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Game pioneers establish studios in Boden

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This week, Boden Business Park is excited to announce that gaming veterans Peter Zetterberg and Thomas Lindgren are opening a new studio, Wanderword, in Boden, Sweden that will develop interactive audiobooks for mobile devices and smart speakers.

In 1993, Zetterberg founded one of Sweden’s first gaming companies, Unique Development Studios (UDS), best known for their racing title, Ignition. In 2007, Zetterberg began work on Microsoft’s Xbox team and has been there ever since eventually working his way up to Director of Operations & Integrations. Thomas Lindgren brings over 20 years of experience working within the Swedish video game industry to the table and currently serves as the chairman for Fatshark, publisher and developer of the successful video game series, Warhammer: Vermintide, as well as for Glorious Games Group and Wanderword.

Born out of passion for video games and storytelling, in 2012, Zetterberg began working on Wanderword whenever he found free time. Wanderword is a patented mobile platform for interactive audiobooks. A Wanderword story can be played on any mobile device or in-home voice enabled device, such as an Amazon Echo or Google Home. Utilizing speech synthesis, advanced speech recognition, rich sound effects, and branching narratives, Wanderword empowers writers to sell or share their stories with active listeners around the world. This excitingly innovative medium reflects Boden’s vision to become a new hub for the digital entertainment and video gaming industry.

“Wanderword fuses the concept of audio books with the immersion of video games. The studio in Boden will spearhead our efforts in this new business. The team will work closely with international and published authors, design engineers and music composers to create immersive interactive audiobooks,” says Zetterberg.

In addition to Wanderword, the Seattle-based game company, House of How, founded and led by former Microsoft engineer, Russ McMackin, will also establish itself in Boden. House of How has been a partner of Microsoft’s Minecraft Marketplace for quite some time. Among many other products and services, McMackin had a hand in the development of Microsoft’s HoloLens. A total of 15 interns are expected to join the two studios in January next year with plans to expand in the near future.

“I grew up in a small town before there was an established game developer industry in Sweden. I know how much talent there truly is outside our larger cities, be it in music, games, art and film. I want to make sure Team Wanderword taps into that pool of passionate talent and help young and aspiring game developers grow and eventually, build their own companies. Giving back to my country is the least I can do at this stage of my career” says Zetterberg, who has been working for Microsoft since 2007 as Director of Studios Operations.

“These establishments are the proof that we are working in the right direction” says Erik Svensson, CEO of Boden Business Agency.

Boden municipality’s tech trip began in 2011 with a major effort focused on the electricity intensive industry. This was followed in 2015 by the construction of Studio Nord. In the following year, a decision had been made to turn Boden into the next big city for the gaming industry. In the fall of 2017, classes in game design and development were being offered at Boden Business Park, in hopes of turning the business park. into a talent factory where young stars can grow, and companies within the gaming industry can develop and expand.

“We notice that the interest increases to establish game studios in Boden and Northern Sweden and that there is a curiosity in the market about what we are creating here,” says Mattias Bergqvist, business developer game industry at Boden Business Agency.

Thomas Lindgren, a veteran in the gaming industry, is also involved in the game initiative that is taking place in Boden. He has also played a huge part in attracting Zetterberg and McMackin.

“To be able to establish a local industry, it must be possible to arrange internships on site and to get support in starting companies, but also to attract experienced game developers to the area. With this establishment, the opportunity is given to all three, says Thomas Lindgren.

“Thomas and Peter are some of the most senior Swedes that we have in the gaming industry and their names together give enormous credibility to what we are building up here,” Mattias Bergqvist concludes.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3

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Stretch Network announces the continuation of the MEGA FREEBUY tournaments in the third season of the World Poker League. Designed to captivate players and showcase the power of our online poker platform, these events deliver high stakes, excitement, and player engagement.

The MEGA FREEBUY tournaments feature a €5,000 prize pool guarantee, with a €0 buy-in and rebuys available for just €1. Taking place on 30 November, 7, 14, and 21 December at 16:00 (UTC+0), each tournament accommodates up to 4,000 players.

For media partners, these tournaments highlight the capabilities of Stretch Network’s industry-leading online poker software and its ability to drive player retention and acquisition. By offering such tournaments, poker platforms powered by Stretch Network can set themselves apart in the competitive online gaming market.

Our solutions are designed for B2B poker providers seeking innovative tools to deliver exceptional gaming experiences. The World Poker League and the MEGA FREEBUY tournaments serve as a testament to the scalability, reliability, and engagement opportunities our platform provides.

We welcome our media partners to collaborate with us in promoting this exciting series, further establishing Stretch Network as a trusted name in online poker solutions.

The post Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3 appeared first on European Gaming Industry News.

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SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila

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SuperGaming’s highly anticipated Indo-futuristic Battle Royale game, Indus, has achieved a significant milestone, surpassing 5 million downloads on the Google Play Store and over 100,000 installs on the iOS App Store. This remarkable feat solidifies its position as one of India’s fastest-growing games. The title has also been recognized as the Best Made in India Game by Google Play in their prestigious Best of 2024 awards.

