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Pollard Banknote Applauds Minnesota Lottery’s Record FY 2018 Instant Scratch Sales

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Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”), a leading lottery partner that provides instant tickets, interactive solutions, and marketing support, congratulates the Minnesota Lottery on a record-breaking fiscal year 2018. The Lottery achieved its highest overall sales to date, reaching $596.5 million, driven primarily by instant scratch game sales, which also set a record of $411.2 million.

Pollard Banknote began its partnership with the Minnesota Lottery in 2007 and currently serves as the Lottery’s primary instant ticket supplier. Over the last 10 years, Pollard Banknote has supplied the Lottery with a full range of instant ticket products and services, including jurisdiction-specific design, marketing, and strategic recommendations.

The Lottery’s sales achievement is a result of various successful instant products and strategies. Pollard Banknote has worked closely with the Lottery on many initiatives including the introduction of outstanding game concepts—such as eye-catching oversized tickets (larger than 48 square inches in area), innovative products such as PlayBook Mini™, multi-scene games, and popular licensed brands like Frogger and Ultimate Getaway—and the development of creative prize structures.

In collaboration with Pollard Banknote, the Minnesota Lottery has become the U.S. leader of oversized tickets, currently offering three large-format games in the market. This year, Super Bonus Crossword and Xtreme Cash added to the Lottery’s previous five oversized tickets, all of which were printed by Pollard Banknote. Super Bonus Crossword is the Lottery’s best-selling $20 crossword game to date (based on 10-week average sales) and Xtreme Cash’s 10-week average sales were 87% higher than the average $10 game launched in Minnesota since 2009!

Minnesota Treasures—the first PlayBook Mini™ game launched in the U.S.—combined Pollard Banknote’s ‘fun-size’ version of its patented PlayBook® with prominent Minnesota landmarks. Measuring in at 4″ x 3.9″, Minnesota Treasuresbrought together multiple games with various play styles in one entertaining booklet. This game contributed to a remarkable 39% sales growth in the $10 category, based on a comparison of sales 10-weeks before and after its launch.

One of the Lottery’s most popular $5 games in 2018 was Double Your Money. Pollard Banknote developed a prize structure that allowed for starting prizes of $10 (double the cost the ticket), while maintaining the Lottery’s standard quantity and odds. The game’s 10-week average sales were 67% higher than the Lottery average $5 game launched since 2009!

“Pollard Banknote extends our warmest congratulations to the Minnesota Lottery on achieving a record-breaking sales year,” remarked Byron Peterson, Director, Sales & Marketing, Pollard Banknote. “This significant accomplishment is well-deserved and reflects the Lottery’s hard work, dedication, and commitment to creating unique and engaging player experiences for Minnesotans. As a partner to the Minnesota Lottery for more than a decade, Pollard Banknote is extremely proud of the Lottery’s success and we look forward to helping it achieve continued sales growth in support of good causes in the coming years.”

“We are very excited to have reached record-breaking sales in fiscal year 2018. This success translated into a record $145 million for our beneficiaries including the state’s General Fund and various environmental programs,” said Robert Doty, Executive Director of the Minnesota Lottery. “In addition to offering high quality, innovative instant scratch tickets, Pollard Banknote supports the Lottery with guidance and expertise in research and marketing, with the ultimate goal of increasing revenue for good causes in the state of Minnesota.”

The Minnesota Lottery has been supporting good causes throughout the state since 1989. Over the years the Lottery has raised more than $2.9 billion for programs that improve the quality of life for Minnesotans. In FY 2018, the Lottery returned a record of $145 million to its beneficiaries, including $77 million to the state’s General Fund, $66 million to environmental programs, and $2 million to support problem gambling prevention and treatment programs. For more information about the Lottery, please visit www.mnlottery.com.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems retail merchandising solutions, and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America.  Established in 1907, Pollard Banknote is owned approximately 67.6% by the Pollard family and 32.4% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Pollard Banknote Applauds Minnesota Lottery’s Record FY 2018 Instant Scratch Sales

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Swintt extends presence in key markets through Play North partnership

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Sought-after software provider joins forces with innovative online gaming company to distribute Elysium Studios – Driven by Swintt titles in MGA and NL markets

Rapidly expanding online casino software supplier, Swintt, has doubled down on its mission to increase its presence in regulated markets worldwide after announcing a new partnership with Play North that will share Elysium Studios games with a wide new audience.

With the deal being specifically targeted at MGA and NL-regulated jurisdictions, Swintt will now share its full library of content with Play North brands Kansino and Pikakasino, with a particular emphasis being placed on the newer Elysium Studios – Driven by Swintt collection of slots.

This will no doubt be the case for the Elysium Studios title, I Hate Fairytales, which plunges players into a darkly whimsical world where twisted versions of beloved fairytales set the stage for thrilling gameplay

Of course, with Play North’s mission since forming in 2018 being to always put the player at the heart of the action, the new range of Elysium Studios games will assist the group in providing a more engaging experience to customers while helping Swintt raise its profile in two key markets.

