Reading Time: 2 minutes
SIS to offer additional Latin American content following three-year deal
Leading multi-channel supplier SIS (Sports Information Services) has agreed a deal with the Codere Group to provide online and retail operators with live pictures and data from its four racecourses in Latin America.
The new partnership will include a minimum of 3,892 races per year from the Hipódromo Presidente Remón racecourse in Panama City, the Hipódromo de las Américas in Mexico City, the Hipódromo Nacional de Maroñas and the Hipódromo de las Piedras, both in Uruguay.
The high-quality races will be included in SIS’s recently launched 24/7 Live Betting Channels, which offer operators a watch and bet channel with a betting event every 3 minutes throughout the day regardless of time zone.
Simon Fraser, Head of International Horseracing at SIS, said: “This is an exciting partnership for us and further enhances our 24/7 channels, adding more quality horse racing that will prove popular with bettors across the globe.”
Ramon Rionda, Codere’s Director of Operations, said: “We are pleased to have expanded our relationship with SIS. We are confident this can grow the audience for horse racing in markets which SIS supplies and can create more exposure for the premium horse racing content our race tracks provide.”
The Codere deal follows recent horse racing rights agreements with The Korean Racing Authority and Hipodromo Argentino de Palermo in Argentina, and supplements the international content already offered from Singapore, Latin America and Mauritius.
About SIS:
SIS (Sports Information Services) is the leading supplier of 24/7 betting services to retail and online operators globally. Our mission is to provide betting operators with desirable and profitable content with an end-to-end solution of live pictures, data on-screen graphics with betting triggers and a wide range of markets and pricing to drive betting revenues.
We can provide operators with a range of solutions including horse and greyhound racing, virtual & numbers content as well as a number of additional sports. For more information about SIS please visit www.sis.tv
Source: Latest News on European Gaming Media Network
