Gaming Innovation Group (GiG) has today announced Grand Casino Basel, one of the most established land-based Casino operators in Switzerland and currently the only online grand casino, as its new partner in the Swiss online market.

The announcement highlights GiG’s expansion into the Swiss regulatory environment for the first time, and will see Grand Casino Basel’s existing online operation, Golden Grand Casino, migrate to GiG’s powerful platform.

GiG has recently unveiled the X-Suite, a revolutionary range of iGaming solutions encompassing the CoreX platform, LogicX, an advanced machine learning toolkit, and DataX, which enhances decision-making processes and rule building, showcasing the latest cutting-edge, event-driven technology. This innovative new technology has been meticulously designed to deliver agility, scalability, and is committed to driving revenue growth and support for its partners in complex regulated markets.

With online casino licenses in Switzerland requiring an existing land-based casino license to operate, and with only 10 licensed and operating, iGaming in Switzerland is widely considered to offer significant opportunities for growth, given its unique regulatory framework. These opportunities are highlighted by an online market that has been forecasted to grow by approximately 30% YoY and reach over €440m GGR by the end of 2024, according to information supplied by H2 Gambling Data.

With a proven track record in facilitating the digital aspirations of land-based casinos, GiG is perfectly positioned to help spearhead online growth for operators in Switzerland, having already launched established operators across Europe, Latin America, and North America.

Andrew Cochrane, Chief Business Officer of GiG said: “We’re delighted to formally announce our partnership with Grand Casino Basel to migrate their online casino to our powerful platform technology, CoreX. The combination of their established and popular brand, with our proven expertise at delivering highly successful digital operations, provides a great opportunity to drive value and growth in the attractive Swiss online market.”

Kai Laepple, Chief Executive Officer at Grand Casino Basel added: “We are pleased to announce that we have partnered with GiG, a highly experienced platform provider for the burgeoning Swiss online casino market. We anticipate a promising partnership ahead and are confident in our joint success.”

Lion Gaming, a leading provider of online casino and sportsbook software, is excited to announce the release of its latest resource for online casino and sportsbook operators: The Ultimate iGaming Operator VIP Management Playbook.

Designed to empower operators with the knowledge and strategies needed to elevate their VIP programs, this comprehensive playbook offers a step-by-step guide to enhancing player engagement, driving retention, and supercharging VIP programs.

The Ultimate iGaming Operator VIP Management Playbook shows operators how to:

Define Program Objectives: Learn how to establish clear objectives and key performance indicators (KPIs) aligned with your business goals to drive the success of your VIP program.

Build a VIP Program: Discover best practices for segmenting players, designing rewards structures, and implementing tiered loyalty schemes to create a compelling VIP experience.

Execute VIP Engagement Strategies: Explore personalised engagement tactics, exclusive events and experiences, and tailored rewards and incentives to foster strong relationships with VIP players.

Responsibly Manage VIPs: Gain insights into player protection measures, identification of at-risk players, and collaboration with regulatory authorities to ensure the well-being of VIP players.

Analyse Metrics and Analytics for VIP Programs: Learn how to measure the effectiveness of your VIP program, track key performance metrics, and leverage data analytics to drive continuous improvement.

“We’re thrilled to launch The Ultimate iGaming Operator VIP Management Playbook, a comprehensive resource that empowers operators to take their VIP programs to the next level,” said Dan Janik, CMO at Lion Gaming. “Following the success of our Marketing and Finance playbooks, The Ultimate iGaming Operator VIP Management Playbook is the third instalment in our series. We remain committed to equipping operators with the strategies and insights needed to succeed in today’s competitive iGaming landscape, and VIP management is a crucial aspect of that.”

Company’s Contour.v Terminals Will Modernize Transactions for WestLotto’s Players and Retailers

Scientific Games and Germany’s WestLotto technology teams are collaborating to bring camera-based retail technology to the Lottery’s retailers in Germany’s most populous state, North Rhine-Westphalia. The company’s high-performance Contour.v terminals move the retail lottery transaction to a more modern, transparent and contactless experience for both retailers and players. Scientific Games will install the Contour.v terminals across WestLotto’s network of more than 3,000 retail outlets beginning in April 2025.

Andreas Kötter, Managing Director for Westdeutsche Lotterie GmbH & Co. OHG, said, “Our work with WestLotto’s longtime technology partner Scientific Games continues to modernize our retail network. The new camera-based terminals are the next step toward digitalizing transactions in our retail environments, and we anticipate a very positive reaction from our retailers as well as our players.

Offering contactless player interactions and mobile scanning features, the Contour.v terminals represent Scientific Games’ new-era optical technology. Contour.v was innovated by the company as part of its newest line of high-performance Contour terminals to meet evolving market demand in integrated lottery retail and digital environments.

The camera-based optical terminals feature an easily viewable and accessible ticket scan area and HD screens configurable for both clerk and player view, Contour.v was designed with durability and unparalleled user experience in mind. A sleek, uni-body eliminates unnecessary parts, making the terminals extremely reliable. Unique, advanced optics technology enhances the speed of service. The Contour.v terminals also offer easy processing and a variety of options for ongoing software upgrades.

“WestLotto has always demonstrated a strong focus on technology. Moving to new optical terminals is another example of innovative vision to modernize the lottery retail experience,” said Matthias Müller, VP of Sales & Marketing for Scientific Games. “We are very pleased that WestLotto continues to trust Scientific Games’ technology and support services.”

The company has served WestLotto for more than 25 years and currently provides the Lottery with its world-leading instant games, as well as a retailer management system, retail point-of-sale technology, iLottery and sports betting

Scientific Games is a supplier to all 16 lotteries in Germany, and the largest lottery systems technology provider in Europe. The company currently supplies games, technologies, analytics and services to 150 lotteries in 50 countries.