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FAST TRACK signs Island Luck

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Bahamas lottery and casino operator revamps customer experience for loyalty and CRM with FAST TRACK

 

Island Luck, the leading lottery and casino in the Bahamas, will manage all of their customer interactions through FAST TRACK CRM.

Impressed with FAST TRACK CRM’s real-time marketing abilities and the potential to reduce the grunt-work for their CRM team, Island Luck said the decision was easy to make. 

“FAST TRACK CRM is designed with the online gaming industry in mind and will allow us to communicate with our players at just the right moment,” Sebas Bastian, CEO of Island Luck, said.  

“We couldn’t be happier to work with a company that truly understands the challenges and opportunities of our business.”

FAST TRACK has a proven track record of delivering fully managed services to iGaming companies and has recently started offering its CRM solution as a standalone product.

It has had a lot of interest in its CRM tool having already signed deals with popular brands such as Cashmio and Twin.

The company will officially unveil its powerful CRM tool to delegates at ICE London next month at stand N9-140.

“When we started building the tool, we hoped that it would transform the way our CRM team worked,” Simon Lidzén, CEO of FAST TRACK, said.

“When we decided to license it out, we made sure that it was ready to redefine customer experience in iGaming.

“We are thrilled to bring on board Island Luck. This partnership goes much deeper than CRM as it will also involve a complete enhancement of Island Luck’s Loyalty system.

“FAST TRACK CRM is paving the way for the future of CRM in iGaming, and Island Luck will be one of the first to make the change.”

 

About Island Luck:

Island Luck is the leading lottery retailer and gaming lounge in the Bahamas, operating in over 60 locations.

About FAST TRACK:

Founded in 2016, FAST TRACK is an award-winning iGaming technology and service provider, with a vision of simplifying the online casino business. FAST TRACK provides managed operational and technology services, building leading casino experiences such as Metal Casino, Ikibu and Casino Calzone. FAST TRACK recently started a new business unit to deliver auxiliary services, the first being the only CRM tool built for iGaming.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: FAST TRACK signs Island Luck

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Indulge in sweet wins with Playson’s 25 Cookies: Hit the Bonus™

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Playson, the accomplished digital entertainment supplier, is embarking on a mouthwatering adventure in 25 Cookies: Hit the Bonus™, with delectable Bonus Games, lavish multipliers, jackpots and the Hit the Bonus series’ largest-ever 5×5 game field.

A wholesome festive backdrop sets the scene for the engaging Bonus Game, which can be triggered by landing five symbols on the middle row, with a stocking’s worth of rewards ready to unwrap. The Sticky Bonus symbol can appear randomly on the reels during the Main Game and remains until the Bonus Game is triggered.

At the start of each Bonus Game, three re-spins are granted, with each new icon resetting the number of spins to three. This continues until all cells are filled or the player runs out of respins. The Bonus Game is further enhanced by the Multiplier feature, with up to 10 sticky Multipliers able to land on each spin when triggered randomly. Any further multipliers that land on the same cells will increase the multiplier value.

The Extra Bonus Game can be randomly triggered if any Bonus, Sticky Bonus or Jackpot symbols land on the middle row during the Main Game, adding further symbols in quantity enough or more to activate it.

Mystery symbols transform from gifts into Bonus, Jackpot or Boost symbols at random, while the Mystery Jackpot symbols transform into Mini, Minor or Major Jackpot symbols. The Boost symbol is active across both the Bonus Game and Extra Bonus Game, collecting all Bonus, Sticky Bonus and Jackpot symbol values from the reels and adding them to the value. If Multipliers are present, they are applied to the value of the Bonus and Sticky Bonus symbols before collection.

Three gingerbread jackpots can also be earned in the Bonus Game or Extra Bonus Game, when green, blue and purple gingerbread icons land on the reels at random. The corresponding jackpots include Mini Jackpots (10 bets), Minor Jackpots (20 bets) and Major Jackpots (50 bets). If all 25 cells are filled, a Grand Jackpot of x1,000 is awarded.

The Buy Bonus features offer three levels of Bonus Game for different bet amounts. For 50 Bets, players can buy the Bonus Game, while 100 Bets purchases the Extra Bonus Game and 300 the Super Bonus Game.

Vsevolod Lapin, Deputy CEO at Playson, said:25 Cookies: Hit the Bonus™ is a delightful seasonal addition to our Hit the Bonus series, rounding off the year with an expanded 5×5 field that offers more chances to discover thrilling bonus opportunities.

“This is set to be a tasty treat for players this festive season, with twists and turns in the form of multipliers, a trio of Bonus Games and intriguing modifiers.”

The post Indulge in sweet wins with Playson’s 25 Cookies: Hit the Bonus™ appeared first on European Gaming Industry News.

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Amusnet Releases Coin Gobbler – Christmas Edition

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Amusnet has unveiled a great seasonal addition to its Online Casino portfolio, Coin Gobbler – Christmas Edition. It features one of the company’s most likeable characters and a new theme that brings joy and a Christmasy mood.

Once again, the distinguished gentleman Oscar and his favourite pet – the golden piggy – are here. This time, they are set within a fun and colourful Christmas theme to put everyone in the right mood for the upcoming winter holiday season while guiding players through the game and helping them gather the precious Bonus coins. Again, the game features a cluster pay method and a 6×6 layout complemented by high-quality graphics and cheerful sound effects.

Apart from the fruity symbols and the combinations they form on the reels, players should also watch for the Golden Coin, which is the Free Spins symbol, and will help them boost their winnings. All Golden Coins are collected in their piggy bank, and the more coins players collect, the higher level they reach and the more Free Spins they get. The most impatient players can also use the Buy Bonus feature to try out the Free Spins as quickly as possible without collecting the necessary number of coins.

Cluster

A unique type of online slot game that eliminates traditional paylines and features cluster pay mechanics, where a minimum number of matching symbols must appear adjacent to each other horizontally or vertically to form a cluster and secure a win.

Progressive Free Spins

The Free Spins have a round progression feature. Besides the slot screen is a Progression bar with five levels – 2×2, 3×3, 4×4, 5×5 and 6×6. Each level indicates the size of the Wild symbol once reached. All Bonus Coin symbols landing anywhere on the reels are collected until the end of the round, with a new level reached for every 4 Bonus Coin symbols collected.

Buy Bonus

When the “Buy Bonus” button is activated, the player is enabled to buy Free Spins.

Gamble

Play the game and multiply your winning through the Gamble feature!

Jackpot Cards

Once the Jackpot Cards bonus game is triggered, impressive Jackpots are revealed!

The post Amusnet Releases Coin Gobbler – Christmas Edition appeared first on European Gaming Industry News.

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Betsson’s Customer Service Team Nominated for Award at the CX Exchange Awards 2024

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Betsson Group’s Customer Service team has been shortlisted for the “Best Customer Experience” at this year’s prestigious CX Exchange Awards 2024.

Melissa Zalbeigi, Director of Customer Service Operations at Betsson Group, said: “We are honoured and excited to be nominated for this award. It’s a privilege to be recognised alongside industry leaders and to compete against such esteemed companies. This nomination is a testament to our team’s dedication to providing exceptional customer service.”

The post Betsson’s Customer Service Team Nominated for Award at the CX Exchange Awards 2024 appeared first on European Gaming Industry News.

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