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Huami Becomes McLaren Applied Technologies’ eSports Wearables Partner

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Huami Becomes McLaren Applied Technologies' eSports Wearables PartnerReading Time: 2 minutes

 

The collaboration will see jointly developed co-branded solutions and wearable technologies

 

McLaren Applied Technologies announced that it has entered into a strategic collaboration with Huami Corporation, a biometric and activity data-driven company with significant expertise in smart wearable technology, to jointly develop co-branded intelligent, data-driven, customized performance optimization solutions and wearable technologies in the future.

These co-developed, co-branded products will work seamlessly with mobile applications to provide users with a comprehensive view of their biometric and activity data, particularly in relation to health and wellness-based activities and competitive esports, a market segment of growing popularity over recent years. The collaboration will explore the application of metrics-driven wearables that contribute to the optimisation of human performance in the field of racing, such as body sensors and AI technology.

The first stage of the collaboration will see Huami Partner with the McLaren Shadow Project esports competition. Huami technology will be used to help select the winner of the competition, held at the McLaren Technology Centre between January 16 – 17, 2019. The winner will be chosen from seven finalists after four days of virtual and real-world racing as well as rigorous human performance testing by McLaren Applied Technologies. Throughout the finals week, assessment sessions will include stimulus detection, central processing, physical capabilities and driving skill that will utilise biometric data collected from Huami’s high-quality wearable products to evaluate human performance characteristics exhibited during the event.

Duncan Bradley, Health Unit Business Director at McLaren Applied Technologies, commented:
“This is a hugely exciting announcement for McLaren Applied Technologies. Huami is a global leader in the wearables technology space and we’re looking forward to the opportunity to co-develop products as part of this long-term technical partnership. The involvement of McLaren Applied Technologies in McLaren Shadow Project is a key differentiator between our competition and others in the racing e-sports space. This offering has only been strengthened by this partnership with Huami and we’re pleased to have such a trusted partner on-board to help crown our winner.”

Tommy Tang, Vice President of Huami, said:
“We are excited to be working with world-leading performance design and technology solutions provider McLaren Applied Technologies and official partner to McLaren Shadow Project. We believe that this strategic partnership validates the growth potential of our high-quality wearable technology products and will help broaden our global reach. As part of our strategic collaboration, we will integrate our mutually compatible technologies to develop an innovative wearable design and create a comprehensive user experience. As a partner to McLaren Shadow Project this programme will enable Huami’s devices to be used as an invaluable data source to detail compelling insights about human physical performance that works across different sectors, including wellness and e-sports.”

“As part of our partnership we are honored to help determine the champion of McLaren Shadow Project, based on analysis of the biometric data collected from our premium wearable products,” Mr. Tang continued. “Importantly, we look forward to jointly developing smart technology wearable products that work with mobile applications to provide users with a comprehensive view of their biometric and activity data. Jointly, we can set a new standard in delivering quantifiable and actionable human performance insights.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Huami Becomes McLaren Applied Technologies’ eSports Wearables Partner

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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DepToWin Partners Launches with Over 100 Top Brands & Premium Payouts for Affiliates

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The iGaming affiliate space just gained a major player. DepToWin, known for its growing network of high-performing online casino brands, has officially launched DepToWin Partners — a next-gen affiliate platform built for performance-driven partners looking for long-term growth, flexible commission models, and hands-on support that goes beyond the usual.

This isn’t just another affiliate program. DepToWin Partners is designed with one mission: to help affiliates earn more, grow faster, and scale smarter.


A New Era of iGaming Affiliate Marketing

DepToWin Partners brings together over 100+ trusted online casino brands, backed by the biggest names in the industry like Relax Gaming, Pragmatic Play, BGaming, Mascot Gaming, and others. Whether you’re a seasoned affiliate veteran or just entering the iGaming space, the platform is tailored to support your success.

Flexible commission models include:

  • CPA up to €400, based on traffic source and target GEOs

  • Revenue Share up to 50%, depending on monthly FTDs

  • Hybrid Deals (CPA + RS), tailored to each partner

  • Flat & Prepay Models, available on request

💡 Affiliate Pro Tip: Revenue Share means long-term earnings from the lifetime value of referred players — the more your players engage, the more you earn.


Who Can Join?

If you have an audience, you’re in. DepToWin Partners is open to content creators, review sites, influencers, SEO pros, and email marketers — anyone ready to monetize their traffic in the casino space.

Once approved, every affiliate is assigned a dedicated affiliate manager who will help you hit the ground running, optimize performance, and provide strategy support based on real campaign data — not guesswork or automated replies.


Built for Long-Term, Relationship-Driven Growth

What sets DepToWin Partners apart is its focus on real support and long-term partnerships. The platform isn’t just about handing over a tracking link — it’s a full-service growth engine.

Affiliates receive:

  • High-converting landing pages and branded banners

  • Custom campaign support and strategy sessions

  • Transparent reporting and real-time performance insights


Why Affiliates Are Choosing DepToWin Partners

  • ✅ Access to 100+ premium online casino brands

  • ✅ Competitive CPA & RS commission structures

  • ✅ Custom hybrid and flat-fee models

  • No withdrawal fees, fast monthly crypto payouts (USDT/USDC)

  • ✅ Exclusive casino offers and welcome bonuses for Tier 1 & Tier 2 GEOs

  • ✅ A team that actually answers your emails (and helps you win)


Ready to Partner Up?

If you’re looking for an affiliate platform that treats you like a partner — not just another publisher — DepToWin Partners is built for you.

