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Global Sports Expert Jaap Kalma to Drive SBC’s Betting on Sports America
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SBC (Sports Betting Community) has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey/New York on 23-25 April.
Jaap Kalma previously held senior executive roles at Ferrari and seven times European Champions AC Milan and will be working with SBC on its Betting on Sports America and Betting on Football (19-22 March) events early next year.
Betting on Sports America is the largest dedicated sports betting conference and exhibition in the US and covers an extensive range of topics including operations, regulation, sponsorship, marketing, products, affiliation, integrity, lotteries, tribal gaming and of course sports.
SBC CEO Rasmus Sojmark commented: “It’s a massive coup for us to get someone of Jaap Kalma’sstature to strengthen our competencies on the sports side and help with our visibility among the sports sector. We’ve worked with Jaap before, creating the Sponsorship Forum events together, so we know what qualities he is bringing to the team working on this project.”
Jaap Kalma added: “I’ve thoroughly enjoyed working with the SBC team over the last year, so the opportunity to work even more closely with them on their Betting on Sports America event was an exciting prospect. From my time at AC Milan, I know that sports betting offers so many opportunities to sports leagues and teams and my aim is to educate the sector on the possibilities.”
Previously Kalma was Chief Commercial Officer at AC Milan, the second most successful club in European Club history (behind only Spanish giants Real Madrid), where he carried responsibility for marketing, commercial revenues, and global development for the Italian soccer team. Before that he was Global Brand Director at luxury sports car manufacturer and Formula One team Ferrari.
In addition to Kalma’s global experience in the sports industry, he also spent six years at college and graduate school in the USA coming away with an MBA from Stanford University.
Kalma will take up the role of Interim Business Development Director to oversee the SBC Sponsorship Forum ahead of the Betting on Football conference at Stamford Bridge as well as influencing the sports marketing and sponsorship content at the following month’s Betting on Sports America conference, which is being held at Meadowlands Exposition Center in New Jersey.
Source: Latest News on European Gaming Media Network
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Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3
Stretch Network announces the continuation of the MEGA FREEBUY tournaments in the third season of the World Poker League. Designed to captivate players and showcase the power of our online poker platform, these events deliver high stakes, excitement, and player engagement.
The MEGA FREEBUY tournaments feature a €5,000 prize pool guarantee, with a €0 buy-in and rebuys available for just €1. Taking place on 30 November, 7, 14, and 21 December at 16:00 (UTC+0), each tournament accommodates up to 4,000 players.
For media partners, these tournaments highlight the capabilities of Stretch Network’s industry-leading online poker software and its ability to drive player retention and acquisition. By offering such tournaments, poker platforms powered by Stretch Network can set themselves apart in the competitive online gaming market.
Our solutions are designed for B2B poker providers seeking innovative tools to deliver exceptional gaming experiences. The World Poker League and the MEGA FREEBUY tournaments serve as a testament to the scalability, reliability, and engagement opportunities our platform provides.
We welcome our media partners to collaborate with us in promoting this exciting series, further establishing Stretch Network as a trusted name in online poker solutions.
The post Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3 appeared first on European Gaming Industry News.
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SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila
SuperGaming’s highly anticipated Indo-futuristic Battle Royale game, Indus, has achieved a significant milestone, surpassing 5 million downloads on the Google Play Store and over 100,000 installs on the iOS App Store. This remarkable feat solidifies its position as one of India’s fastest-growing games. The title has also been recognized as the Best Made in India Game by Google Play in their prestigious Best of 2024 awards.
Indus has captivated players with its distinctive Indo-futuristic world setting that seamlessly blends Indian culture with futuristic aesthetics, immersive gameplay, and community-driven innovation. Key gameplay features like the Cosmium Clutch, Grudge Mechanic, and culturally inspired avatars and weapons have particularly resonated with players, offering strategic depth and adrenaline-filled matches.
Building upon this momentum, SuperGaming recently hosted its first international community playtest at the YGG Play Summit in Manila, Philippines. The event featured some of the region’s top esports talent, with Kadiliman Esports emerging victorious. This successful international debut aligns with SuperGaming’s vision to expand its player base while maintaining a deep-rooted connection to its community.
“Surpassing 5 million downloads is more than a milestone—it’s a reflection of the enthusiasm our players have for Indus,” said Roby John, Co-Founder and CEO of SuperGaming. “Hosting our first international playtest at the YGG Play Summit was another defining moment for us, and a reminder of what gaming can achieve—bridging cultures and bringing people together. We’re driven to keep breaking new ground and taking Indus to even greater heights, reaching newer players across the world,” he adds.
