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EveryMatrix is showcasing ‘Unlimited Creativity’ in London this February

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EveryMatrix showcases their portfolio of iGaming B2B products at ICE London (5-7 February, ExCeL London, UK). The products were rebuilt from the ground up in the last couple of years. The common theme is modularity, giving unprecedented flexibility for clients and catering for some of the largest companies in the industry. Ebbe Groes, CEO, EveryMatrix, discusses the company’s approach to achieving success and profitability for EveryMatrix clients.

How do you feel ICE London helps develop iGaming and your company?

ICE starts the iGaming year with all the major names in the industry joining together. This event is a great opportunity to consolidate existing partnerships and secure new business contacts. Obviously, our focus is on securing new clients, but we also come to interact with other B2B providers. Our main products, across Casino, Sports, Payments, are all based on the common principle of aggregation of the best products and services within each vertical, so keeping up to date with these is vital.

How are you standing out from the crowd in an increasingly crowded market?

We today stand out thanks to our vision to shift progressively from “boxed” platform ecosystems to specialised, modular and platform independent products. In the past few years, we’ve rebuilt all our products from scratch with a strong focus on using state of the art technology, and we’re excited to showcase this at ICE.
By splitting up our core applications into many smaller applications we have been able to cater for a much wider set of clients than before – and I believe, wider than our competitors. We today span the entire range from completely servicing smaller companies, including start-ups, to the largest operators in the industry. This is because almost everything we do can be isolated and delivered independently yet also delivered jointly in a full turn-key solution.
Our products today allow deep integrations with any platforms and can be adapted to different clients’ needs, depending on the size of their business, goals, technical and legal requirements in the jurisdictions they work in. This flexibility has in only a single year increased our set of clients by fifty percent, including some of the largest companies in the industry.

The EveryMatrix platform offers operators individualised front ends. What that EveryMatrix does are key elements to increase variation, personalisation and gamification across different operators and markets?

The design and functionality of both casino and sportsbook front-ends is key to success and profitability. This is not only about usability but also about retention, personalization, localization, and promoting the most profitable games and bets. Even further, it’s about conversion of visitors to sign-ups or conversion of players from casino to sports or the other way around. Having a template front-end, like tens of others, will not cut it in the long run.

EveryMatrix realized this early and today have many casino operators on our platform who fully control their front-end. Now the time has come to bring this revolution to sports. Our Casino, Sports, and Payments WebAPIs offer the easiest way in the entire industry for you to build and control your own front-end and have complete freedom without the restrictions normally imposed by a platform provider.

To support even more customization and to help operators increase conversions, we have launched a second generation of bonus system, another industry first. This is a stand-alone system to create, manage and report on bonusing for both casino and sports products and helps operators to combine bonus programs and promotional packages that are activated by various triggers. It can even be delivered to clients on their own platform, it is neither tied to the system of the game provider nor to the EveryMatrix platform and wallet service as all other bonus systems are.

Overall, between bespoke front-end, real-time delivery of data to bespoke CRM systems of clients, API driven applications, an extremely flexible bonus system, we achieve the overall goal of Unlimited Creativity for gaming operators in terms of player experience. The key for us as B2B provider is not to limit or even guide the clients but to help them implement their own ideas and unleash their own creativity!

What genius solutions will you be showing at ICE London?

We’ll exhibit our full product suite which covers Casino, Payments, Sports, Platform, and Affiliate systems.
Our flagship product CasinoEngine is the largest casino content aggregator in the world with 8,000+ across more than 140 vendors and sub-vendors. CasinoEngine is a true next generation solution thanks to its unified back office and services integrated into many specialized APIs. We have followed our long-term vision to solve key operational and product offering issues affecting operators and we’re pleased to present at ICE 2019 a robust solution that is already used by market leading operators such as Norsk Tipping, Tipico, Wunderino, Adjarabet, the Genesis group, and many others. Activity for CasinoEngine clients more than doubled in 2018, with record volumes month after month. We look forward to showing at ICE the key reasons why CasinoEngine clients grow faster than the market as a whole.

MoneyMatrix team joins ICE 2019 as well. MoneyMatrix can provide automated payment routing, risk management and KYC solutions globally. MoneyMatrix is not just an EveryMatrix software service, but a Malta licensed regulated financial institution within its own right with the ability to provide payment processing to any merchant operating within the e-commerce space. In our first full year of operation, we signed more than 20 new clients and today process hundreds of millions of euros monthly. We’ve won Best Payments Aggregator Award (Malta Gaming Awards) and Best in Business Payment Processing and Risk Management Company Award (Malta’s Best in Business Award).

