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Overwatch League and Fanatics Team up for Groundbreaking Retail, Licensing, and Ecommerce Deal

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Overwatch-League-and-Fanatics Overwatch League and Fanatics Team up for Groundbreaking Retail, Licensing, and Ecommerce DealReading Time: 3 minutes

 

Fanatics will become the official retail partner of the Overwatch League

The first-ever esports deal for Fanatics includes omnichannel retail and fan gear manufacturing rights

 

The Overwatch League announced a groundbreaking, multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first of its kind between a major retailer and an official esports league.

The deal is highlighted by Fanatics securing U.S. and international rights to produce Overwatch League jerseys, fan gear, headwear, and hard goods sold across all retail and wholesale channels. Under the new agreement, both parties also will work collaboratively to identify and secure additional world-class companies to grow the overall assortment of high-quality products available to fans. In addition, Fanatics will establish a new global ecommerce and mobile shopping platform and operate on-site retail for all league events.

“Our collaboration with Fanatics—the first between a major esports league and a global sports merchandising company—allows us to reach even more fans and to provide them with high-quality merchandise and a best-in-class retail experience where they can shop for all our great Overwatch League gear,” said Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues. “Fanatics has a proven track record of success with major sports brands and we’re excited to work with them in expanding this part of our business.”

Fanatics—utilizing an innovative vertical manufacturing model, combining extensive licensing rights with on-demand manufacturing and an agile supply chain—will design and quickly distribute high-quality Overwatch League fan gear across all categories, including merchandise for league events and championships.

“The demand for team gear during our inaugural season was very strong,” said Daniel Siegel, head of esports licensing for Blizzard Entertainment. “A significant number of fans—for regular-season matches at Blizzard Arena Los Angeles and at the Grand Finals in Brooklyn—showed up in jerseys to support their teams, and we’re thrilled to make it even easier for them to represent their favorite teams and players.”

“Esports has been on our radar for some time now and we are incredibly excited to mark our first deal with the best in the world in Activision Blizzard around their incredibly successful Overwatch League,” said Ross Tannenbaum, head of special projects for Fanatics. “Our omnichannel retail capabilities and real-time vertical manufacturing model will ensure that Overwatch League fans across the globe have unprecedented access to a wide assortment of merchandise to be able to show their passion and pride for the teams and players they love, whether shopping online, on their phone, or at one of many league events.”

The agreement between the Overwatch League and Fanatics will be implemented before the start of the 2019 Overwatch League season, which kicks off on February 14. At that time, Overwatch League gear will be available on a dedicated e-store and on select sites across Fanatics’ global network.

The new online storefronts will be the first to sell gear for the Overwatch League’s new expansion teams: Atlanta Reign, Chengdu Hunters, Guangzhou Charge, Hangzhou Spark, Paris Eternal, Toronto Defiant, Vancouver Titans, and the Washington Justice. Fanatics will operate on-site retail stores for all Overwatch League regular-season matches at Blizzard Arena Los Angeles and for other league events.

Further details about the official launch of the new Overwatch League ecommerce platform and the 2019 season will be announced at a later date.

 

About the Overwatch League2122-6 Overwatch League and Fanatics Team up for Groundbreaking Retail, Licensing, and Ecommerce Deal:

The Overwatch League2122-7 Overwatch League and Fanatics Team up for Groundbreaking Retail, Licensing, and Ecommerce Deal is the first major global professional esports league with city-based teams across Asia, Europe, and North America. Overwatch® was created by globally acclaimed publisher Blizzard Entertainment (a division of Activision Blizzard—Nasdaq: ATVI), whose iconic franchises have helped lay the foundations and push the boundaries of professional esports over the last 15 years. The latest addition to Blizzard’s stable of twenty-two #1 games,[1] Overwatch was built from the ground up for online competition, with memorable characters and fast-paced action designed for the most engaging gameplay and spectator experiences. To learn more about the Overwatch League, visit www.overwatchleague.com.

About Fanatics:

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Operating multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.

© 2018 Blizzard Entertainment, Inc. OVERWATCH, OVERWATCH LEAGUE, BLIZZARD, and BLIZZARD ENTERTAINMENT are trademarks of Blizzard Entertainment, Inc., in the United States and/or other countries.

[1] Sales and/or downloads, based on internal company records and reports from key distribution partners.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO Continue to Thrive Under Swedish Re-Regulation

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sweden Play’n GO Continue to Thrive Under Swedish Re-RegulationReading Time: 2 minutes

 

Premier supplier Play’n GO revealed today the news that they have gone live with yet another operating partner in the Swedish region.

 

This is the latest step in Play’n GO’s expansion in the country following re-regulation in January.

The slot supplier has wasted no time in making the most of the opportunities that Sweden now presents. Deals with several partners means Play’n GO are now live with a significant number of operators that have applied for, and received, a Swedish licence, all in the space of three months.

The move is yet another reflection of the company’s dedication to compliance and to being the supplier of choice for regulated markets, a fact reflected by their recent nominations at this year’s GamblingCompliance Global Regulatory Awards.

Magnus Olsson, Head of Sales and Account Management spoke on the significance of regulated markets and this latest expansion:

“This is home turf for us, so we are proud to be part of this landmark development. We worked hard, as we always do, to make sure we were in a position to maximise on the opportunity this re-regulation would afford our partners and us.

