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LoveBet, a leading online betting company in Asia, has signed a deal with the premier French football club Paris Saint-Germain. With this deal, LoveBet has become the official online betting partner of the French League 1 champions in Asia.
The betting company can now leverage the Neymar-led club’s increasing popularity in Asia and secure exclusive marketing rights for its users.
LoveBet will benefit from the innovative Digital Overlay® technology, which was implemented at the Parc des Princes earlier this season. The technology can target TV audiences by match broadcasting area—and geo-localise ads displayed on the LED screens around the pitch by adapting messages to the broadcaster’s audience.
Sebastien Wasels, General Manager of Paris Saint-Germain Asia, said: “We are delighted to welcome LoveBet as the club’s first ever Official Asian Betting Partner. We believe that LoveBet will be an ideal partner for the Club, and together we will be able to reach and further engage with our growing fan base in Asia. The unique appeal of the Club in the region makes it the perfect platform for LoveBet to grow its brand. The partnership is a testament to the club’s commitment to Asia and builds upon the successful launch of our Asia Pacific Office and the club’s Asia tour last July.”
Edward Li, Senior Director from LoveBet also commented “We are thrilled to announce our partnership with such a premium football club full of traditions and accolades. The growing presence of the club in Asia will help us further promote our brand in the region. PSG is giving the best football experience to the fans and we are providing the best gaming experience to our users, we are the best at what we do so this is a perfect partnership for us.”
Paris Saint-Germain’s games in the French League 1 are broadcast in 54 territories around the world, attracting an average audience of more than 3 million TV viewers per match.
Source: Latest News on European Gaming Media Network
