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UFC® and PokerStars Team Up for First Official Poker Sponsorship
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PokerStars and UFC partner for UFC® 232: JONES vs. GUSTAFSSON 2 in Las Vegas on December 29
UFC®, the world’s premier mixed martial arts organization and PokerStars, the flagship poker brand of The Stars Group and the largest poker site in the world, today announced a new marketing sponsorship.
Under the terms of the agreement, PokerStars becomes UFC’s first-ever ‘Official Poker Partner’, creating a new sponsorship category. PokerStars will have a branded presence inside the world-famous Octagon® at UFC’s final Pay-Per-View event of 2018, UFC® 232: JONES vs. GUSTAFSSON 2,which takes place from T-Mobile Arena in Las Vegas on Saturday, December 29. Additional partnership activations for the event will include the integration of PokerStars branding during UFC’s telecasts, as well as digital and social media, and other promotional opportunities.
“We’re excited that PokerStars has joined our roster of global partners and has helped us create a new sponsorship category for our final event of 2018,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “This agreement lays the foundation to work together with PokerStars in the future to grow our respective customer bases in key markets.”
“UFC and PokerStars have a lot in common,” said Christopher Coyne, Chief Marketing Officer of Stars Interactive, a division of The Stars Group. “We want to thrill and entertain, both in our products and customer experience. UFC is the world’s leading MMA promoter with millions of fans and followers around the globe, while PokerStars is the heavyweight of online poker. It’s a classic combination.”
Through UFC’s worldwide programming distribution, PokerStars’ brand has the potential to reach 1.1 billion TV households in more than 160 countries and territories in 40 different languages.
Source: Latest News on European Gaming Media Network

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SYNOT Games expands in Western Europe, partnership with Belgium’s Loco Casino
SYNOT Games, a leading casino content provider, has announced a new strategic collaboration with Loco Casino, marking another significant milestone in the company’s ongoing expansion across Europe. Through this partnership, a diverse portfolio of SYNOT’s dice games is now live and available to Belgian players.
This launch reinforces SYNOT Games‘ commitment to entering regulated markets exclusively and underscores the company’s focus on partnering with licensed, high-quality operators. The integration was made possible via the Peppermill aggregator platform, a long-standing and trusted partner known for its robust infrastructure and seamless delivery capabilities.
“We are proud to see our content go live with Loco Casino, a respected and fully licensed platform in Belgium,” said Martina Krajčí, CCO at SYNOT Games.
“This partnership affirms our dedication to expanding in strictly regulated jurisdictions and bringing innovative, high-quality products to discerning players. Our dice games portfolio perfectly fits the Belgian market, and we are confident it will deliver strong engagement.”
Loco Casino’s management echoed this sentiment, highlighting the value of SYNOT Games’ product quality and innovative offerings.
“SYNOT Games has a reputation for delivering engaging content and effective retention tools, which aligns perfectly with our vision for the Belgian market,” said Dylan Bonczyk, Brand Operations Manager at Loco Casino.
“We are excited to enrich our offering with SYNOT’s unique dice games, which we believe will resonate strongly with our players.”
The launch is the latest step in SYNOT Games’ broader strategy to solidify its presence in Europe’s most prominent regulated markets. By delivering localized, premium content and working with reliable aggregation platforms like Peppermill, the company continues to build strong relationships with top-tier operators.
This partnership emphasizes SYNOT Games‘ mission to provide visually striking and technically advanced games and tools designed to enhance player retention and long-term engagement, all within the boundaries of licensed, compliant environments.
The post SYNOT Games expands in Western Europe, partnership with Belgium’s Loco Casino appeared first on European Gaming Industry News.
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BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025
BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.
Our nominations reflect excellence in both Baltic and Nordic categories:
Baltic Categories:
- Best Esports Service Provider in the Baltics
- Rising Star in Baltic Sports Betting Technology
- Best Virtual Sports Provider in the Baltics
- Rising Star in Baltic Virtual Sports
Nordic Categories:
- Best Esports Service Provider in the Nordics
- Best Sports Betting Provider in the Nordics
- Rising Star in Nordic Sports Betting Technology
- Best Virtual Sports Provider in the Nordics
- Rising Star in Nordic Virtual Sports
We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.
The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!
The post BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.
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THE WORLD SERIES OF POKER® BRINGS THE WSOP+ APP ONLINE IN LAS VEGAS TO ENHANCE PARTICIPANT EXPERIENCE
Limit time spent waiting in line this summer by pre-registering now for WSOP 2025
The World Series of Poker (WSOP®) today announced the rollout of its WSOP+ app, which is now available in time for WSOP 2025. The app will revolutionize the participant experience at the WSOP, allowing players to register for and buy into their preferred WSOP live events ahead of time, bypassing the long queues sometimes seen at the registration cage in the hours before the start of each tournament.