Furthermore, in a move to strengthen India’s esports ecosystem, SuperGaming has also announced its year-long Clutch India Movement. The initiative kicks off with the Indus International Tournament, running from October 2024 to February 2025, featuring a massive prize pool of INR 2.5 crores. The tournament will bring together top Indian and international teams across four competitive phases.
SuperGaming remains committed to keeping Indus fresh with regular updates based on player feedback, ensuring the game continually improves. These efforts demonstrate the studio’s commitment to creating a gaming experience that reflects its players’ needs and aspirations while redefining the global perception of Indian gaming.
The post SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila appeared first on European Gaming Industry News.
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Slotegrator unveils the first part of the iGaming trends 2025 report
Leading B2B iGaming solutions provider Slotegrator has released part 1 of the iGaming trends 2025 report, offering a comprehensive look at the trends set to define the industry in the coming year. The report highlights innovative strategies and technologies that operators and providers can leverage to stay ahead in the rapidly evolving iGaming landscape.
The report highlights transformative shifts in the iGaming landscape that are reshaping the way operators and providers approach their businesses.
The report contains information about AI and how it is set to revolutionize the iGaming industry by becoming a game-changing tool for operators. Its advances are enabling unprecedented levels of personalization, fraud detection, and player engagement, setting a new standard for the industry. Faruk Aydin, Chief Revenue Officer at Revpanda Group, expressed his opinion on the AI trend: “As we navigate the AI era, I believe it’s more important than ever for iGaming brands to ensure their content is local, relevant, and human-wr0itten to truly connect with players and build trust”.
William Sarto, PR & Marketing Specialist at CasinoRIX, believes that in 2025, iGaming trends will reflect global shifts and technological advancements. According to Sarto, “AI continues to transform the iGaming industry. In 2025, its application will expand in areas such as data analysis and processing to enhance the gaming experience, content creation and process automation, and tools for personalization and creating added value for players.’’
According to Slotegrator, payment technologies are also evolving rapidly. With the integration of cryptocurrencies, biometric authentication, and instant cross-border transactions, in 2025 it will become key to meeting player demands for speed, security, and convenience.
In addition, the growing importance of social gaming and community building is redefining player expectations. No longer just about entertainment, iGaming platforms are increasingly becoming spaces for connection, where features like live dealer games, player chats, and tournaments foster a sense of belonging and enhance retention.
William Sarto highlights that “responsible gambling, social and charitable initiatives, and addressing ecological concerns are becoming integral. These factors influence not only the external perception of companies but also their internal corporate culture.’’
Sarto also puts a focus on brand and values: “Building a strong brand is becoming a core development vector. Establishing values, communicating them to both B2B and B2C audiences, and creating added value for “consumers” are critical. Players will choose companies offering not just quality products but also emotional connection.’’
Slotegrator also delves into the emergence of innovative game formats, such as crash games, skill-based gaming, and immersive VR and AR experiences, which are attracting a broader and more diverse audience.
Meanwhile, the evolution of affiliate marketing strategies emphasizes authenticity, transparency, and localization, allowing operators to connect more deeply with their target demographics.
The report emphasizes the importance of forward planning, urging operators to adapt to shifting player preferences and adopt the latest technologies to maintain competitiveness in the dynamic iGaming market.
Faruk Aydin has added his predictions about iGaming trends for 2025: “I think 2025 will be another year where we’ll see new trends emerge, while still needing to stick to the fundamentals. If iGaming brands want to stay ahead in the marketing game, they’ll need to focus on a smarter, more strategic approach.
Multi-channel marketing will take center stage, enabling brands to engage players through a mix of social media, email, influencers, and more—creating seamless, personalized experiences. At the same time, SEO will remain a cornerstone of success—optimizing for search intent will help brands stay visible and competitive.
Finally, exploring new and emerging markets, especially in regions with growing online gaming adoption, presents a huge opportunity for brands that localize their approach and adapt to regional preferences. Overall, adopting a marketing strategy that balances technology with a human touch will be the key to success for iGaming brands in 2025”.
The iGaming Trends 2025, Part 1 is now available for download on the Slotegrator website. For additional information or inquiries, please contact the Slotegrator team.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator unveils the first part of the iGaming trends 2025 report appeared first on European Gaming Industry News.
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