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The Future of Augmented and Virtual Reality

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ar-vr-future The Future of Augmented and Virtual RealityReading Time: 2 minutes

 

While augmented reality (AR), and its counterpart virtual reality (VR), are still heavily associated with gaming, they’re both rapidly growing fields with a much wider range of applications. Augmented reality alone is expected to be a market of more than $60 billion by 2023, and part of this growth will be from expansion into new industries. With a renewed focus on developing iOS apps and Android apps for these technologies, customers will be able to access a whole new reality.

There are many important obstacles these technologies will have to deal with as they come to play a greater role in our lives, but the next few years are bright for both AR and VR. They each offer unique opportunities and promise to change the way business is done in a variety of settings.

 

AR in Marketing

Although VR has an important role to play, augmented reality remains more accessible to consumers for a variety of reasons. In contrast to virtual reality, AR software can be downloaded and used directly on devices like smartphones and computers—one example of this is Pokemon GO, which continues to bring in $2 million daily in player spending.

Augmented reality technology would allow companies to create virtual business cards or provide information in real-time based on a user’s location. It can even simulate the appearance of certain goods, allowing potential customers to visualize an item before purchasing it. This also helps to bring the online shopping experience closer to that of a traditional brick and mortar store.

 

Improving Manufacturing Efficiency

In addition to its applications for end users, AR can also be utilized within manufacturing industries to improve processes in a number of ways. This is vital in a field that places such a high emphasis on speed, reliability, and efficiency to realize the greatest possible profits.

Providing instructions and other documentation in AR form allows employees to focus on their work without dealing with the inconvenience and distraction of physical copies (not to mention the environmental impact). Paper accounts for 50% of all business waste, so replacing it with digital text is preferable whenever possible.

 

Applications in Healthcare

Some of the same principles underlying the implementation of augmented reality in manufacturing also contribute to its possibilities in the world of medicine. Surgeons, as an example, can use AR to visualize CT scan results overlaid on the actual patient during an operation, giving them the ability to see both at once.

This also opens up the opportunity for specialists to lead surgery remotely by assisting an onsite doctor through the operation, removing location-based limitations to healthcare access. These applications and others have the potential to improve quality of care while making operations quicker and more efficient.

It’s impossible to imagine all the ways in which augmented reality will affect our lives in the near future and beyond, but the technology is already being used in numerous exciting ways and modifying traditional business practices. Its range of implementations will likely continue to grow as it becomes more affordable and consumers become more accustomed to its presence in everyday life.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Future of Augmented and Virtual Reality

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Nominations are open for the 2019 edition of Southern European Gaming Awards (SEG Awards)

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SEG-Awards2019-NominationsPhaseOpen Nominations are open for the 2019 edition of Southern European Gaming Awards (SEG Awards)Reading Time: 2 minutes

 

The SEG Awards is part of European Gaming Congress and rewards both B2C operators and B2B providers for their commitment in Southern Europe, with categories ranging from customer service to social responsibility, future thinking, and development in all verticals of the industry.

We are happy to announce that the nominations for the newly launched awards ceremony is in full swing and you may consider this article as an open invitation to nominate your company for the SEG Awards, which is part of European Gaming Congress (EGC), and will take place in Milan (Italy) on the 8th of November at Radisson Blu Hotel Milan.

The SEG Awards is a new award in the European Gaming Media and Events portfolio and will follow the same transparent process as for CEEG Awards and BSG Awards

The award will be given to the top gaming companies (affiliates, B2C operators and B2B providers) that are active in Southern Europe, also known as Mediterranean Europe and are active in any of the following countries: Italy, Malta, Greece, Croatia, Bosnia and Herzegovina, Montenegro, Albania, Slovenia, Spain, Cyprus and Portugal.

The categories in 2019 are the following:

  • (Affiliates): Best Bingo Affiliate
  • (Affiliates): Best Casino Affiliate
  • (Affiliates): Best Sports Betting Affiliate
  • (Operators): Best Bingo Operator
  • (Operators): Best Lottery Operator
  • (Operators): Best Casino Operator
  • (Operators): Best Sports Betting Operator
  • (Operators): Best Customer Support in Casino
  • (Operators): Best Customer Support in Sports Betting
  • (B2B – sports ): Best Sports Betting Innovation
  • (B2B – sports): Rising Star in Sports Betting Technology
  • (B2B – sports): Best Overall Sports Betting Provider
  • (B2B – sports): Best Mobile Betting Provider
  • (B2B – sports): Best Overall eSports Service Provider
  • (B2B – sports): Best Overall Virtual Sports / Fantasy Sports Provider
  • (B2B – sports): Rising Star in the Virtual Sports / Fantasy Sports
  • (B2B – casino): Online Casino Innovator
  • (B2B – casino): Rising Star in Online Casino Technology
  • (B2B – casino): Best Online Casino Provider
  • (B2B – casino): Best Slots Provider
  • (B2B – casino): Best Live Casino Provider
  • (B2B – casino): Best Mobile Casino Provider
  • (Connected): Best Overall Payment Service Provider
  • (Connected): Best iGaming Service Provider (Translation and Localization, Hosting Services, Consultancy, Marketing)
  • (Connected): Best Testing Laboratory
  • (Connected): Best Support for Responsible Gambling

Nominate your company here | Register now | View the Provisional Agenda/Program

The European Gaming Congress (EGC) is specially designed to bring together industry experts, regulators, operators and service providers from all across Europe in order to discuss burning issues some of the markets are facing when dealing with compliance in licensing, operation and marketing.

