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Danish government introduces new social responsibility controls for gambling
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The Danish government has proposed new social responsibility controls on licensed gambling companies, with a focus on improving player protection standards in the market.
The government issued draft executive order, which puts in place a number of new requirements on operators, such as mandatory deposit limits, and a requirement for problem gambling support resources to be prominently displayed.
The most notable controls are on sales promotions, bringing in limits on how operators can market offers to players, and restrictions on the sums that may be offered.
These constraints on sales promotions are clearly spelt out, with operators required to immediately award any money on offer to players when these conditions are met.
The following are the other controls:
Players must be required to deposit no more than DKK1,000 (£120.7/€133.9/$154.3), and no sum above this amount may be offered through the promotion. Wagering requirements must not exceed more than 10 times the players’ stake. Any money won through the promotion must not be subject to any such requirements.
Players must be given at least 60 days to fulfil the terms of a promotion, and no offer can be tailored to a single player—at least 100 players must be targeted with the same offer.
The social responsibility controls will see operators required to display links to country’s problem gambling helpline and self-exclusion system ROFUS on their website or user interface at all times. They must also place a link to their licence from the country’s regulator Spillemyndigheden on the upper left or right-hand corner of each web page.
Licensees must also have all players set weekly, daily or monthly deposit limits before they are permitted to start gambling. Operators will also be required to familiarise themselves with each players’ gambling habits, to ensure they can quickly flag any potential problems as soon as they arise.
All information on player’s behaviour, as well as a risk assessment, must be kept on file for at least five years. Licensees will also be required by law to develop internal rules and processes for responsible gambling, as well as train staff to ensure all employees are familiar with these processes.
Rules for self-exclusion have also been tightened, with the regulator required to determine the periods for which players can block access from gambling. Those that self-exclude are to be added to a centralised database, which will be available to all licensees, and have the option to be removed from this list from seven days—and up to 30 days—after requesting they be added.
Operators must check the self-exclusion register before allowing any player to sign up for their services. Before any player receives marketing materials from an operator, the licensee must check the self-exclusion register.
All marketing materials must also include an age restriction, as well as links to ROFUS, the problem gambling helpline and clearly show that the operator in question is licensed by Spillemyndigheden.
The proposals have been put to the iGaming industry for consultation, with submissions accepted until February 4.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Danish government introduces new social responsibility controls for gambling

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Greg Kett, Director of Casino at ComeOn Group, said: “The launch of Bet Stacker Blackjack marks another milestone in our mission to bring innovative and high-quality gaming experiences to our players. We are proud to continuously push the boundaries of live casino entertainment and set new industry standards.”
The Nordic Ruby Lounge is part of ComeOn Group’s prestigious Ruby Lounge portfolio, which debuted in early 2022 with a strong commitment to premium, safe, and exclusive entertainment. Designed as a “brand within a brand”, the Ruby Lounge live casino studio delivers an immersive experience, featuring expertly hosted Blackjack and Roulette tables by ComeOn’s dedicated live dealers.
With its tailored and personalised approach, the Nordic Ruby Lounge stands out as a truly one-of-a-kind live casino offering, setting new benchmarks in the industry. As live casino gaming remains a strategic focus for ComeOn Group, the launch of Nordic Ruby Lounge marks a significant milestone in the company’s ongoing growth and innovation efforts.
The post ComeOn Group unveils new live casino innovation with industry-first 7-seat Blackjack tables for its branded Nordic Ruby Lounge appeared first on European Gaming Industry News.
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The accelerator’s funding is available to startups providing game-enhancing technologies such as middleware, SaaS, and infrastructure. This funding is not for game development itself but for services that improve existing games.
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- Backed By: Shochiku Ventures, part of the historic Shochiku Group.
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The full press lelease below:
The post Shochiku Ventures (Shochiku Group) Launches $100K Game Accelerator appeared first on European Gaming Industry News.
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Key Topics Include the Global Gaming Market, Mobile Monetization Trends, Player Engagement Led by Gen Z and Gen Alpha, and Rising Investments Tools and Platforms
Xsolla, a leading global video game commerce company, proudly announces the release of the Q1 2025 Edition of “The Xsolla Report: The State of Play.” This detailed report provides crucial insights, trends, and opportunities shaping the gaming landscape, empowering industry professionals to adapt and thrive in today’s rapidly changing market.
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Technological advancements continue to shape the industry, with AI and cloud gaming at the forefront of innovation. Cloud gaming, projected to generate $25.3 billion by 2029, is breaking accessibility barriers by enabling high-performance, device-agnostic streaming. Meanwhile, AI is revolutionizing game development, optimizing workflows, and creating personalized player experiences boosting engagement and retention. As the gaming sector rapidly evolves, industry leaders such as Activision Blizzard, NVIDIA, and Microsoft are positioning themselves at the forefront of innovation, driving investment and expansion across cloud gaming, AI, and new monetization models.
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In addition to these findings, the report also highlights a defining trend shaping the industry: the democratization of game development, which is paving the way for social impact gaming. With game development tools increasingly accessible, a new generation of change makers is emerging—young creators leveraging gaming to address community challenges and drive meaningful social engagement.
The full report outlines the current trends and strategic opportunities in the global gaming market, offering invaluable insights for developers and industry stakeholders.
For more information and to access the Q1 2025 Edition of “The Xsolla Report: The State of Play,” visit: xsolla.pro/txrq125
The post XSOLLA RELEASES Q1 2025 REPORT ON THE FUTURE OF GLOBAL GAMING AND GAME DEVELOPMENT: ANALYSIS OF METRICS AND EMERGING TRENDS appeared first on European Gaming Industry News.
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