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Aristocrat Cuts Ribbon at new Two-building Campus in Summerlin, Renewing Company’s Dedication to Las Vegas and Marking the Beginning of a New Era

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Aristocrat Cuts Ribbon at new Two-building Campus in Summerlin, Renewing Company's Dedication to Las Vegas and Marking the Beginning of a New EraReading Time: 2 minutes

 

Aristocrat was joined by a delegation of local, state, and international dignitaries to cut the ribbon at the company’s new two-building campus in the Las Vegas neighborhood Summerlin.

Participating in the ceremony were Aristocrat Leisure Limited Chairman Ian Blackburne, Aristocrat Leisure Limited CEO Trevor Croker, Managing Director of the Americas Matt Wilson and Kevin T. Orrock, President, Summerlin, The Howard Hughes Corporation.

The ceremony was attended by hundreds of Aristocrat employees, who hosted a warm clothing drive benefitting the Las Vegas Rescue Mission as part of the celebration. Additionally, Croker dedicated the campus’ outdoor park to Dr. Blackburne, who will soon be retiring from the Aristocrat Board, naming it Blackburne Park.

Wilson said, “Creating an inspiring environment for employees is critical to our success and to our culture, today and in the future. We are thrilled with our new campus where most of our Las Vegas-based employees will now be at home. Aristocrat has really moved to a people-first, customer-centric approach and we have many talented people working with us. The new building will further enhance our ability to work together by providing a functional environment that sparks collaboration and innovation.”

The new campus, located at 10200 Aristocrat Way, consists of two three-story, tilt-up concrete structures of approximately 90,000 square feet each, delivering total floor space of approximately 180,000 square feet. The size of the campus allows the company to bring most of its 1,100 Las Vegas-based employees together at one site, while also allowing space for additional hiring.

The building shell and interiors use environmentally friendly materials. An open floor plan allows for enhanced collaboration, and a state-of-the-art showroom features more than 100 of the company’s newest slot games.

The campus features many employee-friendly amenities such as sit-stand desks, ergonomically designed chairs, gym, meditation room, café, on-site barista, pantries on each floor, game room, bike path, and large outdoor patio/park.

The project architect is Ed Vance & Associates Architects; interior architect is HOK; core and shell general contractor is Martin-Harris Construction; tenant improvement general contractor is Bentar Development.

A while ago Aristocrat announced that they all set to launch a slot game based on the sci-fi-fantasy TV programme Westworld.

 

About Aristocrat
Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX:ALL), a leading global provider of land-based and online gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services, including electronic gaming machines and casino-management systems. For further information, visit the company’s website at www.aristocrat-us.com.

 

Source: Aristocrat Technologies Inc.

 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fanatics Sportsbook and Athlete Livvy Dunne Change the Game With New Football Ad Campaign

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New Ad Campaign Series, “Explained By Livvy Dunne,” Highlights Fanatics’ Latest Offerings in Unexpected, Cinematic Ways

Fanatics Sportsbook, the fastest growing sportsbook in America, is rewriting the rules with a series of football ads featuring College National Champion athlete, Fanatics family member, and cultural powerhouse, Livvy Dunne. Just in time for the start of football, the new broadcast and digital series, “Explained by Livvy Dunne,” kicks off with three cinematic ads aimed to stand out in the category.

From a full-sized clawfoot bathtub sitting on the 50-yard line of the iconic Rose Bowl Stadium to eating a turkey leg in the stands and moving across the field on the back of a football blocking sled, Livvy playfully breaks down why customers should switch to Fanatics Sportsbook because of their massive Gameday Guarantee FanCash promotion, market-leading Fair Play™ protection and their valuable FanCash rewards. Each spot will debut the new tagline, “Winning Hits Different Here,” highlighting Fanatics’ stand out generosity from the category. The “Explained by” series construct will continue this fall as part of a new Fanatics Casino campaign featuring an iconic male spokesperson.

