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Bahraini National Races To Victory At Mclaren Shadow Project’s First Ever Middle East Finals

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Bahraini National Races To Victory At Mclaren Shadow Project’s First Ever Middle East FinalsReading Time: 3 minutes

 

  • Ebrahim Almubarak from Bahrain claims number one spot to represent the Middle East region in the 2019 McLaren Shadow Project Grand Finals
  • 16 finalists from Bahrain, Saudi Arabia, Egypt and Morocco battled for the coveted spot to compete at the world finals to get a seat in the McLaren esports team
  • Hundreds of spectators of all nationalities gathered to watch the inaugural Middle East finals at The Avenues Mall Bahrain

 

Ebrahim Almubarak has been crowned the winner of the Middle East finals of the McLaren Shadow Project, securing the opportunity to represent the region in the 2019 world finals at the McLaren Technology Centre in the UK in January 2019.

Held at The Avenues Bahrain on Friday 23rd November, 16 talented esports hopefuls went up against one another in the live final in front of a large enthusiastic audience with Bahraini Ebrahim Almubarak coming out on top, after winning a tournament comprising of timed qualifiers, quarter finals, semi-finals and a grand final.

Ebrahim Almubarak goes through to the McLaren Shadow Project Grand Finals where he will compete for a seat in the team’s 2019 F1 esports team. The eventual victor will not only win a seat in the new esports team but also join the McLaren esports development programme where they will hone their skills and work with the McLaren Formula 1 team.

Mohammed Jamal, also from Bahrain, finished runner-up in the competition, with Haitham Abdelkaber from Egypt in third position after a hugely competitive final.

Ebrahim Almubarak, commented: “I am delighted to have been a finalist in this competition and to win it is a dream come true. It has been an exciting opportunity for all the esport players in the Middle East, and to come out as the winner amongst the best players in the region is a huge honour. The prize is spectacular and I will be very proud to represent the Middle East in the finals in the UK in a couple of months. I hope to pave the way on the global arenas for other Arab esport players with this opportunity provided by McLaren and Tamkeen.”

McLaren Shadow Project Middle East has been made possible as the result of a partnership between Bahrain-based Atyaf e-Racing and the McLaren Formula 1 team with support from Tamkeen – a national entity which aims to promote human development and entrepreneurship in the Kingdom of Bahrain.

“This has been a fantastic event and opening,” said Faisal Alireza, Co-Founder and Managing Director of Atyaf e-Racing. “The competition will become a regular fixture on our national calendar and will expand further regionally. We are planning several events in the region in 2019 in association with our partner Tamkeen. We have enjoyed extending our relationship with the McLaren team and look forward to a fruitful long term partnership.”

“We’ve been blown away by the passion and talent of the sim racers in the region. The competition today was great to watch, and we’re very much looking forward to welcoming Ebrahim to the McLaren Technology Centre in January to go head-to-head with our other Shadow Project finalists,” said Ben Payne, Director of esports at McLaren.

In addition to the live finals, the three-day Atyaf e-Racing event featured a number of fun activities for the public, including a retro-gaming display which allowed families and gaming enthusiasts to discover early games such as Super Mario Kart, and various old consoles and TV sets. Visitors also enjoyed a free-to-play area to practice their skills on Xbox One and Forza Motorsport 7. Olli Pahkala, one of the world’s leading esports players and a member of the McLaren Shadow F1 esports team, was at the event to play against the visitors and share his know-how and experience in the world of simulation racing.

 

About McLaren Shadow Project:
‘McLaren Shadow Project’ is a virtual racing programme that shadows McLaren’s real world. The champion of McLaren Shadow Project 2018 will win a place on the new McLaren esports team and go on to race online against the best teams in the world. The winner will also win access to the McLaren esports development programme,.

About TIG Holdings:
TIG Holding WLL is a Bahrain-based group investing in technology ventures. It is notably active in TV and Home Entertainment services, web application development and has recently entered the esports arena through a dedicated subsidiary Atyaf e-sports.

About MPA:
Founded in 1984 by Jonathan Gill and Jeremy Clarkson, Motoring Press Agency (MPA) is an award-winning agency providing motorsport media, PR, communications and management services. MPA Creative in its existing form was founded by Deborah Tee in 2008 before expanding to include MPA Commercial in 2015 as a ‘sister’ agency with the arrival of former Haymarket Motorsport Director Ian Burrows and former IMG and MSV business development manager Daniel Bailey. 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Boomerang Partners set to shine at SiGMA Europe 2025 with sports-themed booth activities and the Golden Boomerang League winners celebration

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From November 4th to 6th, 2025, Boomerang Partners will participate in SiGMA Europe 2025 in Rome, one of the most important events in the world for the affiliate marketing and iGaming industry. The company’s booth 5046 G will be a focal point, thanks to the signature ‘Boomerang Arena’ concept.

The ‘Boomerang Arena’ symbolizes the strong connection between sports and technological innovations, and reflects Boomerang Partners’ focus on the sports aspect of their business. The booth will be divided into several themed zones dedicated to football, golf, tennis, and boxing, as well as a location for sports-related interactive experiences.