👉 Apply today and become part of one of the most dynamic affiliate programs in the iGaming industry.
Join now: DepToWin Partners

The post DepToWin Partners Launches with Over 100 Top Brands & Premium Payouts for Affiliates appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – April 28-May 4

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Bragg Gaming Group announced it has reached an agreement with its lenders, certain entities controlled by Doug Fallon, to repay USD 5 million of its outstanding USD 7 million secured promissory note and to extend the maturity of the remaining USD 2 million until June 6, 2025 (the Note). The company is in the process of securing a new revolving credit facility from a third-party lender. This facility is expected to offer more favourable terms than the existing Note, including lower borrowing costs and improved drawdown flexibility. All other terms of the original Note remain unchanged.

PENN Entertainment Inc announced plans for an expected $180–$200 million project to relocate its Ameristar Casino Hotel Council Bluffs (Ameristar) riverboat casino operations to a new, state-of-the-art land-based property to be rebranded as Hollywood Casino Council Bluffs (Hollywood Council Bluffs). The proposal is approved by the Iowa Racing and Gaming Commission in conjunction with a 15-year extension of Ameristar’s partnership with the nonprofit Qualified Sponsoring Organisation (QSO) Iowa West Racing Association. All commercial operators in Iowa are required to have an operating agreement with a QSO licensed to conduct gaming operations. Under the proposed plan, the new Hollywood Council Bluffs is expected to include roughly 125,000 square feet of new development with approximately 58,000 square feet of gaming space.

PENN Entertainment Inc announced that it intends to nominate Johnny Hartnett and Carlos Ruisanchez for election to its Board of Directors following discussions with HG Vora Capital Management LLC (HG Vora). Ron Naples has informed the Board that he will retire from the Board, effective immediately. Barbara Shattuck Kohn and Saul Reibstein have notified the Company that they will not stand for reelection at the 2025 Annual Meeting of Shareholders. The Board now comprises eight directors, seven of whom are independent.

Partnerships

The National Collegiate Athletic Association (NCAA) and Genius Sports Limited have announced a significant extension of their long-term partnership, reinforcing their shared commitment to innovation, transparency and the integrity of college athletics. Under the expanded agreement, Genius Sports has been appointed as the exclusive distributor of official NCAA data to licensed sportsbooks for all post-season tournaments, including March Madness, through 2032. This long-term agreement ensures the delivery of fast, accurate and secure data to the regulated sports betting market.

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Partner of the San Francisco Giants. The new partnership strengthens the DFS leader’s presence in professional baseball and features digital and in-park activations at Oracle Park. As part of the multi-year partnership, PrizePicks branding will be showcased prominently throughout Oracle Park with rotating signage behind home plate and LED signage on each baseline. PrizePicks logos will be featured across the K-Counter in right field, creating an interactive experience for fans in the ballpark. Fans seated on top of the right field wall near the strikeout counter will have the opportunity to flip over the PrizePicks branded signs, revealing a “K” for each strikeout earned by a Giants pitcher.

The post Gaming Americas Weekly Roundup – April 28-May 4 appeared first on European Gaming Industry News.

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FBMDS launches new Asian-inspired Panda Treasure slot game

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FBMDS is thrilled to announce the launch of its newest slot game of Asian inspiration – “Panda Treasure – Sublime Series”. This is the inaugural title in its ambitious plan to reinvent its slots portfolio with new, rewarding online casino game releases throughout the year, that speak to different players’ profiles and competitive operator’s demands.

The release of a new slot game aligns with FBMDS’s 2025 narrative, focusing on market expansion, innovation, and leadership in key iGaming segments.

Since the company is deeply committed to delivering high-quality, innovative, and compliant experiences both to operators and players worldwide, Panda Treasure demonstrates the brand’s goals in setting new standards in the universe of online casino gaming.

Panda Treasure: the Slot Game mechanics

FBMDS new slot Panda Treasure is a 3×3 spins game featuring 5 paylines, combining simplicity with an immersive gaming experience. The game boasts visually stunning and Asian-inspired graphics, smooth animations, and gameplay mechanics optimized for desktop, tablet, and mobile devices.

Players will embark on a fascinating adventure through the heart of Asia, guided by the Red Panda Bao, the guardian of luck. Unique symbols celebrating the richness of Asian culture are key to unlocking great rewards, including:

  • Amulet: A symbol of protection and good fortune.
  • Fan: Representing Asian elegance and tradition.
  • Dumplings: A delicacy symbolizing prosperity.
  • Asian Lanterns: Symbols of celebration and light, illuminating the path.
  • Golden Coins: Indicating the route to wealth.
  • Dragon: The mythical creature guarding the most valuable treasures.

A win-win bet for online casino enthusiasts

The game offers a maximum potential prize of 2,500x the bet, available exclusively during the Spin Bonus mode. In the Spin Bonus mode, which can be triggered randomly on any spin.

When this happens, a random paying symbol is selected, and the reels spin to display only that symbol and, if available, WILD symbols.​ The WILD symbol substitutes for any symbol to form combinations and can appear on all reels. In the Main Game, if the WILD symbol fills the entire game screen, the payout will be 250x the bet.

The player receives 3 spins to try to add new symbols of the selected type or WILD symbols to the game area. Whenever new selected symbols or WILDs appear, they remain fixed on the screen.​

The Spin Bonus ends when the player uses all 3 spins. At the end, all obtained combinations are multiplied by a random multiplier, which can be x5, x10, x15, x20, or x25.

Panda Treasure – Sublime Series embodies FBMDS’s dedication to providing engaging and culturally rich gaming experiences. As the casino gaming company continues to expand its slots portfolio and beyond, players can anticipate more innovative and immersive titles in the coming months.

The post FBMDS launches new Asian-inspired Panda Treasure slot game appeared first on European Gaming Industry News.

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