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Microgaming, the gaming developer based in Isle of Man, has launched a new Lara Croft brand to commemorate the 15th anniversary of its partnership with Square Enix. Microgaming has renewed the deal to develop a third branded online slot game.
It was 15 years ago, after an exclusive agreement between the companies, when the partnership launched the industry’s first ever licensed branded slot game with Lara Croft: Tomb Raider
in 2004. This is also the longest running major partnership in the industry.
“We are incredibly excited to announce the renewal of our historic partnership with Square Enix to develop a new Lara Croft online slot game that honours and builds on the brand’s massive popularity in the gaming industry, film and beyond. 2019 is our 15th anniversary with the brand and we plan to celebrate the unprecedented milestone with a wave of big reveals on another show-stopping stand at ICE.” Andrew Clucas, Chief Operating Officer at Microgaming
“We look forward to continue working with Microgaming to develop another successful branded online slot game, following the top performances of Lara Croft: Tomb Raider
in 2004, which marked the industry’s first ever branded slot partnership, and Tomb Raider: Secret of the Sword
in 2008. We are excited to see a new action-packed Lara Croft adventure launch to the iGaming world and look forward to the big reveal at ICE 2019.” – Janet Swallow, Vice President of Licensing at Square Enix West.
Marked for release this year, the new game will once again feature the fearless heroine, ready to lead players on a new quest unearthing ancient trails and rewarding discoveries. The branded slot is being developed by Triple Edge Studios, an independent studio that is providing innovative, high-quality content exclusively for Microgaming.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Microgaming completes 15th year of partnership with Square Enix
