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Exclusive Q&A with Global Gaming

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Global Gaming’s Chief Growth Officer Alessandro Focardi and Estonian Country Manager Indrek Tappo sit down with European Gaming to talk about Ninja Casino’s recent launch in Estonia

 

European Gaming: Why did you decide to expand Ninja Casino into the Estonian market?

Indrek Tappo: Estonia plays a big role in our organisation, and we have one of our service centres in Tallinn so we’ve grown to appreciate the country. Also, Estonia is a licensed and fully regulated, forward-thinking market as well as a hi-tech country, at the forefront of digital development and with a very advanced banking sector. This makes it an ideal country for us to operate in as all our innovations will work very well in the market.

Additionally, the Estonian regulator was appreciative of our innovative technical solutions, which ensure business transparency and compliance, so it was relatively straightforward for us to be granted a licence, which we obtained in July of this year.

European Gaming: What is the current state of the Estonia iGaming market?

Indrek Tappo: We believe there is a good mix of operators and offerings, yet we feel that we can bring so much more to the Estonian players with Ninja Casino. The same way we’ve dramatically enhanced the player experience for Swedish and Finnish players.

There is potential for exponential growth for online gaming on a global scale and we believe Estonia is no exception. The room for growth in Estonia is supported by positive macro-economic factors such as above European average GDP growth, an all-time low unemployment rate of about 6% and rising income levels.

European Gaming: What are your ambitions for the Estonian market? What can Ninja Casino offer players which isn’t already available in the territory?

Alessandro Focardi: Our level of service and our award-winning product provides a much more convenient and easy way to enjoy the playing experience. We can offer players a tailored environment with incredibly fast cashouts, plus we bring our experience from other similar markets where we’ve managed to delight users.

In terms of ambitions, we aim to become one of the market leaders in Estonia, much like we have managed to do in Sweden.

European Gaming: What kind of marketing initiatives will you put in place to promote the Ninja Casino brand in Estonia?

Indrek Tappo: We always take a holistic approach when looking into what we can offer a new market and the ideal marketing mix. Our goal is of course to make Ninja a household brand among online players. Currently, we’re keeping our cards close to our chest but watch this space as we have some great initiatives coming up.

European Gaming: Global Gaming already has an office in Tallinn, will you be looking to add more staff to your operations in Estonia?


Indrek Tappo:
We’re very happy with the growth we’ve enjoyed in Tallinn, bringing top talent on board and building a great hub for highly qualified people. For those reasons, we certainly want to grow our Tallinn operations and, as a testament to this, we have just recently refurbished and expanded our office, making room for further growth in terms of headcount.

We currently have a number of vacancies in Tallinn and will likely see that number grow in the near future.

European Gaming: With Sweden a key market for Global Gaming, how is the company preparing for the newly-regulated market which opens in 2019?

Alessandro Focardi: We were among the first operators to submit an application for a Swedish licence back in August and are very much looking forward to it.

We believe in taking a focused approach, analysing where the biggest opportunities are for us to enhance our connection to our users and what the market opening could mean to us in terms of increasing our capacity to give more to our players.

We’re very excited about some of the developments we have in store for Sweden in 2019!

European Gaming: With bonus limitations set to be enforced, how do you think this will impact the market? Do Global Gaming have any concerns about the restrictions on bonus offers?

Alessandro Focardi: Regarding bonus limitations, we’ve been very lucky to have always been on the side of providing users with a better experience instead of trying to compete through bonuses.

Since the beginning, we’ve looked for ways to enhance the players’ experience and increase brand loyalty instead of offering generic discounts and bonuses, so we welcome these changes that will create a healthier, more responsible environment for both players and operators.

European Gaming: Lastly, how are preparations for your new sportsbook coming along?

Alessandro Focardi: We’re all very excited about launching sports but are presently not at liberty to comment further.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ELA Games Announces New Slot Game – Big Wave Delight

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ELA Games, an innovative slot provider in the iGaming industry, is thrilled to announce the release of its latest slot machine game, Big Wave Delight. This new game features an advanced design, original mechanics, and a unique “Bonus Purchase” feature, setting a new standard in the gaming industry.

“Dive into the ultimate Hawaiian surf adventure with Big Wave Delight,” says Mike Cini, Business Owner of ELA Games. “Our latest slot machine offers players a thrilling gaming experience with every spin. The unique ‘Bonus Purchase’ feature and the ‘Wild Wave Respin’ feature, where every Wild landing triggers a respin and summons a massive surfing board as a Wild symbol on the reel, are sure to keep players engaged and entertained.”

Players can also hit the waves with Free Spins, scoring 10 thrilling spins with random multipliers (up to 10x) on each whirl. With up to 3 Wild Surfboards on every spin, players can expect epic wins!

The ELA Games team has just returned from SIGMA Americas in Sao Paulo, which took place from 22-24 April. The team is now preparing for the CasinoBeats Summit 2024 in Malta, where Mike Cini will be participating in a discussion panel titled “Navigating niche – mainstream opinion on alternative games“ on 22nd May.

