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Augmented and Virtual Reality Market to Reach $571.42 Bn, Globally, by 2025 at 63.3% CAGR, Says Allied Market Research
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Rapid adoption of smartphones & mobile gaming coupled with increased penetration of augmented & virtual reality solutions in education would fuel the growth of the global augmented and virtual reality market
Allied Market Research published a report, titled, Augmented and Virtual Reality Market by Organization Size (Large Enterprises and Small & Medium Sized Enterprises), Application (Consumer and Enterprise), Industry Vertical (Gaming, Entertainment & Media, Aerospace & Defense, Healthcare, Education, Manufacturing, Retail, and Others): Global Opportunity Analysis and Industry Forecast, 2018 – 2025. The report provides detailed analyses of the top winning strategies, market share & estimations, driving factors & opportunities, key market segments, and competitive landscape. According to the report, the global augmented and virtual reality market generated $11.32 billion in 2017, and is expected to reach $571.42 billion by 2025, registering a CAGR of 63.3% from 2018 to 2025.
Increase in the number of smartphone & mobile game users and rise in adoption of augmented & virtual reality solutions in education drive the growth of the market. However, lack of skilled personnel and sluggish penetration of these technologies in underdeveloped economies would hamper the market growth. On the other hand, heavy inflow of investments in the market would create new opportunities in the industry in future.
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Large enterprises segment to maintain lion’s share by 2025
The large enterprises segment accounted for nearly two-thirds share of the total revenue in 2017 and is expected to maintain its lion’s share through 2025. Large organizations can leverage the advantages of AR and VR, as they are not affected by budgetary restraints as in the case of small enterprises. Large enterprises use the advantage of scale to efficiently invest in equipment that are necessary for training employees and improving customer experience. However, SMEs would register the highest CAGR of 66.40% from 2018 to 2025. Though the cost of VR equipment still affects and acts as a barrier for smaller businesses; however, the cost is anticipated to reduce in future, leading to increase in adoption of AR and VR among SMEs. Moreover, AR is expected to play a major role in driving the growth of the SME market.
Consumer segment to dominate in terms of revenue by 2025
Among applications, the consumer segment held 61% of the market share and would continue its dominance through the forecast period. This segment is largely driven by increased consumption of video content among millennials and growing popularity of gaming and entertainment. However, the enterprise segment would grow at the fastest CAGR of 70% through 2025, owing to the increased adoption of AR and VR by enterprises, especially in manufacturing, healthcare, and retail sectors. Enterprises are anticipated to invest heavily in AR and VR for developing new IT and business applications such as design & visualization, corporate trainings, field maintenance, customer experience, and marketing.
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Gaming segment presents lucrative opportunities for future
The gaming segment accounted for 26% share of the total revenue in 2017 and would maintain its lead in terms of revenue by 2025. The segment would grow at the fastest CAGR of 68.10% during the forecast period. New innovations, such as 360-degree view of an environments and haptic feedback through controls have attracted more gamers to adopt immersive technologies. The research also analyzes entertainment and media, aerospace and defense, healthcare, education, manufacturing, retail, among other industries.
North America to dominate, Asia-Pacific to grow the fastest through 2025
North America held the major market share of 37% in 2017 and would maintain its lead through 2025. This is because of the large-scale adoption of AR/VR solutions by players in the region to cater to the growing demand for innovative technologies such as digital twins. However, Asia-Pacific would register the fastest CAGR of 66.70% from 2018 to 2025 owing to the proliferation of smartphones, surge in the number of startups dealing in AR/VR, and advancements in connectivity in this region. In addition, government initiatives in China and India that encourage developments in AR/VR for defense and manufacturing sectors are expected to supplement the growth in the Asia-Pacific regions.
Prominent Market Players
The key players analyzed in the report are Google Inc., Sony, Magic Leap, Inc., HTC, Microsoft Corporation, Osterhout Design Group, Facebook, DAQRI, Samsung Electronics Co., Ltd., and Wikitude. These players have adopted different strategies such as collaborations, mergers & acquisitions, joint ventures, partnerships, expansions, and others to gain a strong position in the industry.
Knowledge tree is a cloud-based intelligence platform that offers more than 2,000 selective, off-the-shelf reports on niche markets to enable our clients gain deep insights on the latest trends, dynamic technologies, and emerging application areas.
About:
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
Source: Latest News on European Gaming Media Network
Acer UK Levels Up the Game: Win a Brand-New NVIDIA GeForce RTX 50 Series Gaming Laptop and Unleash Hundreds of Titles with Included PC Game Pass!
Acer UK is thrilled to announce an electrifying competition giving gamers the chance to win a state-of-the-art Predator or Nitro laptop, powered by the brand-new NVIDIA GeForce RTX 50 Series GPUs! This grand giveaway celebrates the highly anticipated arrival of Acer’s latest gaming powerhouses and highlights the incredible value of PC Game Pass, now included with all new Nitro and Predator devices.
Enter the Competition Here: gleam.io/PQDpw/50-series-laptop-and-pc-game-pass-competition
The gaming landscape is constantly evolving, and Acer is at the forefront, delivering cutting-edge technology designed to immerse players in unparalleled virtual worlds. The new Predator Helios Neo 16 AI laptop, featuring the formidable NVIDIA GeForce RTX 50 Series GPUs, is now available at leading retailers including Amazon, Box, and Currys. For those seeking even more power, Acer’s official store is now stocking models with the groundbreaking RTX 5070 Ti and RTX 5080, offering next-generation performance and AI capabilities for the most demanding games and creative tasks.
