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eSports and MMA could be contenders to football’s crown, states Parimatch

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The sports industry continues to grow year on year with the popularity of televised events benefitting not just the sports themselves but the betting industry too. As the diversity of sports on offer in the CIS region combines with increased international betting opportunities the market is at an exciting crossroads, something which Sergey Portnov, Parimatch CEO believes heralds “untapped potential” within CIS and beyond. Ahead of this year’s ICE London, at which the company will be attending to discuss opportunities in the CIS region and its North American objectives, Portnov discusses the growth of eSports and MMA, the importance of good broadcasting and why collaboration between betting and sports is the key to a bright future for both industries.

Looking ahead to 2019 in which territories do you see the big growth potential for your business and why?

We are focusing on consolidating and building on our market position in the CIS region. With the untapped potential within CIS, there remains a strong opportunity to further grow our revenues and brand within the region. Our aim is to reach 20percent market share in the region.
From an international perspective, we are investing in further developing our software to be able to scale internationally. At the same time, we will be growing our global reputation through a brand relaunch and targeted innovative marketing initiatives, and with partnerships such as our sponsorship of the UFC, to help attract potential partners in new markets. The U.S, of course, now provides also significant growth opportunity for the whole of the industry.  We have ambitions of establishing operations there, which would be a significant achievement and milestone for our brand.

What sports are challenging football as the most popular with bettors?

There are several challengers to football, which can vary depending on the market and the season. At different times of the year, tennis, basketball, volleyball and hockey are the closest sports in the CIS region to football, in terms of number of bets placed. These sports are already established and get a lot exposure across the media in the region, they also importantly provide opportunities to bet 24-7 because of the large amount of competitions held internationally.

However, we believe the likely future challengers to football will be MMA and eSports.  The popularity of these two sports is growing exponentially across the world and we believe they represent opportunities for our industry. If we can reach and appeal to these new customers, we will be able to translate the sports’ popularity and into betting volume.  In July 2018 Parimatch became the official betting and wagering partner for the UFC in EMEA, while we are also investing targeted alternative marketing campaigns for the eSports community. We are ahead of the trend and well positioned to capitalise on these sports exciting betting potential.

What constitutes a good sport for the betting industry – is it the profile of a competition eg. the English Premier League is broadcast to 643m homes in 212 territories – or is it the structure of the game and the ability to offer a variety of different bets eg. cricket?
There are a lot of aspects that make a sport a good for the betting industry, but ultimately it comes down to the popularity and exposure of the sport. The support of teams and players creates the betting interest, but this must be completed by the chance for the fans to follow and watch the sport.

In tennis for example, 75percent of bets placed with Parimatch are live bets (next point, game, set etc.).  Without the right broadcasting of the sport, we could lose this revenue. Whereas with basketball, which also has a large following, because NBA games are broadcasted at night in the CIS region we can’t fully capitalise on its live betting potential.

Can the betting industry help build the profile of a sport – if so can you give some examples?

The betting industry has a great impact on sports. It is statistically proven that sports bettors watch more sports than non-bettors do. Therefore, it stands to reason that if more fans bet on a sport, it will increase its popularity and following. From an entertainment perspective, it simply complements the sport by creating an emotional connection. It develops a vested interest, which leads to fans following a sport or spectacle more closely.

Furthermore, a great deal of revenue from the betting industry is invested back into sports through broadcasters, as well as leagues and teams. In Britain, betting companies place between 20 and 30 percent of annual revenue (estimated to be £14+ billion for the industry) on advertising – hugely promoting and financially supporting the sports.  At Parimatch we sponsor eight teams, and seven sporting federations.  These are mutually beneficial for our brand and the sports and we look forward to growing the profile of both industries as we continue to expand as a company.

Parimatch will be heading to ICE London in February to develop its market position in the CIS region and promote its growing portfolio of daily sporting events, leagues and championships, as well as games and entertainments. For more information on the features and services offered by Parimatch, visit: parimatch.com/en/live.html

Source: GB Media (Daria Isakova)


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: eSports and MMA could be contenders to football’s crown, states Parimatch

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Stats Widgets Introducing H2H Widget for Land-Based Terminals

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FeedConstruct’s Stats Widgets is excited to introduce its new type of H2H widget for Land-Based terminals, designed to enhance user interaction and interface. This widget simplifies the presentation of head-to-head (H2H) data, providing deep insights into team performances with its non-clickable and screen-optimized design.

The H2H widget showcases detailed analysis across various metrics, including team performances, H2H comparison data, and recent match results. Here is the data you can find in this widget:

· H2H Comparison Data: Detailed comparisons between two teams, including historical matchups and relevant statistics.

· Team Performances: Highlighting the recent form and efficiency of both teams.

· Last 5 Matches: Reviewing the outcomes of the last five matches of the teams.

· Current Standings: Quick reference to the teams’ positions in the current league.