Indus has captivated players with its distinctive Indo-futuristic world setting that seamlessly blends Indian culture with futuristic aesthetics, immersive gameplay, and community-driven innovation. Key gameplay features like the Cosmium Clutch, Grudge Mechanic, and culturally inspired avatars and weapons have particularly resonated with players, offering strategic depth and adrenaline-filled matches.

Building upon this momentum, SuperGaming recently hosted its first international community playtest at the YGG Play Summit in Manila, Philippines. The event featured some of the region’s top esports talent, with Kadiliman Esports emerging victorious. This successful international debut aligns with SuperGaming’s vision to expand its player base while maintaining a deep-rooted connection to its community.

“Surpassing 5 million downloads is more than a milestone—it’s a reflection of the enthusiasm our players have for Indus,” said Roby John, Co-Founder and CEO of SuperGaming. “Hosting our first international playtest at the YGG Play Summit was another defining moment for us, and a reminder of what gaming can achieve—bridging cultures and bringing people together. We’re driven to keep breaking new ground and taking Indus to even greater heights, reaching newer players across the world,” he adds.

Furthermore, in a move to strengthen India’s esports ecosystem, SuperGaming has also announced its year-long Clutch India Movement. The initiative kicks off with the Indus International Tournament, running from October 2024 to February 2025, featuring a massive prize pool of INR 2.5 crores. The tournament will bring together top Indian and international teams across four competitive phases.

SuperGaming remains committed to keeping Indus fresh with regular updates based on player feedback, ensuring the game continually improves. These efforts demonstrate the studio’s commitment to creating a gaming experience that reflects its players’ needs and aspirations while redefining the global perception of Indian gaming.

The post SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila appeared first on European Gaming Industry News.

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Slotegrator unveils the first part of the iGaming trends 2025 report

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Leading B2B iGaming solutions provider Slotegrator has released part 1 of the iGaming trends 2025 report, offering a comprehensive look at the trends set to define the industry in the coming year. The report highlights innovative strategies and technologies that operators and providers can leverage to stay ahead in the rapidly evolving iGaming landscape.

The report highlights transformative shifts in the iGaming landscape that are reshaping the way operators and providers approach their businesses.

The report contains information about AI and how it is set to revolutionize the iGaming industry by becoming a game-changing tool for operators. Its advances are enabling unprecedented levels of personalization, fraud detection, and player engagement, setting a new standard for the industry. Faruk Aydin, Chief Revenue Officer at Revpanda Group, expressed his opinion on the AI trend: “As we navigate the AI era, I believe it’s more important than ever for iGaming brands to ensure their content is local, relevant, and human-wr0itten to truly connect with players and build trust”.

William Sarto, PR & Marketing Specialist at CasinoRIX, believes that in 2025, iGaming trends will reflect global shifts and technological advancements. According to Sarto, “AI continues to transform the iGaming industry. In 2025, its application will expand in areas such as data analysis and processing to enhance the gaming experience, content creation and process automation, and tools for personalization and creating added value for players.’’

According to Slotegrator, payment technologies are also evolving rapidly. With the integration of cryptocurrencies, biometric authentication, and instant cross-border transactions, in 2025 it will become key to meeting player demands for speed, security, and convenience.

In addition, the growing importance of social gaming and community building is redefining player expectations. No longer just about entertainment, iGaming platforms are increasingly becoming spaces for connection, where features like live dealer games, player chats, and tournaments foster a sense of belonging and enhance retention.

William Sarto highlights that “responsible gambling, social and charitable initiatives, and addressing ecological concerns are becoming integral. These factors influence not only the external perception of companies but also their internal corporate culture.’’

Sarto also puts a focus on brand and values: “Building a strong brand is becoming a core development vector. Establishing values, communicating them to both B2B and B2C audiences, and creating added value for “consumers” are critical. Players will choose companies offering not just quality products but also emotional connection.’’

Slotegrator also delves into the emergence of innovative game formats, such as crash games, skill-based gaming, and immersive VR and AR experiences, which are attracting a broader and more diverse audience.

Meanwhile, the evolution of affiliate marketing strategies emphasizes authenticity, transparency, and localization, allowing operators to connect more deeply with their target demographics.

The report emphasizes the importance of forward planning, urging operators to adapt to shifting player preferences and adopt the latest technologies to maintain competitiveness in the dynamic iGaming market.

Faruk Aydin has added his predictions about iGaming trends for 2025: “I think 2025 will be another year where we’ll see new trends emerge, while still needing to stick to the fundamentals. If iGaming brands want to stay ahead in the marketing game, they’ll need to focus on a smarter, more strategic approach.

Multi-channel marketing will take center stage, enabling brands to engage players through a mix of social media, email, influencers, and more—creating seamless, personalized experiences. At the same time, SEO will remain a cornerstone of success—optimizing for search intent will help brands stay visible and competitive.

Finally, exploring new and emerging markets, especially in regions with growing online gaming adoption, presents a huge opportunity for brands that localize their approach and adapt to regional preferences. Overall, adopting a marketing strategy that balances technology with a human touch will be the key to success for iGaming brands in 2025”.

The iGaming Trends 2025, Part 1 is now available for download on the Slotegrator website. For additional information or inquiries, please contact the Slotegrator team.

 

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Slotegrator unveils the first part of the iGaming trends 2025 report appeared first on European Gaming Industry News.

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