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Groove Gaming hit the sweet spot with ALEA

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Groove Gaming hit the sweet spot with ALEAReading Time: 3 minutes

 

Energetic aggregator GROOVE GAMING has signed an encompassing partner deal with ALEA and their crown jewel brands SlotsMillion and LadyLucks.

ALEA has created the world’s first real-money virtual reality casino, SlotsMillion, with the brand extension SlotsMillion VR. They are the first online casino to take existing games from developers like NextGen, Microgaming and NetEnt, re-imagine them in VR, and build around them a social and immersive 3D environment; and to take popular 2D games and inject them into cabinets in a virtual reality playground.

SlotsMillion is one of the industry’s leading brands, with a bulging portfolio of over 2000 games, and aims to provide players with the largest number of slot games possible. Since its launch, SlotsMillion has gathered recognition for either Best Casino or Innovation Operator from leading awards shows including EGR, CEEG and IGA, as well as from reputable affiliates such as Latest Casino Bonuses, AskGamblers and Casinomeister. In addition, ALEA.com also operates LadyLucks.co.uk, one of the UK’s favourite mobile casinos, which they acquired from the IGT Group in late 2017.

The core of Groove Gaming’s highly differentiated offering is selecting the highest-quality content to set themselves apart and to drive player-engagement for clients. Groove Gaming has established a world-class portfolio of over 1500 HTML5 slots and other games from leading games makers, including Mr. Slotty, GameArt, Leap Games Studios, Iron Dog, Play’nGo, Betsoft, Playson, Extreme Live Gaming, Merkur, Spinomenal, Habanero, Fugaso and Evoplay, amongst others. The Groove Gaming team are constantly curating a portfolio of high-profile games, which is then made available to clients as a prebuilt library from which they choose the right regionally-compliant titles for their players.

Groove Gaming has a team of experienced gaming professionals working closely with a carefully-compiled cluster of clients, such as EveryMatrix, iGP, Digitain, Equinox Dynamic, Alpha Interactive, FairPlayBet, ProgressPlay and now ALEA, amongst others. Every client enjoys 24/7/365 account services to maximise revenue and introduce games that deepen player involvement.

SlotsMillion co-founder Alexandre Tomic said, “The variety of games we have on SlotsMillion makes the brand unique and we’re constantly searching for the right partners to keep that leadership advantage. Our philosophy at SlotsMillion centres around providing the best possible gaming experience to our players, and that involves offering high-quality games from top providers, which is why we sealed this deal with Groove Gaming.”

Rebecca Sotomora, Head of Sales at Groove Gaming said: “We are very excited to work with an industry heavyweight like ALEA as well as to provide our vast range of games for players to enjoy. We look forward to closely collaborating with one of the world’s most innovative igaming companies.”

 

ABOUT GROOVE GAMING:
Offering an extensive game library of over 1500 HTML5 slots, table games and video pokers, Groove Gaming is headquartered in Israel and holds licenses issued by the UKGC and the MGA. Groove Gaming was founded in 2016 by a group of professionals who all had the dream of creating an exclusive service so entrepreneurs could meet the growing gaming needs of the world. Expert managers control financial transactions with accuracy and foresight, and Groove Gaming’s top-notch customer service rivals, and in most cases beats, most multinational companies operating today. With integrated multiple streams from today’s top providers Groove Gaming powers market access with industry heavyweights.

ABOUT ALEAPLAY, SLOTSMILLION AND LADYLUCKS:
ALEA was founded back in 2012 with the aim of creating a world-class online casino experience and to design and develop new technologies and innovations to drive player engagement and take online casino to the next level. SlotsMillion is their flagship B2C brand while LadyLucks is a leading UK mobile casino.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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CHIPS confirmed as Clarion Gaming charity partner ahead of appearance at iGB Affiliate Awards

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CHIPS, the gambling industry charity which provides bespoke powered wheelchairs to young people whom the National Health Service is unable to support, has been named Clarion Gaming charity partner.

Born out of the gambling industry the registered charity has presented more than 700 wheelchairs, in the process transforming the lives of recipient children and their families. CHIPS Chairs are designed and engineered to meet the specific physiological needs of each recipient and can cost up to £9,000.

Speaking ahead of the prestigious iGB Affiliate Awards, where she will outline the work of CHIPS, co-founder and Trustee Linda Lindsay said: “I am absolutely delighted to be partnering with the team at Clarion Gaming as we work to generate more funds to help children who have been denied the twin gifts of freedom and independence.

“Having worked with so many families I have seen at first hand the stress placed on them when they are informed that their child doesn’t meet the criteria to receive an National Health Service funded powered wheelchair. I’ve met children who can walk three metres which means that they don’t qualify, despite the fact that after four metres they are struggling to stand and even breathe.

“Many of the families CHIPS has helped over the years would not have been able to continue their children’s education with just a heavy pushchair supplied by the NHS but they’ve flourished and regained their independence and dignity with the powered chair that we have been able to provide thanks to the generosity of our supporters.

“I have attended virtually all of the 700+ presentations that we have made and every single one has had a transformative effect. On behalf of my Trustees, all of whom work for free meaning that every penny raised helps fund the purchase of the wheelchairs, I would like to say how excited we are to be working with the iGaming industry and in the process helping more youngsters to get mobile.”

The iGB Affiliate Awards which celebrate the achievements and innovations of the iGaming affiliate community are taking place Thursday 3 July at the Troxy the Grade II-listed Art Deco music venue on Commercial Road in Stepney, London.

 

The post CHIPS confirmed as Clarion Gaming charity partner ahead of appearance at iGB Affiliate Awards appeared first on European Gaming Industry News.

