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Hard Rock International Names Mark Birtha President of Hard Rock Hotel & Casino Sacramento at Fire Mountain

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Hard Rock International announces the appointment of Mark Birtha as president of Hard Rock Hotel & Casino Sacramento at Fire Mountain. In this new position, Birtha will hold overall responsibility of the premier gaming, dining and entertainment destination.

Birtha is a seasoned veteran in the gaming and hospitality field with more than 25 years of experience, most recently as the president of Hard Rock Rocksino Northfield Park where he oversaw the operations for the market-leading and award-winning property.

“Mark’s experience and passion for the brand make him the ideal leader for Hard Rock Hotel & Casino Sacramento at Fire Mountain,” said Jon Lucas, chief operating officer of Hard Rock International. “While working with Mark over the past few years, I have witnessed firsthand the talent and devotion that make him an industry leader, and I am confident he will continue that track record of success in this new endeavor.”

Since the start of his career, Birtha has been dedicated to operations and development at leading casino and hotel companies across the U.S., including Hard Rock International, Mirage Resorts, Las Vegas Sands, Station Casinos, Marriott International and Starwood. He has also managed operations in destination, regional and local markets, as well as Native American Gaming enterprises.

Prior to joining Hard Rock International, Birtha was vice president and general manager at Station Casinos, the leading provider of gaming and entertainment in the greater Las Vegas area, operating nine major hotel-casino properties. Before his tenure with Station Casinos, Birtha was president of Sol Casinos and the AVA Amphitheater, where he focused on the strategic vision for the organization. In addition, he oversaw the design, construction and operations of Casino Del Sol’s $130 million Four Star/Four Diamond hotel resort expansion development.

Along with leading Hard Rock Hotel & Casino Sacramento at Fire Mountain, Birtha will also take on the important role as the main point of contact in the new partnership between The Seminole Tribe of Florida, owners of Hard Rock International, and Enterprise Rancheria – marking a historic partnership between two Native American Tribes.

“As an industry leader, Mark is the perfect candidate to bridge the exciting collaboration between the two tribes,” said Glenda Nelson, tribal chairperson of Enterprise Rancheria. “We are pleased to unite with one of the most exciting and authentic gaming, hospitality and entertainment leaders in the world and can’t wait to see what the future holds.”

Birtha holds a Bachelor of Science degree from the Hotel School at Cornell University, along with an impressive resume of honors and achievements throughout his career. He has been recognized  as a G2E “Industry Executive Ambassador,” in 2015, as one of the “Faces of Cleveland 2016,” a 2017 Human Rights Campaign Ohio honoree/speaker, the honorary chair of the 2017 Urban League of Cleveland’s100th Anniversary Gala, a 2017 Susan G. Komen NE Ohio “Pink Tie Guy” award recipient, the 2018 Employer Support of Guard and Reserve of Ohio honoree and keynote speaker and a 2018 Urban League of Akron “President’s Award for Community Leadership” recipient.

For more information on Hard Rock Hotel & Casino Sacramento at Fire Mountain, visit HardRockHotelSacramento.com.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Levy announcement: GamCare statement and data

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Statement:

Mark Weiss, Deputy CEO and Director of Communications and External Affairs at GamCare, commented: “We welcome today’s announcement from the Government on the statutory levy and look forward to working with the NHS, other providers and future commissioners to ensure the success of the new treatment, prevention and research system.

“At GamCare, our priority is making sure that people who need support for gambling harms receive it as quickly and effectively as possible. With a record 55,000 people calling the National Gambling Helpline last year alone, now is the right time for this important clarity on the future system.

“With 27 years’ experience running the National Gambling Helpline, GamCare plays a vital role ensuring people can access gambling harms support when they need it most.

“Just as we welcome this renewed focus on treatment, we recognise the importance of protecting vulnerable people, particularly children, before harms escalate. That’s why we welcome the Government’s emphasis on prevention. Having witnessed a steep rise in our Helpline callers citing difficulties with online slots, GamCare further welcomes the introduction of new youth-focussed stake limits – an important step in preventing future harm.”

Additional new data from GamCare

  • Almost half of calls (45%) to the National Gambling Helpline now cite issues with online slot machine games.
  • The proportion of calls to the National Gambling Helpline citing issues with online slot machine games has increased by one-third since the pandemic, according to the gambling support charity GamCare.
  • The charity found that, of the 6697 callers who disclosed a form of gambling to Advisers on the Helpline in 2023-2024*, 45 per cent cited challenges with gambling on online slot games, a figure which stood at 34 per cent in 2020-2021.

 

Activity 2020-2021 2021-2022 2022-2023 2023-2024
Online Slots 33.6% 45.8% 43.9% 44.6%

 

The post Levy announcement: GamCare statement and data appeared first on European Gaming Industry News.

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Play’n GO announces exclusive game launch with Hard Rock Bet

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Play’n GO, the world’s leading casino entertainment provider, has today announced the release of a new game title available exclusively to Hard Rock Bet online casino players in New Jersey.

Play’n GO recently announced the beginning of its partnership with Hard Rock Digital to provide premium content for its highly-rated Hard Rock Bet online casino in New Jersey.   

The Swedish-founded gaming giant partnered up with the renowned global entertainment brand to create Hard Rock Pork N Roll, a spin-off of another wildly popular Play’n GO title, Piggy Blitz. The resulting game is the outcome of many months of collaboration and is predicted to entertain Hard Rock Bet players in the same style as its predecessor.  

Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “Our formal partnership with Hard Rock Digital is still in its relative infancy, but many months of work have gone into both the partnership itself and the design of this game, with input from both businesses. We’re excited by this new exclusive title, and it is a testament to the innovation and creativity of our game designers to create a fun spin-off of one of our classic titles. Hard Rock Pork N Roll is sure to be a huge success- the name of the game alone makes it stand out as an instant classic! This game is evidence of our ability to create top-quality, bespoke content for all of our customers, something we’re looking forward to doing more of in future.” 

Grant Williams, SVP-Casino, Hard Rock Digital added “Our ‘Only at Hard Rock’ section continues to grow with another exclusive, bespoke experience and the addition of Hard Rock Pork N Roll—an immersive title that seamlessly weaves signature Hard Rock elements into the gameplay. Working with Play’n Go on this custom creation has set the standard for future collaboration, and we’re confident that Hard Rock Pork N Roll will quickly become a headliner among the 2,300+ games on our top-rated app.” 

To find out more about Play’n GO and its Hard Rock Digital partnership, as well as its US activity, please visit playngo.com 

 

The post Play’n GO announces exclusive game launch with Hard Rock Bet appeared first on European Gaming Industry News.

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Stretch Network announces Black Friday Weekend Tournament

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Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.

Here’s how it works:

  • Players register for special phase tournaments at a reduced cost.
  • These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
  • After the phase tournament ends, players are automatically registered for the main event.
  • Players already in the target tournament will have their stacks combined for added excitement.

Raise with us to go all-in on player satisfaction.

The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.

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