Not forgetting about our sport products, OddsMatrix is gearing up to join ICE to showcase our latest OddsMatrix Sports Data Feeds products, including the recently launched OddsMatrix Aggregator – a powerful and unique tool which allows bookmakers to combine odds, settlement, and score feeds from multiple providers into a single aggregated feed, all processed in real-time! The Aggregator is itself a key component of the refactored fully managed sportsbook, the OddsMatrix Sportsbook.

Last but not least, our PartnerMatrix team will join ICE 2019 as well and will showcase a complex Affiliate Software Solution and Agent Management System, including the newly launched features such as the Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically. Catena Media is just one of several companies using this new service.

What is it about ICE London which sets it apart for EveryMatrix?

ICE represents innovation and new business so it’s easy to understand why it’s attracting established companies from all over the world. That’s why ICE London is the perfect meeting spot for all major players in the industry and has gained the reputation of being THE place to network within the international gaming community.

This event is an excellent opportunity to reconnect with clients and suppliers and that’s why our delegation includes representatives from all our offices, from sales, marketing, product management to development and top management. London is a major mark on the iGaming map and ICE is testament to that.

Join EveryMatrix at ICE London 2019 at Stand N6-310, where the company will exhibit its next generation of B2B iGaming solutions and herald exclusive news for the coming year.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EveryMatrix is showcasing ‘Unlimited Creativity’ in London this February

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Week 38/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Fruitferno 40” went live, a new 5×4 slot from Hölle Games. It comes just a few weeks after the Dragon’s Diamonds launch, a cluster-style title with an equally hot theme! Following up to that 6×5 scatter-pays smasher, the Hölle team have taken a short detour to drop a 40-payline sequel to Fruitferno 20, for all those slot purists out there.

GAMOMAT is raising the stakes again with the release of its horror-themed Dead Legion. Set on a war-torn battlefield that’s shrouded in mist, Dead Legion unfolds within a macabre world where the dead legions have risen. An epic, dark live orchestral soundtrack intensifies the atmosphere across the 5×3 reels.

Reflex Gaming is heading deep into ancient ruins with the launch of The Cursed Idol of Montezuma Treasure Hunt, a visually stunning, Aztec-themed slot that introduces the company’s exclusive Treasure Hunt game mechanic. This 6×4, 20-payline title combines mystery, tension and progressive gameplay in a setting inspired by the legends of Montezuma.

Precision meets power in Crown Supreme Hold & Win from ICONIC21, the in-demand iGaming content provider. To take the throne, players must navigate a compact 3×3 grid and the regal Hold & Win mechanic in a slotting experience that pulses with anticipation and big win potential.

Relax Gaming, the iGaming aggregator and supplier of unique content, has launched Net Gains Dream Drop, a high-energy sequel where players can reel in massive rewards beneath the waves. Packed with coastal chaos and big catch potential, Net Gains Dream Drop offers 4,096 ways to win, three types of Mystery Symbols, Coin Collection mechanics, stacked Wilds, and more.

SlotMatrix, the world’s largest casino content aggregator, proudly announces the launch of 20 Armadillos, a thrilling new slot adventure set deep in a jungle where fortunes roll wild. 20 Armadillos is a 5-reel, 4-row slot with 20 lines, medium-high volatility and RTP options of 94.16% and 96.96%. With a maximum multiplier of 30,000x and a responsive, mobile-first design, the game blends rich visuals with high win potential.

Amusnet has released its latest video slot, Roman Coins – a game that captures the magnificence of the Roman Empire and brings it to life on the reels. It is Amusnet’s first-ever 3-pot video slot. With a 5-reel layout and 25 fixed paylines, Roman Coins strikes a perfect balance between classic slot structure and innovative mechanics.

Play’n GO throws the switch on Lab of Madness It’s a Wild!, a gothic comic-inspired slot that surges with strange science and surprise. Players join the unconventional Dr Frankenstein as she attempts to jolt her patchwork Monster to life in a lab where every pull of the lever sparks new possibilities.

Playson, the accomplished digital entertainment supplier, ups the ante in its latest Irish folklore release, Golden Penny x1000, with a rare 6×5 reelset, x20,000 max win and a bountiful Free Spins Bonus. In an enchanted twist to base play, the colourful game field comes alive with collapsing symbols. Eight matching symbols form a winning combination, with the total of the symbols forming the win value.

Evoplay, the award-winning game development studio, has launched Lunar Wilds, an atmospheric slot that combines mystical forest visuals with powerful features and big win potential. Set beneath a silver moon, the game transports players deep into an enchanted wilderness, where packs of wolves roam under the night sky.