“Explained by Livvy Dunne” Series:
WATCH: Explained by Livvy Dunne: Anthem (youtube)

Photo by Derek Kettela 

WATCH: Explained by Livvy Dunne: Fair Play™ (youtube)

Explained by Livvy Dunne: FanCash (Coming Soon)

Photo by Derek Kettela | 

The :30 and :15 spots break the fourth wall with a wink, serving up Fanatics’ latest promos in delightfully surprising ways and will run across linear and digital channels in priority markets. Directed by Grammy-winning filmmaker Calmatic, known for Lil Nas X’s “Old Town Road” and Kendrick Lamar’s “Squabble Up,” the series taps into Fanatics’ cultural influence to reach both new and existing bettors – in a way only Fanatics can.

“As a disruptor brand, Fanatics Sportsbook is rewriting the category playbook. By leveraging the power of Fanatics and working with a cultural force like Livvy, we’re telling our story in a way that expands our reach with existing betting audiences – and speaks to new ones, too,” said Fanatics Betting and Gaming Chief Marketing Officer, Selena Kalvaria. “With Livvy, we have a national champion showing up in unexpected ways to explain what makes Fanatics Sportsbook different, and more rewarding, for sports fans.”

The ads highlight Fanatics Sportsbook’s industry-leading offerings, including:

  • Gameday Guarantee for every college and pro football game day – 26 days total from now through October – new customers will get up to $100 in FanCash back if their first football bet loses on game day and existing customers will get rewards as well*;
  • Fair Play™ protection that now protects all pro football player prop bets and refunds or pays out as a win if your player is ruled out due to a first-half injury;
  • FanCash can now be redeemed on apparel, exclusive shopping experiences, Bonus Bets, profit boosts, Casino Credits, tickets, live card breaks and fixed-price trading card purchases on Fanatics Collect, and more across the Fanatics ecosystem.

“As a proud member of the Fanatics family, I’m excited to partner with Fanatics Sportsbook to welcome more people into the sports world in a fresh way,” said Livvy Dunne. “It’s easy to use, genuinely fun, and makes the whole experience feel more like being part of the game.”

The campaign is live today, August 18, across all major TV networks, OLV, OOH, audio and podcasts, paid and organic social, and a variety of influencer partnerships that will get all sports fans ready for game day. It will run throughout the entire football season, starting with a major launch during College Football Week 1 and Pro Football Weeks 1-5, with major pulses around Thanksgiving, Christmas, and the Postseason, as well as the Road to the Big Game.

As the brand continues to disrupt the sports betting industry, Fanatics Sportsbook is doubling down on what it does best: delivering a premium, fan-first experience that goes way beyond the bet and is powered by culture, storytelling, and the next generation of athlete-partners.

The work represents the first campaign with new creative agency partner Anomaly.

Must be 21+. GAMBLING PROBLEM? CALL 1-800-GAMBLER

The post Fanatics Sportsbook and Athlete Livvy Dunne Change the Game With New Football Ad Campaign appeared first on European Gaming Industry News.

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Slovakia Publishes Groundbreaking Report on Illegal Online Gambling

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The Institute for Gambling Regulation in Slovakia (IPRHH) has published the country’s first comprehensive report dedicated to illegal gambling. The study, titled The Black Book of Illegal Gambling, was officially presented at Bratislava’s Einpark and is now publicly available online.

The landmark publication explores the structure, mechanisms, and social impact of illegal gambling operations in Slovakia, with a particular focus on unlicensed online platforms. According to the report, these operators bypass national regulations, exploit vulnerable groups, and deprive the state of hundreds of millions of euros annually in lost tax revenue.

Key Findings From the Report

The study is based on a nationally representative survey conducted by IPRHH in cooperation with the Slovak Academy of Sciences. Among the most striking results:

  • 23.7% of players – nearly 296,000 Slovaks – admitted to gambling on unlicensed platforms.

