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World Leading Mobile Game Developer Kabam to Expand North American HQ with Lease in Vancouver Centre II
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Kabam set to lease 105,000 square feet in cutting-edge Vancouver office tower
Vancouver-based mobile game developer, Kabam, announced the next phase of its growth with the long-term lease of 105,000 square feet across seven floors at Vancouver Centre II (VCII). The project, which is being developed by GWL Realty Advisors, has a targeted completion date of 2021. VCII will be the first office tower completed in the current cycle of downtown office development.
Kabam is excited to collocate into one unified, agile work environment. The company thinks the amenities are fantastic, and they know their four-legged team members will be excited to have a special place to enjoy as well.
“Kabam is exactly the kind of forward-thinking, industry-leading firm we had in mind when we designed VCII,” says Geoff Heu, Vice President, Development – Western Canada, GWL Realty Advisors. “With VCII’s premier location in the downtown tech hub and its direct connection to two transit lines, it’s not surprising the building is already one-third leased before excavation is even complete. With the current exceptionally low office vacancy rate of 3.9 per cent, we are confident that VCII will be fully leased prior to completion.”
Founded in 2006, Kabam has become a global leader in multi-player mobile games with blockbuster releases such as Marvel Contest of Champions, which has had more than 168 million downloads worldwide since 2014. With over 400 employees across its Vancouver, San Francisco and Austin offices, Kabam sees Vancouver as a key part of its long-term expansion plans.
As VCII’s lead tenant, Kabam will have access to first-class amenities, including the 29th Floor Skyline Rooftop Deck; a state-of-the-art fitness facility and yoga studio; end-of-trip cycling facilities; and dog-friendly facilities. The project is targeting LEED Platinum certification and is registered with the International WELL Building Institute
. VCII’s Wired Certification will ensure it has the digital infrastructure to addresses the advanced technology needs of today and the capacity to upgrade to meet future needs.
Kabam’s quest for a new location was driven by its long-term growth plans. After partnering with Colliers International to determine key criteria, it became evident that Kabam’s property search should be driven by the needs of current and future employees. Following a comprehensive review of available properties, Kabam found that VCII checked more boxes than any other offering and met the most important criteria for supporting Kabam’s team and their long-term growth for years to come.
“We were thrilled to be able to assist Kabam with such an exciting project, and we’re happy to have found a great option like VCII,” says Matt Carlson, Vice President, Colliers International Canada. “It was also very refreshing to see Kabam’s leadership take an employee-first approach, by asking what their real estate can do to improve the overall workplace experience for their team, and how they can attract and retain the best talent in the industry.”
When complete, VCII will sit squarely in the middle of Vancouver’s new commercial office district, which has shifted east in recent years. GWL Realty Advisors is developing VCII on behalf of owners: The Healthcare of Ontario Pension Plan, the Great-West Life Real Estate Fund, and London Life Real Estate Fund.
About Kabam:
Kabam is a world leader of massively popular multiplayer games for mobile devices. High quality graphics and next generation technology are the hallmark of Kabam games. The company merges the art of game design and the science of consumer behavior to create immersive games enjoyed by millions of players around the world.
Kabam has partnered with leading entertainment companies with iconic franchises such as Marvel, Disney, Hasbro and Universal. Kabam’s games have generated hundreds of millions of downloads including: Fast & Furious 6: The Game, Fast & Furious: Legacy, Marvel Contest of Champions and Transformers: Forged to Fight. These games have also received multiple awards such as Apple’s Editor’s Choice and Google Play’s Best Game of the Year.
Founded in 2006, Kabam has studios and offices in Vancouver, San Francisco, California, and Austin, Texas. Kabam is a wholly-owned subsidiary of Netmarble Corporation.
About GWL Realty Advisors:
GWL Realty Advisors Inc. is a leading North American real estate investment advisor providing comprehensive asset management, property management, development and specialized real estate advisory services to pension funds and institutional clients. GWL Realty Advisors Inc. manages a diverse portfolio of office, industrial, retail and multi-residential assets as well as an active pipeline of new development projects. In the United States, the Company provides real estate advisory services through its wholly owned subsidiary, EverWest Real Estate Investors, headquartered in Denver, Colorado. To learn more, visit www.gwlra.com.
Source: GWL Realty Advisors
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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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