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Gambling companies spend £1.2 billion marketing online, five times more than on television ads

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New financial analysis from respected gambling industry specialists Regulus Partners has estimated that the total spend by gambling companies on marketing has gone up by 56% since 2014, and has now hit £1.5bn.

Most marketing activity is now on the internet, with companies spending five times more online than on television.The new figures, derived from audited accounts of the top publicly listed operators and other available financial data for private and offshore companies, indicate the areas where gambling companies spent the most money on marketing in 2017:

• Direct online internet marketing costs – £747m, almost half (48%) of total gambling marketing spend

• Advertising through marketing ‘affiliates’ – websites, tipsters and publications who earn commission for generating new business for the gambling companies – £301m, nearly one fifth (19%) of total expenditure

• TV gambling advertising – £234m, just 15% of total gambling marketing spend

• Social media – £149m, more than tripling over three years, and 10% of total gambling marketing spend

• Sponsorship – £60m, double the amount spent in 2014 (£30m).

80% of all gambling marketing spend is now online. There has been significant debate about the amount of advertising by bookmakers, bingo websites and virtual casinos on television, but these figures shine a light onto the huge amount of money being spent promoting gambling on the internet. Detailed marketing expenditure is considered commercially confidential, so obtaining definitive figures is not possible. But Regulus Partners have applied similar techniques used by city analysts to generate estimates which will have strong credibility within the gambling industry, and clearly indicate the relative extent of online marketing activity.

Marc Etches, CEO of GambleAware said:

“Children are growing up in a very different world than their parents. The Gambling Commission reports that 59% of 11-16 year olds have seen gambling advertisements on social media, compared to 66% on television. One in eight 11 to 16 year olds follow gambling companies on social media, and they are three times more likely to spend money on gambling. Of those who have ever played online gambling-style games, 24% follow gambling companies online.Compared to other potentially harmful activities, the rate of gambling in the past week among young people is higher than the rates of drinking alcohol, smoking cigarettes and taking illegal drugs. This underlines the need to treat gambling as a public health issue.

The Regulus analysis shows that much more attention needs to be payed to the extent of gambling-related marketing online, and that internet companies and social media platforms must share in the responsibility to protect children, and to generally raise awareness of the nature of gambling, associated risks of harm, and where to go for help and advice if it is needed.”

An infographic summarising the financial analysis is here!


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GGPoker Launches Exclusive Online Satellites To WSOP Circuit Bratislava

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Live poker festival hosted at Card Casino Bratislava, Slovakia from August 1 through August 12

GGPoker, the World’s Biggest Poker Room, today announces the launch of online satellite tournaments for the WSOP-C Bratislava €1M-Guaranteed Main Event. This massive tournament headlines the upcoming WSOP Circuit Bratislava poker festival, which runs from August 1 through August 12 at Card Casino Bratislava and will be the sole WSOP-C stop in Slovakia this year.

WSOP-C Gold Ring & €1,000,000 Guaranteed

The WSOP-C Bratislava Main Event features a €1,500 buy-in, and the winning player will take home a coveted WSOP Circuit gold ring in addition to the largest slice of the €1,000,000 guaranteed prize pool.

Players do not need big bankrolls to begin their journey to WSOP Circuit Bratislava. GGPoker qualifiers start at just €1, so a modest investment could win a ticket for the series’ headline event—and maybe even lead to a deep run and that prestigious ring!

Satellites From €1

GGPoker players can qualify via three stages:

  • €1 Step leading to
  • €15 Step leading to
  • €150 Final Phase Satellite

Players can buy in directly to any stage, and each €150 Final Phase Satellite guarantees at least three tickets to the €1,500 Main Event.

“The chance to qualify for the WSOP-C Bratislava Main Event for just €1 is hard to resist,” said Paul Burke, Head of PR at GGPoker. “With GGPoker’s online satellites, you can secure your seat from home and then make the trip to Bratislava for the live stages. We’re thrilled to bring this marquee tournament to Slovakia’s capital for the first time, putting world-class poker on players’ doorstep.”

Satellites are already available in the GGPoker tournament lobby, and the poker community can follow updates from the live festival on WSOP.com and Card Casino Bratislava’s social channels.

To ensure that WSOP Circuit Bratislava players enjoy the best experience possible, the festival will use the new WSOP+ application, which makes event registration, player tracking, and content sharing easier than ever before.

 

The post GGPoker Launches Exclusive Online Satellites To WSOP Circuit Bratislava appeared first on European Gaming Industry News.

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GoldenRace’s Social Crash, the feature of engagement

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GoldenRace, the leading B2B provider of award-winning Virtual Sports and betting solutions, has announced a major innovation in its Crash Games: a new in-game live chat feature designed to transform solo gaming into shared, interactive experiences.

Crash games have long been synonymous with speed, intensity and instant gratification – but they’ve traditionally lacked a social element. Now, GoldenRace is changing that with a feature that brings real-time interaction to online casinos, turning every session into a community-driven event.

“We wanted to recreate what retail betting has delivered for centuries – a truly social experience – but adapted for the online casinos,” said Martin Wachter, CEO & Founder of GoldenRace. “We’re giving operators the tools to engage more players, build stronger communities and maximise one of the industry’s fastest-growing verticals.”

Research consistently shows that social presence significantly boosts player retention, session duration and brand loyalty – especially among younger audiences who expect interactive, connected experiences.

The new functionality enables a live chat with preset messages, emoji reactions and instant cash-out sharing directly within the game interface. Every interaction is tied to a visible username, allowing players to see and respond to one another’s actions as they happen. Even with the chatbox packed, floating messages and emojis ensure no moment goes unnoticed.

From an operational perspective, the feature is seamless to integrate and manage. All settings are controlled directly from the back office, with no additional technical effort required.

The upgrade is now live across GoldenRace’s most popular Crash titles:

  • Meteoroid,
  • Fire Crash,
  • Jet Escape,
  • Boom Ball Juggle
  • Danfo Crash.

 

The post GoldenRace’s Social Crash, the feature of engagement appeared first on European Gaming Industry News.

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Vibra Mines: The Classic Minesweeper Transforms into an Explosive Game of Prizes and Strategy

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Keep clicking to uncover stars and boost your winnings… but one wrong move could blow up the game.

Vibra Gaming, the leading game and platform developer for the LatAm market, presents Vibra Mines, a modern and vibrant take on the legendary Minesweeper, where every decision can lead to huge multipliers and guaranteed excitement.

The game unfolds on a configurable grid (3×3, 5×5, 7×7, or 9×9) with hidden tiles. Players can choose how much to bet and how many bombs will be on the board decisions that directly influence the risk level and potential rewards. To win, players click on tiles to reveal stars, increasing their bet multiplier. At any moment, they can choose to cash out and walk away before a bomb is revealed.

The game also includes innovative mechanics that take the excitement to another level. By choosing the number of hidden bombs on the board, players can adjust the difficulty and boost their prize multiplier as the round progresses. Additionally, if a heart appears after triggering a bomb, the game grants an extra life, allowing the player to continue without ending the round. This unique mechanic adds an extra layer of thrill and strategy, as only one extra life can be obtained per round.

Sebastián Caden, Marketing Manager at Vibra Gaming, comments: “With Vibra Mines, we wanted to go back to basics: a simple yet captivating mechanic. It’s a game where intuition and strategy are key, and where every player can choose their own level of risk. We know it’s going to generate huge excitement among players throughout the region.”

 

The post Vibra Mines: The Classic Minesweeper Transforms into an Explosive Game of Prizes and Strategy appeared first on European Gaming Industry News.

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