The congress is organized yearly in autumn, gathers +125 C-level executives and gives the opportunity to discuss collaboration opportunities, learn about compliance updates and harvest the tech & marketing-related information which is presented by industry leaders from the ever-evolving international gambling industry community.

The second edition of the yearly must-attend conference of the gambling industry will focus on bringing new content and a different angle of view from the already established and emerging market.

The discussions include compliance and investment opportunities in regulated jurisdictions such as Italy, Malta, Spain, Portugal, France, Belgium, Netherlands, Luxembourg, Austria, Germany, Switzerland, Liechtenstein, and the United Kingdom.

Besides the regional focus, the agenda includes an exclusive IMGL MasterClass2122-102 Nominations are open for the 2019 edition of Southern European Gaming Awards (SEG Awards) will also shed light on hot topics such as Marketing for Operators in Regulated Market, Big Data, AI and payments.

You can register here or view the provisional agenda here!

More info: www.europeangamingcongress.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nominations are open for the 2019 edition of Southern European Gaming Awards (SEG Awards)

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Relax Gaming signs Powered By partnership with Revolver Gaming

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relax-gaming-RG Relax Gaming signs Powered By partnership with Revolver GamingReading Time: 1 minute

 

Relax Gaming, the trail-blazing content provider and distribution platform, has signed a new plat-2-plat partner, adding Revolver Gaming to its Powered By program.

The deal means London-based Revolver Gaming’s impressive slots portfolio will be integrated with the Relax Gaming platform, making for a high-quality addition to the provider’s successful Powered By business proposition.

Revolver Gaming products, including flagship video slot Multiplier Man and soon to be released Neon Blaze and Squish, will be made available to Relax Gaming’s network of operators for the first time as part of the agreement.

Simon Hammon, Relax Gaming CPO, said: “We are thrilled to add Revolver Gaming to our impressive Powered By partnership base.

“Revolver is building a strong reputation for quality and innovation and is a natural complement to our offering – we look forward to helping the team expand their reach.’’

Ryan Lazarus, CEO at Revolver, said: “Relax Gaming’s fresh and open approach to supplier partnerships has revolutionised content distribution, and we’re extremely excited to be a part of it.

“We’ve got some great concepts in the pipeline that we’re looking forward to sharing with Relax Gaming’s extensive network of operator partners.”

Relax Gaming has quickly expanded its global reach in recent months, signing with more than 50 of the industry’s most recognisable names and providing a catalogue of over 570 games.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Relax Gaming signs Powered By partnership with Revolver Gaming

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Betsoft’s dynamite Gold Canyon explodes onto market

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gold-canyon Betsoft’s dynamite Gold Canyon explodes onto marketReading Time: 2 minutes

 

All-action new release from award-winning supplier gives players fresh take on traditional 5×3 slots

 

Industry-leading casino content developer Betsoft Gaming is promising to blow players away with its latest dynamite slot release, Gold Canyon.

Set in the heart of cowboy country, the game offers slot fans an explosive experience and a fresh take on traditional 5×3 games.

Crammed full of treasures, classic Betsoft bonus features and dynamite free spins just waiting to be discovered, players have the chance of blasting their way to potential huge wins of well over 4,000 times their stake.

Hit the Hero Wilds and a cowboy with a dark past expands to fill the reel. Bundle together three or more stacks of TNT and they explode to trigger Scatter Pays. You might also find two or more heroes to unlock multiple Frontier Free Spins that can lead to amazing cash prizes.

The game release comes just weeks after Betsoft won its first EGR B2B Award, claiming the prestigious “Innovation in RNG Casino” award at the industry’s biggest event.

Betsoft’s rapidly growing content portfolio is managed by its advanced, modular and fully customisable back office – Casino Manager, the most complete and powerful game reporting and administration system available today.

The management tool has recently been updated to include a range of cutting-edge marketing tools that optimise game performance and streamline an operator’s day-to-day administrative and support tasks. Find out more about Casino Manager here.

Annamaria Anastasi, Marketing Director, Betsoft Gaming, said: “Gold Canyon is a classic slot, packed full of unique Betsoft features, bonus rounds and free spins that players are sure to love and keep coming back to.

“The release comes just a few weeks after our “Innovation in RNG Casino” award at the EGR B2B gala evening. We’re really excited for what the rest of 2019 has in store with even more fantastic titles to come!”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betsoft’s dynamite Gold Canyon explodes onto market

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