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Betway launches ‘The Hunch’ in debut campaign with Saatchi & Saatchi
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Betway, together with Saatchi & Saatchi, have launched a new integrated campaign across Europe ‘The Hunch,’ their first since the account was won in August 2018.
The new campaign brings the notion of ‘having a hunch’ to life. A hunch is a universal feeling we all know. It’s the feeling that makes being a sports fan exciting, and it’s what makes you stick to your guns when debating a sporting outcome with friends.
The new Betway adverts personify ‘The Hunch’ into an all new brand character, and give sports fans an extra reason to trust their convictions, and bet with confidence. He is a charming, larger than life figure who charismatically occupies a part of every betting punter’s brain.
The adverts begin with groups of friends talking amongst each other, debating which way to bet on the Betway app, whether on top scorers in a game, or a match’s outcome. At the moment of decision, the scene switches into the hero’s brain, and into the office of The Hunch where their deliberations are dramatised.
His office is decked in sporting memorabilia and is populated by teams of brain cells, all helping The Hunch to weigh up which information to trust, and eventually formulate the opinion we follow. When The Hunch reaches his conclusion, we rejoin the scene of camaraderie in real life, and hear the lead character make an assured decision, off the back of their hunch.
The new campaign will roll out across TV with three 30” ads, and will be supported across social, display, radio and print.
Paul Adkins, Marketing and Operations Director at Betway said: “Since we partnered with Saatchi & Saatchi earlier this year, our brief to them was to break away from industry norms, and to build us a creative platform which will enable Betway to fulfil its ambitious global growth program. As part of this journey we found that sports is a social currency, a driver of conversation and debate, and behind it all we discovered the universal human truth behind our gut instinct – ‘The Hunch’. We’re very excited to be launching our ‘Hunch’ campaign which we believe will help Betway cut-through a very cluttered advertising landscape.”
Franki Goodwin, Creative Director at Saatchi & Saatchi London, said: “It’s always a really exciting opportunity, making the first piece of work for a new client, especially inventing a brand new bespoke character. We’ve loved creating The Hunch and getting to know every detail about him. We all can’t wait to take the character further and see how we can develop him as the face of Betway.”
About the Betway Group:
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is ISO 27001 accredited through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.
In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.
Source: Latest News on European Gaming Media Network
Latest News
Unwrap a flurry of festive wins in Chessmas by Swintt’s Elysium Studios
New board-game based entry in the Elysium Studios – Driven by Swintt line-up sees tactics meet tinsel as players get into the holiday spirit with big wins of up to 9,021x
We all know nothing beats a good board game over the holiday period – so to help players get into the competitive spirit this Christmas, Elysium Studios has created a cracking new Chessmas slot where making the perfect play could result in a flurry of festive wins.
Taking place in the cosy confines of Santa’s workshop, Chessmas features an expanded 5×5 reel set with 15 fixed paylines and is designed to look like a classic chess board. Symbols to feature in the game include reindeers, snowmen, sleighs and Mrs Claus, with each of these icons taking on the characteristics of a corresponding chess piece when its wild modifier has been activated.
At the start each round, a special “Christmas Reel” to the left of the board will spin to reveal either a win multiplier or a symbol to become wild. In the latter case, any instances of the selected symbol will expand in a pattern that mimics the actions of a particular chess piece – with reindeers moving in an L shape, snowmen spreading diagonally and sleighs copying horizontally.
Mrs Claus understandably acts as the queen piece and will not only move in any direction to complete the biggest win possible, but also rewards players with three free respins. “But what of Santa himself?” you might ask – fear not, for he also appears to trigger the game’s bonus feature.
Activated whenever Jolly St. Nick arrives on reels one, three and five simultaneously, players will be transported to a Christmas-themed board game and awarded between four and eight rolls of the dice. Each roll they make will see Santa travel around the board and land on spaces containing multipliers, win multipliers and extra turns, with all payouts accumulating as they go.
Should they not wish to wait to trigger this exciting extra from the base game, players also have the option to use the “Buy” button to enter the bonus directly, but either way it’s a feature that has the potential to award big prizes in addition to the slot’s already impressive 9,021x maximum win.
David Mann, Chief Executive Officer at Swintt, said: “Whether you’ve been naughty or nice this year, Chessmas – our new festive-themed from Elysium Studios – has all the right ingredients to get you into the holiday spirit. Featuring expanding wilds and an exciting, board-game based bonus feature, it’s a Christmas cracker that we’re sure all players are going to love!”
The post Unwrap a flurry of festive wins in Chessmas by Swintt’s Elysium Studios appeared first on European Gaming Industry News.
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Ring in the Holidays with 1spin4win’s New Year Prize Rush network promotion
The holiday season is about to get even more exciting with 1spin4win’s brand-new “New Year Prize Rush” network promotion, featuring a €20,000 prize pool.