The God of the Sea unleashes lavish gameplay in Blueprint Gaming’s latest offering, Rise of Atlantis Legacy, with the highly anticipated title introducing a new Gates of Atlantis bonus game, boosting the chance of significant cascading returns. Boasting the ability to appear on any of the six reels, Rising Multipliers offer enriched payouts if featured in a winning combination, which are added at the end of a successful cascade.

Stakelogic is setting sail into uncharted waters with its latest slot release, Kraken’s Catch, a feature-packed, high-volatility slot where monstrous multipliers and a mysterious sea creature lie beneath the surface. This 5×3 slot with 15 win lines invites players on a nautical adventure where every spin can uncover treasures from the deep.

 

The post Week 38/2025 slot games releases appeared first on European Gaming Industry News.

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KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos

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The Netherlands Gambling Authority (KSA) has issued new guidance for gaming arcades and casinos to improve the implementation of their duty of care. The KSA previously visited gaming arcades across the country. These visits revealed that while most arcades are paying attention to their duty of care, implementation could be improved in some areas. The guidance the KSA is now sharing with license holders contains practical tools and explanations, but no new rules.

Duty of care of arcades

With the implementation of the Gambling Act (Wet Koa), the duty of care for gaming arcades has been further expanded. This means they are obligated to prevent and mitigate gambling addiction as much as possible. Since then, gaming arcades have taken steps to comply with this requirement. However, in practice, the stated good intentions and the relevant policy are not always sufficiently aligned. The KSA has discussed this with various parties within the sector. Based on the input from these discussions, the new guidance has been developed.

Guidance

The guidance for arcades includes resources that providers can use to properly fulfill their duty of care and better inform their employees. The guide provides explanations and examples of what arcades must do and what the KSA expects of them. It also includes an overview of frequently asked questions. In addition to the guidance, a poster and an animation have been developed to raise awareness among arcade employees about the duty of care.

Along with the duty of care guidance, arcades also received a Guideline for Identity and Cruks Verification. The KSA regularly receives questions from the sector about the Cruks exclusion register. This guideline addresses the operation of Cruks and the most common questions and problems.

KSA chairman Michel Groothuizen said: “Certain key factors of the duty of care are easier to monitor for online providers than in brick-and-mortar casinos. In our conversations with arcade owners, we’ve noticed that they want to do more with the duty of care, but sometimes still struggle with its proper implementation. With this new guidance, supplemented with informational materials for employees, we’re giving them new tools to do so. In this way, we’re working together to ensure that players are optimally protected even at brick-and-mortar providers.”

The post KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos appeared first on European Gaming Industry News.

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QuinnBet Expand Ospreys Partnership

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The Ospreys announced that official betting partner, QuinnBet, had expanded their partnership with the Ospreys. The partnership will see QuinnBet take a place on the Ospreys shorts of all three of the team’s kits this season.

The new, multi-year partnership will see the QuinnBet logo take a prominent placement on the back of all three playing shorts.

With the Ospreys competing in front of multi-continental audiences in both the BKT URC and EPCR Challenge Cup this season, QuinnBet’s brand is set to reap the benefits.

Launched in 2017, QuinnBet, regulated by the UK Gambling Commission, and in Ireland by The Gambling Regulatory Authority of Ireland, has firmly established themselves in the iGaming industry by providing a socially responsible service. With an emphasis on giving more back through unique promotions and excellent customer care, QuinnBet has become a trusted name in the industry.

Head of Commercial for the Ospreys, Richard Lancaster, said: “We’re delighted that QuinnBet have decided to expand their partnership with the Ospreys. We have already built a successful relationship, and we’re looking forward to building on that even further in the coming seasons.

“Working with QuinnBet has already been hugely beneficial for us in education around Safer Gambling awareness, and we’re already planning on how to improve on this even further as we look ahead to the future.”

Niall McPartland, Head of Commercial and Sponsorship at QuinnBet, added: “We are delighted to enter this significant three-year partnership with Ospreys Rugby.

“The partnership builds on our inaugural 24/25 season sponsorship of The Ospreys, and the extension until 2028 demonstrates the success of the partnership to date and the huge regard we have for the club.

“Ospreys are one of the dominant forces in Welsh rugby, producing numerous players who have gone on to represent Wales and The Lions internationally. We are therefore privileged that our association with the club, will showcase QuinnBet at the highest level to Rugby supporters across the UK, Ireland and internationally.

“We commit to utilising the partnership to promote our brand in conjunction with Safer Gambling, which is integral to our business and which Ospreys Rugby is fully supportive of. We would like to wish everyone at the club the very best for the season ahead.”

The post QuinnBet Expand Ospreys Partnership appeared first on European Gaming Industry News.

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