The widget is a ready-to-go solution, with easy iFrame integration into the sportsbook, and individual branding to reflect a personalized touch. The introduction of the new type of H2H widget makes a big step forward in simplifying the sports data presentation for the Land-Based terminals, thus enhancing the user experience and supporting our partners.

The post Stats Widgets Introducing H2H Widget for Land-Based Terminals appeared first on European Gaming Industry News.

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Slotsjudge Expands Its Presence on Discord and Kick

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It has been announced that Slotsjudge has expanded its presence by launching on new digital platforms, including Kick and Discord. The expansion will allow the team behind the brand to reach a wider audience for valuable reviews and insights. By introducing Kick video live streaming and a social Discord server, Slotsjudge aims to foster its vibrant community and provide even more interactive ways for users to discuss and engage with their insights, reviews and recommendations.

Details of the Expansion

Slotsjudge on Kick
The video live-streaming service from Kick offers a myriad of streaming topics and interactive features. It allows users to engage with Slotsjudge streamers in real-time through chat discussions and polls. By bolstering its digital platform expansion with Kick, Slotsjudge can create a dynamic and immersive streaming experience with community engagement and interaction at the forefront.

Slotsjudge’s Discord Server
Discord is a versatile communication platform that provides users with seamless cross-device syncing. By joining the Slotsjudge Discord community, users can benefit from in-built game streaming capabilities, and a wide range of chat and voice features for collaboration and community engagement within the iGaming industry. Additionally, the Discord community from Slotsjudge provides a streamlined platform for content sharing and community support, while maintaining a focus on creating a welcoming environment without promoting iGaming activities.

Impact and Expectations

For the iGaming Entertainment Community
With its new digital platform expansion, Slotsjudge brings a host of mutual benefits to the community. These include enhanced access to information and increased opportunities for engagement. Ultimately, it broadens the platform and reaches for shared experiences, strengthening the bond between players and creating a thriving iGaming community.

Future Directions
Leveraging the community foundations already established, Slotsjudge’s Kick and Discord channels are poised to build upon previous successes and bring even more engagement and enjoyment to users. They will foster a thriving community that continuously evolves and adapts to meet the needs and interests of its members.

Closing Remarks
With the expansion onto Kick and Discord, Slotsjudge aims to bring more fun and interaction to the experience. It is consistently creating spaces where like-minded users can easily connect, engage, and interact with one another, fostering a vibrant and dynamic community.

Pauls Spakovskis, live streamer and game expert at Slotsjudge commented:

“This is amazing news as Discord is the number one community hub to have and where I and Krista can interact with everyone interested in and about Slotsjudge. And streaming on Kick was just a question of time – fast growing streamer-friendly platform where we can build an even bigger community!”

The post Slotsjudge Expands Its Presence on Discord and Kick appeared first on European Gaming Industry News.

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Play with the Ugliest, Quirkiest Pets Around in Stakelogic’s Fugly Pets

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Get your eyes ready because it’s time to take a trip to the pet centre to meet the ugliest, quirkiest, wildest-looking pets you’ve ever seen in the brand new slot, Fugly Pets, from Stakelogic.

Fugly Pets takes players to a banged-up old pet store to explore its collection of weird and charming, downright ugly pets. Meet a scruffy parrot, a catnip crazed kitty, and an unfortunate-looking little dog.

The slot uses a 5×5 grid with 3,125 ways to win on each spin and is packed with a plethora of unique and exciting bonus features.

Landing Bonus symbols trigger up to 15 Free Spins! Keep your eyes peeled for symbol multipliers of up to 64x landing on any spin. What’s more, these become persistent during the Free Spins, only adding to the game’s huge winning potential.

Roadkill might spell bad news for these fugly-looking creatures, but it is a great thing for players! The Roadkill symbol lands on reel five and will remain inactive until no cascades are possible. The Roadkill symbol then moves across the reels, destroying everything its path or turning it into Wilds.

Fugly Pets is a Stakelogic slot, so there is always something a little extra. If you thought those animals were ugly in regular size, wait until they land in super-size! Super Symbols can land in 2×2, 3×3, or 4×4, allowing players to win big!

Speaking of big wins, players can grab wins of up to 5,000x their stake in this slot, with RTP models up to 96% available.

Daniela Fricchione, Head of Account Management at Stakelogic, said: One thing we love to do at Stakelogic is to play with player expectations. When you think of a pet-themed slot, you imagine something cute and cuddly. Well, we’ve taken that rulebook and fed it to the dogs, putting a fresh spin on the genre with Fugly Pets.

It’s not just the theme that is unconventional, either. The game is jam-packed with special features, with the Roadkill bonus and Super Symbols really helping the slot stand out from the pack.

The post Play with the Ugliest, Quirkiest Pets Around in Stakelogic’s Fugly Pets appeared first on European Gaming Industry News.

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