  • 24.1% of players could not determine whether the sites they used were legal.

  • Younger users and those with lower levels of education were the most likely to engage in illegal gambling.

  • 13.1% of users admitted to gambling illegally because they were listed in the national Register of Excluded Persons (RVO), which should block them from licensed gambling.

“These sites ignore every safeguard that licensed operators must follow,” explained Dávid Lenčéš, Executive Director of IPRHH. “There are no limits, no identity checks, and no protection against addiction. And if you lose money, you have no legal recourse.”

Why Players Choose Illegal Platforms

Survey respondents highlighted several reasons for using unlicensed gambling sites:

  • Higher bonuses (32.5%)

  • Better odds (29.5%)

  • Easier registration (29.1%)

  • Wider game selection (27.4%)

Shockingly, only 42.2% of players actively check for a Slovak license, while 43.2% cannot distinguish between legal and illegal gambling advertisements.

Policy Recommendations

The IPRHH warns that illegal gambling costs Slovakia hundreds of millions of euros each year, money that could otherwise support healthcare, education, and addiction prevention programs.

The institute recommends a multi-pronged strategy to combat illegal operators, including:

  • More effective blocking of unlicensed websites

  • Stronger cooperation with banks and payment providers to block transactions

  • A national public awareness campaign

  • Stable conditions for licensed operators who contribute to the economy

Lenčéš also cautioned against excessive taxation of legal operators:
“If governments dramatically increase taxes on licensed operators, they risk pushing players further into the illegal market. Regulation should protect the public, not unintentionally support criminal ecosystems.”

About IPRHH

The Institute for Gambling Regulation (IPRHH) was founded in 2024 to promote effective, transparent, and responsible gambling regulation in Slovakia. Led by Executive Director Dávid Lenčéš, former Chairman of the Slovak Gambling Regulatory Authority, the organization works to address modern challenges such as digitalization, illegal gambling, and player protection.

The full report, The Black Book of Illegal Gambling, is available for free download (in Slovak) here: Download Report. An English version is currently in preparation.

For international inquiries or interview requests, contact: [email protected]

The post Slovakia Publishes Groundbreaking Report on Illegal Online Gambling appeared first on European Gaming Industry News.

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Red Rake Gaming strengthens its expansion in Switzerland through partnership with 7Melons.ch

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Red Rake Gaming, a leading provider of premium online casino content, announces its partnership with 7Melons.ch, the official online casino of the prestigious Grand Casino Bern, further strengthening its position in the regulated Swiss market.

7Melons.ch, launched in 2020 following the legalisation of online gaming in Switzerland, operates under an official Swiss concession (Konzession) and offers an authentic, safe, and fully licensed local experience. Backed by the strong reputation of Grand Casino Bern, the platform stands out for its commitment to player protection, secure transactions, and a mobile-optimised gaming environment.

As part of its growth strategy, 7Melons.ch is focusing on CRM automation, localised acquisition campaigns, and enhancing its VIP experience. The operator is investing in performance marketing, expanding its game portfolio, improving platform features, and building long-term brand equity, with the goal of becoming one of the leading names in Swiss online entertainment.

Nick Barr, Managing Director at Red Rake Gaming Malta, commented: “We are delighted to collaborate with 7Melons.ch and Grand Casino Bern to bring our top content to Swiss players. The platform combines the trust of a historic brand with a modern and secure digital experience, making it the ideal partner to expand our presence in this region. We are confident our games will deliver added value and exciting experiences for players in Switzerland.” 

This collaboration reinforces Red Rake Gaming’s commitment to creating innovative content tailored to local regulations and designed for highly regulated markets. Players in Switzerland will have access to a wide and diverse game portfolio, featuring standout functionalities, interactive mini-games, and a safe, immersive gaming experience.

The post Red Rake Gaming strengthens its expansion in Switzerland through partnership with 7Melons.ch appeared first on European Gaming Industry News.

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