Running from December 20, 2024, to January 6, 2025, this 1spin4win festive event offers players the chance to win part of the €20,000 prize pool, with 515 cash prizes spread across 11 1spin4win games. Players can claim as many prizes as they like throughout the promotion.
The “New Year Prize Rush” is designed to spark excitement, attract new players, and increase player engagement during the holiday season. The generous prize pool and festive atmosphere are sure to boost GGR and betting volume, encouraging players to keep spinning for more. With holiday cheer at the heart of the promotion, operators can also enhance their brand image and foster stronger connections with their players.
Thanks to 1spin4win’s automatic setup, operators can effortlessly run this holiday-themed event. Prizes are credited directly to players’ accounts, requiring no extra configuration and ensuring smooth operations while maximizing player participation and engagement.
Olga Hlukhovskaya, Head of the Account Management Division at 1spin4win, said, “We really wanted to capture the magic of the holiday season. That’s why we created two brand-new games, Classic Christmas and Christmas Gems, specifically for this promotion. We hope these festive games bring extra joy to our players and make the ‘New Year Prize Rush’ an experience they’ll enjoy and remember.”
Players can dive into the holiday spirit with 11 specially selected 1spin4win games, packed with festive fun and big rewards as part of the “New Year Prize Rush” promotion.
- Classic Christmas (coming soon)
- Christmas Gems (coming soon)
- Fruity Christmas
- Lucky Christmas 243
- Lucky Eve 100
- Lucky Xmas 20
- Northern Gold Rush
- Lucky Snowlight
- Lucky Gold Miner
- Cash The Gold
- Hold the Gold
This year, two new holiday-themed games, Classic Christmas and Christmas Gems, take center stage in the promotion, offering a festive experience and the beloved Hold and Win mechanic. Classic Christmas captures the charm of the traditional land-based slot machines, while Christmas Gems dazzles with sparkling rewards. All games, including these two new releases, are compatible with both fiat and cryptocurrencies, allowing players from all over the world to join in the holiday fun.
For further details or inquiries, please contact the dedicated 1spin4win Account Manager or Olga Hlukhovskaya, Head of Account Management Division at 1spin4win, at [email protected].
Find out more about 1spin4win’s promotional tools for online casinos here.
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 100 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of three new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post Ring in the Holidays with 1spin4win’s New Year Prize Rush network promotion appeared first on European Gaming Industry News.
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Blask enhances iGaming analytics with daily historical data for informed decision-making
Blask, the iGaming analytics ecosystem, has announced a new update to its services: the introduction of daily historical data analysis extending back to 2017. This advancement offers gaming operators exceptional precision in tracking and optimizing market performance.
Previously, Blask users were limited to monthly aggregate views of key metrics like the Blask Index and Relative Market Share, especially for data prior to 2021. This limitation posed challenges in navigating and planning within the market. The new daily data granularity allows organizations to make more informed decisions based on comprehensive and accurate information, moving beyond monthly approximations that might overlook critical market movements.
“This enhancement transforms how operators can evaluate their sponsorship effectiveness and marketing investments,” stated George Gajevskiy, Chief Product Officer of Blask. “By providing detailed daily historical data, we’re enabling our partners to optimize their marketing strategies more precisely than ever before.”
Blask’s AI technology has advanced its data analysis capabilities, enabling the processing and interpretation of vast amounts of historical data with remarkable precision. This technological leap enhances the platform’s ability to provide granular insights, particularly during events like the Indian Premier League (IPL), the Olympic Games, or the World Cup, where market dynamics can shift dramatically within hours.
The system leverages advanced machine learning algorithms and big data analytics to process extensive brand presence data, delivering reliable market intelligence through:
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Real-time monitoring of market fluctuations and peak playing hours
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Long-term trend analysis and seasonal pattern identification
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Competitive positioning and market share tracking
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Player engagement and retention metrics
Blask’s AI modeling ensures highly accurate analysis of historical data, setting a new industry standard for precision and accessibility in iGaming analytics.
The new feature is accessible when users select a date range of up to 90 days. For date ranges exceeding three months, the system automatically adjusts to display metrics in monthly intervals, ensuring optimal performance and data visualization while maintaining comprehensive trend analysis capabilities. This adaptive display mechanism allows users to balance between detailed daily insights for shorter periods and broader trend analysis for extended timeframes.
Blask has consistently been a game-changer in the iGaming analytics space, allowing operators to stay ahead of the competition with real-time data. With the introduction of daily granularity for long-term data, users can delve deeper into the dynamics of the Blask Index and Relative Market Share over extended periods. This feature enables analyzing trends day-by-day over months or even years, providing unparalleled precision and flexibility.
The post Blask enhances iGaming analytics with daily historical data for informed decision-making appeared first on European Gaming Industry News.
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