But the excitement doesn’t stop there. Every new Nitro and Predator device now comes with PC Game Pass included, ensuring that gamers have immediate access to a vast library of hundreds of high-quality titles from the moment they unbox their new machine. No more waiting, no more separate purchases – just plug in and play!
To amplify the buzz, this competition will be supported by renowned gaming influencers Two Angry Gamers and Frankie Ward. Their extensive reach and passionate communities will help spread the word, giving more gamers the chance to win and experience Acer’s cutting-edge hardware paired with an incredible game library.
“We are incredibly excited to bring the power of the NVIDIA GeForce RTX 50 Series to our Predator and Nitro laptop lines,” says Mike Newson, Gaming Notebook Business Manager at Acer UK. “These new machines, especially the Predator Helios 18 AI and the Predator Triton 14 AI, represent a significant leap in gaming performance and AI integration. By bundling PC Game Pass and collaborating with beloved gaming personalities like Two Angry Gamers and Frankie Ward, we’re not just offering powerful hardware; we’re providing an instant gateway to an endless world of gaming entertainment and ensuring our message reaches the heart of the gaming community. It’s about delivering the complete, immersive experience our users deserve.”
PC Game Pass: Your Ultimate Gaming Library Just Got Bigger!
Microsoft’s PC Game Pass continues to grow, offering an incredible selection of games for every taste. Recent exciting additions that gamers can dive into include:
- FBC: Firebreak – A cooperative first-person shooter available day one on Game Pass!
- Rematch – A thrilling third-person, team-based football game.
- Warcraft I: Remastered, Warcraft II: Remastered, and Warcraft III: Reforged – Relive the epic beginnings of the legendary Warcraft universe.
- Call of Duty: WWII – Experience intense historical combat.
- Looking ahead, July brings even more to the service with Little Nightmares II and Rise of the Tomb Raider returning to the library.
With new titles added regularly, PC Game Pass ensures there’s always something fresh and exciting to explore on your new Acer gaming laptop.
Don’t miss your chance to win the ultimate gaming upgrade! Enter the competition today and prepare to experience gaming like never before with Acer’s new NVIDIA GeForce RTX 50 Series laptops and PC Game Pass.
Availability: The new Predator Helios Neo 16 AI laptop with NVIDIA GeForce RTX 50 Series is available now at Amazon, Box, and Currys. Models featuring the RTX 5070 Ti and RTX 5080 are available directly from the Acer Store.
Social Media: #Acer #Predator #Nitro #RTX50Series #PCGamePass #GamingLaptop #Competition #Giveaway #TwoAngryGamers #FrankieWard
The post Game On! Win Acer’s New RTX 50 Series Laptop + PC Game Pass appeared first on European Gaming Industry News.
Clarion Gaming has announced details of London iGaming Week, a program of immersive curated events, seminars and parties centred around iGB L!VE and taking place at iconic London venues.
Confirming the programme, Naomi Barton, Global Portfolio Director responsible for iGB L!VE said: “London iGaming Week is an amazing opportunity for the global iGaming industry to come together for a week of connection, innovation, and celebration.
“Running 1 July – 4 July it features social events such as the iGB Affiliate Awards, the EGR B2B Awards, Welcome Drinks in Canary Wharf, and the Legends by Fire and ICE celebration.
“It also includes unique opportunities to network and learn at the iGB Start-Up Accelerator, the Affiliate and Operator Mixer and Technology in Gaming, the inaugural conference for senior technology professionals sponsored by Pretty Technical on Tuesday 1 July.
She added: “An initiative that we are extremely excited about is our deeper partnership with LatAm Media Group which will see us stage the first ever London LMG Futbol Experience. Taking place on Friday 4th July, the live-streamed 6-a-side football tournament will be played on a state-of-the-art 5G pitch with games officiated by fully qualified referees.
“Delivering a mixture of competition and camaraderie it’s a fantastic milestone which will build on iGB L!VE’s reputation for running the most popular business, networking and social iGaming events of the year.”
London iGaming Week represents a high profile addition to what will be the biggest edition of iGB L!VE on record. The first show to take place in London following its relocation from Amsterdam it will provide attendees with access to over 22,000sqm of product innovation and inspiration.
Connecting igaming operators, affiliates, tech vendors and game providers, iGB L!VE will welcome a projected 15,000 iGaming and affiliate pioneers helping businesses throughout the ecosystem to navigate the iGaming landscape, provide networking opportunities, showcase cutting-edge innovations and share crucial market knowledge.
For more information and to register for iGB L!VE, 2 – 3 JULY 2025, ExCeL London: igblive.com
The post iGB L!VE confirm London iGaming Week program appeared first on European Gaming Industry News.
Latest News
Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25
Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen, dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.
To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.
South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.
The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.
MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.
The full team to represent South Africa at15H00 on 21 June 2025 is:
| Name | Club | Nick | Province |
| Jessica Eleez Greeff (Capt.) | ZAG Academy | heartjess | KwaZulu Natal |
| Avonique van Rooyen | ZAG Academy | avo | Gauteng |
| Kiera McCallum | ZAG Academy | queen | KwaZulu Natal |
| Megan van der Westhuizen | ZAG Academy | m3gz | Gauteng |
| Kalee Ludick | ZAG Academy | creative | Gauteng |
The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.
Game On! Win Acer’s New RTX 50 Series Laptop + PC Game Pass
iGB L!VE confirm London iGaming Week program
Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25
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