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What Finland’s Online Gambling Sector Can Learn from Sweden’s New Regulation

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On January 1, 2019, Sweden opened up its online gambling sector, regulating the sector but largely relaxing the tight grip that it had on the digital entertainment industry. More than 30 online casino operators have been awarded licenses thus far, though, more than 70 casinos had submitted their applications.

The move is expected to revolutionize the online gaming industry in the region. But, more than that, some also expect it to be a beacon for other European countries – like Finland  – to follow, using Sweden’s online casino reform as a guideline for its own regulatory efforts.

Like Sweden, Finland Should Expect a Flood of Applications

The Finnish online casino sector, similar to that of Sweden, has been regarded as a restrictive industry. Finland’s industry is state-controlled with just one brand, called Veikkaus, providing lotteries, sports betting, slot machines, and horseracing, on the block. But as Finland prepares to overhaul its online gambling sector following a review (as announced in December 2018), the country should expect to be flooded with applications. This is especially the case as Veikkaus’ earnings are already down having decreased by 1% during the first quarter of 2018 due to its introduction of responsible gambling tools. Plus, Finland’s population famously loves gambling and it is part of everyday life says yle.fi. This gives casinos an additional incentive to focus on the region.

There are already several international online casino operators that promote themselves in Finland, with suomicasinot.net explaining that many of these allow players to cash out to Finnish bank accounts and offer games in Finnish. These casinos are specifically targeted towards Finnish gamblers but if the country’s gambling sector is revamped, these efforts within the region may be renewed and the Finnish authorities will have to be prepared for the influx.

The Need for Localized Games

The new Swedish regulation also highlights the need for localized games and how important these could be for any online casino that wants to achieve success in Finland – or any other European country in which English is not the primary language. Several major slot game developers such as Microgaming (which develops games like Game of Thrones and Immortal Romance) are already offering localized games, as noted in this europeangaming.eu report. This is despite Sweden’s new regulation having gone live just days ago.

Developers and online casinos in Finland will have to be just as prepared for the country’s new regulation to go live, being ready to appeal to Finnish customers in the best way possible. It could be a significant undertaking as in addition to text translations, games may need to be changed in order to be compliant with any new rules. There may also be limits on how much players are able to spend in one go and how long they can play for. It will also be necessary to appeal to Finnish interests in terms of themes.

We could still be a while away from Finland’s gaming overhaul. But judging by the way in which Sweden’s online gambling operators have shot off from the line, preparation is the key for success.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: What Finland’s Online Gambling Sector Can Learn from Sweden’s New Regulation

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Strive Gaming, the award-winning real money gaming platform provider for North America, is pleased to announce the appointment of Ian Smith as its new Chief Technology Officer (CTO). With an illustrious career spanning over two decades in the gaming industry, Smith brings a wealth of experience and expertise to Strive.

Smith’s impressive career includes significant leadership roles at William Hill, Rank Group, Flutter Entertainment (owners of FanDuel) and Game Play Network. He has been instrumental in the technical development and growth of these businesses, each at varying levels of maturity and size.

At Rank Group, one of the UK’s leading land-based casino and bingo businesses, Smith oversaw the company-wide expansion of their Player Account Management (PAM) and Omni-Channel experience, demonstrating his ability to drive innovation and scalability within complex environments. This experience is extremely valid to tribal and commercial casinos alike who are figuring out how to create an ideal connection between land based and digital experiences.

With additional experience across Class III and Class II gaming, and a deep understanding of US regulatory and technical complexities, Smith brings a unique perspective to Strive Gaming. Known for his hands-on approach to technical leadership, Smith is committed to driving innovation and excellence within the organization.

“I’m thrilled to join the talented team at Strive Gaming,” said Smith. “Having worked with their PAM product from a customer perspective, I have firsthand experience of its quality and potential. I am confident that together, we can further evolve the company and achieve our vision of becoming the number one PAM provider in North America.”

