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UK TV gambling ad ban will start in 2019
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Ending an avalanche of conflicting reports, the Industry Group for Responsible Gambling (IGRG) has confirmed that the ban of gambling advertisements on television during live sports broadcasts will come into effect January next year.
When the ban comes into force, there will be no advertisements for gambling companies during a set time period, beginning from five minutes before a start of the event to five minutes after its end.
There will be other measures as well, such as an end to betting adverts being broadcast around highlight shows and re-runs. Bookmakers will not be allowed to sponsor sports programmes shown before the 9PM watershed.
Exceptions will be made for horse and greyhound programmes, which are seen as more reliant on betting than other forms of televised sport.
“Today the gambling industry is responding positively to public concerns about the amount of gambling advertising on television before the watershed,” IGRG chair John Hagan commented. “We are announcing a ‘whistle to whistle’ ban on gambling advertising during all televised live sport before the watershed, with the exception of horseracing and greyhound racing.
“We believe that these new voluntary TV measures, which have been approved by the trade associations representing every sector of the gambling industry, will drastically reduce the amount of gambling advertising on television and they complement the strict controls that already govern gambling companies around advertising on digital platforms,” Hagan went on. “We believe that this is itself a watershed moment as we strive to provide the ever, safer gambling environment which gambling consumers and the wider public expect, and which is so important to the future success and sustainability of our industry.”
The move comes after a week of speculation, with news of the ban – which was first discussed earlier last month – first revealed by the BBC amid growing pressure on the industry to amend its advertising strategies.
The move was welcomed by State Secretary of State for Digital, Culture, Media and Sport Jeremy Wright.
“Gambling firms banning advertising on TV during live sport is a welcome move and I am pleased that the sector is stepping up and responding to public concerns,” Wright said. “It is vital children and vulnerable people are protected from the threat of gambling-related harm. Companies must be socially responsible.”
UKGC chief Neil McArthur described the announcement as a significant step towards showing that the betting industry was mindful of customer concerns.
“Importantly, it also demonstrates the value of collaborating across companies and across sectors to make gambling fairer and safer. I hope that this can be used as a model for future industry action to reduce and prevent harm.”
Source: Latest News on European Gaming Media Network

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Adventure Awaits in Boat Bonanza CrocoNile!
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The post Adventure Awaits in Boat Bonanza CrocoNile! appeared first on European Gaming Industry News.
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WinSpirit Casino Earns AskGamblers Certificate of Trust
WinSpirit is proud to announce that it has officially received the Certificate of Trust from AskGamblers—one of the most respected accolades an online casino can achieve. This certificate is awarded only to platforms that demonstrate exceptional standards in key areas such as fast payouts, high player ratings, and a strong commitment to responsible gambling. It reflects WinSpirit’s dedication to player satisfaction and further strengthens the brand’s reputation as a trustworthy, high-performing casino.
With this recognition, WinSpirit reaffirms its promise to players: that their funds and personal data are protected, their rights are upheld, and their experience is both fair and rewarding.
“Receiving the Certificate of Trust is not just a badge of honour – it reflects the daily effort we put into building a casino that players and partners can rely on” — says Kate Van Engelen, PR Manager at WinSpirit.
“It motivates us to continue setting the bar high in fairness, support, and transparency,” she added.
AskGamblers is an acclaimed casino affiliate website, renowned for offering players unbiased, accurate, and up-to-date information about online casinos. The AskGamblers Certificate of Trust now takes pride of place on the WinSpirit website, serving as a clear symbol of quality, reliability, and transparency.
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The post WinSpirit Casino Earns AskGamblers Certificate of Trust appeared first on European Gaming Industry News.
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Mindway AI partners with BetComply to scale safer gambling support
Mindway AI, the award-winning safer gambling software company, has enlisted the skill set of BetComply, iGaming’s most trusted technical and regulatory compliance firm, as it looks to further develop its product offering and support more operators.
The partnership will see BetComply’s Safer Gambling & Sustainability Specialist Jez White and his team advising Mindway AI on how its solutions can be best incorporated into operators’ safer gambling functions.
BetComply will also provide support on Mindway AI’s product roadmap and new business opportunities, with a focus on GameScanner, an advanced software solution that helps gambling operators boost player protection and intervene early to prevent at-risk gambling behaviour.
BetComply’s Safer Gambling & Sustainability Specialist Jez White said: “Mindway AI is at the cutting edge of safer gambling technology, and we’re excited to support their mission to raise the industry standard. Our goal is to help bridge the gap between innovation and implementation, ensuring operators can fully harness tools like GameScanner to deliver more effective, proactive player protection.”
Mindway AI’s CEO Rasmus Kjaergaard added: “We’re thrilled to be working with BetComply, where Jez and his team’s vast operational experience will be a huge asset as we continue delivering our award-winning software to more clients. We’re excited about what we can achieve together.”
In March, White joined BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics.
The post Mindway AI partners with BetComply to scale safer gambling support appeared first on European Gaming Industry News.
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