Booth 5046 G will be the must-visit hub for SiGMA Europe 2025’s guests for many reasons. Boomerang Partners is preparing a variety of activities that are sure to generate heightened interest from booth visitors. They can look forward to various sports-related interactive experiences, mini-games, table tennis activity, and a unique gift auction. Details about the participation conditions will be announced later. Stay tuned for updates.

On November 5th, Boomerang Partners will ceremoniously announce and award the winners of its first sports traffic tournament, the Golden Boomerang League. It runs from September 1st to October 31st and is designed for both current and new affiliate partners of the company. The prizes include direct entry into the annual global tournament, the Golden Boomerang Awards 2026, and two all-expenses-paid AC Milan Experience packages, which include flights, accommodations, and tickets to a match at the San Siro Stadium. Boomerang Partners will provide this opportunity as the Official Regional Partner of AC Milan.

Book a meeting with Boomerang Partners’ managers now to learn about collaboration opportunities. There are only a few slots left.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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Introducing Prize Ladder from Northern Lights Gaming

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Studio’s latest classic slot delivers exhilarating bonus action against a glamorous TV gameshow backdrop, with cascading reels adding to the excitement 

Have you got what it takes to take on the Prize Ladder and come out on top? That’s the question players must answer before taking on the latest classic slot title from in-demand content house, Northern Lights Gaming.

Bright lights and big wins are the order of the day in Prize Ladder, a game-show style blockbuster that promises twists and turns from the very first game round to the last. 

Set on a vibrant stage with dazzling neon lights and a booming announcer voice, this ANYWAYS Rolling Reels game pays both left-to-right and right-to-left. 

ANYWAYS Rolling Reels is triggered on any win and kick-starts a cascade where winning symbols are removed and new ones roll in, opening up chances for more consecutive wins.

The excitement builds with the Prize Ladder™ itself, which increases the value of winning symbols with every consecutive cascade in a single spin. And if a Padlock symbol lands on the final cascade, those juicy symbol values get locked in for the next spin.

This wouldn’t be a Northern Lights Gaming slot without a glitzy Free Spins bonus, which gets triggered when three or more Scatter symbols land. This gets the player eight Free Games with the Awards Cards held for the duration.

Then there’s the Super Spins, which are triggered when the player lands a full reel of the same symbol with Star overprints on reels one or five.

One whole reel of the same symbol also has a chance to trigger the Super Spins. The reels then spin in more of that symbol across the reels. Each position that is not held, spins, with either the triggering symbol, blank or Scatters.

Additional symbols and Scatters that land are held on the reels, and for each Super Spin, the Prize Ladder award rolls up one level.

Now for the Buy the Bonus options – players can Booster Buy, which increases the chance of triggering the Free Spins, Super Spins and the Padlock Bonus, or they can opt for the Bonus Buy to head straight to the Free Spins, Super Spins or Super Free Spins.

Chris Loftus CEO at Northern Lights Gaming, said: “Prize Ladder is a classic slot that plays more like a bonus-heavy video slot. It’s a game that’s all about the glitz and glamour, and climbing that ladder to unlock the game’s biggest bonuses and wins.

“The entire team has really pulled together for Prize Ladder, and the result is a visually striking slot with gameplay that gets pulses racing thanks to a smart combination of mechanics and bonuses, including some of our unique in-house features like Rolling Reels.

“Think your players are ready to take on the Prize Ladder? There’s only one way to find out.”

The post Introducing Prize Ladder from Northern Lights Gaming appeared first on European Gaming Industry News.

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Relum Appoints New Head of International Relations to Strengthen Global Presence

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Relum has welcomed a new Head of International Relations to guide its global strategy and strengthen the company’s international presence.

Relum, an advanced casino engine provider, is proud to announce the appointment of Anna Kiselova as its new Head of International Relations. With over five years of experience in the iGaming industry, including key leadership positions, Anna brings extensive expertise in building strategic partnerships and advancing global collaborations.

In her new role, Anna will focus on expanding Relum’s international presence, strengthening relationships with partners, and supporting the company’s growth strategy across multiple markets.

Anna Kiselova, the newly appointed Head of International Relations at Relum, commented: “I’m genuinely excited to join Relum and contribute to something that feels dynamic and full of possibility. In my new role, I want to focus on partnerships that go beyond transactions – relationships built on trust, openness, and shared goals. I believe that’s the foundation of meaningful, sustainable growth, and I look forward to seeing what we can achieve together.”

Edmond Ghulyan, Chief Executive Officer at Relum, added: “We are proud to welcome Anna Kiselova to our leadership team. Her appointment marks a significant step in Relum’s international growth journey. Anna’s strategic perspective and extensive industry experience will help us deepen partnerships, explore new opportunities, and strengthen Relum’s standing as a trusted global technology provider.”

This appointment underscores Relum’s commitment to expanding its international footprint and building a stronger, more connected network of partners through innovation and collaboration.

The post Relum Appoints New Head of International Relations to Strengthen Global Presence appeared first on European Gaming Industry News.

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