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Groove Gaming hit the sweet spot with ALEA
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Energetic aggregator GROOVE GAMING has signed an encompassing partner deal with ALEA and their crown jewel brands SlotsMillion and LadyLucks.
ALEA has created the world’s first real-money virtual reality casino, SlotsMillion, with the brand extension SlotsMillion VR. They are the first online casino to take existing games from developers like NextGen, Microgaming and NetEnt, re-imagine them in VR, and build around them a social and immersive 3D environment; and to take popular 2D games and inject them into cabinets in a virtual reality playground.
SlotsMillion is one of the industry’s leading brands, with a bulging portfolio of over 2000 games, and aims to provide players with the largest number of slot games possible. Since its launch, SlotsMillion has gathered recognition for either Best Casino or Innovation Operator from leading awards shows including EGR, CEEG and IGA, as well as from reputable affiliates such as Latest Casino Bonuses, AskGamblers and Casinomeister. In addition, ALEA.com also operates LadyLucks.co.uk, one of the UK’s favourite mobile casinos, which they acquired from the IGT Group in late 2017.
The core of Groove Gaming’s highly differentiated offering is selecting the highest-quality content to set themselves apart and to drive player-engagement for clients. Groove Gaming has established a world-class portfolio of over 1500 HTML5 slots and other games from leading games makers, including Mr. Slotty, GameArt, Leap Games Studios, Iron Dog, Play’nGo, Betsoft, Playson, Extreme Live Gaming, Merkur, Spinomenal, Habanero, Fugaso and Evoplay, amongst others. The Groove Gaming team are constantly curating a portfolio of high-profile games, which is then made available to clients as a prebuilt library from which they choose the right regionally-compliant titles for their players.
Groove Gaming has a team of experienced gaming professionals working closely with a carefully-compiled cluster of clients, such as EveryMatrix, iGP, Digitain, Equinox Dynamic, Alpha Interactive, FairPlayBet, ProgressPlay and now ALEA, amongst others. Every client enjoys 24/7/365 account services to maximise revenue and introduce games that deepen player involvement.
SlotsMillion co-founder Alexandre Tomic said, “The variety of games we have on SlotsMillion makes the brand unique and we’re constantly searching for the right partners to keep that leadership advantage. Our philosophy at SlotsMillion centres around providing the best possible gaming experience to our players, and that involves offering high-quality games from top providers, which is why we sealed this deal with Groove Gaming.”
Rebecca Sotomora, Head of Sales at Groove Gaming said: “We are very excited to work with an industry heavyweight like ALEA as well as to provide our vast range of games for players to enjoy. We look forward to closely collaborating with one of the world’s most innovative igaming companies.”
ABOUT GROOVE GAMING:
Offering an extensive game library of over 1500 HTML5 slots, table games and video pokers, Groove Gaming is headquartered in Israel and holds licenses issued by the UKGC and the MGA. Groove Gaming was founded in 2016 by a group of professionals who all had the dream of creating an exclusive service so entrepreneurs could meet the growing gaming needs of the world. Expert managers control financial transactions with accuracy and foresight, and Groove Gaming’s top-notch customer service rivals, and in most cases beats, most multinational companies operating today. With integrated multiple streams from today’s top providers Groove Gaming powers market access with industry heavyweights.
ABOUT ALEAPLAY, SLOTSMILLION AND LADYLUCKS:
ALEA was founded back in 2012 with the aim of creating a world-class online casino experience and to design and develop new technologies and innovations to drive player engagement and take online casino to the next level. SlotsMillion is their flagship B2C brand while LadyLucks is a leading UK mobile casino.
Source: Latest News on European Gaming Media Network

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Soft2Bet’s Quickcasino Wins at EGR Europe Awards 2025
Soft2Bet’s Quickcasino has been awarded “The Nordics and Baltics – Rising Star” at the prestigious EGR Europe Awards, reinforcing its status as one of the region’s most innovative and fast-growing online gaming brands.
This recognition is a testament to Soft2Bet’s commitment to market-leading technology, data-driven gamification, and player-first experiences. By combining cutting-edge mechanics with a highly localised approach, Quickcasino has established itself as a force in Sweden’s competitive iGaming landscape.
A Market Leader in Innovation and Gamification
Quickcasino.se has redefined the Nordic and Baltic iGaming experience, blending seamless UX, high-speed transactions, and a unique gamification ecosystem to keep players engaged. Powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gamification Application) solution, the platform delivers dynamic challenges, real-time progression, and personalised incentives, creating an experience that is both immersive and rewarding.
Beyond gamification, Quickcasino’s commitment to top-tier security, lightning-fast payments, and market-driven customisation has resonated strongly with Swedish players. Its ability to merge high-performance technology with a player-centric approach, via MEGA, has driven remarkable growth, reinforcing its status as a market leader.