The post ELA Games Announces New Slot Game – Big Wave Delight appeared first on European Gaming Industry News.

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CasinoBeats Summit, Headlined by ‘Doom Guy’ John Romero, to Draw 4,500 Delegates to Malta

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From May 21st to 23rd, 2024, InterContinental Malta will host the highly anticipated CasinoBeats Summit. With 4,500 delegates expected, the event will once again be the hub for all things casino, featuring insightful discussions on innovation and providing a firsthand look at the hottest products in the casino world.

A highlight of the event is the keynote address by John Romero, renowned game programmer and designer behind classics like ‘Doom,’ ‘Wolfenstein 3D,’ and ‘Quake.’ Romero will also join returning host Trudy Kerr to co-host the Game Developer Awards on Thursday evening.

The educational component of the event, featuring over 150 experts, will provide in-depth insights into various aspects of the gaming industry, ranging from slot games and live casino experiences to alternative game types. Special attention will be given to areas such as game design, mechanics, creativity, and innovation. Additionally, stages will cover advancements in the industry, leadership topics, marketing, and affiliation.

Notably, SEO will be a focal point across multiple sessions, including the return of the three-part SEO chatshow led by Ivana Flynn, SEO Director at Betinia and Campobet. These sessions will explore the intersection of SEO with AI and the latest updates from Google, among other relevant topics.

SEO will also be highlighted in a workshop led by International SEO Consultant Aleyda Solis, tackling the audience’s ongoing challenges in the SEO field. Another workshop will focus on grey hat SEO tactics. Additionally, SEO will be a key feature in a hackathon led by technical SEO experts Batuhan Sasi (Medier) and Héctor Izurrategui (888/William Hill). They will demonstrate how tools like ChatGPT can enhance the efficiency of SEO professionals, offering a practical overview of their capabilities.

Workshops and hackathons will be key features of this year’s event, offering more intimate and practical settings for learning about various topics. Workshops will cover areas such as the impact of brand design, led by Philip Sultana (Head of Design/Brand & UX/UI, PressEnter Group), building successful VIP programs with Gali Hartuv (CEO, WarriorLab), ESG with Floris Assies (CEO, Better World Casinos) and harnessing HR technology for strategic excellence. Additionally, hackathon-style sessions will provide opportunities to engage with regulators, including representatives from Curaçao and the UKGC.

Over 50 exhibitors will enliven the exhibition floor, creating a dynamic environment filled with product showcases. The show floor will also host various networking activities, including the Women in Gaming Breakfast and IMGL meet-ups. Special features will include a slot tournament led by casino streamers testing new game releases from the studios debuting their games at the event, as well as a dedicated women in gaming poker tournament.

The poker tournament is just one of the many activities at the event tailored for women in gaming. Female attendees can expect a variety of sessions, including yoga and meditation classes for stress relief, empowerment and leadership workshops, and sessions where real-life experiences of women in the industry will be shared by industry leaders.

Another exciting event highlight will be the abundance of roundtable discussions to join, totalling 19 on Day 1. These intimate discussions, lasting for one and a half hours each, will delve into the regulatory landscape and explore challenges and opportunities in various markets, including the UK, Italy, Malta, Spain, Brazil, and more.

During the evenings, attendees can enjoy networking in relaxed settings at the networking events. These include the CasinoBeats Malta Opening Party at SKYBEACH on Tuesday, 21st of May, the Official Networking Party at Infinity by Hugo’s on Wednesday, 22nd of May, and the Official Closing Party at Sky Club on Thursday, 23rd of May.

Additional evening networking events comprise the Game Developer Awards, a celebration honouring successful teams and individuals in the casino industry at Hilton (a separate ticket is required) on Thursday, 23rd of May. There are also invite-only VIP Dinners for C-level SBC Leaders at Caviar & Bull on Wednesday, 22nd of May, and for Affiliate Leaders at Sole by Tarragon on the same day.

The post CasinoBeats Summit, Headlined by ‘Doom Guy’ John Romero, to Draw 4,500 Delegates to Malta appeared first on European Gaming Industry News.

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BOS: “Of course the minister is right when stating that the state should not operate casinos”

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The Swedish Trade Association for Online Gambling (BOS) expresses itself in an op-ed, published today in Sweden’s largest newspaper Aftonbladet, about financial market minister Niklas Wykman’s statement that “It should not be a politically ordered task for a state company to operate casinos”. The minister made the statement in an op-ed in Aftonbladet due to his announcement that the government intends to close Sweden’s last land-based casino, located in central Stockholm.

In a response from BOS, Secretary General Gustaf Hoffstedt welcomes the minister’s principled statement about the inappropriateness of running state casinos. Hoffstedt also reminds the minister that the state continues to do exactly that online and that the same principled stance should also apply online.

-We welcome this principled firm stance on the part of the minister and foresee that a winding down of the state as a commercial operator in the casino market can take place during the mandate period, which extends until 2026, says Gustaf Hoffstedt.

The post BOS: “Of course the minister is right when stating that the state should not operate casinos” appeared first on European Gaming Industry News.

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