We have put a lot of energy into making sure our standing in matters of compliance is nothing short of first rate. Regulated markets are the future for online gambling, and we embrace that future.”

For more information about Play’n GO, their offices, or their products and services, please visit http://www.playngo.com or contact sales@playngo.com.

 

Founded in 2005, Play’n GO are a leading supplier for slot gaming in the casino industry. One of the first suppliers to recognise and utilise the potential of mobile slot gaming, their innovation has revolutionised the industry and led Play’n GO to the forefront of the casino supplier market. Since its inception Play’n GO have curated a portfolio of award-winning games developed and tailored for compatibility with all devices and operating systems. In addition to this, they also provide back-end services and solutions to ensure operators are equipped to provide the ultimate gaming experience; this includes their casino platform and their server-based gaming solution, OMNY.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Play’n GO Continue to Thrive Under Swedish Re-Regulation

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Raketech expands its online sports listing services into Finland via acquisition of TVmatsit.com

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raketech-finland Raketech expands its online sports listing services into Finland via acquisition of TVmatsit.comReading Time: 2 minutes

 

Raketech, a leading online affiliate and content marketing company, continues to expand its offering of online sports TV listing platforms by acquiring Finland’s leading sports listing website TVmatsit.com.

 

TVmatsit.com is a product that has clear synergies with Raketech’s existing family of online media guide websites and mobile apps. TVmatsit.com is a highly popular platform that generates traffic organically by delivering a complete guide to sports broadcasting in Finland and through a successful media buying strategy. The founders of TVmatsit.com will continue to run the product post-acquisition, and also integrate successful aspects of the platform and media strategy across Raketech’s key markets.

Michael Holmberg, CEO of Raketech, said: “We are pleased to acquire TVmatsit.com, a product which complements our existing range of online sports listing platforms. The acquisition is in line with our strategy to offer all product categories in Raketech’s key markets, and until now we have lacked a guide product in Finland. We look forward to working with the TVmatsit team to further optimise the product with our content and SEO expertise, and also replicate their successful media buying strategy in other markets.”

The acquisition was secured at a multiple of 5.2x EBITDA. The purchase price amounts to EUR 1.6 million, with an additional EUR 0.3 million paid over the next 24 months pending agreed-upon performance targets.

With the acquisition of TVmatsit.com, Raketech increases its online sports media offering, which currently includes TVmatchen.nu (Sweden), TVsportguide.com (UK), TVsporten.dk(Denmark), TVsportguide.de (Germany), TVkampen.com (Norway) and Esportsguide.com (Global).

 

About Raketech Group:

Raketech is a leading online affiliate and content marketing company, with expertise in delivering comparison services for sports and gaming, online guides, communities and social media products in primarily the Nordic region and the UK. Through some 20 flagship brands, Raketech guides sports and gaming enthusiasts to the best possible services, while also delivering high-quality traffic and leads to its partners. Raketech grows both organically and via acquisitions and operates its business in accordance with a clear framework for responsible affiliate marketing services. The company’s shares are listed in Nasdaq First North Premier with ticker RAKE. Erik Penser Bank AB is the company’s Certified Adviser (certifiedadviser@penser.se / +46 8 463 83 00). For more information, visit www.raketech.com.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Raketech expands its online sports listing services into Finland via acquisition of TVmatsit.com

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Austria in focus with Julia Kotanko (Associate with Dr. Christian Rapani) at MARE BALTICUM Gaming Summit 2019

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Julia-Kotanko-Announcements-Mare-Balticum-2019 Austria in focus with Julia Kotanko (Associate with Dr. Christian Rapani) at MARE BALTICUM Gaming Summit 2019Reading Time: 2 minutes

 

Austria may be the home of the biggest gaming machine producer in the world, but it is also the home of the most un-attractive gaming regulation in Europe. There have been many talks around the regulation in Austria and many court decision are yet to be announced, that could set a precedent in order to create a much better climate for the gaming industry.

During the second edition of MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit and Awards, Julia Kotanko (Associate with Dr. Christian Rapani), will take part in the “Gambling industry updates from the D-A-CH region” compliance panel discussion and present new highlights from the Austrian gambling industry.

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian regions for a full day of quality learning and networking with like-minded peers, regulators and representatives of the industry media.

Register here or View the Agenda!

About Julia Kotanko

Julia-Kotanko-Carusel-Mare-Balticum-2019 Austria in focus with Julia Kotanko (Associate with Dr. Christian Rapani) at MARE BALTICUM Gaming Summit 2019Julia Kotanko has completed her law degree at the Karl-Franzens University in Graz. After graduation she became an associate at an esteemed law firm in Graz where she focused on terrestrial offerings of games of chance in Austria. Since the beginning of 2018 she is a senior legal associate with the law firm of Dr. Christian Rapani, where she has made the move to online gaming offerings. She is continuing her academic career by writing a doctoral thesis at the Vienna University of Economics and Business on the topic of online sports betting.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Austria in focus with Julia Kotanko (Associate with Dr. Christian Rapani) at MARE BALTICUM Gaming Summit 2019

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