Additionally, WSOP+ features a virtual waiting list and paging system, allowing participants to receive push notifications when their seat becomes available. Players will no longer have to wait in physical late registration lines and instead will be placed into a virtual queue in sequential order. The WSOP+ app will also feature curated content and become a one-stop shop for key information such as the WSOP schedule of events, structure sheets, rules, chip counts, daily results, next day’s seat assignments, prizes, and much more.
Participants planning to play at the WSOP in Las Vegas this summer are encouraged to first visit wsop.com/registration to review the registration process before downloading the new WSOP+ app on iOS or Android at WSOPPlus.com. All WSOP 2025 participants should utilize an iOS or Android smartphone device to ensure an optimal playing experience with the WSOP+ app.
“WSOP+ will further elevate the WSOP experience for all of our players,” said Ty Stewart, Chief Executive Officer of WSOP. “Not only can our community now save time and effort by registering in advance for their favorite tournaments, but the app will also showcase WSOP content and all of the important event information that participants are eager to have at their fingertips!”
“The advantages of bringing WSOP+ online in time for the next World Series of Poker in Las Vegas are endless,” said Jack Effel, Senior Vice President of Poker Operations and World Series of Poker at Caesars Entertainment. “Players should feel an immediate positive impact on their experience when they arrive this summer. Beyond WSOP+’s advanced features, there’s no question this innovation should reduce wait times, allowing participants more time to get to the felt and enjoy the events they love.”
The WSOP+ app will take center stage at WSOP 2025, which returns for a fourth year to the Horseshoe Las Vegas and Paris Las Vegas on the iconic Las Vegas Strip. The excitement begins on May 27 with Event #1 Mystery Millions, which guarantees a $1M top bounty, a first-place prize of at least $1M, and five Day 1 flights. A total of 100 gold bracelets will be available throughout the entire WSOP 2025 festival, which is headlined as always by the WSOP Main Event® (starting July 2 with Day 1A and concluding on July 16).
Participants interested in registering online for WSOP 2025 can now begin doing so. Participants who would prefer to register in person can do so at the main casino cage inside Paris Las Vegas starting May 15. In addition to creating a WSOP+ account, participants must also have a Caesars Rewards number – Caesars Rewards accounts can be created online or at any Caesars property. After completing a one-time, in-person ID verification at the WSOP cage, participants can register for events directly through the WSOP+ app and head straight to their tables – no need to wait in line.
Players are also currently able to qualify for the WSOP Main Event via live and online satellite tournaments. International players can join exclusive online satellites at GGPoker, the world’s biggest online poker room, while domestic US players can win their way in via WSOP Online.
More on Participant Verification:
Online pre-registrations require a one-time in-person verification onsite at the Online Registration area located inside the Champagne Ballroom within “Les Centre Des Conventions” at Paris Las Vegas. Participants must show their current, valid, and unexpired photo identification (passport, driver’s license, state identification card, or military identification card) acceptable to Host Properties at the WSOP Verification area.
If a Participant is not a U.S. citizen, participant must have one of the following that is current, valid, and unexpired: passport, foreign government issued Driver’s License (License must have a photograph, date of birth, and a valid expiration date), Consular ID or Matrícula Consular Card (Mexico only), or alien registration card is required. If the current, valid, and unexpired photo identification does not include a physical address, a second form of ID that indicates a physical address will be required. This second form of ID can be a driver’s license, utility bill, credit card statement, etc.
More on Available Payment Methods:
Participants utilizing WSOP+ to pay for their tournament tickets online will have several payment options this summer, including:
- ACH (U.S. participants only)
- Credit cards
- PayPal
- Luxon Pay (Non-U.S. participants only)
- WSOP Online Qualifiers
- Paris Tournament Accounts (funded in person at WSOP cage)
WSOP+ charges no fees for purchasing tournament tickets using ACH, PayPal, Luxon Pay, or Paris Tournament Account. A 3% fee will be applied to all Credit Card transactions only.
In-person payment options will include:
- Cash
- Paris Las Vegas or Horseshoe Las Vegas Casino Chips
- Cashier’s Check (must be approved in advance by emailing a copy of the check to [email protected])
Wire Transfer will also be accepted for participants to fund their Paris Tournament Account, but requires a minimum deposit of $100,000 and must be approved in advance by emailing Director or Poker Operations, Andy Rich at [email protected].
Participants should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more event news and updates.
The post THE WORLD SERIES OF POKER® BRINGS THE WSOP+ APP ONLINE IN LAS VEGAS TO ENHANCE PARTICIPANT EXPERIENCE appeared first on European Gaming Industry News.
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