the Hellenic Gaming Commission (HGC), allowing it to carry out promotional gambling activities in the country.
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The post Media Troopers Attends ICE in Barcelona with New Greek License appeared first on European Gaming Industry News.
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