Smith’s appointment underscores Strive Gaming’s commitment to fostering innovation and delivering cutting-edge solutions to its clients. His vast experience and proven track record make him an invaluable addition to the leadership team.

“We are delighted to welcome Ian Smith to Strive Gaming as our new CTO,” said Max Meltzer, CEO of Strive Gaming. “Ian has rare characteristics; exceptional hands-on skill, experience and yet a sense of calm, humility and above all a desire to help talent around him flourish. This coupled with his extensive industry experience in the gaming industry make him the right person to lead our technical initiatives and helping the business achieve its goals”

 

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Star Sports sponsors new trainer Brian Toomey’s yard

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Former jockey who was pronounced dead for six seconds after a fall in 2013 has embarked on a new training career with some high-profile owners 

Star Sports is the new sponsor of Brian Toomey’s yard in Buckinghamshire.

The 34-year-old, who was forced to retire as a jockey after a horrific fall at Perth in 2013 which almost claimed his life, has embarked on his first full season as a trainer, based at Bowstridge Farm in Chalfont St Giles.

After being granted his trainer’s licence in October, he has already secured some high-profile owners, including Amo Racing, Clipper Logistics, Jimmy Fyffe and Jeff Smith. Harry Redknapp provided him with his first winner when Wake Up Harry won at Kempton on 20th December.

Toomey joins leading jockey Harry Skelton and recently retired legendary rider Davy Russell in Star Sports’ stable of racing ambassadors. He will provide regular updates on the yard’s runners, his views on the biggest races and meetings during the Flat season, and video content looking back at his career as a jockey, his recovery from the fall and life as a new trainer.

“Becoming a trainer has been a dream for a long time,” said Toomey. “My story is an unusual one and I know how lucky I am to be here.

“I’m hugely grateful to all the owners who have supported me at such an early stage of my career, my landlord at Bowstridge Farm as it’s such a brilliant place to train and now to my new sponsors, Star Sports.

“I’m looking forward to telling my story as a new trainer and updating Star Sports’ customers on our runners, as well as my views on the big races and issues in the industry.”

Luke Tarr, Head of PR at Star Sports, said: “Brian’s story is truly inspirational. To achieve what he has, both in his recovery from such a serious head injury and in his determined pursuit of a trainer’s licence, shows exactly what he is made of, and we are delighted to sponsor the yard.

“He has already attracted some massive owners and we’re excited to produce some top-quality content with Brian at the beginning of what we’re sure will be a very successful training career.”

 

 

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SPIN INTO A WORLD OF MYSTERY AND FORTUNE WITH SPIN 2 RICHES™

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 Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) a leading B2B provider of gaming content, systems, and solutions is thrilled to announce its latest slot game, Spin 2 Riches™, now available the UK B3/LBO market. Offering players an unparalleled gaming experience filled with mystery symbols and Fortune Spins. Spin 2 Riches invites players to embark on a thrilling adventure where every spin brings the promise of untold riches.

In Spin 2 Riches, players can activate the Mystery symbol by playing at the max stake of £2. Watch in anticipation as the Mystery symbol appears, revealing a random symbol that could pave the way for even more significant wins. But the excitement doesn’t end there – prepare to be captivated by Fortune Spins. Land three Fortune Spin symbols on the centre win line to unlock Fortune Spins across four-reel sets, offering an alternative to the base game and presenting players with two thrilling options: 1 in 10 or 1 in 20 chances to win big.

Spin 2 Riches is now available in retail, ready to captive players with its immersive gameplay and thrilling awards.

Richard Terry, UK Market Product director said: “Spin 2 Riches is set to be a great addition to the ever-expanding B3 top Inspired titles. With its vibrant theme, exciting Mystery symbol mechanic and the addition of Inspired’s phenomenal resonantly branded Fortune Spins™, players are sure to enjoy an entertaining experience

The post SPIN INTO A WORLD OF MYSTERY AND FORTUNE WITH SPIN 2 RICHES™ appeared first on European Gaming Industry News.

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