Uri Poliavich, Founder and CEO of Soft2Bet, commented: “Receiving European recognition from one of the leading industry awards is a proud moment for Quickcasino and Soft2Bet. This achievement not only recognises Quickcasino’s rapid success but also highlights how our B2C experience acts as a proof of concept for B2B partners. As we investigate new ways to enhance our offerings, the results we achieve with our brands showcase the power of our technology and help operators elevate player engagement, retention, and performance in highly competitive markets. This award reinforces our ability to drive success for our brands and partners.”
A Future Focused on Growth and Innovation
Quickcasino’s latest accolade adds to Soft2Bet’s growing list of industry recognitions. Looking ahead to 2025, the company is preparing for major market expansions, new strategic partnerships, and continuous advancements in gamification technology. With innovation at its core, Soft2Bet remains committed to pushing boundaries and delivering industry-leading solutions that shape the future of iGaming.
The post Soft2Bet’s Quickcasino Wins at EGR Europe Awards 2025 appeared first on European Gaming Industry News.
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The Lithuanian Gaming Control Authority (LPT) has completed its inspection: Olympic Casino has been fined almost 8.4 million euros
The company Olympic Casino Group Baltija (OCGB) did not take sufficient steps to identify the origin of Šarūnas Stepukonis’ losing funds, and the monitoring of his financial transactions was only formal and ineffective. Such violations were identified by the Gaming Supervisory Authority, which conducted an inspection of OCGB’s activities in Lithuania. The company was fined almost 8.4 million euros.
The Gaming Supervisory Authority (LPT) investigated the actions taken by OCGB in response to Š. Stepukonis’ transactions on the company’s gaming website from December 2016 to the end of June 2021. The law obliges gaming operators to ensure that customer funds are not obtained from criminal activities or through participation in such activities. It is also mandatory to verify the origin of the funds. LPT found that the measures applied by OCGB were poor and insufficient, and the monitoring of Š. Stepukonis’ transactions was formal.
Gambling organizers must report suspicious transactions to the FNTT. Š. Stepukonis’ transactions had obvious signs that should have raised suspicions for the gambling organizer. However, the FNTT was not informed about this.
During the inspection, evidence was also collected that Š. Stepukonis’ gambling was irresponsible. The gambling company should have noticed this, especially since the client was assigned a personal manager who saw all of his transactions.
“Instead of finding out whether Š. Stepukonis had a gambling problem or informing the supervisory authority, Olympic Casino encouraged him to gamble even more. An individual incentive package was prepared for him. A total of 1.3 million euros was allocated for this. This “bonus” could only be spent on gambling. Other incentives were also allocated,” – comments on the results of the inspection by LPT Director Virginijus Daukšys.
Since mid-2021, gambling companies in Lithuania have no longer been allowed to offer incentives to their customers that they would later lose. Just before this tightening came into effect, Š. Stepukonis’ virtual gambling was moved from Lithuania to Estonia, where it was still allowed to encourage gamblers.
In this way, it was possible not only to maintain incentives for gambling, but also to avoid supervision by the LPT. If an ordinary gambler from Lithuania tried to go and register on the Estonian Olympic Casino website, he would be redirected to the Lithuanian website. However, in the case of Š. Stepukonis, the redirection was not carried out. These circumstances are part of the pre-trial investigation.
During the inspection, a total of five violations of the provisions of the Law on the Prevention of Money Laundering and Financing of Terrorism and the Law on Gambling were identified.
The law allows for a fine of up to twice the amount of damage caused. The damage was determined to be 6.4 million euros – the amount Š. Stepukonis lost at the Olympic Casino in Lithuania. When calculating the fine, an aggravating circumstance was taken into account – the company did not cooperate during the inspection.
According to V. Daukšys, after this story came to light, steps were taken to prevent similar cases from recurring. The most important change is the law, proposed by the LPT, which obliges gambling companies to take action upon noticing irresponsible gambling and to provide information about it to the LPT.
“Until now, there was no such obligation. Therefore, the LPT did not have information that would allow it to take preventive actions in advance,” says V. Daukšys.
The new Gambling Law will come into force in November this year. Its aim is to reduce the accessibility, attractiveness and potential harm to personal health of gambling.
LPT also reviewed its procedures, adjusted internal procedures, allowing for more frequent scheduled inspections of the activities of gambling companies. In addition, the Ministry of Finance conducted an audit of LPT’s activities. No significant operational deficiencies were identified during the audit. LPT took into account the audit recommendations and allocated more human resources to money laundering prevention functions.
Source: Gambling Supervisory Authority under the Ministry of Finance of the Republic of Lithuania
The post The Lithuanian Gaming Control Authority (LPT) has completed its inspection: Olympic Casino has been fined almost 8.4 million euros appeared first on European Gaming Industry News.
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iQOO partners with India’s leading gamers Mortal, Payal and Scout; will co-create products for nation’s mobile gaming community
The post iQOO partners with India’s leading gamers Mortal, Payal and Scout; will co-create products for nation’s mobile gaming community appeared first on European Gaming Industry News.
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