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Allwyn and Formula 1® celebrate power of community by launching F1® Allwyn Global Community Award

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  • Brand-new F1® Allwyn Global Community Award will recognise and spotlight community-focused initiatives from across the world of Formula 1, with first winner to be presented at the Formula 1® Heineken Dutch Grand Prix 2025.
  • Allwyn to donate €100,000 to each winning initiative at four races this season.

Allwyn, the multi-national lottery-led entertainment company, and Formula 1 have today announced the launch of the F1® Allwyn Global Community Award. For the first time ever, community-focused initiatives across the world of Formula 1 will be spotlighted and celebrated on a global stage to showcase their positive impact on society. As well as global recognition, winning initiatives will each receive a €100,000 donation from Allwyn to further transform communities around the world.

Winners must demonstrate a meaningful contribution to society away from the racetrack, which could include advancements in education, culture, wellbeing or sustainability. For each race, the local promoter will identify Formula 1-linked community initiatives such as those run by teams, partners and media, which have had an impact in their country. A panel of three judges from Allwyn, Formula 1 and a local representative will agree the winner, who, in addition to the donation, will receive a trophy and a chance to visit a Formula 1 Grand Prix.

The creation of the F1® Allwyn Global Community Award is part of the multi-year partnership between Formula 1 and Allwyn, reflecting a shared commitment to driving positive change and giving back to the communities in which they operate. The first recipient will be presented with the F1® Allwyn Global Community Award ahead of the Formula 1® Heineken Dutch Grand Prix on 31 August. Three additional winners will be chosen later this season, recognising local initiatives at the home of Formula 1 races in the US (Austin and Las Vegas) and Mexico.

Allwyn’s ambition is to extend the Award to cover more races in the 2026 season and further celebrate projects which make a meaningful difference.

Robert Chvátal, Group CEO of Allwyn said: “Championing positive community impact is at the heart of what we do at Allwyn. Our partnership with Formula 1 is the perfect chance to demonstrate our commitment to communities through the creation of this inspiring F1® Allwyn Global Community Award, supporting the very best community initiatives around the world and bringing them to a huge global audience.”

Stefano Domenicali, President & CEO of Formula 1 said: “It is a pillar of our sport to leave a positive legacy where we race and for many years, we’ve worked with the promoters and regional organisations to do just that, from inviting children from local schools to the track to encourage them to consider a role in motorsport, through to funding education initiatives and welcoming local community outlets and charities to be part of the event. Every year 24 incredible venues open their doors to host us, and we are met with fantastic passion and love at the track and throughout the entire city, so I am very proud to launch the F1® Allwyn Global Community Award as part of our mission. We will give the local initiatives that go the extra mile for making their communities and make the world a better place the recognition and global platform they deserve.”

The F1® Allwyn Global Community Award will be presented at the following Grands Prix in 2025:

  • Formula 1® Heineken Dutch Grand Prix 2025 – 29 – 31 August 2025
  • Formula 1® MSC Cruises USA Grand Prix 2025 – 17- 19 October 2025
  • Formula 1® Gran Premio De La Cuidad De Mexico 2025 – 24 – 26 October 2025
  • Formula 1® Heineken Las Vegas Grand Prix 2025 – 20 – 22 November 2025

The post Allwyn and Formula 1® celebrate power of community by launching F1® Allwyn Global Community Award appeared first on European Gaming Industry News.

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HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design

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HIPTHER, the renowned online media and event organiser for Gaming and Tech, is turning up the volume – quite literally – with a powerful new initiative that brings music, identity, and community together. Meet FREQ404: an electrifying monthly music mix curated by HIPTHER’s very own Co-Founder, Zoltan Tuendik, under the HPT.R profile.

From the stage to the strategy room, the creative spark of Zoltan and his wife, Betty Tűndik Kiszner Szilágyi, Co-Founders of HIPTHER, has always been a driving force behind the brand. But long before the conferences and curated content, Zoltan was better known to many as DJ Hawkie – a curator of soundwaves and moods. With performances at iconic venues like Ministry of Sound London (during iGB 2014), his passion for electronic music has always been loud and clear.

Now, with FREQ404, he returns to his roots, remixing electronic music and innovation in true HIPTHER fashion.

My first sessions were live back in 2005–2006, and I recorded my first mix in 2008. Over the years, I’ve dropped the occasional annual mix, but something always pulled me back to the decks. With FREQ404, that pull is now a purpose. To reconnect with the roots, the rhythm, and the community. This time, it’s monthly. This time, it’s staying.Zoltan Tuendik a.k.a. HPT.R

The #hipthers are known for their passion for life, wellness, and connection – fostering innovation, sustainability, and movement. Now, they celebrate these pillars with their community and the world through a shared musical experience.

“Error by Design. Balance by Sound.”

HPT.R broadcasts FREQ404 from the glitch in the system, delivering monthly sonic transmissions that blend progressive, techno, vocal house, and deep electronic cuts. Each mix is a journey – hypnotic, immersive, and impossible to ignore.

This isn’t just background music. It’s a frequency for those who feel the pulse of innovation and want to ride its beat.

Why FREQ404?

Because sometimes, the best signals come from the errors in the system. And because music is a companion and inspiration throughout our everyday lives.

From the edge of the digital frontier, HPT.R is setting the tone for a new kind of HIPTHER vibe – one that unites tech, culture, and energy across borders.

🔗 Follow and listen now on Mixcloud and Spotify.

📡 New mix every month. Stay tuned – this is only the beginning.

The post HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design appeared first on European Gaming Industry News.

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