David Mann, Chief Executive Officer at Swintt, said: “Increasing our presence in regulated markets has always been at the heart of Swintt’s growth strategy, so teaming up with an exciting brand like Play North obviously comes as great news for our ongoing expansion plans.

“Like us, Play North are a young company with a firm focus on putting the player at the centre of everything they do – and with a strong presence in MGA and NL-regulated markets, the deal will help us share our exciting Elysium Studios titles with audiences on both of their online platforms.”

Daphne Xerri, Chief Product Officer at Play North, said: “With a mission statement to always put players at the core, Play North is dedicated to bringing the very best in online casino content to customers in MGA and NL-licensed markets – and partnering Swintt will only further this aim.

“In particular, the provider’s popular range of Elysium Studios – Driven by Swintt games look to have all the right ingredients to really make an impact with players on both our Kansino and Pikakasino brands and we’re really excited to discover how they perform over the coming weeks.”

The post Swintt extends presence in key markets through Play North partnership appeared first on European Gaming Industry News.

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Evoplay introduces betting-inspired mechanics in new release Instant Soccer

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Evoplay, the award-winning game development studio, has released Instant Soccer, a football-themed instant game designed to provide quick, strategic gameplay.

Developed with simplicity in mind, the game blends intuitive mechanics with the thrill of sports betting, allowing players to engage quickly and effortlessly.

By combining the excitement of football with familiar betting-inspired features, Instant Soccer offers a fresh take on instant games that appeals to a broad player base.

The title allows players to set their target multiplier before the round begins, aiming to match or exceed it when the final multiplier is revealed. The more ambitious the target, the greater the risk and reward, with a maximum win of up to 10,000x the bet.

To support a tailored experience, Instant Soccer includes a Chance of Winning indicator based on the selected target and Advanced Autoplay, enabling players to automate rounds with customisable conditions.

A Quick History feature also enhances transparency and engagement, allowing users to track round outcomes and view top player rankings in real-time.

Ivan Kravchuk, CEO at Evoplay, said: “With Instant Soccer, we’ve created a game that merges the simplicity of instant play with the energy of football and the strategy of sports betting.

“It’s designed to appeal to a wide audience, whether you’re a football fan, a casual gamer, or someone looking for short, engaging sessions. We’re confident it will deliver strong results for our partners across multiple markets.”

The post Evoplay introduces betting-inspired mechanics in new release Instant Soccer appeared first on European Gaming Industry News.

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“Play’n GO will never supply games to sweepstakes casinos” – CEO Johan Törnqvist

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Swedish gaming giant confirms its ongoing commitment to regulated markets globally and raises concerns over the circumventing of existing legal frameworks regarding so-called ‘sweepstakes casinos’

Play’n GO, the world’s leading casino entertainment provider, has today announced that the company’s unmatched portfolio of games will never be supplied to so-called ‘sweepstakes casinos’.

Play’n GO CEO and Co-Founder Johan Törnqvist, said: “Sweepstakes casinos do not operate inside a regulated framework and that’s not something we support. Our commitment to regulated markets is absolute. We will never supply our games to sweepstakes casinos.”

The announcement comes as so-called sweepstakes casinos are increasingly under scrutiny by regulators and lawmakers, especially in the US.

Shawn Fluharty, Head of Government Affairs for Play’n GO, added: “Sweepstakes casinos threaten the regulated market model that many of us in the industry have worked so hard to achieve, which protects players first and foremost, and delivers much-needed revenue to jurisdictions.

“Regulators across the US in particular are rightfully beginning to crack down on these unregulated operations. And I can say with confidence that regulators have long memories – anyone doing business with sweepstakes casinos today will find it very difficult to do business in a future regulated market.

“Additionally, lawmakers certainly have an interest in protecting licensees and state revenues going forward.”

Play’n GO has been a vocal advocate for increased regulation in the online gaming space for many years.

The company was the first supplier in the industry to publicly rule out producing ‘bonus buy’ games, now banned by the UK and Dutch regulators and under discussion by many other regulators too.

In a further sign of the increasingly rapid divergence between regulated and unregulated spaces within the industry, Play’n GO was recently recognised as a priority partner by German casino operator Tipico. The partnership programme sees Tipico give Play’n GO games increased visibility and promotional spaces while, crucially, removing games entirely produced by other suppliers who serve both the regulated and black market in Germany.

Magnus Olsson, Chief Commercial Officer of Play’n GO, commented: “It’s no secret that with this decision – much like with our stance towards Bonus Buy games – we have been, and continue to leave a lot of money on the table. But everyone in the industry has a choice about what kind of industry we want.

“We want to see a fully regulated and sustainable industry that protects players, promotes innovation, and ensures that we actually have an industry in the future.

“We are starting to see both regulators and operators, such as with Tipico in Germany, recognise that the future of the industry is through regulation. It’s time for other suppliers to do their part too and I’m delighted to see Play’n GO leading the way once again.”

The post “Play’n GO will never supply games to sweepstakes casinos” – CEO Johan Törnqvist appeared first on European Gaming Industry News.

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